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10 1108 - JSTPM 03 2020 0058
10 1108 - JSTPM 03 2020 0058
https://www.emerald.com/insight/2053-4620.htm
JSTPM
13,4 Safety first: extending UTAUT to
better predict mobile payment
adoption by incorporating
952 perceived security, perceived
Received 30 March 2020
Revised 14 January 2021
risk and trust
3 June 2021
Accepted 4 June 2021 Hanif Adinugroho Widyanto, Kunthi Afrilinda Kusumawardani and
Helmy Yohanes
School of Business, President University, Bekasi, Indonesia
Abstract
Purpose – The purpose of this study is to investigate the antecedents of behavioral intention to use (BIU)
mobile payment in Indonesia by extending unified theory of acceptance and use of technology (UTAUT) with
user privacy constructs, namely, perceived security (PS), perceived risk (PR) and trust (Tr).
Design/methodology/approach – This is a quantitative research using the covariance-based structural
equation modeling method, whereby the researchers conducted an online survey and distributed online
questionnaires to users of mobile payment from all over Indonesia to obtain the data. The sample in this study
consisted of 358 respondents.
Findings – This study found that social influence, facilitating conditions, PS, performance expectancy and
Tr have a significant and direct influence on BIU mobile payment. PR was not found to have a significant and
direct relationship with BIU, but it was indirectly affecting the latter through Tr as the mediating variable.
Originality/value – The researchers modified UTAUT by incorporating PS, PR and Tr to create a more
comprehensive model in predicting mobile payment adoption, especially considering the risky nature of
digital transactions in emerging economies like Indonesia. This extended model has never been thoroughly
explored in previous studies.
Keywords UTAUT, Mobile payment, Trust, Perceived risk, Perceived security,
Behavioral intention to use
Paper type Research paper
Introduction
The rapid advancement in the field of information and communication technology in the
past few decades has inevitably facilitated the rise of mobile technologies (Hwang et al.,
2007; Schierz et al., 2010; Thalia et al., 2011). Specifically, in the commercial sector, mobile
commerce has had a profound impact on our daily activities, enabling people with
convenient ways to pay for goods and services cashless using their mobile devices on the go,
without having to use physical cash (Kim et al., 2010; Tee and Ong, 2016). One of the most
rapidly expanding areas of mobile commerce is mobile payment (Chen, 2007), which is
Proposed hypotheses
Behavioral intention to use
According to Zhang et al. (2016), BIU is defined as a continuance of usage to some factors
that turns into some kind of behavioral attitude. It is the primary dependent variable used in
TAM- and UTAUT-related studies (Venkatesh et al., 2003), which determines the prospect
that consumers will adopt a technology (Schierz et al., 2010; Tarhini et al., 2016).
Understanding intention to use is important to maintain user’s retention to continue using
mobile payment services (Nelloh et al., 2019). Similarly, in the context of new technology like
mobile payment, BIU can be used to gauge the magnitude of one’s intention to use the
innovative product (Amoroso and Magnier-Watanabe, 2012), which eventually leads to
actual usage (Venkatesh et al., 2003). Therefore, in keeping with Cheng et al. (2006), it is
important to study factors influencing BIU to help organizations better prepare their
marketing strategies to improve user’s adoption and retention of mobile payment.
Social influence
SI is the level of influence that a person may have on another person to perform certain
behavior. It can be measured by analyzing various social factors (Christensen and
Schiaffino, 2014; Singh and Srivastava, 2018). SI explains the impact of environmental
JSTPM factors (e.g. friends, families and colleagues) in shaping one’s behavior. It is included in this
13,4 study as part of UTAUT to address the limitation of and extend the TAM, which did not
account for the importance of SI in the adoption of new technology (Shen et al., 2006).
Besides, SI shows a positive relationship with technology-related issues, which also means
that it could raise the intensity of information technology usage given particular SI from
close friends and relatives (Triandis, 2003). SI is also deemed to be conceptually similar to
956 subjective norm from the theory of perceived behavior (Slade et al., 2013; Tarhini et al., 2016;
Venkatesh and Davis, 2000), which was found to be positively related to perceived
usefulness (comparable to PE) according to a host of studies in the past (Suksa-ngiam and
Chaiyasoonthorn, 2015; Teo et al., 2019; Teo and Milutinovic, 2015; Venkatesh and Davis,
2000). Moreover, SI is also found to have a significant positive effect on BIU (Martins et al.,
2014; Venkatesh and Davis, 2000). Therefore, it is hypothesized that:
Facilitating conditions
FC is defined as the degree of user’s conviction that the organization’s infrastructure and a
host of other operational instruments are available to support the usage of a system. It is
also conceptually comparable to perceived behavioral control from the theory of perceived
behavior (Venkatesh et al., 2003). FCs are evaluated based on the user’s assessment
regarding their ability to gain access to the means and assistance that they need to use a
system (Tarhini et al., 2016). According to previous studies (Prieto et al., 2014; Teo and
Milutinovic, 2015), FC is found to significantly predict perceived usefulness, which is
conceptually similar to PE. Additionally, earlier studies have also revealed that FCs could
Figure 1.
Theoretical
framework
significantly predict BIU (Huang, 2017; Kim et al., 2016; Zhou et al., 2010). Consequently, the Mobile
following hypotheses are put forth: payment
H3. Facilitating conditions positively influence performance expectancy. adoption
H4. Facilitating conditions positively influence behavioral intention to use mobile
payment.
957
Perceived security
PS is defined as a threat that results in situations that could lead to probable financial
difficulties vis-à-vis data or network resources owing to various digital misconducts such as
denial of service, fraud, data tampering and so on (Kalakota and Whinston, 1997).
Consumers consider PS as the extent to which they believe that their personal information
will not be seen, kept or misused by any parties without consent (Flavian and Guinalíu,
2006). PS is considered as a significant consideration in conducting financial transaction via
electronic devices and could pose as a major barrier in adopting e-commerce activities
(Furnell and Karweni, 1999; Singh and Srivastava, 2018). Several recent studies on the topic
(Ha and Pan, 2018; Matos and Krielow, 2019; Munyoka and Maharaj, 2019) have confirmed
that PS has a positive influence on PR online. Additionally, earlier bodies of literature
(Aldas-Manzano et al., 2009; Nelloh et al., 2019; Shin, 2009; Singh and Srivastava, 2018) have
also established the significant impact between PS and consumers’ BIU. Therefore, the
following hypotheses are proposed:
Performance expectancy
PE refers to the extent to which users believe that using the new technology will be valuable
in assisting them in performing certain activities (Venkatesh et al., 2016). If the customers
perceived the system to be useful, they would be more likely to adopt it (Tarhini et al., 2016).
PE is derived from UTAUT and is conceptually similar to perceived usefulness from the
TAM (Kim et al., 2016; Yu, 2012) and the relative advantage from the IDT (Martins et al.,
2014). According to Zhou et al. (2010), PE will improve when users necessitate a swift,
expedient and pervasive use of technology. The construct was found to have a positive
relationship with Tr (Maroofi et al., 2013; Ramos et al., 2018; Suwunniponth, 2014). It also
significantly affects BIU (Rahi et al., 2018; Tarhini et al., 2016; Zhou et al., 2010).
Furthermore, in an earlier study on the adoption of internet banking, Rahi et al. (2018)
discovered that PE was the most influential factor to explain BIU. Hence, this study raises
the following hypotheses:
Perceived risk
PR is defined as the potential to incur a loss in securing an anticipated outcome of using an
electronic form of service. This includes risks associated with performance, finance, time,
JSTPM psychology, social, privacy and the combination of all of the above (Featherman and Pavlou,
13,4 2003). Specifically, Zhou (2013) argued that mobile payment is filled with risk and
uncertainty owing to its vulnerability to hacking and information abuse. A consumer’s
understanding of risk is attributed to the feelings of uncertainty regarding the potential
outcomes of certain behavior (Slade et al., 2013). The notion of PR was first introduced by
Bauer (1960), and then the idea was spread widely into several industries (Bruwer et al.,
958 2013). However, PR is considered as a crucial barrier to the usage of new technology by the
consumers (Chahal et al., 2014; Featherman and Pavlou, 2003). This is in line with Davis
(1989), whose study viewed PR to be the central point of research concerning the adoption of
technology, which led to its acceptance or rejection by the consumers. Previous studies
(Aboobucker and Bao, 2018; Nguyen and Huynh, 2018; Pappas, 2016; Wang, 2016) have
proposed that PR negatively influenced Tr. Finally, PR was also found to be negatively
influencing BIU (Hansen et al., 2018; Kim et al., 2008; Kim and Lennon, 2013; Ozturk, 2016).
Based on the empirical and theoretical understanding from past studies, it is hypothesized
that:
Trust
Tr is a party’s inclination to be exposed to the activities conducted by another party with the
assumption that the latter will conduct specific activity deemed imperative to the former,
regardless of the capability to assess or deal with it directly (Mayer et al., 1995). According to
Nienaber et al. (2015), Tr is seen as a willingness to rely on a party with a high level of
confidence. Tr is also widely considered as one of the most important pillars of marketing
theories (Flavian and Guinalíu, 2006) and has been acknowledged as the basis of commerce
(Gefen, 2000). Furthermore, in the context of mobile payment, nurturing user’s Tr is
imperative to improve the acceptance rate of the system (Lu et al., 2011). However, Bitting
and Ghorbani (2004) noted that developing Tr via the internet is more challenging than
through traditional channels. In this regard, Suh and Han (2003) as well as Gefen (2000)
explained that Tr of a customer will increase if there is a good interaction with the supplier
in the past, which behaved as anticipated. Finally, Tr is found to have a significantly
positive relationship with BIU (Hansen et al., 2018; Lean et al., 2009; Nelloh et al., 2019; Suh
and Han, 2003); hence the following hypothesis:
Based on the EFA of the data, except for BIU4, PE5 and TR1, all factor loadings were already
larger than 0.4, which is the minimum required loading to achieve satisfactory significant level
for internal validity when the sample size is more than 300 (Guadagnoli and Velicer, 1988).
Hence, the three items were removed for subsequent analyses. As can be seen from Table 3, the
observed variables also formed seven-factor groups, which was in line with the hypothesized
model in the present study. Cross loadings were also not found in the EFA results, indicating the
discriminant validity of the data. The Kaiser-Meyer-Olkin measure of sampling adequacy was
Component
Mobile
Item 1 2 3 4 5 6 7 payment
adoption
SI1 0.551
SI2 0.443
SI3 0.687
SI4 0.958
SI5 0.942 961
FC1 0.844
FC2 0.853
FC3 0.825
FC4 0.706
FC5 0.551
PS1 0.881
PS2 0.903
PS3 0.880
PS4 0.892
PS5 0.596
PE1 0.702
PE2 0.708
PE3 0.809
PE4 0.780
PE6 0.547
PR1 0.706
PR2 0.778
PR3 0.770
PR4 0.852
PR5 0.860
PR6 0.780
PR7 0.768
Tr2 0.872
Tr3 0.842
Tr4 0.840
Tr5 0.670
Tr6 0.783
BIU1 0.671
BIU2 0.838
BIU3 0.856
BIU5 0.800 Table 3.
Notes: Extraction method: maximum likelihood. Rotation method: Promax with Kaiser normalization. Results of the
Rotation converged in six iterations exploratory factor
Source: Results of SPSS calculation analysis (EFA)
0.937. At the same time, the Bartlett’s test of sphericity was significant at 0.0001, which
suggested that the data was adequately correlated to the factor analysis.
Hypotheses testing
The theoretical framework and the hypotheses in this study were analyzed using SEM on
AMOS. The results of the hypotheses testing can be seen in Table 6, which shows that all of
the hypotheses, with the exception of the postulated path between PR and BIU (H10),
were found to be supported by the data. This can be observed from the t-test value
(t-values 1.96; p-value # 0.05).
From Table 6 and Figure 2, it can also be seen that the paths with the highest
standardized regression weights are the hypothesized path between PE and Tr (0.784),
followed by the path between FCs and PE (0.600), as well as between FCs and BIU (0.380).
The results also revealed that a total of 68.6% of the variance in the endogenous variable (i.e.
BIU) was explained by the model, while the rest is explained by other factors not evaluated
in this research. This R2 value is relatively good in explaining the variance of the
Figure 2.
Results of the model
tests
endogenous variable (Hair et al., 2017). It is also similar to the adjusted R2 from the original
UTAUT at 69%.
Research implications
Building on the extant literature to examine the predictors of BIU mobile payment in
Indonesia, the researchers expanded the prevailing models of technological acceptance (i.e.
TAM and UTAUT) by incorporating some constructs based on user privacy, i.e. PS, PR and
Tr, which have not been fully explored in earlier studies on the topic. Furthermore, in
UTAUT2 as the extension to the original UTAUT model, Venkatesh et al. (2012) added three
new constructs which were geared to better understand consumers’ acceptance of
technology, namely, hedonic motivation, price value and habit. Still, they failed to address
the critical user privacy issues. Several different studies in the past have attempted to
partially address the issue by incorporating security (Albugami and Bellaaj, 2014; Moraes
and Meirelles, 2017; Moryson and Moeser, 2016; Nelloh et al., 2019), risk (Clark et al., 2019;
Hansen et al., 2018; Kim et al., 2008; Kim and Lennon, 2013; Taiwo et al., 2014) and Tr (Chao,
2019; Hansen et al., 2018; Kabra et al., 2017; Kim et al., 2008; Moraes and Meirelles, 2017;
Moryson and Moeser, 2016; Taiwo et al., 2014) to better predict BIU, but have never explored
the relationships between these constructs simultaneously.
In their study on internet banking acceptance in Sri Lanka, Aboobucker and Bao (2018)
did use all three constructs. Still, the scope was relatively limited, and the theoretical
framework did not address nor incorporate TAM or UTAUT as the most prevailing and
tested models for technology acceptance. This is a notable gap in the current body of
knowledge, especially in the context of mobile payment since the nature of online
transactions in Indonesia constantly raises all three user privacy issues (Nelloh et al., 2019;
Putritama, 2019). Additionally, being in its early stages of implementation in Indonesia,
building customer’s Tr by ensuring the security of and reducing risks associated with
mobile payment is crucial in securing a sustainable prospect for the platform. By suggesting
an extended UTAUT framework through the addition of the three constructs, the present
study also facilitates a better understanding of the practical effects of user privacy issues on
BIU.
This study also discovered a few practical implications. First, mobile payment service
providers should pay heed to all latent variables in this study, as they were found to be
directly and/or indirectly impact the intention to use the platform. Specifically, all UTAUT
constructs in this study, namely, SI, FCs and PE, were all found to be significantly
JSTPM influencing BIU, hence corroborating the empirical use of TAM/UTAUT in the context of
13,4 mobile payment in Indonesia. Therefore, mobile payment providers must be able to find
ways to connect with and educate their core audience by utilizing relevant reference groups/
key opinion leaders such as celebrities, social media influencers or popular blogs/websites to
embrace the SI factor. Relevant stakeholders of mobile payment ecosystem in Indonesia
should also ensure that the supporting “infrastructure” is widely available, such as
966 affordable smartphones, reliable internet coverage and bandwidth, supporting online/offline
merchants that accept the payment method, among others.
Equally, mobile payment industry in Indonesia should also highlight the importance of
the three user privacy constructs in this study, i.e. PS, PR and Tr, as they were found to be
directly or indirectly affecting the continued adoption to use mobile payment. As explained
earlier, at present, many users have raised their concerns about the issue of Tr when it
comes to mobile payment transaction. They are understandably anxious when it comes to
the PS and risks in conducting transaction via mobile payment. The findings of this study
have confirmed such user privacy concerns. Tr and PS have a significantly positive and
direct relationship with BIU mobile payment. PR, on the other hand, was not found to be
directly influencing BIU in a significant manner but was still indirectly affecting
the endogenous variable through Tr as the mediating variable. In other words, to build the
user’s continuance intention to use mobile payment, all relevant stakeholders should work in
unison to ensure that all the privacy issues can be guaranteed.
Second, the path analysis in this study revealed a critical pathway from FC -> PE -> Tr
-> BIU. To begin with, the path between PE and Tr has the highest effect among all the
other paths at 78.4%. The outcome indicates that to ensure that customers will Tr the use of
mobile payment in Indonesia, providers and relevant stakeholders should ensure that the
system is reliable, speedy and ubiquitous. Additionally, to maintain a comparatively high
level of PE, the outcome of the present study also shows that the pathway between FC and
PE has the second-highest effect with a regression weight of 60%. In other words, the
facilitating means for mobile payment (e.g. affordable Android/iOS-based smartphone,
dependable and inexpensive internet access, availability of online and offline merchants that
support the payment system, etc.) should also be supported by all public and private
stakeholders in the mobile payment ecosystem. In the end, as the finding of this study also
revealed, the ensuing Tr that users have on the system would ultimately increase their
adoption rate to use mobile payment in Indonesia.
Corresponding author
Hanif Adinugroho Widyanto can be contacted at: hanif@president.ac.id
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