TABLE OF CONTENT

RESEARCH TOPIC
OBJECTIVES
DATA COLLECTION
METHODOLOGY
BACKGROUND / OVERVIEW
RECOMMENDATION
PRESENTATION AND ANALYSIS OF DATA
CONCLUSION
 RESEARCH TOPIC

AN INVESTIGATION ON WHETHER PEOPLE PREFER

RETAIL SHOPPING OR E-COMMERCE.
 OBJECTIVES

TO DETERMINE IF TEENAGER USE

E-COMMERCE MORE THAN ADULTS.

TO DETERMINE IF E-COMMERCE IS A
THREAT TO RETAIL.
 DATA COLLECTION

https://forms.gle/Xr6jWDiKYo3zaebP6
 METHODOLOGY

QUESTIONNAIRES
This instrument will have 10 closed end questions on
an online basis. I chose this method because it would
be an easier way of getting an answer from the
respondents and it doesn’t take up much time.
Questionnaires are used because it is an easier or
direct way to get an answer. The questionnaire was
sent via Whatsapp and answered by both adults and
teenagers. I didn’t have any problems/challenges with
the questionnaire, I didn’t have to worry about the
expense of having to print multiple copies. This
information will be presented using graphs and charts
and will be analyzed in percentage.

INTERVIEW
The instrument will have 3 open ended
questions. This method was chosen because
you get quick responses from the people at the
same time. The interview questions were asked
to teenagers and adults in the interviewers
community. The challenge encountered were
getting people to do the interview because at
that time some were busy. This information will
be presented usings graphs and charts and will
be analyzed in percentage.
 BACKGROUND/OVERVIEW

The objective of this project is to investigate

whether or not persons rather purchase through
E-commerce or Retail Stores. This topic is
important to study to determine if E-commerce
is a threat to Retail stores. A credible source
where you can find this is on Jamaica Observer
by KARENA BENNETT (E-commerce Forcing
Out Local Businesses).

The continuous purchase of clothing through

E-commerce will affect the Retail Stores. Retail
Stores will be at a disadvantage because
people are most likely to purchase from
E-commerce because it is cheaper.
E-commerce would not be able to completely
replace the traditional stores but will most likely
cause them not to make that much profit.

This is important to be studied as people need

to know that Jamaican dollars being issued to
buy USD or any other currency can cause an
effect on our economy. This research is used to
educate persons of E-commerce being a threat
to Retail stores but will never be able to put
Retail Stores out of business
 RECOMMENDATION
Objective 1: The data collected does
indeed show that E-commerce is a threat
to Retail Stores. This is because
E-commerce has better quality and is
affordable. Retail Stores should focus on
purchasing clothes that are of better
quality and a little more affordable.

Objective 2: In the interview it indeed

shows that teenagers rather E-commerce
shopping more than adults in the
interviewers community. Whereas 4 out of
5 adults prefer Retail shopping. Retail
stores clothes are becoming outdated and
not of this generation style which explain
why teenagers prefer E-commerce and
adults prefer Retail. Retail stores need to
get up to date with the new trends and
styles to get the younger generations
attention.