Shoe Fitting Process

Valid for all brands in H&M Group

SHOE FITTING PROCESS

A Guideline that Describes Step by Step Fitting Process for All Type of Shoes

Version Date Changes made Page or Chapter

1.0 January 2016 Original -

Global Product Quality Department 1(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

Table of Contents
1. Introduction ............................................................................................................................................. 3
2. H&M Fitting Model .................................................................................................................................. 3
3. Fitting Process .......................................................................................................................................... 3
3.1. Fitting Types ...........................................................................................................................................................3
3.1.1. Indoor Fitting .....................................................................................................................................................3
3.1.2. Outdoor fitting ..................................................................................................................................................3
3.2. Product Development Process ..............................................................................................................................4
3.2.1. Fitting Process of Indoor Fitting ........................................................................................................................4
3.2.2. Fitting Process of Outdoor Fitting .....................................................................................................................4
4. Fitting Types in Different Sample Stages ................................................................................................. 5
5. Fitting Time .............................................................................................................................................. 5
6. Fitting Area............................................................................................................................................... 6
7. Fitting Methodology ................................................................................................................................ 6
7.1. Asking.....................................................................................................................................................................6
7.2. Watching ................................................................................................................................................................7
7.3. Touching ................................................................................................................................................................7
7.4. Measuring ..............................................................................................................................................................8
7.5. Compare ................................................................................................................................................................8
8. Sock Types in Fitting Session.................................................................................................................... 9
8.1. Men’s Shoe ............................................................................................................................................................9
8.2. Ladies Shoe ............................................................................................................................................................9
9. Sample Report ....................................................................................................................................... 10
9.1. How to attach sample report ...............................................................................................................................11

Global Product Quality Department 2(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

This document is created to ensure all POs use the same fitting standard / method to evaluate fitting for
H&M shoes.

1. Introduction
For footwear it’s most important as well as critical to ensure all criteria of fitting. Our fitting process
guideline focuses on all important criteria of shoe fitting including a simple direction on how to create
sample report. Focus criteria’s are:

 Fitting model
 Fitting methodology
 Fitting process
 Fitting time
 Fitting area

2. H&M Fitting Model

Only selected model can participate in fitting tests/performance. Model must be approved by H&M
technician according to H&M Foot Measurement Standard and How to measure.

3. Fitting Process
3.1. Fitting Types
There are two types of fitting.

3.1.1. Indoor Fitting

This is considered as fitting test.
a) Fitting takes place in H&M office / H&M shop / H&M supplier.
b) Perform walking on carpet / tile / wooden floor (walking surface is flat).
c) Wearing time is short (3-5 minutes).
d) Fit only sample size.
Indoor Fitting
3.1.2. Outdoor fitting
This is considered as wear test.
a) Fitting takes place under the same circumstances as customer.
b) Perform walking on various types of floor, (walking surface not flat).
c) Wearing time is long (1 month) .
d) Fit various sizes.

Outdoor fitting

Global Product Quality Department 3(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

3.2. Product Development Process

3.2.1. Fitting Process of Indoor Fitting

BO FT need:
-DS.
-Approved Last from
DS(BO fit) library.
Responsible: BO FT -Ref. sample or
previous DS.
-Previous sample
report.

PO Tech need:
-QS 5 minutes walking
QS( PO Fit) -Approved DS in designated
Responsible: PO -Approved DS Report fitting area
from BO.
-Last & puller over.
PO Tech need: 10 minutes
-SS/S. walking in
SS/S( PO Fit) -Approved QS. designated fitting
Responsible: PO -Approved QS report.
-Last & puller over in
three sizes (S,L,M) 2 minutes walking Take picture
PO Tech need: in designated & prepare
CS( PO Fit)
Responsible: PO -CS. fitting area report
Tech -Approved QS.

3.2.2. Fitting Process of Outdoor Fitting

As a preparation, before starting wear test technician must
 Select styles (Top Products or Risky Styles)
 provide blank wear test report and samples to model

Week-1 Weeks-4

 Model fill in “1week” feeling on wear

 Model fill in “1 month” feeling on wear
test report and feedback to tech
test report and feedback to tech
 Technician evaluate fitting result
 Technician evaluate fitting result based
based on report and feedback from
on report and feedback from model
model

1 week Evaluation 1 Month Evaluation

Global Product Quality Department 4(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

4. Fitting Types in Different Sample Stages

Fitting types in different sample stages should be evaluated and decided based on different sample
purpose and risk.

Indoor Fitting Indoor + Outdoor Fitting Indoor Fitting

Indoor Fitting Indoor + Outdoor Fitting Indoor + Outdoor Fitting

NLSD DS QS SS CS PS

The focus areas are different on each sample development stage.

5. Fitting Time
The best time to fit shoes is between 10: 00 AM to 18:00 PM.

Global Product Quality Department 5(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

6. Fitting Area
Indoor Fitting test must conduct in a designated fitting area. Outdoor fitting must conduct outside of
office area.

7. Fitting Methodology
Fitting methodology is to standardize the fitting method to ensure all technicians use the same method.
There are five steps which recommended following by technicians while model performing a wearing
test.

1. Asking
2. Watching
3. Touching
4. Cutting
5. Compare

7.1. Asking
Technicians are recommended asking undermentioned question to model on specified steps.

 Are you feeling comfortable?

 Is it tight?
 Where it is hurting?etc…

Sl Asking Steps Picture of the position

Step 1 When model put on shoes

Global Product Quality Department 6(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

Step 2 When model walking

Step 3 When model take off shoes

7.2. Watching
It’s essential that Technician observe the wearing area of model in 360 degrees. There can be two type
of watching:

1. Static watching: It includes observing wearing area before walking & after walking
2. Dynamic watching: It includes observing wearing area during walking.

Watching in 360 degrees Top view Inside/Outside view Back View

7.3. Touching
It is essential for a technician to touch by hand on 18 touching positions of foot. See below:
 Touching before walking
 Touching after walking

Global Product Quality Department 7(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

Touch position: A Touch position: B

11 1
10 8 2
1
6
1 7/9
9 4 1
7 7
2 1
6 8
2 1 1
3 5
5 4 3

7.4. Measuring
It is used to guide all technicians to analyze the shoes quality / fitting in right order.

Sl. Measuring steps Picture of the position

Step 1 PO Tech secure copy last equal to approved last
( Please see more details in How to measure - last)

Step 2 Measure shoes to secure shoe measurement meet

H&M standard ( Please see more details in How to
measure)

Step 3 Measure lasting process by inserting last to samples

7.5. Compare
Compare means always to use previous approved or reject sample to compare to new sample to check
whether new sample is equal to previous sample and improved according to previous comments.

Sl Comparing steps Picture of the position

Step 1 Compare toe/back
• Heel height
• Toe spring
• Vamp length
• Back counter height

Global Product Quality Department 8(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

Step 2 Compare outside

-Outside quarter height

Step 3 Compare inside

-Inside quarter height

Step 4 Compare fitting:

One side approved or previous sample to one side
improved sample!

8. Sock Types in Fitting Session

8.1. Men’s Shoe

1) Bare foot
a) Flip flop
b) Sandal
c) Espadrille

2) Cotton sock
a) Boots
b) Dress
c) Sneaker
d) Vulcanized
e) Injection
f) Others

8.2. Ladies Shoe

1) Bare foot
a) Pump
b) Ballerina
c) Sandal

Global Product Quality Department 9(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

d) Peep toe
e) Espadrille
f) Flip flop

2) Silk sock
a) Pump
b) Ballerina
c) Sandal

3) Cotton sock
a) Boots (back height ≥100mm)
b) Dress casual shoe
c) Vulcanized
d) Injection
e) Sneakers

9. Sample Report
 Basic style information – sample date, style name, supplier, fitting model, technician,
last number…
 Last & Shoe measurements
 Separate Fitting/Look comments
 Clear Fitting/Look conclusion (approve or reject)
 Clear problem descriptions
 Clearly indicate what the H&M requirement is and how to correct?
 Clear photos/sketches to visualize the requirement/corrections.

Global Product Quality Department 10(11)

January 2016 Version 1.0
Shoe Fitting Process
Valid for all brands in H&M Group

9.1. How to attach sample report

DS (BO Fit)
Outside View

 Outside view fitting picture

QS (PO Fit)  Top view fitting picture
 Other picture to reflect
fitting/quality issue
Top View
SS/S (PO Fit) Other pictures
based on problem

 Outside view picture

CS (PO Fit)  Other picture to reflect
making issue

Outside View +
other pictures if any

Global Product Quality Department 11(11)

January 2016 Version 1.0