COURSE: DIGITAL BUSINESS INNOVATION

PROJECT: HAMLEY’S

Instructions for the submission:

● Please maintain the following: Font - Times New Roman, Font Size - 12, Line Spacing
- 1.5

S.No. Assessment Submission Marks

Format

1 Value creation through business model canvas Image 9 marks

2 Type of digital innovation Text 10 marks

3 Calculation of metrics and drawing inferences Text 21 marks

Project Maximum Marks 40 marks

1. Updated business model canvas for digital business

Your Answer Add the image of your business model canvas here

2. Type of digital innovation and its justification.

Your Answer Write your answer here

Hamleys identified that in order to achieve its objectives and deliver the appropriate
experience to its customers it has to focus on mainly 2 areas.

1. Digital Experience: In order to provide a similar offline experience to its

customer online, Hamleys has come up with an innovative way to provide the same
kind of fun, joy, and exciting experience for which Hamleys is known.
2. Integration of Inventory Control & Order Fulfilment: In order to provide the
best online experience to its customer Hamleys had to fully integrate the inventory
control & order fulfilment system. It ensures that the product ordered by the
customer must be available for fulfilment.

Outcome: Integrated Customer Experience

Hamleys enabled the Smart Retail Website Solution to their customers like an
improved mirror image of the store experience, where customers are easily able to
navigate the products and their availability to place the order. It Combines all the
channels into one structure to monitor the business result which can be analysed in
a precise and timely manner.

Now that Technology and the entire sector have constantly evolved, Hamleys has
the potential to develop and introduce new applications & channels, which will be
added advantages for the companies which are present in Retail world today.

BENEFITS FOR HAMLEYS

Best Customer Experience:

The single platform with rich content and with the introduction of the Explore
section gives customers and their children a more engaging experience like the
Hamleys store, which makes the Shopping experience easier and more pleasurable.
Customers Loyalties have increased revenues.

More efficient order management:

The order management solution gives complete visibility of inventory and sales.
Transparent stock and product information instantly to online customers enhance
the company’s warehousing and fulfilment capabilities.

Flexibility and growth:

The solution is modular, allowing Hamleys to add and integrate new channels,
services, capabilities, and functionality.

Brand consistency and excellence:

 Hamleys brand occupies a unique place in shoppers hearts. Instantly recognizable
in-store or on shopping bags, its online presence now carries the same cachet and
sense of excitement.

Type of Innovation – Sustainable - Incremental

3. Evaluating performance of a digital business

3.1 List down two metrics that you are going to look at - along with appropriate
justification for each of them.
Write your answer here

 Feedback Received: To check Negative and positive feedback from

customers, one should know about the area of improvement for Hamleys
digital business.
 Sales & Revenue: It shows the return on investment (ROI).
 Bounce rate: Decreasing bounce rate shows customer engagement and
website visibility.

3.2 A. Calculate the below-mentioned metrics for each of the four months:
1. Average revenue per transaction
2. % of repeated transactions
B. Draw inferences from the trends observed for each of the three metrics
C. Summarise the performance of the platform business over these five
months; for this part of the question, you can include all the relevant data
points
Write your answer here

Conversion rates 3% 3% 3% 4% 4%
The average revenue per transaction34.6, 53.6, 38.9, 36.7, 35.2, % of repeated
transactions 30% 32% 31% 31% 30%

1. Conversion Rates is increasing exponentially.

2. Average Revenue per Transaction is quite constant

3. Number of Repeated Transactions is Decreasing Summary: Intelligent Retail9s

website solution gave Hamleys the ability to deliver integrated customer
experiences to online shoppers, mirroring and even enhancing the in-store
experience. Online shoppers now find it easier to identify products, check stock and
information, place orders, and feel more engaged with the brand. From a business
perspective, bringing the various channels together provides a more accurate and
timely insight into business performance across the organization, from orders and
revenues to stock levels and replenishment. Hamleys now has the ability to add
further applications, services, and channels as the industry and market continues to
evolve a major benefit in today9s global retail landscape. The solution is capable of
being rolled out across different geographies so that as Hamleys reach expands.