1st Semester, S.Y.

2023-2024

Purposive
Communication
LET US
PRAY
 WORD
OF THE DAY
 LET’S
RECALL
OBJECTIVES
At the end of the lesson, you should be able to:
understand the history of public speaking and
01 the nature of communication,

dissect a speech using the general principles of

02 logos, pathos, and ethos; and

03 give a short, prepared speech in public.

 PUBLIC
SPEAKING
Dale Carnegie and Joseph Berg Esenwein
(2007):

"Public speaking is public utterance, public

issuance, of the man himself; therefore, the
first thing both in time and importance is that
the man should be and think and feel things
that are worthy of being given forth."
 HISTORY
OF PUBLIC
SPEAKING
HISTORY OF PUBLIC SPEAKING
• Rhetoric refers to the study and uses of written,
spoken and visual language.

• It investigates how language is used to organize

and maintain social groups, construct meanings
and identities, coordinate behavior, mediate
power, produce change, and create knowledge.
HISTORY OF PUBLIC SPEAKING
• Rhetoricians often assume that language is
constitutive (we shape and are shaped by
language), dialogic (it exists in the shared
territory between self and other), closely
connected to thought (mental activity as "inner
speech") and integrated with social, cultural and
economic practices.
HISTORY OF PUBLIC SPEAKING
• Rhetoric began 2500 years ago as the study of the
forms of communication and argument essential
to public, political and legal life in Ancient Greece.
HISTORY OF PUBLIC SPEAKING
• Aristotle wrote a treatise entitled
"Rhetoric," where he discussed the
use of LOGOS (logical argument),
PATHOS (emotional argument), and
ETHOS (the speaker's character and
credibility), in the use of persuasive
speaking (Morreale, 2010).
BALAGTASAN
BALAGTASAN
• It is reasoning and arguing in verse. Two master
poets are assigned to defend the pros and cons of
an issue, and a board of judges sits to determine
the winner.
• At first, this whole enterprise was scripted and
staged, but thereafter, they were made in a more
impromptu manner.
BEST
PRACTICES
OF PUBLIC
SPEAKING
PERFORMANCE
 PLAN
THE SPEECH
EYE CONTACT
SPEAKING STYLE
HAND GESTURES
RECORDING THE
SPEECH FOR
FEEDBACK
 PEER
EVALUATION
APPEARANCE
CLOTHING
GOOD GROOMING
VISUAL AIDS
HANDOUTS
FEEDBACK
 FLIP
RECORDED
SPEECH
DIGITAL
CARBON
FOOTPRINTS
FLIP RECORDED SPEECH
Instructions: Deliver a 2-3-minute persuasive
speech anchored on the question:

"Should people start being concerned about

their digital carbon footprints?"
QUESTIONS?
 QUOTE
OF THE DAY
REFERENCES

● Lim, J.M.A., Blanco-Hamada, I., & Alata, E.J.P. (2019). A Course Module for
Purposive Communication (1st ed.). Manila: Rex Bookstore, Inc. (RBSI).

● San Diego State University. (2023). What is Rhetoric? Retrieved September

17, 2023, from https://rhetoric.sdsu.edu/about/what-is-rhetoric
 PREPARED BY:

Rianne S. Abiador
Faculty, CAS

CREDITS: This presentation template was created by

Slidesgo, and includes icons by Flaticon and
infographics & images by Freepik

Thank you!