MEDIA AND

INFORMATION
SOURCES
MEDIA AND INFORMATION LITERACY (MIL 12)
OBJECTIVES:
• differentiate indigenous media from other
sources of information;
• recognize distinct use of the different
information sources; and
• give the importance of indigenous media
and information through spider design.
Social Media
& Content Are Top Priorities
60

50

40

30

20

10

0
SMM Content Personalization Video advertising
Increase Keep the same Decrease
 PRINT BROADCAST NEW MEDIA

Books Television Social Media

Magazines Radio Youtube

Newspapers Film Cellphone

Brochures TV Series Iwant App

Let’ssee how well do you
know our indigenous
groups? Identify the tribe
known for the practices.
Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

1. They have the binukot (secluded), which

refers to the most beautiful girls of a
community who are kept isolated by their
families until they can be married off.
Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

2. Their farming system includes the payoh

(rice terraces, muyung (wood lot), and
uma (swidden farms).
Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

3. They are the first to practice the slash-and

burn system in the country.
Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

4. They observe the practice of “kutkot,”

where they dig up the remains of a loved
one a year after his/her death and dress it
up in clothes.
Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

5. Their tribal music is produced by musical

instruments they made.
Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

6. They are also known as a sea tribe.

Aetas Badjaos Igorot

Hanunuo
Atis of Lumand Hiligaynon Tribe Mangyan
Panay Tribes

7. They are known as a tribe skilled in

weaving and plaiting.
 What is the source of the
information mentioned above?

How are these sources of

information classified?
 Where to find
information sources?
INFORMATION SOURCES
Traditional knowledge are
reflection of one’s culture. These
information serve as a foundation
of communication and survival
among our ancestors way back
then.
INDIGENOUS MEDIA
INDIGENOUS MEDIA (IM) IS ALSO
CALLED AS INDIGENOUS
KNOWLEDGE (IK).
Indigenous media is a knowledge
that is unique to a given culture or
society (Warren,1991)
 Indigenous refers to native; local;
originating or produced naturally in a
particular region. Knowledge that is
unique to a given culture or society refers
to Indigenous knowledge (IK). IK contrasts
with the international knowledge system
generated by universities, research
institutions and private firms.
 Indigenous communication refers to
transmission of information through
local channels or forms. It is a means
by which culture is preserved,
handed down, and adapted.
Indigenous media and information
refer to the original information
created by a local group of people.
INDIGENOUS KNOWLEDGE
IS RELAYED THROUGH:
1. People
Media
2. Community Media
 CHARACTERISTICS OF
INDIGENOUS KNOWLEDGE/MEDIA
A. Practice of oral tradition of
communication
B. Information is stored in memories of
people
C. Information is contained within the
border community
IMPORTANCE OF INDIGENOUS
MEDIA AND INFORMATION.
 Indigenous media and information are
highly credible because they are near
the source and are seldom circulated for
profit.
 Indigenous media are channels for
change, education, and development
because of its direct access to local
channels.
Library is a place set
apart to contain
books, periodicals,
and other material
for reading, viewing,
listening, study of
reference, set of
rooms, or building
where books may be
read or borrowed.
Library is a building
or room that
contains a large
collection of books
and reference
materials.
“Libraries came
into existence
because of the
invention of the
printing press”
Types of Library
A. Academic Library
Usually serve different colleges and universities
B. Public Library
Serves cities or town in all types
C. School Library
Serves Kinder Garten to College
D. Special Library
Specialize in environments such as hospitals, museum, private
business and the government.
Library is divided into
different sections
with their own
functions. Periodical,
Archive, Reference,
Circulation,
Filipiniana, Internet
section, etc. are
some of the sections
in the library.
“The main role
of a library is to
organize and
provide access
to information.”
A. Circulation Section
 This section houses and
circulates the major library
collection covering the
different areas of discipline.
This section adopts the “open
shelf” system, where users can
go directly to the shelf and
choose the books they would
like to browse or use. All books
in this section may be
borrowed for overnight use.
B. Filipiniana Section
 The Filipiniana Collection
consists of publications about
the Philippines, in all its
aspects—cultural, political,
social, religious, economic,
and others regardless of
author and imprints. The
collection covers a range of
reading materials designed to
meet the instructional and
research needs of library
users.
C. Reserve Section
 This section houses books, which are
in demand and limited in copies.
Also, in process books and newly
acquired books. It adopts the
“close shelf system”. Users are not
allowed to enter this section; they
seek the assistance of the library
staff or library assistants. Books in this
section are for room use only and
may be borrowed for one hour; a
borrower may extend its use
provided there is no prior request for
the book. If not returned on time,
the borrower will be fined one (1)
peso per hour.
D. Reference Section
 This section houses a
collection of extensive
general reference
materials, which are
intended to be consulted
for a particular question or
query, rather than read
thoroughly.
 Collections:
Dictionaries gives information about words, spelling,
pronunciation, derivation, usage, meaning,
syllabication, current status, synonyms and
antonyms, historical information etc.
Encyclopedias provide background information in all fields
of knowledge.
Geographical are described as tools to provide
Sources information about geography, like the
atlases, maps, gazetteers, and guidebooks.
Yearbooks and are annual compendium of dates and
Almanacs statistics of a given year, while almanacs
are annual publication of statistics and
other information of the previous years.
Handbooks are handy reference sources that
provide miscellaneous information such
as addresses, telephone numbers, etc.
Other Reference contain books covering all major field
Sources divisions that are reference in nature for
consultation and information purposes,
rather than for circulation. the “open
shelf system” is practiced in this section.
Books are for room use only.
E. Periodical Section
 This section houses journals,
magazines, newspapers, and other
serial literature. Bound periodicals
are cataloged according to DDC
scheme; professional journals are
grouped together according to
subject. Lists of topics of each
journal are made available in lieu of
indexing and abstracting.
 Collections in this section are for
room use only; bound periodicals
maybe borrowed for overnight.
Current issues are displayed on the
display shelves.
F. Archive Section
 This section houses
materials which
depict the history of
the university and
researches made by
faculty and staff.
Also, accreditation
documents of the
University Library.
G. Internet Section
 This section enables
students to have
access information
through the internet.
H. AVR Section
 This section provides
an audio-visual
support service to
facilitate the
teaching and
learning activities of
the university through
non-print collections.
I. E-Library Section
 Thissection enables students to
have access to e-resources
from authorized databases
which the university has
subscribed. STARBOOKS and
TEC4 ED resources are also
available here. It is located at
the Ground Floor, shared to
other Campus Libraries through
the KSU website and Library
Webpage.
J. Law & Graduate Studies Library

 Thissection houses the Law and

Graduate Studies collection
which specifically cater to the
Law and GS students. It is
located at the ground floor of
the Main Library Building.
K. Special Collections:
 a. Kalinga Indigenous Culture and
Knowledge Resource Center &
Cordillera Collection
 This collection comprised of materials
pertaining to customs and traditions of
the Kalinga people, Cordillera literature
and about indigenous peoples.
K. Special Collections:
 b. Gender and Development
Collection Corner This collection
comprised of materials on women and
children. It is located at the Graduate
Studies & Law Library.
K. Special Collections:
 c. Knowledge Resource Network-BSP
Corner This collection comprised of
materials pertaining to fundamental
economic concepts and issues
affecting the economic development
of the Philippines. It is located at the
Graduate Studies & Law Library.
L. Technical Section
 This section is where the processing and
maintenance activities of a library's collection are
being done; it involves the following processes:
1. Identification: locating potentially worthwhile
items to add to the collection
2. Selection: deciding which of the identified items
to add to the collection
3. Acquisitions: securing the items for the collection
4. Organization: indexing and cataloging the items
acquired in a manner that will aid the end-user in
locating materials in the collection
L. Technical Section cont.

5. Preparation: labeling, binding, repairing,

conservation, and otherwise making items ready
for (and maintained during) storage in a manner
that allows for easy retrieval and maintenance of
what is in a collection.
Internet is a vast computer network linking
smaller computer networks worldwide. It
includes commercial,educational,
governmental, and other networks, all of
which use the same set of communications
protocols.
Internet information pays attention to reliability,
accuracy, value, timeliness, and authority of the
source - Information found on the Internet may be
quite varied in form and content. Thus, it is more
difficult to determine its reliability and accuracy.
Accessing information on the Internet is easy, but
requires more discipline to check and validate.
Factual and fictitious data are often merged
together. Sources always have to be validated.
Skills in determining the reliability of
information:
Check the author

Check the date of publication or of update

Check for citations

Check the domain or owner of the site or page

Check the site design and the writing style

Skills in determining accurate information:

Look for facts

Cross-reference with other sources to check for
consistency

Determine the reason for writing and publishing

the information

Check for advertising

Internet
It is a global network of
computers that allows users to
share information (Shelly &
Campbell, 2012)
Internet
It is accessible and convenient to
use that one can obtain a vast
amount of information in a
second.
ACTIVITY 1: Directions: Read and answer
each questions concisely. Write your
answer in a 1 whole sheet of paper..
1. What are the different types of media that
can be used as a source of information?
2. What are the advantages and
disadvantages of the different types of
media as sources of information?
3. How can you evaluate or measure
information quality?
Activity #2. Directions: Create a spider
diagram showing the importance of
indigenous media and information to the
community.