Senior High School

MEDIA AND
INFORMATI
ON
LITERACY
Quarter 1 – Mod
ule 1:
Media and Com
munication
Media and Information Literacy – Grade 12
Quarter 1 – Module 1: Media and Communication
First Edition, 2020

Republic Act 8293, section 176 states that: N

o copyright shall
subsist in any work of the Government of the Phili
ppines. However, prior
approval of the government agency or office wherein
the work is created shall
be necessary for exploitation of such work for profit.
Such agency or office
may, among other things, impose as a condition the
payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictur

es, photos, brand
names, trademarks, etc.) included in this modul
e are owned by their
respective copyright holders. Every effort has been ex
erted to locate and seek
permission to use these materials from their respectiv
e copyright owners. The
publisher and authors do not represent nor claim ow
nership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Compilers/Contextualizers:
LILIA O. NOVABOS & AZELREY B. CAÑETE
Editors/Reviewers:
Alice Ganar, Roy Guarin, John Paul Lisondato,
Marilou dela Cuesta, Daisy Von Dy, Florinda Geyroza
ga, and
Gilda N. Salvo

Management Team:
RHEA MAR A. ANGTUD, EdD
Schools Division Superintendent

DR. GRECIA F. BATALUNA

Chief, Curriculum Implementation Division

DR. LUIS DERASIN, JR.

EPS-Araling Panlipunan/SHS Division Coordinator

VANESSA L. HARAYO, LLB

EPS in-charge of LRMS

Department of Education – Schools Division of Ce

bu City, Region VII
Office Address: New Imus Ave., Barangay Day-as Ceb
u City
Telephone No.: (032) 253 2559
E-mail Address: cebu.city@deped.gov.ph
12

Medi
a an
d
Info
rmat
ion
Liter
acy
Quarter
1 – Modu
le 1:
Media an
d Comm
unicatio
n
Introductory Message
For the facilitator:

Welcome to the Media and Information Lit

eracy, a core subject in senior
high school module on Media and Communi
cation!

This module was collaboratively designed to

assist learning delivery mode of
senior high school curriculum following the set
of competencies based on Most
Essential Learning Competencies (MELCs) r
eleased by DepEd central office.
As facilitators for learning, teachers will guide
and assist students to achieve
the required learning set of standards in the
K-12curriculum while keeping
learners safe in their respective homes in this
time of pandemic.

This learning resource hopes to engage

the learners into guided and
independent learning activities at their own p
ace and time. Furthermore, this
also aims to help learners acquire the neede
d 21st century skills while taking
into consideration their needs and circumsta
nces.

In addition to the material in the main text, y

ou will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient t

he learners on how to use this
module. You also need to keep track of the l
earners' progress while allowing
them to manage their own learning. Furt
hermore, you are expected to
encourage and assist the learners as they do t
he tasks included in the module.

For the learner:

Welcome to the Media and Information Lit

eracy, a core subject in senior
high school module on Media and Communi
cation!

The hand is one of the most symbolized par

t of the human body. It is often
used to depict skill, action and purpose. Thr
ough our hands we may learn,
create and accomplish. Hence, the hand in
this learning resource signifies
that you as a learner is capable and empowe
red to successfully achieve the
relevant competencies and skills at your own
pace and time. Your academic
success lies in your own hands!

This module was designed to provide y

ou with fun and meaningful
opportunities for guided and independent lear
ning at your own pace and time.
You will be enabled to process the contents
of the learning resource while
being an active learner.
This module has the following parts and corresponding icons:

What I Need to This will give you an idea of the skills or

Know competencies you areexpected to learn
in the module.

What I Know This part includes an activity that aims

to check what you already know about
the lesson to take. If you get all the
answers correct (100%), you may decide
to skip this module.

What’s In This is a brief drill or review to help you

link the current lesson with the previous
one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such
as a story, a song, a poem, a problem
opener, an activity or a situation.

What is It This section provides a brief discussion

of the lesson. This aims to help you
discover and understand new concepts
and skills.

What’s More This comprises activities for independent

practice to solidify your understanding
and skills of the topic. You may check
the answers to the exercises using the
Answer Key at the end of the module.
What I Have
This includes questions or blank
Learned sentence/paragraph tobe filled in to
process what you learned from the
lesson.

What I Can Do This section provides an activity which

will help you transfer your new
knowledge or skill into real life situations
or concerns.

Assessment This is a task which aims to evaluate

your level of mastery in achieving the
learning competency.
Additional given to knowledge or
Activities In this portion, another activity will be
you to enrich your
skill of the lesson learned. This also
tends retention of learned concepts.

Answer Key This contains answers to all activities in

the module.
At the end of this module you will also find:

Referen This is a list of all so

ces urces used in
developing this module.

The following are some reminders in using this mo

dule:

1. Use the module with care. Do not put unneces

sary mark/s on any part
of the module. Use a separate sheet of paper in ans
wering the exercises.
2. Don’t forget to answer What I Know before
moving on to the other
activities included in the module.
3. Read the instruction carefully before doing each
task.
4. Observe honesty and integrity in doing the ta
sks and checking your
answers.
5. Finish the task at hand before proceeding to th
e next.
6. Return this module to your teacher/facilitator
once you are through
with it.
If you encounter any difficulty in answering the ta
sks in this module, do
not hesitate to consult your teacher or facilitator. Al
ways bear in mind that
you are not alone.

We hope that through this material, you will e

xperience meaningful
learning and gain deep understanding of the relev
ant competencies. You
can do it!
First Quarter
Module 1 - Week 1
Media and Comm
unication

Content: The learner d

Standaremonstrates un
d derstanding of
Media and Information
Literacy (MIL) and MIL
related concepts.
Perf : The learner
orm organizes a c
ance reative and in
teractive
St symposium
a for the com
n munity focu
d sing on bein
ar ga
d
media and information
literate individual.
Learning: Upon the com
Outcome pletion of the m
s odule, the SHS
students are expected t
o describe how Media
and
information influenced
communication.
Compet : Describe how
ency/ communication
Code is influenced b
y
media and information
T : Media H
o abits, Life
p styles and
i Preferenc
c es

What I Need to
Know
In this module, you will
discover towards know
ing yourself as a medi
a
and information cons
umer. Also, you will b
e surprised to know h
ow much
your media consumptio
n has affected the way
you communicate.

To further understand t
he entire lesson of the
module, let me share t
o
you the learning objecti
ves of this module. At t
he end of this lesson y
ou can:
1. define communicati
on;

3. describe how medi

a and information influ
enced communication.

What’s In

This Reminds Me…

Most people believe th
at a picture paints a th
ousand words. Study t
he
given picture below. In
what way does the pict
ure relate to communic
ation?
Very Good! You learned in Grade 11 that Communication is simply
the act of transferring information from one place, person or group to another.
However, communication is more than just transferring or imparting
messages, it also means that these messages must successfully be
transmitted to the receiver. Thus, the term requires three parts: sender, the
message, and the recipient.

To expound, for communication to take place, the sender ‘encodes’ the

messages, usually in a mixture of words and non-verbal communication. It is
transmitted in some way (for example, in speech or writing), and the recipient
‘decodes’ it.

In the above definition, it is noteworthy to remember that messages like

information, ideas or emotions were sent by the sender through a
communication channel to a receiver, or to multiple receivers.

What is this communication channel? How does it relate to media? Let’s

continue.

What’s New

Activity One. Mirror, Mirror of Me!

Do you see yourself like the picture below? Give your response by completing
the following sentences. Write your answer on a separate sheet of paper.

Indeed! It is not surprising to see yourself surrounded by social media

platforms like twitter, emails, Facebook and others. Why it is so?

7
What is It

Traditionally, people
communicate using
face to face intera
ction.
Nowadays, people
communicate and c
onnect with each o
ther through
internet. Internet or t
he web has become
the means of interac
tion to bring
people together – fri
ends, family, young
people, or complete
strangers that
share interests or ob
jectives – and this ca
n foster a sense of b
elonging and
identity. Internet is th
e medium. So, what i
s meant by medium?

The term media, w

hich is the
plural
of medi refers
tothe
um,
communic channe through
ation ls
which we dissemin
ate news, music,
movies,educati promotio
on, nal
messages and othe
r data. It includes
physical and online
newspapers and
magazines, television
, radio, billboards,
telephone, the Intern
et, and fax.

It describes the var

ious ways
through which we
communicate in
society. Because it r
efers to all means
https:// pic_0.
commons. jpg
media.org/
wiki/File:E
U-
Me
dia-
Fut
ure
s-
For
um
-
of commuall to the e
nication, vening
verythingnews on tel
ranging evision can
from a be called m
ephone edia.
So, people nowadays
live and breathe with
these various media
around
them. As a result, ter
ms like media habits,
lifestyle and preferen
ces become a
widely used terminol
ogies in study of me
dia and communicati
on. To define,
read the table below.

T D
media-- automaticity
habits
of media consu
mption or obser
vable acts

that develops as peo

ple repeat media us
age behavior in
stable circumstances
over a period of time.

-- usual activities rela

ted to the consumpti
on of media like
the television, radio,
and newspapers.
m -- way of usin
ed g technology
ia and social we
bsites to emp
ower
lifes learning, com
tyle munication, c
s ollaboration, a
nd community
.
-- how the behaviors
are incorporated into
one’s life (daily
habits)
me -- the option
dia to select me
dia over oth
ers.

prefer-- the individual

encestaste and style
as related to m
edia usage

8
What’s More
Internet has drastically ch
anged the way people int
eract. Do the activity
below to know your habit
s, lifestyle and preferenc
st
es.

Activity One. Oh… Tha

t’s Me! No... That’s Not
Me!
Below are characteristic
s of 21 century individu
al. Put a check mark
on statement that best d
escribes you.

S That’s N
ta ot
te
m
e
nt
me! me!
1. I constantly check my
notifications for message
s.
2. I go on my social medi
a account for information
.
3. I am upset when my p
ost online isn’t appreciat
ed.
4. I prefer Facebook, Ins
tagram, or twitter than fac
e
to face interaction.
5. I have built strong co
mmunication lines
through social media.

Your answers reflect yo

ur media habits, and lif
estyle. If you have
answered mostly “That’s
Not Me!”, congratulation
s you have a healthy poi
nt
of view in media.

Let’s have another one.

This time, let’s know how
much you have spent
in Media.

Activity Two. My Com

munication Chart
A. Try to think of the pa
st week, and record you
r use and interaction
with media and informat
ion providers (such as i
nternet, social media, T
V,
radio, newspaper, etc.). I
ndicate how many hours
were spent with each on
e.
You can estimate the nu
mber of hours you have
spent. Write your answer
on
a piece of paper.

Weekly Interaction Log

with Information and In
formation Providers
Media or I Number o
nformation f hours in
Provider a week
Internet
Facebook
Television
Newspaper
Radio
Books
Word of Mouth
Others

B. Using your answer in

Activity 2A, create a char
t (line, pie, or bar) to
show a visual represent
ation of your weekly me
dia and information provi
der
interaction. Draw the ch
art on same piece of pa
per you have used in th
e
previous activity. See the
example pie chart below
for your guidance.

9
Example:

PERCENTAGE O
F MEDIA AND IN
FORMATON PRO
VIDER USAGE

Radio
Others

T
I e

st century individual using gadget s and

Interesting! Sur
ely, you have n
ow a clearer u
nderstanding o
f yourself of
how media has
affected you. H
ere’s another a
ctivity for you.

Activity Three
. Here I Stand!

Below are state

ments about co
mmunication. P
lease write I be
lieve if you
agree on the st
atement and I d
oubt if you dis
agree. Write yo
ur answers on
a
piece of paper.

1. Media throu
gh the internet
has made infor
mation dissemi
nation faster.
2. Media has m
ade it easier for
people to detec
t true from fake.

3. Media has i
mproved the q
uality of comm
unication obtai
n by individual.

4. Media made
it necessary for
individual to co
mmunicate.
5. Media ensur
es information li
teracy among p
eople.

Awesome! You
have just under
stood how com
munication is in
fluenced
by media. Let’s
recall what we
have learned s
o far.

What I Ha
ve Learne
d

Do not forget th
at…
◼ The refer
to the
m comm sexchan
unication
ge of
process
information (a m
essage) betwee
n two or more p
eople.
◼ c
N
o
w
a
d
a
y
s
,
2
1
m u
m n
various social
media platform
s. As a result,
media has influ
enced
the way people
communicate.
◼ devehabi
lifest
prefe
in
ia lops
ts,
ylerence
s
communication
.

10
What I Can Do

Here’s another activity you

can do further to cement y
our understanding
of media and communicatio
n.

Picture Analysis. Analyze

carefully the given pictures
and answer the
questions that follow. Use t
he rubrics below for your g
uidance. Write your
answer on a piece of paper.

Guide Questions:
1. What is the message in
this illustration?
2. Do you agree with this il
lustration regarding commu
nication? Why or
why not?
Rubrics
Crite 1 8 4 pt
ria 0 s.
pt p
s. t
s
.
ApproprMost Few No deta
iate etails etails ils
detai su sup to supp
ls pp port ort
ort
support main mainmain id
main dea. dea. ea.
Conteidea. Acc La Inform
nt Accur ura ckiation
ate te ng
and deta
informatiaccur does n
iled on for ate ot
informatialmosinformat
support t
on. t all ion. he
argum argu
ent. ment.
Capitaliz
There There There a
ation error re 2 re
an erromore th
d rs an
n
punctua capitaliz
capitaliz
2 errors
tion ation ation in
Mechaare capit
nics corr alizati
ect
throughpunctu punctu on or
out ation. ation.
p
p n
a
11
Additional Activities

Answer the following questions bas

ed on how you interact with the
most famous social media platform n
owadays. You may give your answer
in
each question in 1-2 sentences. Write
your answer on a piece of paper.

1. How do you use Facebook as

a tool or medium for
communication?
2. How did Facebook affect or
change the way we
communicate with other people?
3. How did Facebook affect the q
uantity and quality of
information available to people? Is i
t a good thing or bad
thing?
References:
(n.d.). What is Commu
nication? Verbal, Non-
Verbal & Written .... R
etrieved
July
14,
202from
https://
0, www.skillsyoun
eed.com/
ips/what-is-
communication.html

(2017, December 27).

The Media Habits of A
mericans in 2017: Inter
net, TV,
Rad R fro
io etr m
ie
ve
d
https://
www.mdgadvertising.co
m/marketing-insights/
the-media-habits-of-
americans-in-2017-
internet-tv-radio-and-
print-trends/

(2017, September 8).

What are the media ha
bits, lifestyles and prefe
rences? -
Quora. Retrieved July 1
4, 2020, from https://
www.quora.com/What-
are-
the-media-habits-
lifestyles-and-preferences

(n.d.). Understanding t
he Media Habits of the
Millennial Generation ..
..
Retrieved July 14, 2020
, from
https://
www.thedrum.com/
bauer/understanding-
media-habits-millennial-
generation-1

(n.d.). Social Media Life

style - Urban Dictionary
. Retrieved July 14, 202
0, from
https://
www.urbandictionary.co
m/define.php?
term=Social%20Media
%20Lif
estyle