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ABOUT THE BRAND

Finnick is our flagship original project, which was initially created in the trends of world
animation and storyline. Animation Magazine mentioned Finnick feature in its “Your Don’t Miss
List” of upcoming animated features in 2021.
Successful launch of the first film in theaters allowed us to continue the development of the
franchise. To date, there are already two seasons of the series and the second feature film in
production.
IT’S F I NN
TIME BRAND UNIVERSE

FINNS LICENSING
PROGRAM
Feature film Series Webisodes Feature film - 2
FEATU RE
FILM
ABOUT THE PROJECT:
• Genre: comedy, adventure
• Audience: family, 6+
• Format: 3D CGI
• Director: Denis Chernov
• Scriptwriters: Tatyana Belova, Neil Landau, Lev
Murzenko, Alexander Kim, Denis Chernov
• Global distributor: Sola Media

Not many people know that every house is in habited by finns. They are
furry creatures that appear in human world to take care of a house and
keep the hearth. Finnick is a young finn, who doesn’t seem to care about his
responsibility of making a home out of the house. He is just making pranks
on «his people» and that is the reason why none of the families wanted to
stay long in his house. Everything changes when a new family comes to his
house, where Finnick's tricks do not work at all, and he meets 13-year old
Christine and inexplicable events begin to happen in the city. Finnick and
Christine, who are so different, will have to team up and work together to
solve the mystery of the events and save the city.
FINNS
FINNS are invisible furry creatures - hearth and home
keepers and witnesses to all mysterious events in town
ТОP-1 022
BOX OFFICE 2
OF FEATURE L
ENGTH A N IMA T ION IN CIS

TITLE ON 4
ТОP-1
WEEKEND
S IN A ROW
(CIS)

1,5MO TOP-10
foreign B IN SERBIA, GRE
ECE,
ROMANIA, BUL
GARIA, TURKE
Y

40+
TERRITORIES SOLD TO
8,5M USD
TOTAL
BOX OFFICE

*
ANIMATED SERIES
SEASON 1
ABOUT THE PROJECT
Episode duration - 7 min
e !
Number of episodes - 26 e e
w
Audience - 7-10 y.o.
Genre - detective, comedy, adventure
Format - 3D CGI
Domestic premiere - December 2022

PRODUCTION TIMELINE
MARCH APRIL-AUGUST
2023 2023 –2023

14 episodes 2 episodes
delivered delivery per month
WHAT I HAVE TO
DEAL WITH!
The seemingly quiet and calm town of Berg is full of
secrets and mysteries. Absolutely inexplicable incidents
constantly occur in it. Suddenly all clocks stop working or
girls start receiving ridiculous threats, or all the streets
get filled with strange micro-dogs ... Fortunately, the
town is being watched by its invisible keepers - finns.
They have ability to see and hear everything that
happens in it.
If something mysterious occurs, the finns know
exactly who to ask for help. The legendary savior of Berg
will come to the rescue, mastering his very own "the trial
and error" method - Detective Finnick with his motley
team of finns. Motley, not only because everyone has a
different color of fur, but also because each of them
knows how to do something better than the others.
WHO I HAVE TO WORK WITH!

FINNICK a rookie detective. Full of unexpected and


often paradoxical theories. Not always does he make correct decisions
but is ready to admit his mistakes and find a solution in every crisis.

CURLY this is the alias Finnick gave to his young assistant


since he doesn’t have time to learn her real name. Curly is shy and laconic
– an ideal partner for the self-centered detective.

OZY a well-known collector of things from the people’s world.


Ozy is a walking encyclopedia and an invaluable advisor to the detective
Finnick.

CHRISTINE a fan of detective stories and


riddles. Successfully practices the deduction method and is always ready
to help Finnick in his inquiries.
MY VERY OWN DETECTIVE
METHOD!
SURVEILLANCE A LA FINN - nothing is SEARCH A LA FINN - the house is going
more telling (and funnier) than people to tell more about a person than anyone
who think they’re not being watched! else.
MY VERY OWN DETECTIVE
METHOD!
QUESTIONING A LA FINN- instead of victims and HOME SWEET HOME- mysteries often start and
witnesses their finns are being questioned. finish in people’s houses.
HOW I WORK

Funny threat Finnick’s crazy Examination of


Mysterious
incident hypothesis suspects

Parody-lyrical
conclusion
Assistance to the Unexpected Action
“culprit” solution
CRIME SCENES
YOU SEE THAT??!
WO LOCAL
W!
SERIES PREMIERE

LEADING ENTERTAINMENT
TV-CHANNEL
LOCAL
VOD - PREMIERE

8,8 8,5
RATING ON KINOPOISK RATING ON KION
SEASON 2
SEASON 2
ABOUT THE PROJECT
O !
A PR
Episode duration – 11 min (new format)
Number of episodes – 26 I’M
Audience – 7-10 y.o.
Genre – detective, comedy, adventure
Format - 3D CGI
In production – 2023-2024
Delivery 2 season – 2024-2025

PRODUCTION TIMELINE
JANUARY FEBRUARY
2024 2024 –2025

1 episode 2 episodes
delivery delivery per month
NEW FORMAT
Running time – 11 minutes
The series runtime has been expanded to implement more
complicated detective plots that would attract the target
audience of 7 to 10 years old. The new format organically
integrates with the season 1 finale, where the two final episodes
are united by a single plot and all the main characters of season 2
take part in it.

Introduction of horizontal plot lines


Gradual audience immersion into the general plot lines of the series:
- Integrating the "Mysterious Villain"
- Fleshing out relationships between characters
- Developing Finnick (as the future Elder)

inut es – 11 m inut
- 11 m inut es – 11 m
ut es – 11 m inut es
nut es – 11 m in
SYNOPSIS
Detective Finnick has already solved a lot of high-profile cases in the quiet town of
Berg. And in the new season of the animated series, Finnick will face even more
confusing, mysterious and inexplicable crimes. The chief finn detective, his partner Curly,
and his best friend Christine will create their own detective agency, where another finn
- Quickfinn- will unexpectedly reveal his potential. This new team of professionals is
ready to suspect, pursue, search and expose once again!

THE CH
IPS
AGENC
Y

g
Сrime-Huntin
e
Investigativ
ls
Professiona
NEW PLOT ELEMENTS
• Attic headquarters
• Family of agents
• Female friendship
• Cork board
• Caring finns
• Competitor
• Mysterious villain
NEW CHARACTERS
SNIFFINN
A seasoned professional
Sniffinn is a stubborn and cold–blooded detective, who will go to the end of
the earth to catch a suspect. Sniffinn is a real expert in human methods of
investigation, because he has spent his whole life with such specialists.
However, unlike Finnick and his team, Sniffinn cares only about catching the
culprit and never tries to understand his situation, and that way no riddle
can be solved completely

MYSTERIOUS VILLAIN
Mysterious villain
Some of the crimes will not be that harmless and, although all the cases will be
solved, the instigator of some of them will not be caught. Only by the end of the
season will Finnick and his team get a lead on the insidious villain, which will be the
beginning of a big confrontation that will unfold in the third season
FEATURE FILM

NOW EVERYONE WILL SEE HIM


MY NEW
DEEDS
FEATURE FILM
Genre: adventure, comedy
Format: 3D CGI
Audience: family, 6+
Length: 85 min
Premiere: 2025-2026

Careless Finnick accidentally awakens the magic of an ancient


walking stick – and loses the ability to be invisible! Now all the
finns in the world are in danger.
Finnick and Christine have to embark on a fascinating journey
COMING SOON
and overcome lots of challenges in order to help Finnick regain
his invisibility and save all finns.
WEBISODES
FINNS’ EVERYDAY LIFE SPECIALS

Short comedy sketches of finns’ everyday life


and adventures in people’s homes.

4 x 1-MIN. WEBISODES

CHECK IT OUT!
BRAND INTEGRATION
PARTNER ADVERTISING CAMPAIGN OZON - leading e-
commerce platform in CIS

FOR THE FEATURE FILM


(LOCAL VERSION)

PRODUCT PLACEMENT – BRAND OZON


- partner brand integration into character
dialogues
- product placement - visual integration of the
product (ice cream) of the partner

ADVERTISING CAMPAIGN OF THE FILM


ON THE SIDE OF THE PARTNER
- landing page with tickets and merchandising
- banner campaign on partners sources (app and site)
- commercials
- gift certificates from the partner

TOTAL CAMPAIGN REACH – 12 000 000 views


PARTNER INTEGRATION
SERIES (LOCAL VERSION)
• Creating a partner's mascot as a character of the finns
universe
• Integration of the mascot as a character in the series; ozon’s
app assistant; ozon’s ambassador in advertising campaigns
for kids goods (tv, digital, outdoor)
• Integration of the partner's themes in the scenario of series
(visual product placement, showing the marketplace’s work
structure, pick-up points)
• Development of a brand book
• Advertising campaign of the series on the partner side
PARTNER ADVERTISING CAMPAIGN
FOR THE FEATURE FILM
(LOCAL VERSION)

PRODUCT PLACEMENT - ALISA VOICE ASSISTANT


- visual integration of the product
- brand integration into character dialogues

ADVERTISING CAMPAIGN OF THE FILM ON THE


SIDE OF THE PARTNER
– banner campaign
- commercials
TOTAL CAMPAIGN REACH:
- сoverage fact: 13.1 million
- impressions fact: 39.3 million
FINNICK – THE CHANNEL FINN

FINNICK IS THE
NEW FACE OF THE
СТС TV-CHANNEL
TAKING PART IN INTERSTITIALS AND
CHANNEL PROMOS ALONGSIDE WITH
OTHER STARS

THEMED ID VIDEOS FOR THE CHANNEL:


• pop-up ads with Finnick
• Finnick's mischief as part of the promo
LICENSING
PROGRAM
Storybooks

E N ’T
Storybook Chapter book AV LL
U H
YO N IT A
• 56 full color pages • 192 b/w pages
• 140x195 mm • Colorful shots inserts SEE Y ET!
• 125x200 mm
Activity Books Coloring Books
12 b/w pages 12 b/w pages
289x153 mm 210x230 mm
CREATIVE MATERIALS
• AR with Finnick
• Stickerpack
• Digital animated poster
• Extensive package of marketing
materials for the theatrical release
THEY JUST LOVE ME!

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