INTERNATIONAL MARKETING REVIEWER
from other’s cultural ways search for better
WEEK 1:
 According to Cateora, et.al 2O15, international
marketing is the performance of the business
activities designed to plan, price, promote and
direct to the flow of a companies, good and
services.
 Give at least 1 learning outcome of week 1 lesson:
Define International Marketing
 Domestic Marketing is the primary site of
insurance activity.
 Retail Trade and Wholesale Trade are two ways of
Trading in Domestic Marketing.
 Inner circle represents the area under the control
of the marketing manager.
WEEK 2:
 Uncertainty is created by Uncontrollable elements
of all business environments.
 Successful business personalities in this century
need to have Global awareness.
 It is more complicated than that of domestic
marketer because it deals with at least 2
uncertainties instead of one. International
Marketing Task
 International marketing campaigns are generally
led by Marketing manager.
 Tolerance is understanding cultural differences
and accepting and working with others where
behaviours maybe different from what you have.
WEEK 3:
 Infrequent foreign marketing is a temporary
surplus caused by the different levels of
production of demands may result in infrequent
marketing overseas. TRUE
 There are 6 stages in international marketing
involvement. FALSE
 Stage 3 is Regular Foreign Marketing
 Stage 5 is Global Marketing
 Stage 4 is International Marketing
WEEK 4:
 Culture deals with groups design for living
 Political Economy is one of the most undeniable
and crucial realities of International business.
 Technology revolutionized the way organization
conduct business
 The 5 elements of culture are: Cultural values,
Rituals, Symbols, Beliefs and Thought Process
WEEK 5:
 Cultural Sensitivity is the process of being attuned
to the nuances of culture so that a new culture can
be viewed objectively, evaluated and appreciated.
 Cultural Borrowing is a responsible effort to learn
solutions to a society’s problems.
 The more unusual the situation, the more
sensitive, tolerant and flexible one need to be.
WEEK 6:
 Adaptation does require marketing executives to
abandon their ways and change to local customs.
FALSE
 Give the three ethical principles. Utilitarian ethics,
Rights of the parties and Justice or Fairness
 Who said that Tolerance is all about respect,
acceptance and appreciating the rich diversity in
the world’s culture. UNESCO
 Being socially responsible and ethically correct are
a simple tasks for the International marketing.
FALSE
 Cultural Electives is particularly important but is
permissible.
 Consumer protection is one of the five broad areas
in normal business operations. TRUE
 The word friendship in Chinese is Guanxei, in Latin
America is Compadre, and in Japanese is Ningen
Kankei.
 In Czech Republic, giving liquors before the
meeting is an example of what business customs.
Cultural Electives.
WEEK 7:
 Marketing Research is defined as the systematic
and objective identification, collection, analysis,
dissemination and use of information for the
purpose of improving decision making related to
the identification and solution of problems and
opportunities in marketing. American Marketing
Association, 2O16.
 Give the 7 marketing research process in any
order. Problem Identification or Definition,
Formulation of research design, Sampling design,
Data collection, Data Processing, Presentation of
findings, Making decisions and
recommendations.
 Full name of reporters: Nemia Rasay, Rue Rose
Angel Castillo and Hazel Mae Aberilla.
WHAT IS MARKETING
Marketing is the total system of interacting business
activities which includes planning, pricing, promotion and
distribution of one satisfying goods and services from the
hands of producers down to the ultimate consumer.