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  • Zwende BA Assignment

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    KushagroDhar
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    A referral and loyalty program should be designed to exponentially grow Zwende's customer base by rewarding existing customers for referrals. The program should research different referral models, devise an affordable and lucrative referral structure for Zwende, and create compelling incentives that could go viral. It must also define metrics to track the program's success in increasing word of mouth, customer acquisition, and retention.

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    A referral and loyalty program should be designed to exponentially grow Zwende's customer base by rewarding existing customers for referrals. The program should research different referral models, devise an affordable and lucrative referral structure for Zwende, and create compelling incentives that could go viral. It must also define metrics to track the program's success in increasing word of mouth, customer acquisition, and retention.

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    6 views1 page

    Zwende BA Assignment

    Uploaded by

    KushagroDhar
    A referral and loyalty program should be designed to exponentially grow Zwende's customer base by rewarding existing customers for referrals. The program should research different referral models, devise an affordable and lucrative referral structure for Zwende, and create compelling incentives that could go viral. It must also define metrics to track the program's success in increasing word of mouth, customer acquisition, and retention.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Zwende BA Assignment

    Referral & Loyalty Program for Zwende Customers to help exponentially grow the reach and to
    reward early adopters and believers of Zwende, make them brand ambassadors and grow with
    them. Design a customer referral program to increase word of mouth advertising, customer
    acquisition and retention.

    You may cover any / all of the following:


    - Research different types of referral programs active in the consumer space
    - Devise a cost effective and lucrative customer referral program for Zwende
    - Create a compelling referral incentive structure which has the ability to go viral
    - Define metrics and framework to track metrics and measure success of the program

    In case you want to understand more about the business, visit:


    1. Zwende.com
    2. Zwende.live
    3. https://www.youtube.com/watch?v=2n7bm0mteG0

    The student can make the submission in the form of a ppt or a word document.

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