Bharatiar University, Coimbatore - Seminar Report - July22-23 - 2011

National Seminar
on
Globalization, Industrialization and Consumerism
- Issues and Prospects
(July 22 - 23, 2011)
SEMINAR REPORT
The world economy has become increasingly globalized, having in turn,

has had a significant impact on economies all over the world, especially on
management perspectives in the developing economies like India .The rapid
changes in information and communication technologies especially in last two
decades have made the world a seamless place. The impact of this change has
transformed the society into an integrated and networked society, where each
one’s actions impacts that of others – whether it is in terms of flow of capital,
ideas, business practices, job opportunities or forging strategic alliances.
Simultaneously, increasing penetration of mass media and development of e-
learning resources has slowly brought into the mainstream those consumers who
were totally excluded from the fruits of economic development. This can be seen
in terms of burgeoning opportunities in the rural markets of India, emerging
economies and rapid opportunities in the other developing economies of the
world.
Marketing as a business function is undergoing major transformation due

to the challenges posed by an informed customer, hyper competition, low
differentiated products and services, increasing buying power of the middle class,
a value-for-money seeking customer, growing influence of children in decision
making, emergence of new economic powerhouses, changing lifestyle and
attitude of consumers, growth of service industry, changing demographic profiles
of the emerging economies and developed nations and many more- the list is
endless .
The Seminar on Globalization, Industrialization and Consumerism: Issues
and Prospects was organized by the Centre for Consumer Studies, Indian
Institute of Public Administration, New Delhi in collaboration with the School of
Commerce, Bharathiar University, Coimbatore with and sponsored by the
Department of Consumer Affairs, Government of India. The National Seminar
provided a platform where new concepts and trends in marketing were
discussed. The broad objectives of the seminar are as follows
Seminar Objectives
1. To provide a platform where academicians, and researchers share and
discuss the contemporary issues and challenges in the changing consumer
context.
2. To share scholarly research on emerging opportunities and threats in the

changing market context.
3. To analyze and understand the underlying behavioral changes among

consumers leading to the emergence of more demanding and savvy
customers.
Inaugural Session
The Inaugural session began with a welcome Address by Prof. G. Ganesan,

Professor and Head, School of Commerce, Bharathiar University. He gave a brief
outline about the objectives of the seminar and urged the participants to take
active part in the deliberations. He also thanked the Centre for Consumer
Studies, IIPA for their support in organizing the Seminar
Prof. Dr. G. Ganesan welcoming the dignitaries
2
In her introductory remarks Dr. M. Sumathy, Reader, School of
Commerce, Bharathiar University and the Seminar coordinator said that
consumerism is a process through which the consumers seek redress, restitution
and remedy for their dissatisfaction and frustration with the help of their
organised and unorganised efforts and activities. It is in fact a social movement
seeking to protect the rights of the consumers in relation to the producers and
providers of services.
Dr. M. Sumathy, Seminar Coordinator introducing the theme
In its wider perspective it is an item on the agenda of administrative

reforms for greater accountability, responsiveness and transparency through the
technique of decentralisation, debureaucratisation and devolved planning
process. It’s a part of the ongoing debate for good governance which recognises
the Right to Information as a prerequisite. In many of the developed countries
consumerism has over the time developed into a sound force designed to aid
and protect the consumer by exerting legal, moral and economic pressure on
producers and providers of services.
In his Presidential Address Shri Ramjibhai B. Mavani, Ex-M.P. Lok Sabha

and Founder President, Rajkot Saher Jilla Grahak Suraksha Mandal, Rajkot,
Gujarat, said that Globalization poses four major challenges that will have to be
addressed by governments, civil society, and other policy actors.
3
Shri Ramjibhai Mavani, Former Member of Parliament delivering the
Presidential address
To ensure that the benefits of globalization extend to all countries it is

important to have some safeguards as well. But this will not happen
automatically as there is a fear in the developed countries that globalization will
lead to instability. The challenge is to address the very real fear in the industrial
world that increased global competition loading to inexorably race to the bottom
in wages, labor rights, employment practices, and the environment and
globalization. However all these excuses must not be used to avoid looking for
new ways for cooperation in the overall interest of countries and people? He also
called upon the experts and policy makers to understand the problems being
faced by the consumers and draw out strategies to protect the consumers.
On the occasion a book titled “ Globalization and Consumerism -Issues

and Challenges” authored by Shri Ganesan and Sumathy Mohan was released
by Col. Dr. C. Swaminathan, Vice Chancellor, Bharathiar University. Delivering
the inaugural address he said that Liberalisation, Privatisation and Globalisation
concepts have occupied a predominant place in the minds of the people today.
Modernisation and technology are the words of mantra of even a common man.
We find that technology has played a great role in the systematic development of
4
the nation building activities. BASEL II talks of capital adequacy requirements
and RBI has taken measures to keep the Indian banks globally active. Monetary
policies, regulatory measures, NPA norms all speak volumes of development of
the banking system as a whole towards globalisation. World economy has to be
carefully studied and watched. We may have to fine tune our systems and
procedures in this direction.
He added that every industry talks on globalisation. For instance, take

plantation industry. In the recent press reports it is mentioned that Ms. Sheela
Thomas, Chair Person of Indian Rubber Board has been elected as the new
Chair Person of International Rubber Study Group. Members opined that India
being both producer and consumer of rubber would be in a good position to
protect the interests of both producers and consumers in IRSG. This is one
example on globalistaion and consumer issue in rubber industry.
There are a number of other issues that needs immediate attention to

protect the interests of the consumers and such seminars play a important role in
looking for solutions to such problems. I wish the Seminar a success and hope
the deliberations will be useful.
The Keynote address was delivered by Prof. Suresh Misra, Chair

Professor & Coordinator, Centre for Consumer Studies. Prof. Misra, said that
globalization has changed the way we think and live. The world is moving
towards a mono culture as a result of globalization. The markets have expended
5
beyond nations. But the consumer protection laws have limited jurisdiction and
cannot cope up with new problems due to globalization and use of technology.
He also stressed that Law can only protect the consumers through rules, which
are essentially national and which can only be enforced within a national
framework.
Prof. Suresh Misra, Chair Professor delivering the

Keynote Address
Prof .Dr. P.K. Manoharan, Dean, College Development Council,

Bharathiar University and Shri. P. S. Srikrishnan, Manager, Staff training College,
Karur Vysya bank Ltd, Karur were felicitated during the seminar and vote of
thanks was given by Dr. M. Dhanabhakyam, Asst. Professor, School of
Commerce.
The seminar was divided into various Thematic Sessions, each dealing
with a specific theme. Each session was chaired by a well known expert. The
First thematic session was on Consumer Protection - Laws and Policies,
which was Chaired Prof. Dr. D. Elangovan, Annamalai University who presented
a glimpse of Consumer awareness and gave a brief account of the seminar
design.
6
Dr. Anil. G. Variath Professor and Director, Dr. B.R Ambedkar Legal
Research Centre, Sidharth College of Law, Mumbai touched upon the underlying
theme of the seminar. Eight papers were presented by the delegates in this
session.
The Second Thematic Session was on Service Sector and Consumer,

which was chaired by Prof. Dr. K. Chandran of Agricultural Economics,
Agricultural University and Co-Chaired by Dr.C.Naseema, Professor of
Education, University of Calicut and the Rapporteur was Dr.P.Chellasamy, Asst.
Professor, School of Commerce. Ten presenters presented their papers that
focused on Consumer awareness and the service sectors.
7
The Third Plenary Session was on Environment and Rural
Consumers, which was chaired by Prof. Dr.A.Illagovan, Head, Periyar University
and Co-Chaired by Dr.K.Mythili, Chief Librarian, Bangalore and the Rapporteur
was Dr.Padmasani, Asst. Professor, Bharathiar University. Nine papers on
Environment and green consumerism were discussed by presenters.
The Fourth Thematic Session was on Market and the Consumer

which was chaired by Prof .Dr.Malabika Deo, Head, Pondicherry University and
Co-Chaired by Dr.E.K.Satheesh, Reader, University of Calicut. Twelve Papers
highlighting the various practices adopted by the marketers to exploit the
consumers were discussed.
All the presenters were unanimous in their opinion about enhancing the
awareness among consumers about their rights and the need for enforcing the
laws for the benefit of the consumers.
8
The Fifth Thematic Session was on Consumer awareness and Role
of Media, which was chaired by Prof. Dr. Selvarajan, Professor of Economics,
Annamalai University and Co-Chaired by Shri.J.V.George, President, Tamil Nadu
Consumer Welfare Centre, Coimbatore. In this session fifteen papers related to
influence of media on consumer awareness were discussed. The impact of
misleading advertisements on the consumers were also discussed and it was felt
that there is a need to have a regulator to control misleading advertisements.
The Sixth Thematic Session was on Corporate Social Responsibility

and the Consumer which was chaired by Dr.Manickavasagam, Professor,
Corporate Secretary ship and Controller of Examinations, Alagappa University
,Karaikudi and Co-chaired by Dr.N.Sundaram, Associate Professor, VIT
University. The Rapporteur was Dr.V.Richard Paul, Asst. Professor, Bharathiar
University who felicitated and thanked the panel and the paper presenters. Four
papers related to corporate social responsibility were discussed in this session.
The welcome address of the Valedictory Session was given by the

Seminar Co-ordinator Dr. M. Sumathy, Reader, School of Commerce. Dr. G.
Ganesan, the Seminar Director, Professor & Head, School of Commerce gave
the Presidential address. The Seminar Co-ordinator Dr. M. Sumathy, Reader,
School of Commerce. Gave an account of the proceedings of the seminar and
presented a brief seminar report. The feed back of the participants was also
taken.
9
Dr. P.Thirumalvalavan, Registrar, Bharathiar University gave the
Valedictory Address and also distribution the Certificates to the delegates and
praised the School of Commerce, faculties and students for their painstaking
efforts to conduct and organize the seminar. The concluding remarks was given
by the Programme Co- ordinator Prof. Suresh Misra, Chair Professor & Chairman
Centre for Consumer Studies and vote of thanks by Dr. P. Chellasamy, Asst.
Professor, School of Commerce. The National Seminar ended with a National
Anthem.
(Suresh Misra)
Seminar Coordinator
10
List of Participants
Sl.No. Name & Address Sl.No. Name & Address

1. Shri M. Gurusamy 2. Ms. Parthasarathy
Assistant Professor, Final Year MBA,
Department of Management Department of Management Studies,
Studies, Paavai College of Engineering,
Paavai College of Engineering, Pachal, Namakkal, Tamil Nadu
Pahcal, Namakkal, Tamil adu
3. Dr. L. Rathakrishnan 4. Shri S. Balamurugan
Professor MBA Student,
Department of Rural Industries and Department of Rural Industries and
Management, Management,
Gandhigram Rural Institute Deemed Gandhigram Rural Institute Deemed
University, Tamil Nadu University, Tamil Nadu
5. Dr. P.P. Shanthy 6. Dr. J. Mahamayi,
Associate Professor of Commerce, Assistant Professor of Commerce
V.V. Vanniaperumal College for V.V. Vanniaperumal College for
Women Virudhunagar, Tamil Nadu Women Virudhunagar, Tamil Nadu
7. Shri Harish K Nair 8. B. Muthupandian
Research Scholar in Commerce Ph.D., Research Scholar,
Bharathiar University, Coimbatore, Department of Commerce,
Tamil Nadu SOM, Pondicherry University,
R.V. Nagar, Kalapet,
Puducherry – 14.
9. Dr. Velmurugan.PS. 10. Shri T. K. Praveen Kumar

Assistant Professor, PSG College of Arts And Science,
Department of Commerce, Coimbatore, Tamil Nadu
SOM, Pondicherry University,
R.V. Nagar, Kalapet,
Puducherry – 14
11. Shri G. Elavarasan, 12. Shri S. Angles,
PSG College of Arts And Science, Assistant Professor
Coimbatore, Tamil Nadu (Agrl. Economics)
Deptt. of Agricultural Economics,
Tamil Nadu Agricultural University
13. Shri M. Chinnadurai 14. Shri Vijay Anand

Professor and Head, Research scholar,
Deptt. of Agricultural Economics, Department of Tourism,
Tamil Nadu Agricultural University, School Management,
Coimbatore. Pondicherry University, Pondicherry
11
15. Dr. R. Prabhu 16. Ms. Anuradha. A
Assistant Professor, Assistant Professor,
Deptt. of Business Administration, SNT Global Academy of
Government Arts College for Men, Management Studies and
Krishnagiri, Tamil Nadu Technology, Coimbatore,
Tamil Nadu
17. Shri S. Manikandan 18. Shri A. V. Biju
Assistant Professor PG. & Asst. Professor in Commerce,
Research Department of Maharajas College, Ernakulum,
Commerce GURU Nanak College Kerala
Velachery, Chennai Tamil Nadu
19. Shri Ratheesh R. 20. Dr. E.K. Satheesh
Research Scholar in Commerce, Reader,
Kerala University Department of Commerce And
Trivandrum Management Studies,
Kerala University of Calicut, Kerala
21. Dr. Chacko Jose P 22. Md. Febin Ismail
Associate Professor of Economics, Lecturer,
Sacred Heart College, Chalakudy, Alpha College of Engineering,
Kerala Chennai, Tamil Nadu
23. Ms. Chandra Priya 24. Shri K. G. Jose

Research Scholar, Director,
PSG Arts and Science College, Rajagiri Business School Rajagiri
Tamil Nadu Valley Kakkanad Kochi, Kerala
25. Prof. Jose. K. Puthur 26. Shri N. Ramachandran

Asst Professor, Former Principal-Staff Training
Rajagiri Business School Rajagiri College, Karur Vysya Bank,/Former
Valley Kakkanad Kochi, Kerala Prof-Director MBA Programme,
Tamil Nadu
27. Shri V. Rajasekar 28. Ms. R. Sudha
HRD, Karur Vysya Bank Ltd. Phd Scholar,
KARUR Tamil Nadu Deptt. of Agricultural Economics,
Tamil Nadu Agricultural University,
Coimbatore.
29. Dr. C. Sekar 30. Dr. K. Mangayarkarasi
Professor, Assistant Professor,
Post Harvest Technology Center, Department of Women’s Studies,
Tamil Nadu Agricultural University, Bharathiar University, Coimbatore,
Coimbatore Tamil Nadu
31. Ms. Meenal Amogh Bhoyar 32. Adv. Amogh Chandrabhan Bhoyar
MBA Student, Research Student,
Yashwantrao Chavhan, RTM Nagpur University
Maharashtra Open University, Nagpur
Maharashtra
12
33. Shri Muthu Raman. C 34. Shri Praveen. K
Student Student,
Department of Commerce, Department of Commerce,
PSG College Of Arts And Science, PSG College of Arts And Science,
Coimbatore, Tamil Nadu Coimbatore, Tamil Nadu
35. Dr. C. Naseema 36. Shri V.K. Jibin
Professor of Education, Junior Research Fellow,
University of Calicut, Kerala. University of Calicut, Kerala.
37. Shri S. Latha 38. Dr. A Duraisamy
Research Scholar In Economics, Assistant. Professor
DG Vaishnav College, Chennai, MCC Tambaram , Chennai,
Tamil Nadu Tamil Nadu
39. Dr. M. Dhanabhakyam 40. Ms. M. Kavitha
Assistant Professor, Ph. D Scholar,
School of Commerce, School of Commerce,
Bharathiar University, Coimbatore, Bharathiar University, Coimbatore,
41. Shri S. Siva Kumar 42. Shri G. Latha
Assistant Professor in Economics, Lecturer In Physician Assistant
Vit University, Vellore, Department, Avinashilingam,
Tamil Ndau -632 014. Institute for Home Science and
Higher Education for Women
Universit, Coimbatore, Tamil Nadu
43. Shri K. M. Devaraj 44. Shri J. Dineshbabu
Student Student
Jansons School of Business, Jansons School of Business,
Coimbatore, Tamil Nadu Coimbatore, Tamil Nadu
45. Ms. M. Jayanthi 46. Shri Marisport
Ph.D., (Commerce) ML Student in Business Law,
Dr. G.R. Damodaran College of Dr Ambedkar Law University,
Science, Coimbatore, Tamil Nadu Chennai, Tamil Nadu
47. Dr. Mythili K 48. Mrs.N. Jayanthi

Chief Librarian, Seshadripuram Ph D(FT) Scholar In Commerce- Dr
Evening Degree College, Bangalore G R Damodaran College of Science,
Karnataka Coimbatore, Tamil Nadu
49. Shri C.Naren Kumar 50. Shri B.Arun Kumar

Student Student
Saranathan College of Engg. Saranathan College of Engg. Trichy,
Trichy, Tamil Nadu Tamil Nadu
51. Shri Chandhanu Parthiban 52. Shri S. Sitrarasu

PSG College of Arts and Science Assistant Professor In Commerce Dr.
Coimbatore, Tamil Nadu G. R. Damodaran College of
Science, Coimbatore, Tamil Nadu
13
53. Shri Harish. M 54. Shri R. Jeenath
M. Phil Scholar, Commerce, Research Scholar,
Dr. G.R. Damodaran College of Department of Rural Development,
Science, Coimbatore, Tamil Nadu Gandhigram Rural University,
Gandhigram -624 302
Dindigul District, Tamil Nadu
55. Dr. K. Alamelu 56. Ms. T. Sivakami
Associate Professor II MBA,
Department of Bank Management Department of Bank Management,
Alagappa University, Tamil Nadu Alagappa University, Tamil Nadu
57. Dr. U. Vani 58. Shri A. Vaideke
Lecturer Research Scholar,
PSG College of Arts and Science Dept of Commerce,
Coimbatore, Tamil Nadu PSG College of Arts And Science,
Coimbatore, Tamil Nadu
59. Shri Sreekumar. P 60. Dr. V. Ramanujam
Research Scholar, BSMED,
BSMED, Bharathiar University, Bharathiar University, Coimbatore,
Coimbatore, Tamil Nadu Tamil Nadu
61. Dr. Anil G. Variath 62. Dr. M. Sumathy
Professor & Director, Reader, School of Commerce,
Dr, B.R Ambedkar Legal Research Bharathiar University, Coimbatore,
Centre, Sidharth College of Law, Tamil Nadu
Mumbai, Maharashtra
63. Ms. Preema Rose Nichlavose 64. Shri Anuja A. Deshpande
Research Scholar, Faculty,
School of Commerce, Bharathiar Siddharth College of Law, Mumbai
University, Coimbatore, Maharashtra
Tamil Nadu
65. Capt. Dr. M. Venkataraman 66. Shri P. Sriraaj
Asso. Professor & Head Research Scholar
DG Vaishnav College, DG Vaishnav College,
Chennai, Tamil Nadu Chennai, Tamil Nadu
67. Shri Rakesh Shankar R. 68. Shri S. Abinaya
Internal Auditor, M.Phil Scholar, Department of
Synergy Solutions, Chennai, Commerce, Ngm College, Pollachi,
69. Shri B. Saranya 70. Ms. A. Vijayalekshmi
Ph. D Scholar, Research Scholar
Department of Commerce, School of Commerce, Bharathiar
Ngm College, Pollachi, University , Coimbatore,
71. Shri S. Purushothaman 72. Dr. Velmurugan P.S.
Ph. D Research Scholar, Assistant Professor, Department of
Department of Commerce, Commerce, SOM, Pondicherry
Pondicherry University University
14
73. Dr. M. Soundarapandian 74. Mr. S. Sudhakar,
Professor Research Scholar,
Dept. of Rural Industries And Dept. pf Rural Industries and
Management, Gandhigram Rural Management, Gandhigram Rural
Institute – Deemed University, Institute – Deemed University,
Gandhigram, Tamil Nadu Gandhigram, Tamil Nadu
75. Mr. James V.A. 76. Ms. Bindu Anto Ollukkaran
VF in IIPM and Agricultural Faculty Member,
University. Everonn-IIPS, Thrissur, Kerala
77. Dr. M. Jegadeeshwaran 78. Shri A.Rahamath Nisha

Assistant Professor, Research Scholar,
School of Commerce, School of Commerce, Bharathiar
Bharathiar University, Coimbatore, University, Coimbatore, Tamil Nadu
Tamil Nadu
79. Ms. S. Sowdeeswari 80. Dr. M.Sendhil Velan
Faculty in Commerce, Associate professor in Commerce,
Subbalakshmi Lakshmipathi Vivekananda College, Tiruvedagam
College of Science, Madurai,Tamil Madurai, Tamil Nadu – 625 217
Nadu – 625 217
81. Dr. (Mrs.) A. Rama 82. Mrs. P. Then Rathi
Associate Professor of Commerce, Part-Time Ph.D., Research Scholar
V.V. Vanniaperumal College For ,V.V. Vanniaperumal College For
Women, Virudhunagar - 626001, Women, Virudhunagar - 626001,
Tamilnadu Tamilnadu
83. Mr. Safeer Pasha. M 84. Dr.Velmurugan.PS.
Research Scholar, Assistant Professor,
Pondicherry University, Pondicherry University,
Pondicharry Pondicherry
85. Ms. Suganya. G 86. Ms. S. Mahima
Lecturer, Research Scholar,
Department of Management School of Economics,
Studies, NIFT-Tea College of Bharathiar University
Knitwear Fashion, Coimbatore,
87. Ms. P. Mohanasundari 88. Dr. M. Mathari
Research Scholar, Dean,
School of Economics, Bharathiar Department of Commerce SNMV,
University Coimbatore, Tamil Nadu
89. Mrs. R. Parvin Banu 90. Dr.C. Dhanapal

Assistant Professor Associate Professor of Commerce,
Department of B.Com (IT),SNMV, Sowdeswari College, Salem, Tamil
Coimbatore, Tamil Nadu Nadu
15
91. E. Nixon Amirtharaj 92. Dr. R. Rajalakshmi
Research Scholar, Professor,
School of Commerce, Resource Management,
Bharathiar University, Coimbatore, Avinashilingam Deemed University
Tamil Nadu for Womem, tamil Nadu
93. Dr. R. Dhanuja 94. Prof. Hari Sundar.G. Ram
Co-ordinator, Asst. Professor, VIT Business
Centre for Innovation, Incubation School, VIT University, Vellore,
and Entrepreneurship, Tamilnadu - 632
P.S.G. College of Arts and Science,
95. Mr. Ramakrishnan 96. Dr. D. Sudharani Ravindran
MBA student, VIT Business School, Assistant Professor, PSG IM,
VIT University, Vellore, Tamilnadu - Coimbatore, Tamil Nadu
632
97. P. Bharanitharan 98. Mr. Ravindra Kumar

Student Lecturer CMD
PSG College of Arts And Science Global Business School
College, Coimbatore, Tamil Nadu Modinagar, Uttar Pradesh
99. Mr. Amit Kumar 100. Ms. R. Manju Shree
Lecturer CMD Assistant Professor,
Global Business School RVS Institute of Management
Modinagar, Uttar Pradesh Studies, Kumaran Kottam Campus,
Kannampalayam (Post),
Coimbatore – 641 402. Tamil Nadu
101. Ms. Ann Mary Jose 102. Dr. N. Sundaram
Student MBA, Associate Professor,
RVS Institute of Management VIT University - Vellore, Tamil Nadu
Studies, Kumaran Kottam Campus,
Kannampalayam (Post),
Coimbatore – 641 402. Tamil Nadu
103. Dr. G. Velmurugan 104. Dr. M. Venkataramanan
Associate Professor, Head of the Department
VIT University – Vellore, Tamil Nadu
Tamil Nadu
105. Ms. N. Smitha 106. Shri D. Murugesan
Lecturer, Dept of Business Ph. D Research Scholar
Economics Department of Commerce,
D.G. Vaishnav College, Chennai, Periyar University, Tamil Nadu
Tamil Nadu
107. Dr. K. Prabhakar Rajkumar 108. Capt. Dr. M. Venkataramanan
Asst. Professor, Department of Associate Professor
Commerce, Periyar University, Department of Economics, D G
Tamil Nadu Vaishnav College Chennai,
Tamil Nadu
16
109. Ms. S.V. Nandini 110. Shri R. Shantha Kumar
Research Scholar, Department of Assistant Professor of Economics
Economics, D G Vaishnav College Government Arts College,
Chennai, Tamil Nadu Udhagamandalam, Tamil Nadu
111. Dr. C. Vethirajan 112. V. Sacharoobavathy

Reader Lecturer,
Department of Corporate Department of Commerce,
Secretaryship, School of Govt. Polytechnic College for
Management, Alagappa University Women, Puducherry
Karaikudi - 630 003
Tamilnadu
113. Ms. S. Ramila 114. Shri R. Shantha Kumar

Assistant Professor, Assistant Professor of Economics,
Department of Management Government Arts College,
Studies, Sri Ram College, Udhagamandalam, Tamil Nadu
Veppampattu,
Chennai, Tamil Nadu
115. N. Manimekalai 116. Ms. M. Sudha

Research Scholar, Research Scholar,
PSGR Krishnammal College for PSGR Krishnammal College for
Women, Peelamedu, Coimbatore, Women, Peelamedu, Coimbatore,
117. Dr. G. Santhiyavalli 118. Ms. B. Sandhya

Associate Professor and Head of Lecturer,
the Department, Department of Department of commerce
Commerce, Tamil Nadu Avinashilingam Deemed University
for Women, Coimbatore, Tamil Nadu
119. Dr. C. Thilkam 120. Shri V. Muthukumar

Professor and Head, Lecturer,
Department of Commerce Department of Commerce,
Manonmaniam Sundaranar Manonmaniam Sundaranar
University, Tirunelveli-12, University, Tirunelveli-12,
Tamil Nadu . Tamil Nadu
121. Dr. K. Nachimuthu 122. Ms. G. Kiruthika

Assistant Professor, Lecturer,
Dept. of Education, Periyar Department of Management Studies,
University, Salem, Tamil Nadu SSM College of Engineering,
Komarapalayam, Tamil Nadu
17
123. Ms. D. Amrithavalli 124. Dr. C. Dhanapal
Research Scholar, Associate Professor of Commerce,
School of Commerce, Sowdeswari College, Salem,
Bharathiar University Tamil Nadu
Coimbatore - 641 046,
Tamil Nadu, India.
Ph: 91-0422-2428321,
Office : 91-0422-2428327
Email- info@bucommerce.com
Web : www.bucommerce.com
125. Mrs. C. Pushpalatha 126. Mrs. K. Selvalakshmi,

Assistant Professor in Commerce Research Scholar,
Sri G.V.G Visalakshi College for Department of commerce,
Women PSGR Krishnammal College for
Udumalpe, Tamil Nadu t Women,
Peelamedu, Coimbatore, Tamil Nadu
127. Dr. V. R. Palanivelu 128. Ms. T. Srividhya
Reader PRIMS, Research Scholar,
Periyar University, Salem -11, Periyar University, Salem,
129. Shri B. Abirami 130. Dr. R. Saminathan

Lecturer in Commerce, Principal (i/c) Bharathidasan
Department of Commerce, University Model College,
PSG College of Arts and Science, Aranthangi – 614 616, Tamil Nadu
Civil Aerodrome, Coimbatore
131. Shri N. Rajesh 132. Ms. N. Vijayalakshmi

Lecturer in Management Studies, Research Scholar,
Bharath College of Science and School of Commerce,
Management, Tanjore-5, Bharathiar University,
Tamil Nadu Coimbatore - 641 046,
Tamil Nadu.
133. Dr. V.R. Palanivelu 134. Shri R. Sankar Ganesh Reader
Reader, , Ph. D Research scholar (Full Time),
Periyar Institute of Management Periyar Institute of Management
Studies, Periyar University, Studies, Periyar University,
Tamil Nadu ,
135. Dr. Shahnaz Sultana, 136. Prof. (Mrs.) Swati Rajesh Padole
Lecturer, Lecturer Central Institute of Business
Department of Management Management Research &
Studies Aalim Muhammed Salegh Development (CIBMRD) – Nagpur,
College of Engineering Maharashtra
Muthapudupet, Avadi, Tamil Nadu
18
137. Prof. (Dr.) C.B. Bhoyar 138. Shri D. Ranjith Kumar,
Head of the Department M Phil (Economics),
(Commerce)Jawaharlal Nehru Arts, P.G Research Department of
Commerce & Science College, Economics - Gobi Arts and Science
Nagpur, Maharashtra College-Gobichettipalayam,
Tamil Nadu
139. Shri N Venkatesan 140. Shri V Preetha
Asst Professor, PG & Research Assistant Professor,
Department of Commerce, PG & Research Department of
Thanthai Hans Roever College, Commerce, Thanthai Hans Roever
Perambalur, Tamil Nadu College, Perambalur, Tamil Nadu
141. Ms. Sylviya Johnsi Bai. V. 142. Dr. S. Janakiraman
Assistant Professor of Commerce Assistant Professor-PG Department
(SF),St. John’s College, of Economics,
Palayamkottai, Tirunelveli, Arignar Anna Govt. Arts College,
Tamil Nadu Cheyyar.
Thiruvannamalai, Tamil Nadu.
143. Prof. R. Sundaramurthy 144. Mr. Manish Mishra

Assistant Professor-Department of Bhopal Research Associate,
Economics, Sr. Gr., Faculty Area of Ecosystem
Arulmigu Subramanya Swami Govt. Management & Forestry,
Arts College, Tiruttani. Tamil Nadu Indian Institute of Forest
Management
145. Mr. S. Arun Kumar 146. Dr. U. Jerinabi
Asst Professor of Management, Dean & HOD of Commerce,
Saranathan College of Engineering Avinashilingam Deemed University
& Technology, Trich, Tamil Nadu for Women, Coimbatore, Tamil Nadu
147. Ms. S. Kavitha. 148. Dr. G. Ganesan

Research Scholar, Dean and HOD
Department of Commerce, School of Commerce,
Avinashilingam Deemed University Bharathiar University,
for Women, Avinashilingam, Coimbatore - 641 046,
Coimbatore, Tamil Nadu Tamil Nadu.
149. Shri V. T. Dhanaraj 150. Dr. C. Thilakam

Research Scholar, School of Prof and Head, Dept of Commerce,
Commerce, Bharathiar University, Manonmaiam Sundaranar University
Coimbatore, Tamil Nadu Tirunelveli, Tamil Nadu
151. Shri T. Samson Joe Dhinakaran 152. Dr. Chacko Jose P

Asst. Professor, Associate Professor of Economics
Dept of Commerce, St. John’s Sacred Heart College, Chalakudy,
College, Palayamkottai, - 627 007. Kerala
Tirunelveli, Tamil Nadu ,
19
153. Shri H. D. Sadhanandan 154. Ms. S. Kanaka
Research Scholar, Ph. D Scholar,
School of Commerce, Department of Agricultural
Bharathiar University, Economics, Tamil Nadu
Coimbatore - 641 046, Agriculture University
Tamil Nadu.
155. Dr. M. Chinnadurai 156. Dr. M. Chandrasekaran
Professor and Head, Professor,
Department of Agricultural Department of Agricultural
Economics, Tamil Nadu Agriculture Economics, Tamil Nadu
University Agriculture University
157. Mr. T. Ravi 158. Dr. M. Kavitha
B.Com Final Year, Lecturer,
PG Department of Commerce, PG& Research Department of
Arignar Anna Government Arts Commerce, Guru Nanak College,
College, Musiri, Chennai, Tamil Nadu
District: Trichy-621 201. Tamil Nadu
Ph: 04326 - 260 230
Fax: 04326 - 262 630
159. Shri Ilango K.R. 160. Dr. (Mrs.) Padmasani

Ph. D Scholars Asst. Professor ,
Bharathiar University, School of Commerce,
Coimbatore - 641 046, Bharathiar University
Tamil Nadu, Coimbatore - 641 046,
Tamil Nadu.
161. N. Thiyagu 162. Dr. G.Ganesan
Research Scholar, Dean and HOD,
School of Commerce, School of commerce,
Bharathiar University, Bharathiar University,
Coimbatore - 641 046, Coimbatore - 641 046,
Tamil Nadu. Tamil Nadu.
163. P. Renugadevi 164. R. Devi

Research Scholar, M. Phil Research Scholars,
School of Commerce, Department of Management Studies,
Bharathiar University, Periyar University, Tamil Nadu
Tamil Nadu.
165. P.S. Sumathi 166. Hussaina Banu

M. Phil Research Scholars, Research Scholar
Department of Management Post Graduate & Research
Studies, Periyar University, Department of Economics New
Tamil Nadu College Royapettah, Chennai,
Tamil Nadu
20
167. Prof. B.N. Mallikarjuna 168. N. Chandra Sekar
SGL Department of Commerce, Lecturer,
Seshadripuram Evening Degree Department of Management
College, Bangalore, Karnataka Sciences, Thiruthangal Nadar
College of Arts & Science,
Selavayal, Chennai, Tamil Nadu
169. V. R. Palanivelu 170. R. Nithya
Reader, Assistant Professor,
Periyar Institute of Management Department of Commerce PSG
Studies, College of Arts & Science,
Periyar University, Tamil Nadu Coimbatore – 641014
Tamilnadu, India
171. Dr. K. M. Chinnadurai 172. Ms. M. N. Prabadevi

Principal I/C, Assistant Professor,
PSG College of Arts and Science, SRM B School, SRM University
Coimbatore – 641014 Vadapalani Chennai, Tamil Nadu
Tamilnadu, India
173. Dr. S. Gayathry 174. R. Karthikeyan

Assistant Professors, Ph. D (Commerce) Research
SRM B School, SRM University Scholar,
Vadapalani Chennai, Tamil Nadu V. O. Chidambaram College of
Education, Palayamkottai Road
Tuticorin – 628008 Tamilnad
Ph: 0461 – 320492
175. Dr. N. Muthu 176. Dr. N. Murugeswari

Professor, Associate Professor,
Dept of Management Studies, Department of Women’s Studies,
Sri Ramanujar Eng College, Bharathidasan University,
Chennai-48, Tamil Nadu Khajamalai Campus, Trichy-23,
Tamil Nadu
177. Miss Rupali Gautam 178. Dr. Rujuta Raut

Asst. Professor MPTH (Physiotherapist)VSTM’s
Shankarlal Agrawal College of Physiotherapy College Digdoh,
Management Studies, Nagpur, Maharashtra
Suryatola, Gondia,
Maharashtra – 441601
179. Dr. M. Jeyarathnam 180. Ms. K. Devi indra

Director Project Fellow-ICSSR Project
Department of Women’s Studies, Department .of Women’s Studies,
Bharathiar University, Bharathiar University ,
Coimbatore-46, Tamil Nadu Coimbatore-46, Tamil Nadu
21
181. Dr. N. Subburaj 182. Ms. M. Kalyana Sundari
Principal, Lecturer,
Amman College of Arts and Department of B.Com (Bank
Science, Dindigu, Tamil Nadu Management), D. G. Vaishnav
College, Arumbakkam, Chennai,
Tamil Nadu
183. Ms. R. Geetha 184. Shri. I Parvin Banu

Asst Professor, B. Com CA Dept. Asst Professor, B.Com CA Dept,
CMS College of Science and CMS College of Science and
Commerce, Tamil Nadu, Commerce, Tamil Nadu
185. Mr. J. Kamala Juliet Isaac 186. Dr. N. Kesavan

Assistant Professor in Commerce, Asst. Professor of Commerce,
St. John’s College, Palayamkottai, Commerce wing DDE,
Tamil Nadu Annamalai University, Tamil Nadu
187. Shri A. Latha 188. Ms .N. Abirami

Research Scholar, Ph. D Scholar,
GTN Arts College, Dindugal, D.G. Vaishnav College,
Tamil Nadu Arumbakkam, Chennai, Tamil Nadu
189. Ms. P. Nithya Preetha 190. Dr. Vijay Pithadia

Ph. D Research Scholar, Lecturer, Director, Shri H D Gardi MBA
Amman College of Arts & Science, College - Nyara, Jamnagar Road,
Dindigul, Tamil Nadu Opposite Garden Dinner Club,
Rajkot, Gujarat
191. Ms. Punithavathi 192. Shri Prakash . S.

Department of Commerce, Dept. of Commerce,
Sree Amman Arts and Science Sree Amman Arts and Science
College, Chithode, Erode, College, Chithode, Erode, Tamil
Tamil Nadu Nadu
193. Ms. R. Rajalakshmi 194. Shri P. Babu

Erode Arts and Science College – M. Phil (Commerce). Erode Arts and
Erode, Tamil Nadu Science College – Erode,
Tamil Nadu
195. Ms. Rashmin Mehraj. M 196. Shri Thomas

Student, Department of Student, Department of Management
Management Science, Science,
Sri Krishna Arts And Science Sri Krishna Arts And Science
College, Sugunapuram, College, Sugunapuram, Coimbatore,
Coimbatore, Tamil Nadu Tamil Nadu
22
197. Ms. G. Santhiyavalli 198. Ms. A. R. Rihana Banu
Associate Professor and Head of Lecturer,
the Department, Department of Commerce,
Department of Commerce, Avinashilingam Deemed University
Avinashilingam Deemed University for Women, Coimbatore, Tamil Nadu
for Women, Coimbatore,
Tamil Nadu
199. Dr. C. Vethirajan, 200. Mr. S. Chandrasekar,

Associate Professor, Research Scholar,
Department of Corporate Manonmaniam Sundaranar
Secretaryship, School of University, Thirunelveli, Tamil Nadu
Management, Alagappa University,
Karaikudi, Tamil Nadu
201. Shri P. Sankar, 202. Shri S Sathya

Research Scholar, Research Scholar
AVVM. Sri. Pushpam. College, School of Commerce,
(Autonomous) Poondi, Thanjavur, Bharathiar University,
Tamil Nadu Coimbatore, Tamil Nadu
203. Ms. H. Shajathi Begum 204. Ms. C. Backia Lakshmi

H.O.D. Commerce Department Lecturer in Commerce Department,
Amman College of Arts and Amman College of Arts and Science,
Science, Dindigul, Tamil Nadu
Dindigul, Tamil Nadu
205. Ms. M. Suguna 206. Ms. D. Bhuvana

Ph. D Research Scholar, Ph. D Research Scholar,
Periyar University, Salem-636011, Periyar University,
Tamil Nadu. Salem- 636 011, Tamil Nadu.
207. A M Sakkthivel 208. Shri Thomas P. Chandy

Associate Professor of Marketing Senior Faculty,
and Asst. Dean for Academic and Department of Business
Research Affairs, Administration,
Sur University College, Sur University College,
P.O. Box.400, P.C. 411 Sur, Sultanate of Oman
Sur, Sultanate of Oman
209. Ms. Anitha S Nayak 210. Dr. M. Uma maheswari,

Research Scholar Head,
School of Commerce, Department of Management, Amman
Bharathiar University, Coimbatore, College of Arts and Science,
Tamil Nadu Dindigul, Tamil Nadu
23
211. Shri S. Siva Kumar 212. Dr. K. Uma
Assistant Professor In Economics, Assistant Professor,
Vit University, Vellore, Tamil Nadu Dept. of Commerce, Madurai
Kamaraj University,
Madurai-625 021, Tamil Nadu
213. Mrs. J. Jeeva Priya 214. Dr. A. Joseph Xavier
Assistant Professor in Commerce, Assistant Professor in Commerce,
The Standard Fireworks Ayya Nadar Janaki Ammal College,
Rajaratnam College for Women, Sivakasi, Virudhunagar District,
Thiruthangal Road, Tamil Nadu.
Sivakasi – 626 123. Ph.- 91-9562 254100
Virudhunagar District Fax- 91-9562-254970
Tamil Nadu South India Email- vgr_anjac@sancharnet,in
215. Dr. A. Vinayagamoorthy 216. Shri K.Senthilkumar

Associate Professor, Doctoral Scholar,
Department of Commerce, Periyar Department of Commerce, Periyar
University, Salem, Tamil Nadu University, Salem, Tamil Nadu
217. Dr. P. Thirumoorthi, 218. S. Thandayuthapani,

Assistant Professor M. Phil Research Scholar,
Periyar Institute of Management Periyar Institute of Management
Studies, Periyar University, Salem, Studies, Periyar University, Salem,
219. Capt. Dr. M. Venkataramanan 220. Dr. N Bhuma
Associate Professor and Head Asst. Professor,
Department of Business Economics, Department of Business Economics,
D G Vaishnav College, Chennai, D G Vaishnav College, Chennai,
221. Ms. M Jemima Mercy 222. Capt. Dr. M. Venkataramanan
Research Scholar, Department of Associate Professor and Head,
Economics, Anna Adarsh College Department of Business Economics,
for Women, Chennai, Tamil Nadu D G Vaishnav College, Chennai,
Tamil Nadu
223. Ms. M Jemima Mercy 224. Dr. P. Shyamala
Research Scholar Assistant Professor,
,Department of Economics, Dept. of IT & M, Fatima College,
Anna Adarsh College for Women, Madurai, Tamil Nadu
Chennai, Tamil Nadu
225. Ms. G. Kanagavalli 226. Dr. J. Arul Suresh

Research Scholar(Commerce), Asst. Prof.
Mother Teresa Women’s University, Department Commerce,
Kodaikanal, Tamil Nadu Loyola College, Chennai 600 034,
Tamil Nadu, India.
Ph.- 91-44-28178446
Email- ldooffloyola@gmail.com
24
227. Dr. J. M. Arul Kamaraj 228. Shri K Karuppusamy
Assistant Professor, Assistant Professor
Department of Social Work, NIFT TEA College of Knitwear
Loyola College, Chennai 600 034, Fashion
Tamil Nadu, India. East of TEKIC, Mudalipalayam,
Ph.- 91-44-28178446 Tirupur - 641 606. Tamilnadu, India.
Email- ldooffloyola@gmail.com Ph.- 91-421- 2374 200, 2374 452
229. Shri P Govindaraj, 230. Shri T. Praveen

Research Scholar Student
PSG College of Arts and Science, PSG College of Arts and Science,
Tamil Nadu, Tamil Nadu,
231. Ms. R. Shaji 232. Shri K Kannan
Research Scholar, Research Scholar,
School of Economics, School of Economics
233. Ms. Usha Devi. R 234. Ms. Suganya. D
Student , Student
SNMV College of Arts & Science SNMV College of Arts & Science
235. Shri Vijaya. A 236. Ms. Viji Joseph
Student Student
237. Shri Ramya. P 238. Ms. Gayathri. R
Student Student
239. Ms. Keethana. P 240. Ms. Rajeshwari. P

Student Student
241. Ms. Hemavathi. P 242. Shri Sathya Sreesha. M

Student Student
Tamil Nadu Tamil Nadu,
25
243. Shri Sridhar GM 244. Shri Anoop. M. U
Student Student
245. Shri Sachin Thomas 246. Shri A Prabhu,
Student Asst professor
SNMV College of Arts & Science Kongunadu College
247. Ms. B Divya Priya, 248. Shri C. Rahul,
Asst Professor Student
Dept of Commerce Kongunadu College,
Kongunadu College, Coimbatore, Tamil Nadu
249. Shri A. Sangameshwaran 250. Shri T. Ramesh

Student Asst Professor
SNR Sons College KS Rangasamy College of
Coimbatore, Tamil Nadu Technology, KSR Kalvi Nagar,
Tiruchengode
Namakal. Tamil Nadu
251. Shri P. Jayakumar 252. Dr. Ponnaiah
Research Scholar Associate Professor
St.Thomas College of Arts & Gandhigram Rural Institute,
Science Gandhigram - 624 302
Chennai, Tamil Nadu Dindigul District,
Tamil Nadu
253. Shri K. S. Manikandan 254. Shri Mohan Dinesh

Research Scholar, Student
Gandhigram Rural Institute, Kongunadu College,
Gandhigram - 624 302 Coimbatore, Tamil Nadu,
Dindigul District,
Tamil Nadu
255. Dr. Mathivanan 256. Ms. P Revathi

Bharathiar University College of Department of Commerce, Pioneer
Arts & Science, Valparai - 642 127 College of Arts & Science,
257. Shri T. Kumar 258. Shri Ajay R

Assistant Professor, Student
Kongunadu College, Coimbatore, Kongunadu College, Coimbatore,
26
259. K. Kalaiselvi 260. Shri S. Boobalan
Research Scholar Research Scholar
Department of Commerce Department of Commerce
Periyar University, Salem, Periyar University, Salem,
261. Dr. K. Maruthamuthu 262. Shri P. Govindan

Asst professor Research Scholar
Department of Commerce Dept of Commerce
Tamil Nadu, Tamil Nadu
263. Shri P. Rajendran 264. Shri S. Kala

265. Ms. K Sumathi 266. Ms/ K. Geetha

267. S. Yazhini 268. Shri P. Tamilselvan

269. Ms. K. Radha 270. Shri S. K.P. Palanisamy

271. Dr. Sundaraaj 272. Shri Muthu Raman C

Professor, Annamalai University, Student, PSG Arts & Science
Anna Malai Nagar, College, Coimbatore,
273. Dr. Rujuta Ashish Ratu, 274. Shir Sriram M

Student, VSMPS Phisiotherapy Faculty, T John Business School,
College, Digdon, Nagpur Bangalore, Karnataka
Maharashtra
27
275. Ms. Sruthi CT 276. Shri G. Ilangovan
Department of Mass Kongunadu College, Coimbatore,
Communication, Bharathiar Tamil Nadu
University, Coimbatore, Tamil Nadu
277. S Muruganandan 278. Dr. L Ramesh
HOD, Assistant Professor
Kovai Kalaimasal College of Arts & Department of Commerce,
Science, Coimbatore, Tamil Nadu Bharathiar University College of Arts
& Science, Vaiparai, Coimbatore,
Tamil Nadu
279. Ms. Archana. M 280. Shri Deepan. A
I M.Com(FA), I M.Com(FA),
Bharathiar University, Coimbatore, Bharathiar University,
Tamil Nadu Coimbatore - 641 046,
Tamil Nadu,
281. Ms. Dharani. Pl 282. Ms. Gomathi. K
Bharathiar University Bharathiar University
283. Ms. Janani. N. 284. Shri Karthick. N
285. Ms. Karthihadevi. M 286. Ms. Karuppusamy. S
287. Ms. Keerthana. A 288. Ms. Kowsika. S
289. Shri Mannava Vijaya Krishna 290. Shri Noble Nelson
28
291. Shri Rajesh. M 292. Shri Ramya. P.
293. Ms. Renuga. G. 294. Ms. Revathi. M

295. Ms. Santhiya. P. 296. Shri Senthil Kumar. T.

297. Ms. Shakeela. C.H. 298. Shri Sidharth. V.

299. Siva Shankari. M. 300. Ms. Sruthi. K.

301. Ms. Subbashini. S. 302. Ms. Swarna Sindhu. K.
Bharathiar University Bharathiar University,
303. Thenmozhi. K. 304. Shri Thillyraj. B.
29
305. Ms. Anu Priya. R. 306. Shri Deepak Sunder. S.
307. Shri Dhanasekaran. P. 308. Ms. Indhra Priya Dharshini
309. Shri Jijeo. A.T. 310. Shri Joseph Kolanthai Raj. F

311. Ms. Lakshmi. M. 312. Ms. Lavanya. M. R.

313. Ms. Manimegaalai. S. 314. Ms. Parthiban. S.

315. Shri Pradeep Kumar. G. 316. Ms. Priya. G.

317. Ms. Priyanka. K. 318. Ms. Radha. P.
30
319. Shri Ramya. B. 320. Ms. Revathi. N.
321. Ms. Sangeeth Kumar. M. 322. Ms. Saranya. D.
323. Ms. Saranya. K. 324. Ms. Saranya. N.

325. Sathiya Devi. M. 326. Savithri. M.

327. Shri Shankar. R. 328. Ms. Suganya. P.

329. Ms. Suhashini. C. 330. Ms. Sumathi. B.

331. Ms. Thilagavathi. P. 332. Ms. Adithya. T.
I M.Com(FA), I M.Com (FCA)
31
333. Anitha. K. 334. Aswathi. C. S.
I M.Com (FCA) I M.Com (FCA)
335. Shri Babu. R. 336. Ms. Bhuvaneswari. S.

337. Ms. Deepa. P. 338. Shri Gajendra Nayagam. B.

339. Shri Lucasvarghese Thomas 340. Phynthamil. P.

341. Shri Ramakrishnan. D 342. Shri Ramapriya. R.

343. Ms. Rubhika. T. 344. Shri Sam Jabakaran. C.
345. Ms. Sandhiyadevi. D. 346. Mr. Saravnan. M.
32
347. Shri Sathyakumar. R. 348. Ms. Sivakami. N.
349. Ms. Uma. K. 350. Shri Usha Shiyamala. D.
351. Shri Vignesh Kumar. V. 352. Ms. Anitha K.M.

I M.Com (FCA) II M.Com,
353. Ms. Bhuvaneshwari G. 354. Ms. Divya. J.

II M.Com, II M.Com,
355. Mr. Jeevitha. S. 356. Ms. Kavitha M.

II M.Com, II M.Com,
357. Ms. Kiruthika S. 358. Ms. Muthulakshi V.
II M.Com, II M.Com,
359. Ms. Periyasamy. A. 360. Ms. Premalatha. M.

II M.Com, II M.Com,
33
361. Ms. Priyadharashni. S. 362. Shri Ramya. V.
II M.Com, II M.Com,
363. Shri Ranjith. R. 364. Ms. Saritha. S.

II M.Com, II M.Com,
365. Ms. Savitha. A. 366. Shri Senthil Kumar. C.

II M.Com, II M.Com,
367. Shri Somdjiroua. A. 368. Ms. Sreeegeetha. T.

II M.Com, II M.Com,
369. Ms. Sudha. R. 370. Thirunavukkarasu. S.

II M.Com, II M.Com,
371. Shri Vijay Anand. B. 372. Ms. Yuvarani. G.
II M.Com, II M.Com,
373. Shri Yuvaraja. S. 374. Ms. Kiruthika. P.
II M.Com, M. Phil Scholars,
School of Commerce, Bharathiar University,
Bharathiar University , Coimbatore - 641 046,
Coimbatore - 641 046, Tamil Nadu,
Tamil Nadu
34
375. Ms. Rajeswari. K. 376. Ms. Kavitha. S.
M. Phil Scholars, M. Phil Scholars,
377. Ms. Uma. P. 378. Yazhini. M.
379. Ms. Srividya. M. 380. Ms. Bharathi

381. Ganesan P. 382. Ms. Vinitha B.

Ph. D Scholars Ph. D Scholars
383. Shri Angamuthu B. 384. Shri Magesh C.

385. Ms. Anitha C. 386. Parthasarathy P.

387. Shri Muruganandan S. 388. Ms. Vijayaleshmi A.

389. Shri Ananthan P.

Ph. D Scholars
Bharathiar University,
Tamil Nadu,
35
National Seminar
On
GLOBALISATION AND CONSUMERS
-- Issues and Challenges
Programme Schedule
July 22, 2011
INAUGURAL SESSION : 10.00-11.30

Venue : Thanthai Periyar Auditorium
09.00- 09.45 Registration Thanthai Periyar Auditorium
10.00-10.05 Invocation
Dr. G Ganesan
10.05-10.10 Welcome Address Professor & Head, School of
Commerce
Dr.M Sumathy
10.10-10.20 Background of the Reader, School of Commerce
Seminar
Shri.Ramjibhai Bhurabhai
10.20-10.35 Presidential Address Mavani
Ex-MP (Lok Sabha),Rajkot
Col.Dr.C.Swaminathan
10.35-10.55 Inaugural Address Vice Chancellor, Bharathiar
University
Prof. Suresh Misra
10.55-11.15 Key Note Address Chair Professor & Chairman
Centre for Consumer Studies
Prof.Dr.P.K.Manoharan
Dean, College Development
Council, Bharathiar University
Shri PS.Srikrishnan,
11.15-11.25 Felicitation Manager, Staff training
College
Karur Vysya bank Ltd,Karur
Dr. M Dhanabhakyam
11.25-11.30 Vote of Thanks Asst. Professor, School of
Commerce
36
First Thematic Session
CONSUMER PROTECTION : LAWS AND POLICIES
July 22, 2011 - Day I
11.45 – 01.00
Chair: Prof.Dr.D. Elangovan, Annamalai University

Co-Chair: Dr. Anil G. Variath Professor & Director, Dr. B.R Ambedkar Legal
Research Centre, Sidharth College of Law, Mumbai
Rapporteur: Dr.M Dhanabhakyam, Asst. Professor, School of Commerce
1. Mandatory Arbitration Clause In Consumer Contract --*A Maris

Port(ML in Business Law)
2. Impact Of New Competition Regime In India Upon The Consumer

Interests- The Need For A Relook At The Consumer Protection Act,
1986.*Anuja A. Deshpande ,Faculty, Siddharth College of Law,
Mumbai
3. The Role Of United Nations In Providing A Global Framework For

Consumer Protection - An Overview*Dr. Anil G. Variath, Professor &
Director, Dr, B.R Ambedkar Legal Research Centre,Sidharth College
of Law, Mumbai
4. Consumer Protection Act 1986 –Problems And Prospects *Mr.

Ravindra Kumar** Mr. Amit Kumar, *Lecturer **Lecturer CMD Global
Business School Modinagar
5. Role Of District Consumer Forums And Karnataka State Consumer

Disputes Redressal Commission In Redressal Of Grievances Of
Consumer*Safeer Pasha.M**Dr.Velmurugan. PS ,*PhD Research
Scholar, Dept of Commerce, Pondicherry University, **Assistant
Professor, Dept of Commerce, Pondicherry University, Puducherry-14.
6. Consumer Protection In India - Implications For Good Governance-

*R.Manju Shree **Ann Mary Jose *Assistant Professor, RVS Institute
of Management Studies Kumarankottam Campus, ** Student MBA,
RVS Institute of Management Studies Kumarankottam Campus
7. Redressal Agencies Under The Consumer Protection Act, 1986 *Dr. N.

Sundaram & **Dr. G. Velmurugan * Associate Professor, VIT
University- Vellore ** Associate Professor, VIT University
8. Consumer Protection Act And Redressal Of Consumer Complaints

*Dr.U.Vani **A.Vaideke *Lecturer **Research Scholar, Department
Of Commerce, PSG College of Arts and Science ,Coimbatore
37
9. Consumer Protection Act And Redressal Of Consumer Complaints
*Dr.M.Venkataramanan **N.Smitha *Head of the Department
**Lecturer Dept of Business Economics D.G.Vaishnav
College,Chennai
10. Consumer Protection Act And Redressal Of Consumer Complaints *Meenal

Amogh Bhoyar** Adv. Amogh Chandrabhan Bhoyar, * MBA Student,
Yashwantrao Chavhan, Maharashtra Open University** Advocate
District Court, High Court, Charity Commissioner Court, Debt Recovery
Tribunal & other Tribunals, Consumer Forum etc.
11. Consumer Protection In India* D.Murugesan ** Dr.K. Prabhakar

Rajkumar*Ph.D Research Scholar, Department of Commerce, Periyar
University** Asst. Professor, Department of Commerce, Periyar
University,
Second Thematic Session

SERVICE SECTOR AND CONSUMER
02.00-03.30
Chair: Prof. Dr. M Chinnadurai, Prof .& Head of Agricultural Economics,
Agricultural University
Co-Chair: Dr. Naseema, Professor of Education, University of Calicut

Rapporteur Dr.P Chellasamy, Asst.Professor, School of Commerce
12. A Study On The Role Of The Telecom Sector In Consumer Protection

And Welfare * Capt. Dr. M. Venkataramanan **S.V.Nandini *Associate
Professor **Research Scholar Department of Economics D G Vaishnav
College Chennai
13. Impact Of Mobile Network Service Provider’s Service Quality Attributes

On Overall Customers’ Satisfaction *C.Naren Kumar **B.Arun Kumar,
First year MBA,Saranathan College of engineering, Trichy
14. A Study On The Self Help Groups And Consumer Rights Under The
Impact Of Globalisation With Special Reference To Udhagamandalam
*R Shantha Kumar, Assistant Professor of Economics Government Arts
College,Udhagamandalam
15. Consumer Disputes Redressal System Under The Electricity Act, 2003
*Dr. C. Vethirajan, ** V.Sacharoobavathy *Reader,Department of
Corporate Secretaryship,School of Management,Alagappa
University**LecturerDepartment of Commerce,Govt. Polytechnic
College for Women,Puducherry
38
16. Challenges Faced By The Tourist: A Study With Reference To Rural
Tourism In Thanjavur *S.Ramila *Assistant Professor, Dept of
Management Studies, Sri Ram College, Veppampattu, Chennai.
17. A Study On Doctor’s Awareness Towards Consumer Protection Act In

Selected Hospitals In Coimbatore City(An Analytical Research) *M.
Jayanthi ,Ph.D Scholar Dr.G.R.D College Of Science,Coimatore
18. Consumer Awareness Of Secondary School Students In Kerala State-

An Analysis *Dr. C. Naseema **V.K.Jibin, *Professor of Education
**Junior Research Fellow, University of Calicut,Kerala
19. Role Of Lic Towards Consumer’s Welfare – A Study With Special

Reference To Virudhunagar District*Dr. (Mrs.) A. Rama,**Mrs. P. Then
Rathi, Associate Professor of Commerce**, Part-Time Ph.D.,
V.V.Vanniaperumal College for women Virudhunagar.
20. A Study On Customer Satisfaction On Online Banking-With Special

Reference To Coimbatore City *N.Manimekalai **M Sudha Research
scholar,Department of commerce,PSGR Krishnammal College for
Women,Peelamedu,
21. Consumerism In Banking Prof.N.Ramachandran* Sri.V.Rajasekar ,

*Former Principal-Staff Training College, Karur Vysya Bank,/Former
Prof-Director MBA program **HRD, Karur Vysya Bank Ltd. KARUR
22. Customer’s Perception Towards Electronic Banking Channels With

Special Reference To Coimbatore
District*Dr.G.Santhiyavalli**B.Sandhya* Associate professor and Head
of the Department, Department of commerce,** Lecturer, department of
commerce Avinashilingam Deemed University for Women, Coimbatore
23. CRM In Insurance Sector A Need Of Hour *Dr. C. Thilkam, **V.

Muthukumar *Professor and Head, Department of Commerce,
**Lecturer, Department of Commerce, Manonmaniam Sundaranar
University, Tirunelveli-12.
24. Role Of Higher Education Institutions In Consumer Welfare*

Dr.K.Nachimuthu, Asst. Prof, Dept. of Education, Periyar University,
Salem
25. The Role Of I.C.T. In Consumer Welfare- A Case Study On Indian
Banking Industry*Dr.K.G.Jose, *Director **Prof.Jose.K.Puthur ** Asst
Professor Rajagiri Business school Rajagiri valley Kakkanad Kochi
26. Global Consumer Protection With Reference To Banking Sector *G.

Kiruthika Lecturer,Department of Management Studies,SSM College of
Engineering,Komarapalayam
39
27. "A Study on The Role of Selected Scheme In Health Care Sector In
Protection And Welfare of The People" With Special Reference To Arun
Hospital, Pollachi Taluk .*S.Abinaya - **B.Saranya *M.Phil Scholar -
**P.hd Scholar Department of Commerce, Ngm College, Pollachi
28. Models To Measure Consumer Satisfaction In Telecom Services; A

Comparative Study*Sreekumar.P, Dr. V. Ramanujam *Research
Scholar, BSMED, Bharatiyar University**Asst.Prof. BSMED, Bharatiyar
University.
29. Ensuring Discipline In General Insurance Industry: A Way To Protect

Policyholders’ Rights *Alamelu ** T Sivakami *Associate Professor,**II
MBA (Banking & Insurance),Department of Bank
Management,Alagappa University,Karaikudi
30. Consumer’s Evaluation Of Service Quality Using Transaction & Image

Based Measurement Scale For New Private Banks: An Empirical Study
*D.Amrithavalli **Dr.M.Sumathy *Research Scholar,**Reader, School of
Commerce, Bharathiar University
31. Healthcare Consumerism *Dr.C.Dhanapal, *Associate Professor of

Commerce, Sowdeswari College, Salem, Tamil Nadu
32. Role of services sector in Consumer Protection and welfare-A study
with special reference to Indian Insurance
Industry*Mrs.C.Pushpalatha, Assistant Professor in Commerce Sri
G.V.G Visalakshi College For Wome Udumalpet
33. Impact Of Mobile Banking On Customer Satisfaction And ITs

Implications For Banks*Mrs.K.selvalakshmi, Research
scholar,Department of commerce,PSGR Krishnammal College for
Women,Peelamedu, Coimbatore
34. Ensuring Patient Satisfaction and Protection through proper hospital

house keeping* G Latha * Lecturer in physician Assistant Department ,
Avinashilingam, Institute for home science and higher education for
women university
40
Third Thematic Session
ENVIRONMENT AND RURAL CONSUMERS
03.45-05.15
Chair: Prof. Dr. A Ilagovan Professor & Head,Periyar University
Co-Chair: Dr. K Mythili, Chief Librarian,Evening Degree College Bangalore,
Bangalore
Rapporteur: Dr.(Mrs.) Padmasani, Asst.Professor, School of Commerce
35. Rural Consumers Problems And Prospects
*Dr.V.R.Palanivelu**T.Srividhya-- Reader PRIMS, Periyar University,
Salem -11, Ph.D Research Scholar,Periyar University, Salem
36. Rural Consumers – Problems And Prospects*B. Abirami *Lecturer in

Commerce,Department of Commerce, PSG College of Arts and
Science,Civil Aerodrome, Coimbatore,
37. Problems And Prospects Of Rural Consumers With Special Reference

To Palladam Taluk *N Jayathi *Ph D Scholar (FT) Dr.G.R.D College of
Science, Coimbatore
38. A Study On Rural Consumers: Problems And

Prospects*Dr.R.Saminathan **N.Rajesh*Principal (i/c) Bharathidasan
University Model College, Aranthangi – 614 616.** Lecturer in
Management Studies, Bharath College of Science and Management,
Tanjore-5
39. Green Consumerism Enough To Stomp Out Global Warming

*Dr.M.Sumathy **N.Vijayalakshmi, *Reader, ** Research Scholar,
School of Commerce, Bharathiar University
40. Green Consumerism In India*Dr. V.R. Palanivelu **R. Sankar Ganesh

Reader, , Ph.d Research scholar (Full Time), Periyar Institute of
Management Studies, Periyar University,
41. An Empirical Study On Green Consumerism In India *Dr. Shahnaz

Sultana, lecturer Department of Management Studies Aalim Muhammed
Salegh College of Engineering Muthapudupet, Avadi
42. Rural Consumerism In India –Problems And Prospects * Rakesh

Shankar R* Internal Auditor, Synergy Solutions, Chennai
43. Rural Consumers – Problems & Prospects*Prof. Mrs. Swati Rajesh

Padole**Prof. Dr. C.B. Bhoyar*Lecturer Central Institute of Business
Management Research & Development (CIBMRD) – Nagpur** Head of
the Department (Commerce)Jawaharlal Nehru Arts, Commerce &
Science College, Nagpur
41
44. Rural Consumers: Problems And Prospects *D.Ranjithkumar, M Phil
(Economics), P.G Research Department of Economics - Gobi Arts and
Science College-Gobichettipalayam
45. Green Consumerism In India * D.Chandra priya, Full Time Ph.D

Research scholar, Department of commerce** Dr.K.M. Chinna dorai ,
Principal I/C ,PSG college of arts and science, Coimbatore
46. Rural Consumers Problems and Prospects* Dr. P Kanagarasu**N

Venkatesan*** V Preetha* Asst Professors, PG & Research Department
of Commerce, Thanthai Hans Roever College, Perambalur
Fourth Thematic Session

MARKET AND THE CONSUMER
July 23, 2011 Day II
09.30-11.00
Chair: Prof. Dr. Malabika Deo,Professor & Head, Pondicherry University

Co-Chair: Dr.E.K.Satheesh, Reader,University of Calicut
Rapporteur: Dr.M Jegadeeshwaran, Asst.Professor, School of Commerce
47. Impact Of International Soft Drink Productsinindian Rural Market: A

Comparative Analysisof Pepsico And Coca Cola *Dr.L.Rathakrishnan
**Mr. S.Balamurugan, * Associate Professor, Department of Rural
Industries and Management, Gandhigram Rural Institute-Deemed
University, Gandhigram-**MBA Student, 66, South Marret Street,
Madurai
48. Rural Consumer Behaviour And Consumption Pattern Of Convenience

Goods *Sylviya Johnsi Bai. V. Assistant Professor of Commerce
(SF),St.John’s College,Palayamkottai,Tirunelveli
49. A Study On Changing Consumer Attitude Towards Organised Retailers

– With Special Reference To Kerala *Harish.K.Nair Research Scholar
(Bharathiar University, Part Time External Ph.D in Commerce)
50. Food Safety And Consumers’ Willingness In Favour Of Organic

Vegetables- An Anlysis *S.Angles**M.Chinnadurai *Assistant
Professor, **Professor and Head, Department of Agricultural
Economics, Tamil Nadu Agricultural University
51. Retail Vegetable Markets And Consumer’s Behaviour – An Analysis
*Dr. R. Prabhu **Anuradha.A, *Assistant Professor, Department of
Business Administration, Government Arts college for men,
Krishnagiri.**Assistant Professor, SNT Global Academy of
Management Studies and Technology, Coimbatore.
42
52. Retailing In Rural Areas: A Study Of Consumer Perceptions Towards
Store Image, Store Patronage & Store Loyalty In The Northern Region
Of Tamilnadu *Dr.S.Janakiraman**Prof.R.Sundaramurthy *Assistant
Professor-PG Department of Economics, Arignar Anna Govt. Arts
College, Cheyyar. ** Assistant Professor-Department of Economics,
Arulmigu Subramanya Swami Govt. Arts College, Tiruttani.
53. “Raw Material Quality And Market Awareness Of Few Medicinal Plants
Of Central India And Changing Behavior Of Consumers” *Manish
Mishra Bhopal Research Associate, Sr. Gr., Faculty Area of
Ecosystem Management & Forestry, Indian Institute of Forest
Management
54. An Empirical Study: Consumers’ Brand Preference On Pasteurized

Packaged Milk *Dr.M Sumathy, **Mr.S. Arun Kumar* Reader**
Research Scholar School of Commerce, Bharathiar University
55. Rural Agricultural Marketing - Impact of Globalization with special

reference to Contract Farming in India*A.V Biju *Asst. Professor in
commerce, Maharajas College, Ernakulum, , **Ratheesh R ,Research
Scholar in Commerce, Kerala University
56. Attitudes Of Consumers Towards Marketing Practices, Consumerism

And Government Regulations: An Empirical Study. *Dr.. U.Jerinabi **S.
kavitha.
57. A Study On Customer’s Attitude Towards Big Bazaar In Coimbatore
City *Dr.G.Ganesan **V.T. Dhanaraj *Dean and HOD ** Research
Scholar, School of Commerce, Bharathiar university
58. Tqm Dimension In Food Retailing With Special Reference To Calicut

District-Kerala *Dr.E.K. Satheesh *Reader, Department of Commerce
and Management Studies, University of Calicut, Kerala, 673 635
59. Service Quality: A Tool For Consumer Retention(A Study With Special
Reference Of Supermarket In Tirunelveli)*Dr. C. Thilakam**T.Samson
Joe Dhinakaran *Prof And Head, Dept Of Commerce, Ms University,
Tirunelveli**Asst. Prof. Dept Of Commerce, St. Johns College,
Palayamkotta
60. Liberalization Of The Retail Market Segment And The Impact On The
Consumers Dr. Chacko Jose P *Associate Professor of Economics
Sacred Heart College, Chalakudy, Kerala
61. Study On The Role Of Street Food Vendors In Building Consumerism

With Special Reference To Chennai Region*Febin Ismail *Lecturer,
Department of management studies,Alpha college of engineering,
Chennai
43
62. Consumer Behaviour And The Global Market*Dr. M. Mathari, **Mrs. R.
Parvin Banu *Dean, Department of Commerce,**Assistant Professor,
Department of B.Com (IT),SNMV College of Arts & Science,
Coimbatore
63. Adoption Of Mobile Number Portability (MNP)(With special reference to

Coimbatore district)*Dr.G.Ganesan **H.D.Sadhanandan*Dean and
HOD ** Research Scholar, School of Commerce, Bharathiar university
64. Whether Supply Chain Management Practices Protects The Consumer

Health And Welfare? A Case Study On Supply Chain Management Of
***
Mango In Tamil Nadu*S.Kanaka **Dr.M.Chinnadurai
*
Dr.M.CHANDRASEKARAN Phd Scholar, Department of Agricultural
Economics, Tamil Nadu Agriculture University**Professor and Head,
Department of Agricultural Economics, Tamil Nadu Agriculture
University, ***Professor, Department of Agricultural Economics, Tamil
Nadu Agriculture University
65. India Will Survive:’ Understanding The Role Of Consumer Agency In

The Globalization Process In Emerging Markets. Mr. T.Ravi, *B.Com
Final Year.,Pg Department Of Commerce, Arignar Anna Government
Arts College, Musiri
66. Cause And Effect Of Otc Drugs In Consumption Of Cough Syrup And
Cold Tablet* K.M.Devaraj **J.Dineshbabu *Research scholars -
Jansons School of Business
67. Unethical Issues In Television Advertising *S.Purushothaman

**Dr.Velmurugan P.S. *PH.D Research Scholar, Department of
Commerce, Pondicherry University**Assistant Professor, Department of
Commerce, SOM, Pondicherry University
68. Purchasing Behaviour Of Adolescent Girls On Selected Commodities*
Dr. R. Rajalakshmi** Dr. R.Dhanuja * Professor, Resource
Management, Avinashilingam Deemed University for women,
Coimbatore – 641 043.** Co-ordinator, Centre for Innovation,
Incubation and Entrepreneurship, P.S.G. College of Arts and
Science, Coimbatore – 641 014.
69. A study on the Fertilizer Marketing’s Problems and Prospects
encounter by the Rural Consumer and the dealers with special
reference to Thanjavur District of Tamilnadu*Dr. M. Kavitha
Lecturer,PG& Research Department of Commerce, Guru Nanak
College, Chennai
70. Women’s buying behaviour - A study

inCoimbatore*Dr.K.Mangayarkarasi Assistant Professor, Department of
Women’s Studies, Bharathiar University
44
71. Commercialization And Consumerism Changing Face Of Indians –
Impact Of Consumers Age * R Jeenath*Research scholar, Department
of rural development, Gandhigram rural university, Gandhigram
72. Demand Analysis Of Pulses Consumption In Rural And Urban Of

Coimbatore DistrictR.Sudha1 And C.Sekar2 Phd ( Research Scholar)1
Department Of Agricultural Economics, Centre For Agriculture And
Rural Development Studies, Professor2, Department Of Post Harvest
Technology Centre, Agricultural Engineering College Tamil Nadu
Agricultural University, Coimbatore -641003, Tamil Nadu.
73. Employment In Food Processing Industries: Opportunities And

Strategies *S.Seenivasan *Lecturer, Department of management,
Amman College of Arts and Science, Dindigul.
Fifth Thematic Session

CONSUMER AWARENESS AND ROLE OF MEDIA
11.30-01.00
Chair:Prof. Dr. E Selvarajan, Professor of Economics, Annamalai University.

Co-Chair: Shri. J V George, President, Tamilnadu Consumer Welfare Centre,
Coimbatore
Rapporteur : Dr. Rupali Gautam,
Asst. Professor , Shankarlal Agrawal College of
Management Studies , Gondia
74. Consumer Awareness On Consumer Act And
Legislations’*Dr.G.Ganesan,** P.Renugadevi,* Dean and
HOD**Research Scholar, School of commerce, Bharathiar University
75. To Study The Level Of Consumer Awarness Regarding Legislation And

Organisation*P.S. Sumathi **R.Devi *M.Phil Research Scholars,
Department Of Management Studies, Periyar University,
76. Consumers’ Awareness And Perception Towards Electric Bikes In

Coimbatore City*Dr. (Mrs.) Padmasani **N.Thiyagu *Asst. Professor **
Research Scholar, School of Commerce, Bharathiar University
77. Comparative Study Of Consumer Awareness Among Males And

Females Of Palakkad District Of Kerala *S. Mahima**P.Mohanasundari
, Research Scholars, School of Economics, Bharathiar University
78. A Study On Consumers’ Attitude Towards Consumer Protection

Welfare Measures In Virudhungar*Dr. P.P. Shanthy **Dr. J. Mahamayi
*Associate Prof. of Commerce Assistant Prof. of Commerce, V.V.
Vanniaperumal College for women Virudhunagar
45
79. A Study On Consumer Awareness Towards Consumer Protection
*Dr.M.Dhanabhakyam **M.Kavitha*Assistant Professor **Ph.D
Scholar, School of Commerce, Bharathiar University
80. A Study On Awareness Of Consumer Protection Act – With Special
Reference To Consumers In Tirupur District*Ms.G.Suganya *Lecturer –
Dept of Management Studies, NIFT-TEA College
81. Empirical Study On The Role Of Media In Consumer Protection
*Hussaina Banu *Research Scholar Post Graduate & Research
Department of Economics New College Royapettah, Chennai
82. Effectiveness Of Consumer Awareness Advertisements In Various
Media With Special Reference To Educated Younger Generation Of
Consumers In Puducherry Region *Muthupandian B**Dr. Velmurugan
PS *Ph.D., Research Scholar, **Asst. Professor, Department of
Commerce Dept. of Commerce, SOM, Pondicherry University, R.V.
Nagar, Kalapet, Puducherry
83. Role Of Media In Consumer Protection*Prof. B.N.Mallikarjuna *SGL
Department of Commerce, Seshadripuram Evening Degree
College,Bangalore-
84. Role Of Media In Consumer Protection*Vijayanand *research scholar,
department of tourism,school of management,pondicherry
university,pondicherry.
85. Role Of Media In Consumer Protection* N. Chandra sekar ** V.R.
Palanivelu *Lecturer, Department of Management Sciences,
Thiruthangal Nadar College of Arts & Science, selavayal, chennai.**
Reader, Periyar Institute of Management Studies, Periyar University,
86. Consumer Awareness And Satisfaction Of The Performance Of
Consumer Disputes Redressal Forum-A Study In Coimbatore
City*R.Nithya,.*Dr. K.M.Chinnadurai, *Assistant Professor, Dept. of
Commerce. PSG CAS, **Principal I/C, PSG College of Arts and
Science,
87. Consumer Awareness- The Banker’s Way*Ms.M.N.Prabadevi **Dr. S.
Gayathry , *Assistant Professors, SRM B School, SRM
UniversityVadapalani Chennai-
88. Promoting Involvement Of Higher Educational Institutions/Universities
And Colleges In Consumer Protection And Consumer Welfare -A Case
Study*Dr. Mythili K, Chief Librarian, Seshadripuram, Evening Degree
College Bangalore, Karnataka
89. Consumer Protection With Special Reference To The Role Of Women
In Kerala*S.Sitrarasu **Harish. M *Assistant Professor,M.Phil**Scholar,
Dept of Commerce Dr.G.R.Damodaran College of Science
90. Banking Ombudsman Scheme*Ms.S.Sowdeeswari **Dr.M.Sendhil
Velan* Faculty in Commerce, Subbalakshmi Lakshmipathi College of
Science, Madurai.**Associate professor in Commerce, Vivekananda
College, Tiruvedagam.
91. Role of media in consumer protection *S.Latha**Dr.A.Duraisamy
*Reasearch Scholar-Economics -**Research Supervisor-ASS.Prof-
Economics-MCC-Tambaram,Chennai.
46
92. Impact of Globalization: An Analysis on the Problems faced by
Consumers on ATM Services *Mr. JamesV.A ** Ms. Bindu Anto
Ollukkaran *Part Time PhD, School of Management Studies,
Bharathiar University
93. Awareness And Exercise Of Consumer Rights And Responsibilities – A
Study * R.Karthikeyan* Ph.D (Commerce) Research Scholar of
V.O.Chidambaram College, Tuticorin
94. Problems Of Enhancing Knowledge And Skill For Consumer Protection
And Consumer Education*Dr. N. Muthu ** Dr.N.
Murugeswari*Professor, Dept of Management studies, Sri Ramanujar
Eng College, Chennai-48** Associate Professor, Department of
Women’s studies, Bharathidasan University, Khajamalai campus,
Trichy-23
Sixth Thematic Session

CORPORATE SOCIAL RESPONSIBILITY AND THE CONSUMER
02.00-03.30
Chair: Dr. Manickavasagam , Professor , Corporate Secretaryship &
Controller of Examinations, Alagappa University, Karikudi
Co-Chair: Dr. N Sundaram, Associate Professor. VIT University
Rapporteur: Dr. V Richard Paul, Asst. Professor, School of Commerce
95. Ethics And Corporate Social Responsibility Of Indian Industries On
Consumer Behaviour Miss Rupali Gautam, Dr. Rujuta Raut *Asst.
Professor Shankarlal Agrawal College of Management ,Studies
Suryatola, Gondia ** MPTH (physiotherapist)VSTM’s Physiotherapy
College Digdoh, Nagpur
96. Corporate Social Responsibility Of Indian Mncs On Consumer Behaviour
Dr Gurusamy and Parthasarathy * Assistant Professor,** Final Year MBA,
Department of Management Studies,Paavai College of Engineering,
Pachal, Namakkal
97. Enhancement Of Consumer Protection On The Basis Of Being Socially
Responsible In Present Business Scenario *Dr. S.Manikandan Assistant
Professor PG. & Research Dept. of Commerce GURU nanak college
velachery, chennai
98. Ethics and Corporate Social Responsibility of Indian Industries on
Consumer Behavior*Dr.M.Jeyarathnam**K.Devi indra Director-Dept.of
Women’s Studies, Bharathiar University, Coimbatore-46**Project fellow-
ICSSR Project Dept.of Women’s Studies, Bharathiar University,
99. Impact Of Corporate Social Responsibility On Consumer Behaviour – A
Case Analysis Of Aachi Masala Pvt., Ltd*Dr.M. Soundarapandian**S.
Sudhakar * Professor & Head, Department of Rural Industries &
Management, Gandhigram Rural University, Gandhigram.** Research
Scholar (Full Time), Department of Rural Industries & Management,
Gandhigram Rural University, Gandhigram
47
Valedictory Session
23 July, 2011
03.30-04.30
Dr. M Sumathy
03.30-03.35 Welcome Address & Reader, School of Commerce
Summary Proceedings
Dr. G Ganesan
03.35-03.45 Presidential Address Professor & Head, School of
Commerce
03.45-03.55 Feed Back Participants

Dr. P Thirumalvalavan
03.55-04.15 Valedictory Address & Registrar, Bharathiar University
Certificate Distribution
Prof. Suresh Misra
04.15-04.25 Concluding Remarks Chair Professor & Chairman
Centre for Consumer Studies
Dr P Chellasamy
04.25-04-30 Vote of Thanks Asst. Professor, School of
Commerce
48

Bharatiar University, Coimbatore - Seminar Report - July22-23 - 2011

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Bharatiar University, Coimbatore - Seminar Report - July22-23 - 2011

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National Seminar

(July 22 - 23, 2011)

The world economy has become increasingly globalized, having in turn,

Marketing as a business function is undergoing major transformation due

2. To share scholarly research on emerging opportunities and threats in the

3. To analyze and understand the underlying behavioral changes among

The Inaugural session began with a welcome Address by Prof. G. Ganesan,

Prof. Dr. G. Ganesan welcoming the dignitaries

Dr. M. Sumathy, Seminar Coordinator introducing the theme

In its wider perspective it is an item on the agenda of administrative

In his Presidential Address Shri Ramjibhai B. Mavani, Ex-M.P. Lok Sabha

To ensure that the benefits of globalization extend to all countries it is

On the occasion a book titled “ Globalization and Consumerism -Issues

He added that every industry talks on globalisation. For instance, take

There are a number of other issues that needs immediate attention to

The Keynote address was delivered by Prof. Suresh Misra, Chair

Prof. Suresh Misra, Chair Professor delivering the

Prof .Dr. P.K. Manoharan, Dean, College Development Council,

The Second Thematic Session was on Service Sector and Consumer,

The Fourth Thematic Session was on Market and the Consumer

The Sixth Thematic Session was on Corporate Social Responsibility

The welcome address of the Valedictory Session was given by the

Sl.No. Name & Address Sl.No. Name & Address

9. Dr. Velmurugan.PS. 10. Shri T. K. Praveen Kumar

13. Shri M. Chinnadurai 14. Shri Vijay Anand

23. Ms. Chandra Priya 24. Shri K. G. Jose

25. Prof. Jose. K. Puthur 26. Shri N. Ramachandran

47. Dr. Mythili K 48. Mrs.N. Jayanthi

49. Shri C.Naren Kumar 50. Shri B.Arun Kumar

51. Shri Chandhanu Parthiban 52. Shri S. Sitrarasu

77. Dr. M. Jegadeeshwaran 78. Shri A.Rahamath Nisha

89. Mrs. R. Parvin Banu 90. Dr.C. Dhanapal

97. P. Bharanitharan 98. Mr. Ravindra Kumar

111. Dr. C. Vethirajan 112. V. Sacharoobavathy

113. Ms. S. Ramila 114. Shri R. Shantha Kumar

115. N. Manimekalai 116. Ms. M. Sudha

117. Dr. G. Santhiyavalli 118. Ms. B. Sandhya

119. Dr. C. Thilkam 120. Shri V. Muthukumar

121. Dr. K. Nachimuthu 122. Ms. G. Kiruthika

125. Mrs. C. Pushpalatha 126. Mrs. K. Selvalakshmi,

129. Shri B. Abirami 130. Dr. R. Saminathan

131. Shri N. Rajesh 132. Ms. N. Vijayalakshmi

143. Prof. R. Sundaramurthy 144. Mr. Manish Mishra

147. Ms. S. Kavitha. 148. Dr. G. Ganesan

149. Shri V. T. Dhanaraj 150. Dr. C. Thilakam

151. Shri T. Samson Joe Dhinakaran 152. Dr. Chacko Jose P

159. Shri Ilango K.R. 160. Dr. (Mrs.) Padmasani

163. P. Renugadevi 164. R. Devi

165. P.S. Sumathi 166. Hussaina Banu

171. Dr. K. M. Chinnadurai 172. Ms. M. N. Prabadevi

173. Dr. S. Gayathry 174. R. Karthikeyan

175. Dr. N. Muthu 176. Dr. N. Murugeswari

177. Miss Rupali Gautam 178. Dr. Rujuta Raut

179. Dr. M. Jeyarathnam 180. Ms. K. Devi indra

183. Ms. R. Geetha 184. Shri. I Parvin Banu

185. Mr. J. Kamala Juliet Isaac 186. Dr. N. Kesavan

187. Shri A. Latha 188. Ms .N. Abirami

189. Ms. P. Nithya Preetha 190. Dr. Vijay Pithadia

191. Ms. Punithavathi 192. Shri Prakash . S.

193. Ms. R. Rajalakshmi 194. Shri P. Babu

195. Ms. Rashmin Mehraj. M 196. Shri Thomas

199. Dr. C. Vethirajan, 200. Mr. S. Chandrasekar,