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Fabian entrepreneurs are entrepreneurs who are second generation entrepreneurs, they do not take

the risk and will always prefer a stable business.

1. Wilfred Steven Uytengsu Jr. is a filipino businessman, chairs Alaska Milk, a maker of dairy products,
which was founded by his father in 1972. The aim of their company is to be the leading providers of
affordable nutrition by offering families and children a wide range of delicious, high-quality dairy, and
dairy-based products.

2. Wilfred Steven Uytengsu Jr., commonly known as Fred Uytengsu, is a Filipino businessman and sports
enthusiast known for his contributions to the Philippine business world and his passion for endurance
sports.

Birth: Fred Uytengsu was born on February 8, 1958.

Education: He earned a Bachelor of Science degree in Economics from the University of the Philippines
and later pursued a Master of Business Administration (MBA) from the Stanford Graduate School of
Business.

Alaska Milk Corporation: Fred Uytengsu is best known for his role as the President and CEO of Alaska
Milk Corporation, one of the Philippines' leading dairy companies. Under his leadership, Alaska Milk has
expanded its product offerings and market presence.

Philanthropy: Fred Uytengsu has been involved in philanthropic initiatives, including supporting sports
development programs and charitable causes that promote health and fitness.

Business Leadership: He is recognized for his leadership in the corporate world and his efforts to
promote healthy living through his involvement in the dairy industry and sports.

3. Wilfred Steven Uytengsu Jr. is the Chairman of Alaska Milk Corporation, a prominent dairy company in
the Philippines. Founded by his father in 1972, Alaska Milk is renowned for its extensive range of dairy
products, including liquid milk, powdered milk, and dairy-based beverages. Under Fred Uytengsu Jr.'s
leadership, the company has not only continued its tradition of providing high-quality dairy items but
has also expanded its product offerings to meet the diverse nutritional needs of consumers. His role as
Chairman signifies his commitment to sustaining and growing the legacy of Alaska Milk as a leading
provider of dairy products in the Philippines.

4. Here's why Wilfred Steven Uytengsu Jr. should be considered a Fabian entrepreneur based on this
description:

Family Legacy: One of the key characteristics of Fabian entrepreneurs is that they often inherit or take
over family businesses. In the case of Wilfred Steven Uytengsu Jr., he assumed a leadership role in
Alaska Milk Corporation, a company founded by his father in 1972. This aligns with the notion of being a
second-generation entrepreneur inheriting a stable, established business.
Stability-Oriented: Fabian entrepreneurs typically prioritize stability and security over high-risk ventures.
Alaska Milk Corporation, as a leading dairy company in the Philippines, represents a stable and
established business with a well-defined market presence. Fred Uytengsu's leadership suggests a
commitment to maintaining and growing this stability.

Risk Management: Fabian entrepreneurs tend to be risk-averse compared to first-generation


entrepreneurs who might be more willing to take bold risks. His role as the Chairman of a well-
established company implies a focus on maintaining the company's existing success rather than
engaging in high-risk ventures.

Long-Term Perspective: Fabian entrepreneurs often adopt a long-term perspective when it comes to
their businesses. Given Alaska Milk's history and Fred Uytengsu's family ties to the company, it's
reasonable to assume that he is invested in the long-term sustainability and growth of the business.

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