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Lesson 2: Importance of
Quantitative Research
Quantitative research has an undeniable impact on the different aspects of society.
Defining teams of a quantitative study can influence crucial decisions affecting the
different organizations and individuals. For instance, companies may use quantitative
data to evaluate the effectiveness of certain leadership styles on employee
performance. Educators can utilize quantitative research in examining the relationship
between teachers' performance and the students' academic proficiency. Let us discover
the importance of research as we unveil another lesson of this module.
Quantitative research is indeed valuable in all aspects of society. Among the fields of
study involve the following:
In education, results of quantitative research are used to assess the effectiveness of
teaching methods used and different programs offered in schools and universities. They
are also used to determine the satisfaction of stakeholders like students and parents.
Through this research, the interest of these different groups can be advanced or
enhanced by implementing the best practices in the field of education.
Among businesses, quantitative research is used to improve marketing strategies. It is
also used to determine measures on how to improve products and services. This type of
research helps in the advertising, production, and marketing of goods and services.

Lesson 2: Importance of Quantitative Research 1


In the field of medical and health allied sciences, scientific investigations on
healthcare procedures are continuously conducted. New medications and treatments for
various diseases are being discovered through research. Research on health care can
accumulate a body of evidence regarding the effectiveness of different treatments.
In science and technology, research is used to innovate new devices and systems to
improve the quality of life. Conducting research can lead to a more responsible and
accountable operation of the different components of technology.

Lesson 2: Importance of Quantitative Research 2

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