FACULTY OF BUSINESS AND MANAGEMENT

ENT300

FUNDAMENTAL OF ENTREPRENEURSHIP

BUSINESS OPPORTUNITY

INDIVIDUAL ASSIGNMENT

SEMESTER OCTOBER 2021 – FEBRUARY 2022

PREPARED FOR:

PUAN ROHANI JANGGA

PREPARED BY:

LIYA HARISHA BINTI SAIDON HADZRI

(2020964773)

SUBMISSION DATE: 16 DECEMBER 2021

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TABLE OF CONTENT

NO TITLE PAGE
1 EXECUTIVE SUMMARY 3
2 PROJECT DESCRIPTION 4-5
3 PROJECT OUTCOME 6-7
4 EXPERIENTAL LEARNING 8
5 APPENDICES 9-10

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EXECUTIVE SUMMARY

MEERACLE is a skincare and cosmetic Bumiputera brand and owned by Malaysian

entrepreneurs which is NOOR AMEERA. With a modest start in building the trust of
customers and suppliers, EDELSTEEN SDN BHD has established its own brand which
MEERACLE since 2015. Through MEERACLE, the company strengthens its position in the
market and competes with other companies in the skincare and cosmetics has grown and
has a distributor network of over 6000 through Malaysia and Southeast Asia. MEERACLE
has created GEMSTONE FORMULA that has been used through extensive research and
product research by their research team. Their research team consists cosmetics and
skincare experts. They combined experienced and talented people to produce high quality,
effective and safe products for all people and age without any side effects that are harmful to
consumers. MEERACLE products produced in manufacture and processing laboratory that
has a factory status of GMP(Good Manufacturing Practices) where the plant is specifically
designed for research, manufacturing and processing of MEERACLE products only.

By the way, since I am so inspired to the successful people like NOOR AMEERA, I have
done registered as dropship for their product. We need to keep learning on how to be a good
entrepreneurs.

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PROJECT DESCRIPTION

The name of my business is called MEERACLE. It was beauty skincare product. The
business introducing the first brand in Asia made from a breakthrough gemstone formula
comprising diamond, ruby and pearl extracts. The first product which is Meeracle Gemstone
Facial Serum. A trending ingredient in the cosmetic and beauty industry, precious
gemstones composition penetrates the skin to deliver glowing results. Next, is industry
profile for my business, everyone wants a healthy facial skin. Its is not only located on that
skin color but an effective means of care to get desired skin. Meeracle is one of the
companies Malaysia that sells skincare products. It is manufacturer based in Malaysia since
2015.

The product of Meeracle that I sell was Meeracle Gemstone Facial Serum, which is a unique
blend of extracts form the three precious stones, the propriety gemstone formula is sourced
from France and is especially formulated to leave skin radiant, youthful and flawless. Next is
Meeracle facial cleanser advance formula that can help in cleanse impurities and excess
sebum. It also helps skin to feel moist, clean, brightening skin and anti-aging. The next
product from Meeracle that I sell is Gemstone foundation. This foundation can make our skin
feel natural and light. Ability to blend with any makeups and longer lasting formula and soft
flowing effect without looking oily.

Moreover, factors in selecting the proposed business. One of the most important factors why
I choose to start my career as dropship in Meeracle was when I was a person who had
experienced severe facial skin conditions and felt not confident with myself when in public. In
the meantime, the other reason is that I want to be in business because a lot of good
feedback and make me want to be successful like them. So, I think that I need to start
involved and try new experiences in this kind of business from now to be successful.

For future businesss prospects, I want to open my own skincare shop at Meeracle which will
make it easier for people to buy and get to explain to the customer advantages of the
product. This is because for now, only online platform deals are available for all Meeracle
entrepreneurs in Malaysia. I would like to give the best quality of our skincare product so that
people will continue to choose Meeracle.

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Nowadays skincare market is expanding to incorporate diverse consumer concerns. Age
spots, hyperpigmentation, dry skin, uneven skin tone, dark under eye circles, so products
have multiple uses rather than just for these problems. Every business has already decided
on who are going to be target market. Furthermore, my target for this skincare product which
is teens who are searching for skincare products to clear up their acne, etc. Most of today’s
students must have financial problems or stress in their studies which cause them no time to
get the healthy skin. Is not only teens, Gen Y and Gen X too. Bear in mind, Meeracle does
not necessarily need to be defined by age.

Some of the best social media platforms for business, like Facebook and Instagram, have
become essential tools in the modern marketer’s toolbox. More and more consumers are
using these platforms to find new companies and engage with their favourite brands.
However, most brand of companies cannot be everywhere at once, especially small
businesses with how marketing budgets. That is why it is vital for businesses to be strategic
about which social media platforms they work to build a presence on. Also, the key to
successful social media marketing will be choosing the best social media platform for my
business. This is based on a few factors, including the type of business that I have, what
audience that I trying to reach, my specific goals, and much more.

To explain the platform, I use to market Meeracle products is only the online platform which
is usually Instagram and Whatsapp. Customers will randomly contact me if I have post on
Instagram. Within a week, I will be creating some posts on Instagram so indirectly, it will
boost my engagement on that platform. Customers will contact me based on Whatsapp
phone number I will write on each post on Instagram.

On top of that, the tool that I want to highlight in my business is that I always want my
customers to feel happy when purchasing products with me. I spent a little capital to buy free
gift such as water bottles, 3-layer mask and notebooks. Eventhough the things I gives to my
customers look like they are worthless, I am surely my customers will definitely use them. In
the meantime, any free gift that customers get, they will be able to certainly make their
perception as being appreciated.

Lastly, even Meeracle in noy my permanent business, it was teach me many knowledge in
this business. I was totally learning so much something new for handling this business alone.
In the business perspective, just always be the best positive people that you can be.

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PROJECT OUTCOME

Before I started to get involved in this business as a dropship, I found myself have a lack of
confidence, feel shy, afraid to deal with people and worried about not getting sales for my
products. This can show that, after I joined the Meeracle business over the last month, it has
change my life to a better person in business and become more brave to conduct with the
customer and ger more knowledge and support form the agent and others team. Now, I am
bolder to move forward, providing the best service for each of my customers. Also, no matter
what business we are going to run, there will certainly be a bright path for the future.

Then, since I as a droship for Meeracle for a month on 19 November 2021. The stock I
targeting is 20 pieces for all kind product such as Meeracle gemstone facial serum, Meeracle
cleanser and Meercale foundation. For the beginner I will try to sell of this stock and I will
add more stock after this all product sold. Within 4 weeks, I success to sell 60 pieces. I was
happy because able to sell all of the stock I have for the first month. I will getting more stock
for other month.

However, I still try attract interest from others people o try this product by showing the
feedback from the customer and give a special offer or freegift. For a first month being a
dropship has been challenging to dealing with various of customer but I always to keep
positive and try my best to keep dealing with the customer. I also get profit from this
business is RM1700. So, with this online business we also can make a lot of profit.

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CASH FLOW STATEMENT

MONEY RECEIVED 19 NOVEMBER 2021 9 DECEMBER 2021

(RM) (RM)
CASH SALES 0 640
PAYMENT RECEIVED ON 0 1060
ACCOUNT
NEW LOANS 1200 0
SUBTOTAL 1200 1700

MONEY SPENT RM RM
SKINCARE = 3 TYPES 550 550
THANK YOU CARD 30 30
PARCEL/ PAPER BAG 60 60
FREE GIFT 15 15
POSTAGE & COD 0 38
TOTAL SPENT 655 693
CASH FLOW 545 1007
CASH BALANCE 545 1007

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EXPERIENTAL LEARNING

Within for only a months of me becoming a dropship for this Meeracle, a wide variety of
customers as well as positive or negative have I deal with. At the beginning of my business, I
was able to conclude that, most of my customers are all good. In fact, that makes me
overwhelmed when customers will contact me if they run out of their products. This made me
more passionate and positive and there is one that my agent tells me, if we want others to
treat us well, we should treat that person well first.

Other than that, I also had experienced deals with negative behavior of customers. That one
customer was ordering the large amount of facial serum on Thursday and suddenly on
Monday, she wants to cancel the order. Because of this I had to unpack again the box that
full of her order. From this thing, I have learned that every small business has challenge to
deal with. It all about on ourselves to keep it positive way.

No business can afford to underestimate the importance of positive customer experience.

Poor service can make a significant impact on a brand’s retention rates, causing would be
customer to look at other place. So, I will always give the best service to my customers.

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APPENDICES

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