Assignment Brief (RQF)

Higher National Certificate / Diploma in Business

Unit number and title: Unit 12: Organisational Behaviour (H/508/0525)
Unit level: Level 5
Academic year: 2020 - 2021
Unit assessor: Oguchi M Egbujor
Assignment title: The Organisational Culture and Team Development at Virgin Media UK
Issue date: 31 March 2021
Submission date: 04/06/2021
Internal verifier name: Dr Syed Ali Tarek
Date: 30/03/2021
Submission Format:
This assignment should be in academic report structure, in Word format using Arial or Calibri font, size

12. Language used should be formal and with professional terminology.

No text should be placed inside text boxes. No page borders should be used. Work that makes use of text
boxes or page borders will not be accepted and returned to the learner for correction and resubmission in
the correct format.

You are required to make use of headings, paragraphs, subsections and illustrations as appropriate and
all work must be supported with research and in-text referenced using the Harvard referencing system.
Please include References at the end of the assignment using the Harvard referencing system.
Start each answer on a new page and pages should be numbered, please highlight each

question clearly. Complete the Assignment Submission Sheet and sign the learner declaration

of authenticity.

This assignment should be presented in a report format without appendices. The learner’s work should
be contained within the report. There are two tasks for the whole assignment. There are four learning
outcomes and each learning outcome has associated assessment criteria that must be achieved. The
report and essay should be submitted as one document

The recommended minimum word count limit addressing the tasks is 3000 words and you will not be
penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO1: Analyse the influence of culture, politics and power on the behaviour of others in an
organisational context.

LO2: Evaluate how to motivate individuals and teams to achieve a goal.

LO3: Demonstrate an understanding of how to cooperate effectively with others.

LO4: Apply concepts and philosophies of organisational behaviour to a given business situation.

Adapted from the Assignment brief template (Pearson), prepared by Higher Education Page
Qualifications (HEQ) 1
Version:
Jun2021/1.2
 Assignment Brief and Guidance:
Introduction
Virgin Media is part of Liberty Global Group plc, based in the United Kingdom, with
headquarters at Bartley Wood Business Park, in Hampshire. Virgin Media has a portfolio of
different products, such as Broadband Landline and Mobile, Digital Television and others. This
assignment is on organisational behaviour, seeking to build an organisational culture that is
dynamic to accommodate teamwork in Virgin Media. This assignment seeks to explore the
influence of culture at Virgin Media with the politics and power play within the organisation. The
aim of this report is to identify, analyse and evaluate the impact that culture has on teamwork
and effective interactions within Virgin Media. This assignment seeks to explore both intrinsic
and extrinsic motivations at Virgin Media. This will enable learners looking at different factors
regarding politics, power play and leadership within the organisation by reviewing the
organisational structure and how it can support effective communication, teamwork, and to
achieving stakeholders’ expectation at Virgin Media.

Scenario
You are employed as the Assistant Customer Services Manager at one of the operating
base nearest to you. You have been asked by your Customer Services Manager to investigate
and present a report to him within fourteen days prior to the Management meeting scheduled on
the 10th of June 2021. The report is to review the impact of the organisational culture, its politics
and power to the individuals and teams within the Customer Services Department and how staff
can be motivated to achieve both customer satisfaction and meeting the stakeholders’
expectation. You are required to apply relevant and appropriate theories, frameworks and
models to support your report as below:

Part One
To present effective report, you are required to analyse the influence of culture, politics and
power on the behaviour of the Virgin Media workforce, and evaluate how to motivate individuals
and teams within Virgin Media to achieve a goal as follows:

 Analyse how Virgin Media’s organisational culture, politics and the power influence
individual and team behaviour and performance.
 Your report should critically analyse how the culture, politics and power of Virgin
Media can influence individual and team behaviour and performance within the
organisation.
 Evaluate how content and process theories of motivation and motivational techniques
enable effective achievement of goals of Virgin Media as a business organisation.
 Your report is required to critically evaluate how to influence the behaviour of others
through the effective application of behavioural motivational theories, concepts and
models.
 Within Virgin Media, you are required to critically evaluate the relationship between
culture, politics, power and motivation that enables teams and organisations to
succeed providing justified recommendations.

(Required Evidence: Report)

Part Two
For the essay to enable the management of Virgin Media to demonstrate an understanding of
how to cooperate effectively with others within the organisation, you are required to apply
concepts and philosophies of organisational behaviour in the workplace as follows:
Adapted from the Assignment brief template (Pearson), prepared by Higher Education Page
Qualifications (HEQ) 2
Version:
Jun2021/1.2
  Focusing on the organisational behaviour of Virgin Media, your essay should explain
what makes an effective team as opposed to an ineffective team.
 Your essay should analyse relevant team and group development theories to
support the development of cooperation within effective teams within Virgin Media.
 You have to apply concepts and philosophies of organisational behaviour within
Virgin
Media’s team performance.
 Evaluate how concepts and philosophies of Organisational Behaviour inform and
influence behaviour within Virgin Media teamwork and productivity.
 Your essay should critically analyse and evaluate the relevance of team
development theories, concepts and philosophies that influence behaviour in the
workplace to improve business performance and productivity with Virgin Media

(Required Evidence: Essay)

To effectively achieve the above learning outcomes, you are strongly advised to refer to the
“Essential Content” of the Unit Specification and also review the table of the assessment
criteria.

Adapted from the Assignment brief template (Pearson), prepared by Higher Education Page
Qualifications (HEQ) 3
Version:
Jun2021/1.2
 Learning Outcomes and Assessment
Criteria
Pas Merit Distinction
s
LO1 Analyse the influence of culture, politics and power on
the
behaviour of others in an organisational context
P1 Analyse how an M1 Critically analyse how
LO1 and LO2
organisation’s culture, politics the culture, politics and
D1 Critically evaluate the
and power influence individual power of an organisation
relationship between
and team behaviour and can
culture, politics, power and
performance. influence individual and
motivation that enables
team behaviour and
teams and organisations to
performance.
succeed providing justified
LO2 Evaluate how to motivate individuals and
recommendations.
teams to achieve a goal

P2 Evaluate how content and M2 Critically evaluate how

process theories of motivation and to influence the behaviour
motivational techniques enable of others through the
effective achievement of goals in effective application of
an organisational context. behavioural motivational
theories, concepts and
models.
LO3 Demonstrate an understanding of how to
cooperate effectively with others
P3 Explain what makes an M3 Analyse relevant team
LO3 and LO4
effective team as opposed to an and group development
D2 Critically analyse and
ineffective team. theories to support the
evaluate the relevance of
development of
team development theories,
cooperation
concepts and philosophies
within effective teams.
that influence behaviour in
LO LO4 Apply concepts and philosophies of the work place to improve
organisational behaviour to a given business business performance and
situation productivity
P4 Apply concepts and M4 Evaluate how concepts
philosophies of organisational and philosophies of OB
behaviour within an organisational inform and influence
context and given business behaviour within a given
situation. business situation.

Adapted from the Assignment brief template (Pearson), prepared by Higher Education Page
Qualifications (HEQ) 4
Version:
Jun2021/1.2
 Recommended Resources
ARCHER, D. and CAMERON, A. (2013) Collaborative Leadership; Building Relationships,
Handling Conflict and Sharing Control. 2nd Ed. London: Routledge.
BY, R.T. and BURNES, B. (2013) Organizational Change, Leadership and Ethics: Leading
Organisations Towards Sustainability. London: Routledge.
HUCZYNSKI, A. and BUCHANAN, D. (2013) Organisational Behaviour. 8th Ed.
Harlow: Pearson. LEVI, D. (2014) Group Dynamics for Teams. 4th Ed. London:
SAGE.
ROLLINSON, D. (2008) Organisational Behaviour and Analysis: An Integrated Approach.4th
Ed. London: Pearson.

Explanation of the Command Verbs

Apply - Explain how existing knowledge, practices, standards etc. can be linked to new or
different situations. Use information to determine outcomes/conclusions /recommendations;

Assess - Evaluate in terms of advantages and disadvantages; Consider the value or importance
of something, paying due attention to positive, negative and disputable aspects and citing the
judgements of any known authorities as well as your own; Offer a reasoned judgement

Analyse - Break the subject or complex situations into separate parts and examine each part
in detail, identify their characteristics; discuss them and show how they interrelate; identify the
main issues and show how the main ideas are related to practice and why they are important;
reference to current research or theory may support the analysis; Identify the factors that
apply, and state how these are linked and how each of them relates to the topic
Critically Analyse - Look into, breakdown how something looks, how it works, how it compares
to others so as to make a reasoned judgement about its value or significance using current
theories, concepts and trends

Evaluate - Examine strengths and weaknesses, arguments for and against and/or similarities
and differences; Judge the evidence from the different perspectives and make a valid conclusion
or reasoned judgment; make an appraisal or the worth of something, in the light of its apparent
truth; include your personal opinion

Critically evaluate - This is a development of ‘evaluate’ where the candidate debates the validity
of claims from the opposing views and produces a convincing argument to support the
conclusion or judgement

Define – Make a statement as to the meaning or interpretation of something, giving sufficient

detail so as to allow it to be distinguished from similar things; State or show clearly and
accurately

Describe – Give a full description including details of all the relevant features; Give an account,
including all the relevant characteristics or qualities; Spell out the main aspects of an idea or
topic or the sequence in which a series of things happened

Adapted from the Assignment brief template (Pearson), prepared by Higher Education Page
Qualifications (HEQ) 5
Version:
Jun2021/1.2
 Explain - Give logical reasons to support your view; tell how things work and how they came to
the way they are, including perhaps some need to describe and to analyse; Give account of
the purposes or reasons

Identify – Give all the basic facts which relate to a topic; Pick out what you regard as the key
features of something, perhaps making clear the criteria you use.

Provide - Identify and give relevant and detailed information in relation to the subject

Adapted from the Assignment brief template (Pearson), prepared by Higher Education Page
Qualifications (HEQ) 6
Version:
Jun2021/1.2