12

ENTREPRENEURSHIP
QUARTER 1
Week 5 Lesson 1

CapSLET
Capsulized Self - Learning
Empowerment Toolkit
Schools Division Office of Zamboanga City
Region IX, Zamboanga Peninsula
Zamboanga City

Name of Student: ______________________________

Grade & Section: ______________________________
School: ______________________________________
Name of Teacher: ______________________________
 CapSLET
Capsulized Self - Learning Empowerment Toolkit
SUBJECT &
ENTREPRENEURSHIP 12 QUARTER 1 WEEK 5
GRADE/LEVEL
TOPIC RECOGNIZE AND UNDERSTAND THE MARKET: The Market Plan
LO2: Recognize and understand the Market CODE
LEARNING
2.1 Describe the unique selling proposition and
COMPETENCY
value proposition that differentiates one’s
CS-EP11/12ENTREP-od-7
product/service from existing products/services.
LEARNING 1. Identify marketing process; and
OBJECTIVES 2. Differentiate unique selling proposition and value proposition
IMPORTANT: Do not write anything on this material. Write your answers on the learner’s activity and assessment
sheets provided separately.

UNDERSTAND
Topic: The Marketing Plan
A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives
within a set time frame. A marketing plan also includes a description of the current marketing position of a business,
a discussion of the target market and a description of the marketing mix that a business will use to achieve their
marketing goals.
A marketing plan has a formal structure, but can be used as a formal or informal document which makes it
very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing
objectives.
Marketing Process= Marketing is all about knowing the customers. Therefore, the marketing process starts with
identifying the customers’ needs where you are tasked to create a meaningful value proposition. Next, you study
what the customers want or desire for you to build a unique selling proposition. From there , it is imperative to
identify the most strategic market or group to tap.
Value proposition (VP) states why a customer should buy a certain product or service. Customers are very specific
when it comes to their needs and their desired benefits, so the proposition should cater to those particular needs.
Thus, the value proposition is the major driver in customer purchase or service availment.
The following are some tips for the entrepreneur on how to create an effective value proposition to the target
customers:
1. Prepare a situation analysis that details the problems(s) of the customers.
2. Make your value proposition straight to the point, simple, and specific.
3. Highlight the value of your products or service so that customers will easily get what benefits you can
provide.
4. Adapt to the language of your market. Ensure that your target market understands clearly what you are
trying to say and avoid putting unnecessary and inexplicable phrases.
5. Add credibility-enhancing elements such as actual testimonials from customers, partners, and other
stakeholders, putting specific assurance elements and social acceptability metrics found in social media or
press materials.
6. Differentiate your value proposition with your competitors.
To illustrate, here is a sample potential value proposition from the most common small
business in the Philippines. Joyful Sari-Sari Store (Situation Analysis)
Prior to the establishment of a sari-sari store , Joyful notices that there is a convenience store in
her vicinity, where many call center agents, nurses, and construction workers buy food, beverages, and
other products during odd hours (from 10 P.M. to 6 A.M.). She discovers that the customers either ride a
tricycle or a jeepney just to reach the convenience store. There are two sari-sari stores nearby, but they
close at 9 P.M. Joyful believes this is an opportunity for a sari-sari store business with a twist. Joyful
realizes she needs to address the needs of the customers to differentiate her business from the
competition. She decides to establish a 24/7 sari-sari store. As an initial investment, Joyful hires three
employees who will help her run the sari-sari store in three shifts. During their break, Joyful mans the sari-
sari store herself. She designs her sari-sari like a semi-convenience store, where customers can freely
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go and choose the product they want. For security purposes, she also installs
a CCTV camera. Her task now is to craft a worthwhile value proposition for the
potential customers.
Proposed value proposition:”Tindahang maaasahan, bukas kahit anong oras!”
✓ Why should this be considered an effective value proposition? It is
specific and straight to the point. It describes what the business is by
referring to tindahan- a Filipino term for a basic retail store. It highlights
the value to the customers that they can buy their basic necessities from
the store. It is easily understandable because it is in Filipino language,
which can be understood by the customers, most of whom speak the
lamguage. There is a compelling assurance from this value proposition
because the phrase”bukas kahit anong oras” signifies a guarantee that customers will be served
anytime of the day. And last, Joyful store is the only sari-sari store that is open 24/7, which makes
her store different from the competitors.
Unique Selling Proposition (USP)-refers to how you will sell the product or service to your customers. It
addresses the customers’ wants and desires. It addresses the customers’ wants and desires. After you create your
value proposition, you have to figure out how to advertise or promote certain unique features of the product or
service that you’re trying to sell.
The following are some tips for the entrepreneur on how to create an effective unique
selling proposition to the target customers:
1. Identify and rank the uniqueness of the product or service attribute. This is the most difficult part
because you only need to choose one or two at the most. That attribute will be your key to success,
as this will compel customers to purchase from you and not from your competitors.
2. Be very specific. Put details that emphasize the differentiator against the competitors.
3. KISS (keep it short and simple). One challenge that marketers always face is that the customers
‘attention span is limited and very easy to switch. Therefore, think of very catchy unique selling
proposition in the simplest and shortest way possible.
To illustrate, use the example from the previous discussion to build a potential unique selling
proposition for Joyful’s Sari-Sari Store.
✓ The first step is the identification and ranking of the uniqueness of the product or service attribute
using the 7 Ps of marketing.
7 Ps Product Place Price Promo People Packagin Process
or tion g
Service
USP Retail Near a call Comp signag Three shifts Semi- The only sari-
descriptio products center, a etitive e of Joyful convenien sari store that
n public assistants ce store operates 24
hospital, (6am-2pm hours a day, 7
and a 2pm-10pm days a week
construction 10pm-6pm)

Unique? No No No No Yes Yes Yes

Ranking of 3 2 1
USPs
✓ The process was ranked first as the most unique because Joyful wants to solve a compelling
problem of the customers, i.e., the availability of a retail store near their workplace in odd hours.
This was based on her marketing research about her environment. Packaging was ranked second
because it is the only semi-convenience store in the area, a hybrid; of a convenience store and a
sari-sari store. People ranked third because it is the only sari-sari store that has three persons who
work in shifts. It is common that the owner or an assistant attends to the store with a predetermined
schedule, and not the entire day
Proposed unique selling proposition: “Tindahang maaasahan, bukas kahit anong
oras”
✓ You will notice that the proposed value proposition and unique selling proposition are the same.

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 Why? Because the most compelling differentiating factor is positioning, the value proposition is
also the perfect unique selling proposition, considering all factors enumerated were all met(defined
unique attribute , specific, and short/simple). It is catchy, too. However this may not be bestselling
proposition for Joyful. The entrepreneur’s creativity and inventive will always come into play.

SAQ-1: What is marketing plan?

SAQ-2: What is the difference between value proposition and unique selling proposition?

Let’s Practice!

IDENTFICATION
Directions: Read and analyze the given statements below. Identify if the given statement is under the
marketing plan. Write only the letter of your answer on the given column.
A. Identify the uniqueness of the product or service attribute
B. Unique selling proposition (USP)
C. Value Proposition(VP)
D. Adapt to the language of the market
E. Marketing
Answer Statements
1. Joyful store is the only store that is open 24/7, which makes her
store different from the competitors.
2. It refers to how you will sell the product or service to your
customers.
3. Tip of unique selling proposition which is the most difficult part
because you only need to choose one or two at the most.
4 Tip of value proposition that ensure the target market
understands clearly what are trying to say.
5. Knowing the customers.

REMEMBER
Key Points

✓ A marketing plan is a comprehensive document or blueprint that outlines the advertising

and marketing efforts for the coming year. It describes business activities involved in
accomplishing specific marketing objectives within a set time frame.
✓ A Value proposition (VP) states why a customer should buy a certain product or service.
✓ Unique Selling Proposition (USP)-refers to how you will sell the product or service to your
customers.

TRY
Let’s see how much have you learned today!
(Answer on the Learner’s Activity and Assessment sheets.)
A.TRUE OR FALSE
Directions: Read each statement carefully. Identify whether the statement is TRUE or FALSE. Write the answer
on the answer sheet provided.
1. Marketing is all about knowing the customers.
2. Unique selling proposition states why customer should buy a certain product or service.
3. Vale propostion refers to how you will sell the product or service to your customer.
4. The entrepreneur should bear in mind that a value proposition has to be direct in addressing the problems of the
customers.
5. After you create your value proposition, you have to figure out how to advertise or promote certain unique features
of the product/ service that you’re trying to sell.
B.ESSAY
Direction. Write your answer in Learner’s Activity and Assessment Sheets.(20 PTS.)
You have learned that a product’s value and unique selling proposition are the reasons for buying a particular
product. For instance, you buy a particular brand of shampoo because of its quality and its piece, which is lower
than other brands. If you were to apply for a summer job along with other senior high school students, and your
potential employer asks you why he or she should hire you pver the other applicants, what would be your response?
State ypur case briefly in no more than 4 sentences.
Rubrics: Rubrics to assess in essay writing: Check only 1 corresponding quality points for your activity

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 Very Needs Points
Satisfact Satisfactor Improve Earned
Excellent ory y ment
CATEGORY (5 pts.) (4pts.) (3pts.) (2 pt.)
Content/Organization
Transitions
(Organization)
Grammar & Spelling
(Conventions)
Neatness
Total points

• Entrepreneurship Diwa Learning System E-NET https://www. Diwa learning

town.comcom
REFERENCE/S • Online Investopedia https://www.investopedia.com/terms/t/target-market.asp
•

This learning resource contains copyrighted materials. The use of which has not
been specifically authorized by the copyright owner. We are making this resources
in our efforts to provide printed and e-copy leaning resources available for the
learners in reference to the continuity plan of this division in this time of pandemic.
DISCLAIMER
This LR is produced and distributed locally without profit and will be used for
educational purposes only. No malicious infringement is intended by the writer.
Credits and respect to the original creator/ owner of the materials found in this
learning resource.

Written by:
JANET D.R. DILAN
SHST-II
Talon-Talon National High School

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 CapSLET
Learner’s Activity and Assessment Sheets

SUBJECT
NAME
YEAR AND SECTION
TEACHER’S NAME
Topic: RECOGNIZE AND UNDERSTAND THE MARKET: The Market Plan
SAQ 1:
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_____
SAQ 2:
____________________________________________________________________________________________
_______________________________________________________________________________________________
__
IDENTIFICATION:
______1. ______ 2. __________ 3. __________ 4. _________ 5.

TRY
A. TRUE/FALSE

______1. ______ 2. __________ 3. __________ 4. _________ 5.

B. ESSAY. Write here your answer (20 PTS.)

Very Needs Points

Excellent Satisfactory Satisfactory Improvement Earned
CATEGORY (5 pts.) (4pts.) (3pts.) (2 pt.)
Content/Organization
Transitions
(Organization)
Grammar & Spelling
(Conventions)
Neatness
Total points

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Topic: RECOGNIZE AND UNDERSTAND THE MARKET: The Market Plan
Learning Competency: LO2: Recognize and understand the Market
2.1 Describe the unique selling proposition and value proposition that differentiates one’s product/service from
existing products/services.

ANSWER KEY
Topic: The Market Plan
SAQ1: marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific marketing
objectives within a set time frame.
SAQ 2: Value proposition (VP) states why a customer should buy a certain product or service. Unique Selling
Proposition (USP)-refers to how you will sell the product or service to your customers.
IDENTIFICATION
1.C 2. B 3. A 4. D 5. E

TRY
A. TRUE /FALSE

1. True 2. False 3. False 4. True 5. True

B. ESSAY (20 POINTS) Check only 1 corresponding quaitative description for your canapés writing recipes
(SR- Student rating; TR- Teacher rating).
Points
Very Needs Earned
Excellent Satisfactory Satisfactory Improvement
CATEGORY (5 pts.) (4pts.) (3pts.) (2 pt.) SR TR
Content/Organization

Transitions
(Organization)
Grammar & Spelling
(Conventions)
Neatness

Total points

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Republic of the Philippines
Department of Education
Division of Zamboanga City

EVALUATION TOOL FOR CONTENT AND LAYOUT & DESIGN

CAPSULIZED SELF-LEARNING EMPOWERMENT TOOLKIT (CapSLET)

Learning Area: ___ENTREPRENEURSHIP_______

Grade Level: Grade11/12
Title: RECOGNIZE AND UNDERSTAND THE MARKET: The Market Plan
Quarter: 1_
Week: 2
Learning Competency: : LO4: Present a range of appetizers
4.1: Keep appetizers in appropriate conditions to maintain their freshness, quality and taste

1. Read carefully the learning resource (LR) page by page to evaluate the LR for compliance to standards
indicated in the criterion items under each factor below.
2. Put a check mark (/) in the appropriate column beside each criterion item. If your answer is NO, cite
specific page/s, briefly indicate the errors found, and give your recommendations in the attached Summary
of Findings form.
3. Write Not Applicable (NA) for criterion items that does not apply in the LR evaluated.

Standards /Criterion Items Yes No

CONTENT
Factor I. Intellectual Property Rights Compliance
1. The learning resource has no copyright violations. /
2. The copyrighted texts and visuals used in the LR are /
cited.
3. The copyrighted materials used in the LR are accurately
cited.
4. The references are properly cited in the Reference/s box /
using the DepEd LR Referencing Guide.
Note: At least 3 criterion items must be marked YES to indicate Complied Not
compliance to this factor. Complied

Factor II. Learning Competencies

1. Content is consistent with the targeted DepEd Most
Essential Learning Competencies (MELCs) intended for /
the learning area and grade level.
2. The MELC is sub tasked into learning objectives based
on the Compressed Curriculum Guide Syllabus (CCGS) /
of a specific learning area.

Note: These 2 criterion items must be marked YES to indicate Complied Not
compliance to this factor. Complied

Factor III. Instructional Design and Organization

1. The LR contributes to the achievement of specific
objectives of the learning area and grade level for which /
it is intended.

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 2. Sequencing of contents and activities from
UNDERSTAND, REMEMBER and TRY within each /
lesson facilitates achievement of objectives.
3. Content is suitable to the target learner’s level of
development, needs, and experience. /
4. Content reinforces, enriches, and / or leads to the mastery
of the targeted learning competencies intended for the /
learning area and grade level.
5. The LR develops higher cognitive skills (e.g., critical
thinking skills, creativity, learning by doing, problem /
solving) and 21st century skills.
6. The LR enhances the development of desirable values
and traits such as: (Mark the appropriate box with an “X”
applicable for values and traits only)

Note: At least 5 criterion items must be marked YES to indicate Complied Not
compliance to this factor. Complied

Factor IV. Instructional Quality

1. Content and information are accurate. /
2. Content and information are up-to-date. /
3. The LR is free from any social content violations. /
4. The LR is free from factual errors. /
5. The LR is free from computational errors (if applicable)
6. The LR is free from grammatical errors. /
7. The LR is free from typographical errors. /
Note: At least 6 criterion items must be marked YES to indicate Complied Not
compliance to this factor. Complied

Factor V. Assessment
1. The LR provides useful measures and information that
help the teacher evaluate learner’s progress in mastering /
the target competencies.
2. Assessment aligns with the learning competency/ies. /

3. Assessment provides clear instructions in the TRY /

section.
4. Assessment provides correct answer/s. /
Note: All criterion items must be marked YES to indicate compliance Complied Not
to this factor. Complied

Factor VI. Readability

1. Vocabulary level is adapted to target users’ experience
and understanding. /
2. Length of sentences is suited to the comprehension level
of the target user. /
3. Sentences and paragraph structures are varied and
appropriate to the target user. /
4. Lessons, instructions, exercises, questions, and activities
are clear to the target user. /

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 5. The LR provides appropriate mother tongue for the target
user.
Note: At least 4 criterion items must be marked YES to indicate Complied Not
compliance to this factor Complied

LAYOUT AND DESIGN

Factor I. Physical Attributes
1. All necessary elements are complete. /
2. Cover elements are correct and complete. (i.e., w/ grade
indicator & learning area, CapsLET title, quarter, /
headings, division tagline)
3. The CapsLET follows the prescribed learning area color. /
4. The LR observes correct pagination. /
5. Contains accurate learning competency and code. /
Note: All criterion items must be marked YES to indicate compliance Complied Not
to this factor Complied

Factor II. Layout and Design

1. The LR follows the prescribed CapsLET template.
(maximum of 10 pages and minimum of 3 pages) /
2. The LR follows the prescribed CapsLET paper size /
(long bond paper – 21.59cm x 33.02cm).
Note: All items be marked YES to indicate compliance to this factor. Complied Not
Complied

Factor III. Typographical Organization

1. The LR uses appropriate font size (12 or 14) and styles
(Calibri Body, Arial or Times New Roman). /
2. The LR follows the rules in the use of boldface and italics. /
Note: All criterion items must be YES to indicate compliance to this Complied Not
factor. Complied

Factor IV. Visuals

1. It contains visuals that illustrate and clarify the concept. /
2. It has images that are easily recognizable. /
3. Layout is appropriate to the child. /
4. Text and visuals are properly placed. /
Note: All criterion items must be marked YES to indicate compliance Complied Not
to this factor. Complied

Recommendation: (Please put a check mark (/) in the appropriate box.)

( ) Minor revision. This material is found compliant to the minimum requirements in all six factors. Revision based on the
recommendations included in the Summary of Content Findings form and LR with marginal notes must be implemented.

( ) Major revision. This material is non-compliant to the requirements in one or more factors. Revision based on the
recommendations included in the Summary of Content Findings form and LR with marginal notes must be implemented.

(/) For field validation. This material is found compliant to all factors with NO corrections.

I certify that this evaluation report and the recommendation(s) in the summary report are my own and have been made
without any undue influence from others
Name/s Signature/
Evaluator/s: _VILMA V. FANTILAGAN ___________________________________

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 JAMES B. DELOS REYES ___________________________________

MARISSA F. CASTRO ___________________________________

Date accomplished: August 7, 2020

Note:
This tool is anchored on the Guidelines in ADM Content Evaluation, Guidelines in ADM
Layout Evaluation and Level 2 DepEd Evaluation Rating Sheet for 2 DepEd Evaluation Rating
Sheet for Story Books and Big Books.
.

Summary of Content Findings, Corrections and Review for Locally Developed CapSLET

Title of the CapSLET: RECOGNIZE AND UNDERSTAND THE MARKET: The Market Plan
Grade Level: Grade 11/12
Quarter: __1_____________________
Week: ____2_________________________

Part of the Brief description Specific Put a check mark

CapSLET/ of Errors/ recommendations
Paragraph / Findings/ for improving the
Line / Page Observations identified criterion
number (in Not
chronological Implemented
Implemented
order)

Legend: (Type of Error) C - Content, L – Language, DL – Design and Layout

Other Findings: Write additional comments and recommendations not captured

in the evaluation tools used.
This Capslet had followed the standard criterion in making this learning resource in
Cookery for Grade 11. From the Content, to language & lay-out design. From the
objectives to understand, let’s practice and assessment.
Prepared by: Date accomplished:

JANET D.R DILAN August 7, 2020

(Signature Over Printed Name)

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