Professional Documents
Culture Documents
Media: Are The Means or Ways Used To Share, Relay or Deliver Information or Data
Media: Are The Means or Ways Used To Share, Relay or Deliver Information or Data
MEDIA
The act of
Sources of sharing
informations are the means or ways used to share, information or
data
relay or deliver information or data.
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form of
advertising SENDER
• A responsible user must be Information
source
curious
• He/she should have general
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BROADCAST MEDIA
ENCODER
Communication knowledge.
Transmitter
through TV, radio,
podcasts, blogs,
• He/she has the ability to write.
websites, etc. • He/she must observe
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professionalism CHANNEL
FILM MEDIA • He/she should be objective. Noise
Communication
through the use of
• He/she shoukd have ethics
moving images. • He/she should avoid plagiarism.
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DECODER
ROLES AND FUNCTIONS OF MEDIA Reception
SOCIAL MEDIA IN A DEMOCRATIC SOCIETY
Electronic
• INFORMATION DISSEMINATION: Media inform the public
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communication where
about the happenings in a daily basis to update and educate RECEIVER
people communicate
the peopl.
online. • PUBLIC POLITICAL DISCOURSE: Media play as mediator in
facilitating formation of public opinion and informs the public Destination
from its own origin.
• GOVERNMENTAL AND POLITICAL PUBLICITY: Media serve as
TRADITIONAL MEDIA “Watchdog” among all governmental and political activities
Traditional different thus, producing transparency in the society.
methods in sharing • POLITICAL CHANNEL: Media serve as a way of promoting
informations. political viewpoints.
CODES OF MEDIA
NEW MEDIA INFORMATION SOURCES
Media that are interactive,
incorporate two-way WRITTEN CODES
communication and involve Formal written
language used in TECHNICAL CODES • BOOKS: Covers esentially any topic
some form of computing
media production. It ranging from literature, to science, to
includes printed Codes that are mathematics and many more.
language. specific to a media • DATABASES: contains citation of articles
form and do not live in magazines, journals, and newspapers.
outside of them. • NEWSPAPER: Collection of articles about
current events; local and international.
Usually published daily.
SYMBOLIC CODES
Codes that live outside the
media product, but would be
understood in similar ways in
the ‘real life’ of the audience.
SAHOP, LEAND MAJIN K.
G12-STEM
MEDIA, INFORMATION AND LITERACY