Editors Editorial Board Committee Members

Dr.S.Selvanathan
Head & Assistant Professor
Department of Commerce (SF)
Mr.R.Balaji
Assistant Professor of Commerce (SF)
VHNSN College (Autonomous) Virudhunagar
Mrs.R.C.Shantha Kumari
Head & Assistant Professor of BBA
Dr.A.Anitha, Assistant Professor of BBA
Mangayarkarasi College of Arts & Science for
Women, Madurai
Editorial Advisory Board Members
Dr.N.Jeyakumaran
Associate Professor of Physics
Dean- Research
Dr.V.Manohar
Associate Professor of Commerce
Dr.S.Muthulakshmi
Associate Professor of Commerce
Dr. L. Joshua Paul Moses
Assistant Professor of Management Studies
Dr.S.Tamil Selvi
Assistant Professor of Management Studies
VHNSN College (Autonomous), Virudhunagar
Dr.R.Thangaselvi
Assistant Professor of Commerce
Ambai Arts College, Ambasamudram
Dr. Rahul Chauhan
Assistant Professor
Parul University of Business Administration
Vadodara, Gujarat
Dr. Rose Kavitha
Professor
Department of Management Studies
New Horizon College of Engineering, Bengaluru
Dr. Uma Rani PM
Head & Assistant Professor of Commerce
Adhiyaman Arts and Science College for Women
Uthangarai, Krishnagiri Dt.
For further details contact:
Dr.S.Selvanathan
Mob.No. 9843439197
Mr.R.Balaji
Mob.No. 9566960475
Dr.J.Kalaisigamani
Assistant Professor of Economics Virudhunagar Hindu Nadars' Senthikumara Nadar College
Mrs.M.Siva Sundari Virudhunagar
Assistant Professor of Commerce (SF)
(An Autonomous Institution)
VHNSN College (Autonomous), Virudhunagar
Mrs.P.Jegadeeshwari (Affiliated to Madurai Kamaraj University)
Mrs.S.Aruna Priyadharshni (Accredited with 'A' Grade by NAAC)
Mrs.R.Priya 76th Rank in College Category by NIRF 2023
Estd:1947
Assistant Professors of BBA *Low Cost Access to High Quality Education*
Mangayarkarasi College of Arts & Science for
Women, Madurai Department of Commerce (SF)
&
Dr. P. Kannadasan
Dean (i/c) - College Development Council Department of BBA
Associate Professor of Management Studies
Madurai Kamaraj University, Madurai Mangayarkarasi College of Arts & Science for Women, Madurai
Dr.K.P.Malathi Shiri (Affiliated to Madurai Kamaraj University)
Principal
(Re-Accredited with 'B' Grade by NAAC)
S. A. College of Arts & Science, Chennai
(An ISO 9001: 2015 Certified Institution)
Dr. C. Subathra
Assistant Professor of Commerce
Pioneer Kumaraswamy College, Nagercoil
Dr. J. Shrilekha
Associate Professor and Head
Jointly Publish a Book with ISBN
PG Department of Bank Management on
Anna Adarsh College for Women, Chennai
Dr.N.Aishwarya
Assistant Professor & MBA Co-ordinator “Paradigm Shift Towards Sustainable
School of Business and Management
Christ University, Bengaluru
Mrs.J.Malarvizhi
Business and Management Practices”
Head & Assistant Professor of Business
Administration About the Book
Nadar Saraswathi College of Arts and Science Business dominates industrial thinking in relation to
Theni
Dr. E. Shanmugapriya defining good sustainable business practice. Survival of
Assistant Professor of Commerce (SF) businesses amid fast changing customer needs and expectations
Sri Parasakthi College for Women, Courtallam
Dr.A.Revathi
and even faster-changing work environments demand a
Head & Assistant Professor of Commerce paradigm shift in business management approach. A shift is
G.Venkataswamy Naidu College happening in business regarding the expectations of companies
(Autonomous), Kovilpatti
from consumers and employees. With greater connectivity and
options, consumers have higher hopes from companies but also
Mrs.R.C.Shantha Kumari more skepticism toward brands. The focus of this book is on the
Mob.No. 9865329809 key trend indicators that are defining the current shift in business
Dr.A.Anitha and its changing role in business and society.
Mob.No. 7373712423
Themes:
Track 1: Marketing Management
v Integrated marketing communication:
Towards digitalization
vBusiness relationship digitalization
vCustomer experience management in
the age of digitalization
vBranding and digitalization
vCross channel marketing and
digitalization
vDigital Public Relations [PR]
vDigital Marketing & Advertising
vRetail Business & CRM
vContent marketing strategy
vAccount based marketing plan
vProduct and Brand Management
v Ethical Issues in Marketing
vInnovations in Marketing
vEmerging Issues in Marketing
Track 3: Accounting & Finance
v Application based financial services
v Crypto Currency
v Integration of accounting to E-Wallets
v E-Banking, Insurance & Finance
v Crowd funding
v Financial Innovations
v E-Governance
v GST & Direct Tax Reforms
v New Dimensions of Digital Payments
v Challenges in reforming Indian
Financial System
v Financial Liberalization
v IND-AS
v Corporate Governance
Track 5: Economics
v Indian Economy Growth
v Digital India: An emerging Economy
v Digital Infrastructure: Demand and
Supply side of Economy
v Economic Liberalization
**Please note that there all not an exhaustive list of topics and authors can
submit any research papers which are related to the theme of the title.
Track 2: Entrepreneurship and
Digitalization
vEntrepreneurial Marketing and
digitalization
vSupport for Digital Entrepreneurship
vSocial Media Marketing and its
influence on entrepreneurship
vEntrepreneurship and family business
management in India
vEntrepreneurship in emerging markets
and new economy
vIndustry Revolution 4.0
vSustainability of Innovations in
E-Commerce
vWomen / Rural / Green
Entrepreneurship
vChallenges in building new/innovative
Business Management Models
Track 4: Human Resource
Management
v Intellectual Property Management
v Entrepreneurship and Innovation
v Strategic Human Resource
Management
v Digital HRM
v Industrial Solutions
v Performance Management
v Work Life Integration
v Green HRM
v Big Data
v Analytics in HRM
v Human Resource Information Systems
v Emotional Intelligence
Track 6: General Management
v International Business
v Entrepreneurship Development
v Social Media Platforms for Business
v Corporate Social Responsibilities
v Cyber Security, Tourism & IT
Guidelines for Manuscript Submission
• Only original and unpublished work should be submitted for consideration.
• All submitted academic papers will be peer reviewed.
• Make sure papers have not been submitted to any others publication.
• Names of authors, their addresses (Postal and E-mail), and phone numbers
should be given on the first page of the paper.
• Abstracts must include a clear indication of the purpose of paper, major results
implications, and key references. The authors(s) should clearly mention under
what track the paper should be included.
• All pages of the manuscript (including Tables and Figures) should be numbered.
• The file should be in MS Word as below:
• Font style - Times New Roman | Font Size - 12 | Line space – 1.0 | Paper Size - A4 |
Minimum pages - 6 to 10.
• Maximum Two persons are allowed as Author & Co Author.
• Selected papers will be published.
• Full paper along with the abstract should be submitted through E-mail
commercesf@vhnsnc.edu.in on or before 25th November 2023.
• Registration Link : https://forms.gle/6ZDURbC1EsdSoiNu6
Publication Details
Two Authors (Soft Copy) : Rs. 300/- Including GST 5%
Single Author (Soft Copy) : Rs. 200/- Including GST 5%
Hard Copy : Additional Cost of Rs. 350/-
Per Book Including GST 5%
Payment Details
Account Name : The Principal, VHNSN COLLEGE
Bank Account Number : 004100050304044
Branch : Virudhunagar
IFSC Code : TMBL0000004
Managing Board
VHNSN College (Autonomous), Mangayarkarasi College of Arts & Science
Virudhunagar for Women, Madurai
Thiru. M.S.P. Ramesh Rajah Dr. P. Ashok Kumar
Patron Chairman & Secretary
Thiru V.Palanichamy Er. A. Shakti Pranesh
President Director
Thiru V.P.P.K.V.N. Rajamohan Dr.A.Saravana Pradeep Kumar
Vice-President Trustee
Tmty. G.Ramya Smt. K. Chendur Priyadharsini
Vice-President Academic Dean
Thiru M.D.Sarpparajan
Secretary & Correspondent
Thiru S.S.S.A.S.Sakthi Babu
Treasurer
Dr.A.Sarathi Dr. A.Kalidass Dr. Uma Baskar
Principal Co-ordinator, Self-Finance Programmes Principal