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Introduction The continued growth of technology has had a significant impact on the
political ratings that candidates achieve. The article Impact of Technology on
Politics attempts to analyze how these two spheres of modern life, technology and
politics, interrelate and what the outcomes are of this interrelationship. Technology
plays a significant role in political campaigns, as it allows candidates to access
funds, gain political pundits, and spend less on campaigning and pushing their
candidacy. Platforms like Twitter, Facebook, and YouTube are powerful
communication media that can raise candidate ratings. Housley asserts that
technology is a deciding factor in most political races
Body Technology significantly impacts politics, particularly in the financial aspect of
campaigning. Political candidates face challenges in reaching their target regions
and creating a vertical response. The Internet has helped Howard Dean secure
donations and access to a large campaign region. Technological marketing allows
candidates to receive suitable donors and support different campaigns. Publicity on
the internet is a cost-effective method, as it doesn't require re-publishing, unlike
print media. This is achieved through commonly-accessed links. The internet has
enabled politicians to use podcasting, making anyone a journalist and ensuring the
credibility of their information. However, preserving the integrity of information
posted on the internet is challenging due to its accessibility and the potential for
anyone to post podcasts. This means potential candidates may need to establish a
verifiable connection with various achievements. Despite the cost, gaining political
publicity through podcasts is a common but expensive method, but when used
correctly, it can be a powerful political tool that pays off completely. Housley
argues that technology significantly impacts a generation, particularly the young,
educated, and affluent. Proper representation of technology can gain ratings for
candidates, especially in the realm of presidential bids. The older generation may
not significantly impact the raising of bids, especially if done through social media.
This differentiation is used by politicians to gain an advantage in their bids. They
use technology to raise their bids among the youth, while traditional methods are
used for the older generation. The Internet can also be seen as a tool for free
advertising, as political videos can generate online rating gains and reach the target
audience if launched properly. This is especially true for social networks, where
even the original posting is free.
Conclusion The article discusses the ease of gaining political publicity through technology,
highlighting the need for separate groups to effectively communicate between
political figures and their target audience. However, the Internet has made it
possible for political figures to become recognizable within minutes, forming public
opinion within a few hours. Both positive and negative reputations can be formed
quickly, and it is crucial to be cautious when using information about political
figures, as the impact of technology on society and public opinion is significant. It
is essential to avoid making a positive advertisement into a negative one with just
one click.
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