Myntra

Case Study On Myntra’s Digital Marketing Strategies

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Myntra is an online shopping destination that offers a hassle-free and convenient shopping experience. It has a wide
range of products from top brands and designers, making it the perfect place to shop for your fashion needs. The
website is easy to navigate, and the checkout process is quick and simple. Delivery is fast and reliable, and returns
are easy to process. Here is the case study of Myntra's digital marketing strategies with a pdf to download. Read on
to explore some amazing marketing strategies
 February 25, 2023  21 Mins  9,180 Views

Table of Contents 

Myntra, an online fashion retailer recently updated its logo. The new Myntra logo is a simplified
version of the previous logo, with the words “Myntra.com“ placed within a rectangle.

The new Myntra logo has been designed keeping in mind the company’s aim to make shopping for
fashion more personal and intimate. The new logo is also a part of Myntra’s rebranding exercise,
including revamping the website and app interface.

The old Myntra logo was widely criticized for being too complex and busy. The new logo is a
marked improvement and is more in line with contemporary design trends.

What do you think of the new Myntra logo? Let us know in the comments below.

About Myntra’s [History]

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, India. The
company was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, focusing
on the personalization of gift items.

Myntra@
@myntra

MukeshBansalCEO&Co-founderofMyntrareceives
#40under40awardfrom@Fortunelndia

FORTUNE
INDIA

40UNDER40 FASHIONABLE

CO-FOUNDERS
CEO,MYNTRA

Myntra focused on selling personalized gift items. In 2010, it shifted its focus to the online
retailing of branded apparel.

By early 2014, Myntra was considered one of India’s largest e-commerce sites in terms of revenue,
with annual sales close to ₹1,000 crores (US$150 million).

In May 2014, Flipkart acquired Myntra in an all-cash deal worth ₹2,000 crores (US$300 million).

As of 2018, Myntra had merged with Flipkart’s main mobile app and was available as an app on
Google Play and Apple’s App Store.

Myntra, an online fashion retailer is having a sale on clothing and accessories.

The website was originally designed to promote Fastrack Watches and Being Human brands.
Brands like Puma, Adidas, and Reebok are up for grabs at a discount of 30 – 70%.

Customers can avail of a flat Rs 400 off + free shipping on their first order using the Myntra
coupon code MYNTRA300.

**Important Note**

The coupon discount & the free shipping options for the first order vary time-to-time. That means it
depends on the demand for the brand “Myntra”.

Following that, the firm grew to be unstoppable and exploded in popularity, quickly becoming one
of the most popular online fashion destinations in the country.

Myntra’s incredible success story is a true rags-to-riches tale. The company had started in a small
apartment in Bengaluru with just three employees. Today, it is one of India’s most popular online
shopping destinations, with over 1,000 employees.

Myntra has come a long way quickly and is now one of the leading fashion e-commerce
companies in the country.

Thanks to its convenient online shopping platform and a huge selection of products, Myntra is the
go-to destination for fashion-savvy shoppers in India.

Myntra has established itself as a brand that delivers high-quality products and outstanding
customer service with innovative marketing methods by establishing itself as a go-to destination
for fashion in India.

Myntra Profile

Type of Site E-Commerce

Mukesh Bansal, Ashutosh Lawania, and Vineet

Founders
Saxena

CEO Nandita Sinha

Parent Company Flipkart

Subsidiaries Fitiquette, Roadster

Area Served India

Website www.myntra.com

Founded 2007

Operating Revenue 35.01bn INR (FY 2021-2022)

Customer Care 080 6156 1999

What Can Marketers Learn from Myntra’s Marketing

Strategies?

Myntra is one of the leading online shopping destinations in India. The company was founded in
2007 to make fashion accessible to everyone. Myntra has over 2000 brands and 3 lakh products
on its platform.

The firm offers a wide range of products for women, men, and kids. Myntra is known for its great
discounts and easy return policy.

Myntra’s Marketing Strategy is Based on The Following

Pillars:
1. Creating a Strong Brand Identity

The company has built a strong brand identity by positioning itself as a one-stop shop for fashion.
Myntra’s logo and tagline – ‘Be fashionable’ – are widely recognized.

Myntra has also created a strong social media presence, with more than 2 million followers on
Facebook and Twitter.

Myntra Brand Story

Share

Watch on

2. Offering Great Discounts

Myntra offers heavy discounts on its products, which is one of the main reasons for its popularity.
The company also has an easy return policy, which adds to the customer’s convenience.

3. Creating A Personalized Shopping Experience:

Myntra offers a personalized shopping experience through its ‘Style Dashboard’ feature to its
customers. This feature allows customers to save their preferences and get recommendations
based on their tastes.

4. Emphasizing Customer Service

Myntra provides excellent customer service, which is one of the key drivers of its success. The
company has a dedicated call center to resolve customer queries and complaints.

Myntra’s marketing strategy has helped it become one of India’s leading online shopping
destinations.

Myntra’s Target Audience Demographics

Audience composition can reveal a site’s current market share across various audiences.

Myntra is an online fashion and lifestyle store that caters to a target audience of young, fashion-
conscious individuals aged 18-34.

Surprisingly, Its customer base is predominantly male, located in urban areas, and has varying
income levels. Its audience distribution is 56.51% male and 43.49% female.

Myntra’s customers are interested in fashion, trends, and unique products that are not available in
traditional retail stores.

The platform aims to provide convenience and variety in the shopping experience, making it a
popular destination for young professionals, college students, and teenagers in India.

Overall, Myntra’s target audience is made up of diverse individuals with a shared passion for
fashion and a desire for a personalized and convenient shopping experience.

What Are Myntra’s Digital Marketing Strategies?

A digital marketing plan is a strategy that uses the most up-to-date technology and methods to
promote your company online. The advantages of a prominent internet presence are numerous,
extending from higher customer engagement rates to greater brand recognition to improved
productivity as employees may work remotely when needed.

However, with so many tools and services accessible to modern marketers, picking which ones
are appropriate for your company and how to incorporate them all may be difficult and time-
consuming.

We’ll look at one of India’s most popular online retailers- Myntra, and explore their various digital
marketing strategies.

1. Content Marketing

Myntra has a very active blog that covers a broad range of topics related to fashion, lifestyle, and
trends. In addition to featuring original content, the blog also curates’ content from other sources,
which helps to broaden its appeal. The blog is updated regularly, with new posts appearing several
times a week.

This strategy has helped make the Myntra blog one of India’s most popular fashion blogs. In
addition to the blog, Myntra also maintains an active presence on social media, where they
frequently share links to new blog posts.

This helps ensure that their target audience is always aware of the latest content, engaging them
with the Myntra brand.

Myntra also uses content marketing to build relationships with other brands and influencers.

For example, they have collaborated with popular Indian YouTube personalities to produce
fashion-related videos. This type of content helps promote Myntra to a wider audience and helps
build trust and credibility for the brand.

2. Social Media Marketing

Myntra is very active on social media, with accounts on all the major platforms, including
Facebook, Twitter, and Instagram.

They use social media to share links to new blog posts, announce sales and discounts, and
promote new products.

Samhitha
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Myntra also frequently runs social media campaigns, such as the recent #MyntraxHrx #Fitness