STRATEGIC

ANALYSIS IN
ACTION
 COURSE OUTCOME

Analyze cases according to a

given format, and develop a
strategic analysis paper.
 WHAT IS LEARNING OUTCOMES:
STRATEGIC
ANALYSIS? 1. Understand the different
parts of a case analysis
2. Analyze and prepare a given
is a process that involves case
researching an organization's 3. Understand the different
business environment within which parts of a strategic analysis
it operates
CONDUCTING CASE
ANALYSIS
Oftentimes, organizations are confronted
with problems that need solutions. There
are different modes of handing such
concerns, one of which is the case
method. Adopted by successful leaders
and managers, the case method has
gained popularity for its versatility and
functionality.
 SPECIFICALLY, THE CASE
METHOD ENDEAVORS TO
DO THE FOLLOWING:

1. Develop in the individual the ability to investigate

minute details that are significant to the organization;
2. Enhance the individual’s problem-solving skills,
analytical adeptness, and critical thinking;
3. Develop in the individual the ability to make important
decision based on factual data in the context of the
organizational, local, and global environments; and
4. Provide the individual the opportunity to make
proactive plans competently.
THERE ARE IMPORTANT CONSIDERATIONS TO
REMEMBER IN COMING UP WITH A GOOD CASE
ANALYSIS. THEY ARE THE FOLLOWING:

1.The individual has to clearly understand what the case

is all about
2. Supporting facts, exhibits, and appendices have to be
carefully investigated.
3.Analysis of the case has to be conducted in the
context of the prevailing situation.
4.Objectivity is required in the solution of a case.
5.Lastly, to help the individual understand and analyze
the case, it is helpful to underline important facts and
take down notes.
CONTENTS OF A CASE
ANALYSIS
A case analysis generally comprises the following
components arranged in this order:
1.Title of the Case
2. Time Context
3. Perspective
4. Central Issue
5. Statement of Objectives
1. Areas of Consideration: Internal Environment
(Strengths/Weakness)
External Environment
(Opportunities/Strength)
EXTERNAL ENVIRONMENT
(OPPORTUNITIES/THREATS)

1.Alternative Courses of Action

2. Decision Matrix
3. Conclusion
4. Recommendations
5.Action Plan
TIME CONTEXT BORCELLE

refers to the duration of the

case
All cases have to be studied and
solved with time as an
important consideration
PERSPECTIVE

In analyzing and solving the case, the

individual states specifically from whose
point of view he/she is looking at the case.
 BORCELLE

CENTRAL ISSUE
Every case involves a problem or a
situation that requires a corresponding
solution or course of action
A central issue is a condition that
necessitates a resolution.
WHEN TAKING A BORCELLE

COURSE OF ACTION,
HERE ARE THE STEPS TO
FOLLOW:
Analyze the central
Look for other related details
Prioritize these problems according to their
impact on the organization and according to
the degree of importance, urgency, and
critical
STATEMENT OF
OBJECTIVES

The statement of objectives

enumerates the specific goals to be
achieved
It helps to determine which alternative
courses of action can be taken to solve
the case
AREAS OF
CONSIDERATION
Having identified the central issue and having set the
specific objectives, the next step is to look into the areas
of consideration. The areas of consideration are the
facts of the case. .
ALTERNATIVE COURSES OF BORCELLE

ACTION

is an option to take or a choice

to make. Alternative courses of
action possess the following
characteristics:
a.They are mutually exclusive with no
redundancies or overlaps; they are
independent of each other.

b. They specify the period.

c. They are realistic, relevant, and
appropriate.
DECISION MATRIX

A decision is a judgment, a
resolution, or a conclusion to
make. In competently arriving
at a decision, a standardize
point of reference can be
applied to justify the
conclusion.
STRAGIC
MARKETING
MANAGEMENT
In assessing each alternative course of action, a rating scale from 1 to 5
is used with five being the highest and one, the lowest.
a.For risks, 5 is the least risky and 1 is the most risky.
b. For costs, 5 is the least costly and 1 is the most costly,
c. For benefits derived, 5 is the most beneficial and 1 is the least
beneficial.
d.For ease of implementation, 5 is the easiest to implement and 1 is the
most difficult to implement.
TABLE 12.1 DECISION
MATRIX TABLE
CONCLUSIONS

The one that yields the highest

accumulated point score is the
recommended conclusion. Take note that
one can choose not to agree with it.
RECOMMENDATIONS

Once the evaluation has been completed and

the conclusion has been arrived at, the
corresponding recommendations can be given.
Clearly state your recommendations.
 ACTION PLAN
(GANTT CHART)
An action plan should accompany your recommendations. It
is a program of activities that includes the following: the
activities to be implemented, the objectives to be attained,
the department, division, or unit involved, the persons
responsible, the costs involved and other resources needed,
and a timetable. The Gantt chart is an operational calendar
of activities that shows the specific periods of each activity.
These activities are expressed in terms of number of days,
weeks, months, and years
 ACTION PLAN
(GANTT CHART)
An action plan should accompany your recommendations. It
is a program of activities that includes the following: the
activities to be implemented, the objectives to be attained,
the department, division, or unit involved, the persons
responsible, the costs involved and other resources needed,
and a timetable. The Gantt chart is an operational calendar
of activities that shows the specific periods of each activity.
These activities are expressed in terms of number of days,
weeks, months, and years