Buhi Supply Co.

2023

Social Media
POLICY
TABLE OF
CONTENTS
03.
Introduction
04.
05.
Rules & Regulations

Confidentiality
06.
Risks
07.
Brand Guidelines 08.
Roles & Responsibilities

09.
Accountability 10.
Thank You

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INTRODUCTION
Buhi Supply Co. is an e-commerce and retail bag supplier
that specializes in backpacks, purses, wallets, satchels and
duffel bags. At Buhi, we value function and style. Our goal
is to create bags that resonate with a design-conscious
audience.
ABOUT US

This social media policy is

designed to outline the do's
and don'ts of Buhi's social
media. We trust you will
use common sense but we
still require all employees
to read and abide by this
policy.
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RULES AND REGULATIONS
At Buhi, we encourage creativity.
We want you to have the
freedom to be creative with your
social media but we have a few
ground rules. These rules are
designed to protect you and the
integrity of Buhi as a company.
PERSONAL ACCOUNTS
No profanity when
posting about Buhi
No references to drugs,
sex, politics, etc. when
posting about Buhi
Check your grammar,
spelling, hashtags, etc.
Tag the official Buhi
Supply Co. account
Respect copyright
trademarks
Use a disclaimer that your
views are your own
Do not share confidential
information
Remember, if it's on the internet, it lives forever.
We understand you may have
personal social media accounts
and you may want to post about
Buhi. We encourage common
sense for both Buhi official
accounts and your personal
account. Below you will find a
list of asks for each.
BUHI OFFICIAL
ACCOUNTS
No profanity or
references to
controversial topics
Check your grammar,
spelling, hashtags, etc.
If you make a mistake,
own it
Respect copyright
trademarks
Do not share confidential
information
Get at least one "buddy
check" from a peer before
posting
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CONFIDENTIALITY
We take privacy seriously. At
Buhi, we want to ensure that
confidential information for
our company, employees, and
customers is kept confidential.

DO NOT SHARE:
Product designs
Financial documents
Photos of unreleased
products
Customer information
Employee dates of birth
Marketing campaign plans

Again, we ask that you use common sense when sharing

information on the internet. We owe it to ourselves and our
customers to keep private information private. When in doubt,
please ask before posting. Disclosure of confidential information
to people who need to know should be done in person or via
phone call.

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 RISKS
Legal
We give credit where credit is due. Violating someone's
copyright is illegal and will not be tolerated at Buhi. Posting
about engaging in illegal activity goes against Buhi's core
values and would subject the employee to disciplinary action,
up to termination. If you choose to post about Buhi products
on your personal account please add a disclaimer that states
your views are your own.

Security
Security breaches are detrimental to a company and their
consumers. Use strong passwords on all social media accounts
and never share them with anyone who is not approved to have
access to Buhi's social media accounts. Watch out for phishing.
Emails and messages might look legitimate but be from a
hacker. Please check the sender address and do not click on
any links until verifying it is legitimate. If you feel something
may be compromised, report to your supervisor immediately.
All employees must complete Security Awareness training
annually.
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 At Buhi, we pride ourselves on creating
fashionable, affordable, and durable bags.
GUIDELINES

We think we do a pretty good job and we

want to show that off! Posts should
showcase our products, whether that's
BRAND

photos or videos. We have a chill vibe here

at Buhi. Our tone should be casual and
humble with a little humor mixed in. We
want to portray our friendly and authentic
core. Posts should contain our Buhi logo.
Our branded hashtags are: #Buhi,
#Buhibags, and #TravelwithBuhi

Official Buhi fonts, colors, and our logo can

be found in the Marketing Share Drive.

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ROLES AND
RESPONSIBILITIES
All Employees
Follow social media policy
Report violations or concerns
Submit social media ideas using
our Marketing Idea Form

Marketing Team
Day-to-day social media
engagement/management
Developing social media content
Consists of the marketing
manage and four digital
marketers, two of which are
company spokespersons.

Marketing Manager
Oversees the marketing team
Answers branding guidelines
questions
Activates the Crisis Response
Team in an event of a crisis

Spokesperson
Anwering online questions
Speaks at press conferences
Part of the Crisis Response Team
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 ACCOUNTABILITY
NOBODY LIKES TO MAKE A MISTAKE

All that we ask at Buhi is to take accountability and learn going

forward. You will be held responsible for what you post online
and everyone will be held to the same standards outlined in
this document. Violating any section of this social media policy
could result in disciplinary action, up to and including
termination.

We trust that you will use common sense when posting online
and that any violations of this policy, whether accidental or
purposeful, will be brought to the Marketing Manager's
attention immediately. We are proud of our products and we
want to show them to the world. We encourage you to go forth
and spread the good Buhi vibes!

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THANK YOU

THANK YOU
We know this is a lot of information to take in.
Thank you for reading this policy and making the
Buhi promise to abide by it in the future. This
policy is in place to give you the opportunity to be as
creative as you want within these bounds. We are
happy you are a part of the Buhi team!

website
www.buhisupplyco.com
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