ASSAM TOURISM WEBSITE

USER INTERFACE AND EXPERIENCE RE - DESIGN OF ASSAM TOURISM’S OFFICIAL GOVERNMENT WEBSITE
PROJECT BACKGROUND

Assam is a state located in northeastern India, bordering Bhutan, Arunachal Pradesh, Nagaland, Manipur, Mizoram, Meghalaya, West Bengal, and Bangladesh. The state covers an area of
approximately 78,438 square kilometers and has a population of over 31 million people. The capital city of Assam is Dispur which is located in the city of Guwahati. Being a state known for
its rich biodiversity, diverse culture and history, there is a lot of tourists flowing in to capture its beauty and that contributes a major part to the state economy.

PROJECT CONTEXT

Being an area visited by multilingual poeple and many new fresh tourists, its important for the state of Assam to appear welcoming in all possible ways which also includes the digital
platforms. The official website of state helps in commnuicating a lot about the state. So having an easy accessible, welcoming and communicating website is really important.

PROJECT BRIEF

Redesigning the Assam tourism website to enhance the experinece of the visitors by making it more engaging.

SCOPE OF WORK

• Understanding the curent user flows in the exisiting website

• Exploring more possibilities of user
• interactions and web designing.
• Understanding the psycology of the people visting the website

PHASES OF WORK

PHASES & WEEKS 1 2 3 4 5 6 7 8

System study

Analysing & Synthesizing

Design prototyping

System branding

Documentation
STAKEHOLDER MAPPING
 Sponsers

Daily wage workers

Residents

Tourists Transport systems NGOs

Tourism operators

Media
Government

Communities
Crafts and sovuiners Suppliers

Enterprises
Tourism developers

Job migrants
Educational migrants

Infrastructure employees
QUESTIONAIRES
• Who are you?

Traveller | Studying here | Working here | Resident

• Age

• Do you check tourism websites before a travel?

Yes | No | Sometimes

• How easy was the navigation through this (https://assamtourism.gov.in/home) website?

Easy | Okay | Difficult

• Were you able to find what you were looking for?

Yes | No | After some deep search

• Is the website increasing or decreasing your interests you visit the place?

Increasing | Decreasing | Same as before

• Were the informations given sufficent enough?

Yes | No | Okay

• Was the website visually apealling and engaging for you?

Yes | No | Okay

• What would you like to see more and better in this website?

• Do you think the redesign of this website is really necessary or not?

Yes | No | Adjustable
RESULTS
 ABOUT
• Informational survey for the redesign of Assam tourism website.

• To assess how comfortable were the people with the current tourism website.

• To understand further on the current user interface and experience situation of the website

• All the personal information about the people participitated in the survey except their age wont be mentioned anywhere in the outcome or the documentation or presentation.

• The questionaire consists of nine multiple choice questions and one short answer question.

• The survey is purely the part of the project that is done under communication department of national institute of design Assam.

Who are you? Age

18 - 25
Traveller

Resident 26 - 35

Working here 36 - 45

Studying here
46 - 60
 Do you check tourism websites before a travel? How easy was the navigation through the website?

Easy
Yes

No Okay

Sometimes Difficult

Were you able to find what you were looking for? Is the website increasing or decreasing your interests you visit the place?

Increasing
Yes

No Decreasing

After some deep search Same as before

 Were the informations given sufficent enough? Was the website visually apealling and engaging for you?

Yes Yes

No No

Okay Okay

Do you think the redesign of this website is really necessary or not?

Yes

No

Adjustable
What would you like to see more and better in this website?

18 - 25
• More prominent categories for different activities.
• More about the cultural tradtions and festivals of Assam.
• Different craft clusters and where all are sovuiners available and what are they.
• Complete information on things as in if there is a particular food where is the availability should also be mentioned.
• Safe and friendly places to visit for outsiders.

26 - 35
• A rating about the website
• Where to explore and get authentic assamese cuisines.
• Information on guides with good language translations.
• Exclusive informations on tea gardens and stays near by it.

36 - 45
• Activities exclusive to spend time along with kids.
• Good authentic shops.
• Main offerings of Assam.
• Trustworthy stay, travel and food that are naerby.

46 - 60
• Proper demarkation on the flood prone and other dangerous areas including border crisis.
• More deatiled information on heritage places.

ANALYSIS
• Most to some people do really browse through the tourism websites before their travel.
• It was found out that the website really have many navigation issues.
• Most people needed to search harder to find what they were looking for.
• The website didnt really matter to the people who have already set their mind for the travel.
• Some of the necessary informations were seen lacking.
• The website didnt really engage the people visually.
• It was inferred that people would like to see changes been done to the current website.
USER JOURNEY MAPPING
Finding Mishing people
Silk clusters of assam
Where to get certain cuisines
Jorhat attractions
Bhaona mahotsav
COMPETITOR ANALYSIS
TOUCH POINTS
• The landing page’s landscape images have a
horizontal scroll
• The logo placement and the entirety of the logo
• No welcoming or catchy tagline on Assam to
make the user stay
• Selection of images are not proper
• The colors are clashing
• There is no search bar for anything in the whole
website
• The drop downs are clasing with the
background
• The same content is repeated in the drpo downs
and near by columns also.
• All the layouts till now had the opaque
background and now it suddenly changed to a
background image just for this one layout
• Similarly if any of these is clicked, it will navigate
through all the other activities before reaching
the desired one
• Just after the landing page primary images,
there is a collabroration of the assam tousrism is
mentioned
• It is not placed under the ideal hiereachy
expectations
• When clicked on anything, it is leaded to a more
information page, but the page lacks many main
informations
• As in where to go to get it
• The time etc
• Like cuisines, there were many things that all
were leading to this one single page of festivals
• The elemnts of the page is too distracting for the
information in it
• The informations provided in this space is the
same for each and every other one
• For both Mayong and Sualkuchi, the information
is as same as Majuli
• The tour guide option in the website redirects us
to a new page where, the entire visual language
has been changed and feels no connection with
the parent page
• This could easily be included as a part of the
previous page only
• Not only this, but booking also do the same of
redirecting
COLOUR FIXING
TRIAL LAYOUTS
PROTOTYPING