MEDIA AND

INFORMATION
LITERACY
 SPECIFIC
LEARNING
OUTCOMES:
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 1. Identify the similarities and
differences of media literacy,
information literacy, and
technology literacy
(MIL11/12IMIL-IIIa-2);

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 2. Identifies characteristics
/describes a responsible user
and competent producers of
media and information
(MIL11/12IMIL-IIIa-3);

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 3. Share one’s media
habits, lifestyles and
preferences
(MIL11/12IMIL-IIIa-4);

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 II. INSTRUCTION/
“ DELIVERY

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What is
Media?
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◦ refers to
of
communication between
a person or persons and
their intended audience.

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 ◦ Television, radio,
newspapers and the
internet are different
types of Media. One of
the oldest forms of
media is .
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 ◦ Media shapes our
perceptions of what is real.
It us in the
forms of billboards,
signage, and even the
clothes you wear.
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 What is Media?
◦ Simply put, media are the
or that we use in order
to convey the details of the
information that we want to
impart or communicate to people,
and the society in general.
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 What is Media?
◦ Furthermore, a specific
media (thing/ gadget) can
either be a
,a
, or .
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What is Literacy?
◦ The to identify,
understand, interpret, create,
communicate and compute,
using printed and written
materials associated with
varying contexts.
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 What is Literacy?
◦ Literacy involves a continuum of
learning, wherein individuals are
able to achieve their goals, develop
their knowledge and potential, and
participate fully in their community
and wider society.

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 MEDIA LITERACY
ability to
What is Media
ØThe access,
analyze, evaluate,
Literacy?
and create media in
a variety of forms.
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 MEDIA LITERACY
Ø aims to empower citizens by
What
providing is with
them Mediathe
competencies (knowledge
Literacy?
and skills) necessary to
engage with traditional
media and new technologies
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 Nica is preparing a
Powerpoint presentation
for his report in history.

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INFORMATION LITERACY
What
Ø The ability to is
recognize
when information is
Information
needed, and to locate,
Literacy?
evaluate, and effectively
communicate information
in its various formats.
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The students are researching
about the effects of social
media on students'
performance in class.

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 DIGITAL LITERACY
What
Ø The ability is
of an
individual, either working
Technology
independently or with
(DIGITAL)
others, to Literacy?
responsibly,
appropriately, and
effectively use
technological tools. 20
Rachel uses her tablet
to read Wattpad during
her leisure time.
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1. All media messages are constructed
◦ Messages, as products of media,
are who
Key Concepts
deliberately or unconsciously
choose the quality and quantity

of MIL
of content they wish to send or
disseminate – what to include,
what to leave out, and how to
portray such information. 22
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2. Audiences negotiate meaning
◦ are truly in people.
◦ The meaning of any media product
is not solely formed by the source
or its creators but a
between them and the audience –
which means that the different
audiences may have varied
takeaways from the same content. 25
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3. Media messages have commercial implications
◦ A lot of the media messages that
we consume every day are

.
◦ For instance, some advertisements
come in the guise as informative
articles but are actually luring
audiences to buy their product.
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4. Media messages have social and political implications

◦ The media, as vehicles of

information, may convey
about
values, power, and authority.
◦ In consequence, media have
great on politics and
on forming social change. 29
 So ask yourself: • What
5. Each medium has a unique aesthetic form
◦
You must remember that the kind,
does the
◦
quality, and quantity of information
media
that product
you can communicateuseis to get
determined by the media that you
your attention and to
use.
◦ communicate
This its
includes the technical,
commercial, and creative demands of
message?
each medium.
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◦ So ask yourself: • In what
ways are the images in the
media product manipulated
through various techniques
(for example: lighting, makeup,
camera angle, photo
manipulation)?
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◦ So ask yourself:
• What are the expectations
of the genre (for example:
print advertising, TV drama,
music video) towards its
subject?
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Any questions?
Thank you
very much for
your
cooperation

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