Task for Creative Design

Objective

Design a captivating Key Visual for the company

"JoomShaper's" Halloween-themed marketing campaign! The
campaign aims to promote an exciting 50% discount on all
products, and we want the graphics to generate hype and
engagement across various social media platforms among
JoomShaper's target audience.

The Key Visual (1920x1080) should be adapted to four layouts/

screens for maximum reach

Facebook Pos
Facebook Stor
Instagram Pos
Instagram Story

Let your creativity shine as you craft an eye-catching and

spooktacular design that incorporates Halloween elements
while highlighting the irresistible 50% off offer. This visual will
be the center of attention, drawing the audience in and
enticing them to explore the amazing deals on JoomShaper's
products.

Instructions
Design Platforms: Adobe Photoshop, Adobe Illustrator, or
any other design software of your choice
Social Media Platforms: The graphics should be designed
for Instagram & Facebook. Keep in mind the different
dimensions for stories and posts
Branding Guidelines: Follow our company's branding
guidelines, which will be provided to you, to ensure
consistency with our brand colors, typography, and overall
style
Theme: The marketing campaign's theme is "Halloween Day
Celebration." Your graphics should align with this theme,
conveying a sense of innovation, modernity, not forgetting
the festivity and of course spookiness.
Content: Each social media graphic should include the
following elements
Eye-catching visual(s) that resonate with the product's
purpose and target audience
A compelling tagline or headline that captures the
essence of the campaign
The product's name and logo
A clear call-to-action (CTA) that encourages users to
engage with the post or visit our website
Adaptability: Ensure that the graphics are visually appealing
and easily adaptable for use in both feed posts and stories
on Instagram and Facebook.

Deliverables
Key Visual (1920x1080): Modern Halloween scene with 50%
off offer
Facebook Post: Festive visuals, exclusive discounts
Facebook Story: Short-lived yet impactful experience
Instagram Post: Trendy design, spooky elements
Instagram Story: Urgent call-to-action.

Key points to remember

High-resolution, editable design files for each social media
graphic (Instagram, Facebook, and Twitter). **File
numbers*
Exported graphics in suitable formats (e.g., PNG or JPG)
ready for use on social media platforms
A brief explanation or rationale behind your design choices
for each graphic.

Evaluation Criteria
Your designs will be evaluated based on the following criteria
Creativity and originality in visual concept and execution
Adherence to branding guidelines and theme
Clarity and effectiveness in communicating the campaign
message
Attention to detail in design elements, typography, and
composition
Use of design principles in your design
Adaptability of the graphics for different social media
platforms.