CWB-TV Script

Client: Canadian Western Bank

Title: Greater Interest GIC – Kids Being Kids
Length: 15 Sec
Narrator: Male or Female
Read: Warm, Sincere

Video Audio
Shot of penholder on bank counter. A child’s Music:
hand comes up from behind the counter and Quirky whimsical music
replaces it with a crayon.
VO:
Cut to shot of a CWB coffee cup on a desk with At Canadian Western Bank, we’ve
an employee working in the background. A
child’s hand comes up from behind the desk and found a way to make a great return
puts a curly straw in it. on your investment even greater—
Cut to shot of a banker/Big Sister sits at work
by helping kids be kids.
with two happy kids by her side. She looks at
each of them, smiling.
VO:
Small Super: The more you invest in The
Firstname Lastname
Job Title & Big Sister Greater Interest GIC, the more we
donate to your local Big Brothers
Meanwhile, a third kid sneaks up behind her and
places a frog on her shoulder. As she realizes it
Big Sisters.
and reacts, fade to white.

A frog at the bottom of the white screen looks

around then jumps off screen.

Supers:
X.X% for XX months

greaterinterest.ca VO:
Invest in a Greater Interest today.
[Greater Interest GIC logo]
[Canadian Western Bank logo]