LANDING PAGE

Lookbook
2022 Edition
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Introduction

An effective landing page is more than just a sales tool. It’s the difference between a
mediocre promotion and a monumental campaign that takes your business to the next
level.

Landing pages are one-page websites designed to convert visitors into leads and sales.
They’re the perfect place to funnel prospects who have shown interest in your business.
There are no distractions on these pages—just a powerful call to action that promises
more in exchange for an email or payment.

The right landing page can help you grow your subscribers, collect high-value leads, or
convince interested parties to finally click the buy button.

So the question is, what makes a landing page exceptional?

High-converting landing pages are built on careful design, powerful sales copy, and the
right combination of features that will generate leads for your business.

We’ve scoured the web to find high-performing pages that exude all these traits. Inside
this Landing Page Lookbook, you’ll find the very best examples of:

• Squeeze pages
• Sales pages
• Thank you pages
• 404 pages
• And more

Use these for inspiration when you’re developing your own landing pages to ensure you
follow best practices and create pages that drive conversions.

Are you ready? Let’s dig in!

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Non-Profit Donation Page

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PAGE DESIGNED BY: MAHMUDUL MANIK

What We Love

Offset images and backgrounds add a

nuanced flair to this page. The primary color
is used consistently throughout, and the
overall color scheme is quite eye-catching.

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 What We Love
PAGE DESIGNED BY: SAUD ALI
A visually dominant hero section and
gorgeous product shot really draws the eye.
The one-third blurred section for text is a
nice touch and includes a direct call-to-
action (CTA) button.

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What We Love

This podcast page encourages listeners to

subscribe through their favorite app, while
also attracting more email signups for ongoing
communication. The About Me section isn’t
too shabby either, as it’s relatable and builds
trust with the audience.

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LEADPAGES TEMPLATE

Fitness App

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Scary Good Deal

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What We Love

World Encounter’s clean design, engaging

copy, targeted audience, and countdown
timer combine for an extremely compelling
landing page.

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PAGE DESIGNED BY: JANNA HAGAN
What We Love
A modern version of a resumé, this About
page quickly showcases the author’s key skills,
bio, and areas of expertise. Self-selecting
topics in the opt-in form is a nice touch for
ongoing personalization.
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Fitness & Wellness Coach Bio

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What We Love

No surprises are in store for buyers from

this page. A gorgeous portfolio display, FAQ
section, and “How does it work” section do
an excellent job of educating visitors about
Canva. One look at this page tells you exactly
what you’re getting and why it’s valuable.

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PAGE DESIGNED BY: MOHAMMAD SHOHAG

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Beauty/Makeup Newsletter Sign-Up

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What We Love

This page features the top three elements

every webinar registration page should have:
audience-focused benefit copy, presenter
credibility, and a countdown timer to create a
sense of urgency.

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PAGE DESIGNED BY: TUBIK

September 25-28
What We Love

The eccentric graphic used as the hero image

is perfect for the target market (illustration
professionals). Using text and images that
speak to your audience is critical to increasing
conversions.

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Smart Course Sales Page

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What We Love

Repeated and consistent CTAs make it easy

for visitors to take the next step when they’re
ready to convert. The page also exudes
credibility, thanks to plenty of testimonials,
client logos, and relevant metrics.

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 PAGE DESIGNED BY: BEAVIS HARI

What We Love

Displaying high ratings from trusted brands

helps this real estate site establish credibility
right from the get-go. Example results show
visitors what they can expect, and the FAQ
section addresses their doubts and concerns.

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Online Coaching Class

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What We Love

The vibrant colors of this app landing page

demand your attention. The credibility of
national UK brands, a “can’t lose” £5 bonus,
and a compelling call to action section all
combine for a winning combination.

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PAGE DESIGNED BY: OUTCROWD

What We Love

Clicking a broken link is an unexpected delight

with this 404 page from Outcrowd.io. The
Whoosh CTA brings lost visitors back to their
home page, ensuring customers stay engaged
with the site rather than leaving.

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Upside Down Homepage

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What We Love

Coaching isn’t always “one size fits all.” By

offering her community members multiple
options, Andrea increases the likelihood that
people will find a program that suits their
needs.

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 What We Love

Shift uses quick graphics and to-the-point

PAGE DESIGNED BY: SHIFT
copy to instantly show off their software
integrations and features. High-level
testimonials also answer the initial question:
“is this for me?”

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PAGE DESIGNED BY: MARTA MIELCAREK

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Hello Health

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What We Love

A targeted question serves as the headline

and immediately identifies the audience’s
pain point. The copy that follows focuses on
benefits, rather than features, showing how
the product is the solution they’re looking for.

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PAGE DESIGNED BY: ISHTIAQ KHAN PARAG

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Free Guide

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What We Love

A compelling background image with a

transparent white overlay makes for a striking
hero section. Angela’s “About the Course”
video connects with her ideal clients and lets
them know exactly what they’re getting.

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PAGE DESIGNED BY: CHEREPNOVA MASHA
What We Love

Intrigue dominates this short page, which

serves as an attractive front door to a catalog
of kitchen counter upgrades. The sharp
imagery and clean design are also pleasing to
the eye.

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Home Tour

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PAGE DESIGNED BY: SERHII POLYVANYI

What We Love

Comparing their podcast to a show their

audience is familiar with immediately lets
visitors know what to expect. The audiograph
at the bottom of the page is also a nice touch.

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What We Love

Clear geographic identification, followed

by concise, objection-busting bullets gets
Maryland homeowners ready to learn more.
And a form right in the hero section makes it
easy for visitors to get started.

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Author Book Excerpt

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PAGE DESIGNED BY: REDWANUL HAQUE

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What We Love

Tim uses his #linkinbio page to steer clients

towards the right option for their voice acting
needs. The About section is relatable and the
strong testimonials compel people to take the
next step.

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LEADPAGES TEMPLATE

Life Coach Sales Page

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PAGE DESIGNED BY: TRAN MAU TRI TAM

What We Love

Visual storytellers benefit from gallery layouts

like this, which encourage visitors to keep
exploring. In this case, the stunning visuals are
the highlight, and the page does an excellent
job of putting them at the forefront.

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 What we love
PAGE DESIGNED BY: SCOTT MOSTELLER
NextMod lets their screenshots speak for
themselves, proving that showing is better than
telling. They also do a great job of highlighting
the key benefits users are hungry for.

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Simple Insta Links

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What we love

This template from Leadpages makes it easy

to connect your social audience to solutions
meant for them. It also includes an About
section to tell your story and let people know
why they should work with you.

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What We Love

Ju’s vibrant style attracts her ideal clients to

say yes to her lead magnet offer, while her
positive and authentic testimonials let people
know they’re making a smart decision.

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What We Love

This short and sweet thank you page lets

new subscribers know what to do next. It also
continues to build the customer relationship
by asking them to connect on social media.

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Online Course

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PAGE DESIGNED BY: MARIA FRENZY
What We Love
Simple and to the point—if you love the outfit,
you know what to do! Sometimes an image
and a CTA button are all you need. A great
example for fashion marketers.
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What We Love

Keste highlights their best content to engage

and inform visitors. For more technical
offerings, educational resources are the key
to driving conversions.

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PAGE DESIGNED BY: IRSHAD MEER

What We Love

Not ready for launch? Drive customers to a

page like this so you can grow your email list
while your site is being built.

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Fit-Well-Live

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What We Love

By asking visitors to “join the launch team”

Brad doesn’t just build buzz for his upcoming
project. He also makes people feel like they’re
part of the event, rather than just a consumer.

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PAGE DESIGNED BY: TUBIK

What We Love

A stylish blend of curves and corners (not

to mention a strong black and color red
combination) bring this page to life, with a
prominent CTA that floats quickly into view.

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Software Promo

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What We Love

Seasonal promotions like this Cyber Monday

page are effective for getting procrastinating
buyers off the fence. A timer for urgency,
social proof for trust-building, and FAQs to
handle objections are all keys to making this a
high-converting landing page.

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RealHome Styling Guide

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PAGE DESIGNED BY: LILIA ISKAKOVA

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Wedding Hair & Makeup

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What We Love

Qubicles uses demos and screenshots to

show research-minded users how their CRM
is the solution they’ve been looking for.

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PAGE DESIGNED BY: GORAN RADESKI

What We Love

Clicking a bad link is usually a surprise—why

not make it a funny one with a clever 404
page? This page uses a single CTA to bring
wandering visitors back to the website.

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LEADPAGES TEMPLATE

Money Maker

Check it out now →

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What We Love

It’s rare that we love a page with two primary

CTAs, but Arielle shows how to make it work.
She backs up her brand with metrics-based
social proof, engaging content, and a color
palette that matches her style.

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What We Love

An insta-worthy hero image perfectly

matches the message visitors see on this
high-converting lead magnet page. The copy
identifies the readers’ problem and provides
the perfect solution.

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Solars Panel Quote

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What We Love

These two solar panel business pages do

an excellent job of educating customers on
the technology, explaining the installation
process, and bringing the sale to the finish
line with a few final questions.

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LEADPAGES TEMPLATE

Solar Resource Guide

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Boss Lady Course Confirmation

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 PAGE DESIGNED BY: PHAM HUY

What We Love

The artful design elevates the product

far more than a basic stock image would.
McWilliam’s goes the extra mile with their
visuals to make visitors thirsty for this
premium product.

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Creative Product Sales Page with

Reviews

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Fitness & Sport Coach Sales Page

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What We Love

Want to sell more? Show people what their

future self looks like before you ask them to
buy. Catherine utilizes this tactic with visions
of social media impact, and backs it up with
message-matching social proof. Only then does
she pitch her guide as the perfect solution.

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 LEADPAGES TEMPLATE

Lense Photo Session Promo

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What We Love
What do your customers lay awake worried
about? SinglePoint Global clearly asked
themselves this question when creating this
landing page. They use both images and words
to show customers that their product is the
light at the end of the tunnel.

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What We Love

Sarah shows her passion by geeking out

about what she does on this page. By proudly
wearing her mission badge she’s sure to
attract like-minded world changers. She also
uses relatable testimonials to build trust and
makes it clear what buyers will get (both in
product and result).

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What We Love

Consultants who want to fill up their calendar

should follow Willie’s lead here. A personal
photo plus a scene in front of a captivated
audience compels visitors to book a session
with the master.

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Grow Your Business

Eager to grow your business online, but struggling to turn web traffic into leads and loyal
customers? You’re not alone.

Leadpages has helped countless enthusiasts and experts successfully grow their small
businesses with easy-to-use tools for lead generation. We’ve gotten crystal clear about
the science behind high-converting landing pages and have built that science into our
builder.

You might be designing your landing page from the ground up—but you’re not starting at
ground zero. Successful businesses are built on the proven strategies, with the right tools.

That’s what Leadpages is all about. We are a community inspired by individuals, and we
want you to lead the way.
Built to
convert.
Leadpages is the go-to landing page
builder for small businesses worldwide.

Try Leadpages Unlock the tools that will turn your idea into income.

Free for 14 Days Forget plugins, developer drama, and technical traps—Leadpages
makes it easy to build beautiful landing pages that collect leads
and close sales.

• Create code-free landing pages and websites.

• Choose from 200+ high-converting templates.
• Connect Leadpages to your email account, CRM, and more
• Boost conversions with A/B tests and real-time guidance.
• Enjoy unlimited page publishing, leads, and traffic.

Super impressive!

I knew from the second I discovered Leadpages that my email

list was going to see some serious growth. From day one of
Start Your Free Trial using Leadpages, that’s exactly what happened.

Amy Porterfield
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