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Contact

SWARNA RACHNA AJJAMPUR


Phone 9902570020
Email swarnaajjampur@gmail.com Work Experience

Linkdein https://www.linkedin.com/in/sw
Fresherry l Strategic Initiatives (Founders office) June 2023-present
arna-rachna-ajjampur-
Conceptualized the app as well as website for the company keeping in mind SEO.
923970177/
Spearheaded setting up the Instagram page of the company and handled posting content.
Headed email marketing, Whatsapp marketing and other performance functions.
Education Spearheaded over 50+ customer immersions to understand pain points of customer and gap in
the market.
Ashoka University , Sonipat 2022-2023
Worked directly under founders to come up with strategies for scaling up, fund raising and
Post graduate diploma in advanced GPA: 2.45/4.0 acquiring customers.
studies , Psychology & Entreprenership

Ashoka University , Sonipat 2018-2023


Internships and projects
BA Honours: Major- Psychology , GPA: 2.72/4.0 Hindustan Unilever l Marketing Associate April — May 2022
Concentration- Entreprenership
Ideated and part of the marketing team to create the new Pond’s D2C website.
Delhi Public school South , Bangalore 2017-2018 Tracked and analyzed performance marketing campaigns of Lakme products across e-commerce
platforms like Amazon, and Flipkart.
All India Senior School Certificate 92.3% Surveyed and analyzed social media posts for 10+ Unilever brands to help further Influencer
Examination : Class 12th (Physics,
marketing campaigns.
chemistry ,Biology, Psychology< English)

Talerang l Marketing Associate Aug — Sep 2022


Delhi Public school South , Bangalore 2015-2016
Created content for 3 monthly newsletters and 3 blog articles.
All India Secondary School Spearheaded a 5 member team responsible for email campaigns
CGPA: 9.6/10
Examination : Class 10th Led a team of 3 individuals to create a content calendar and content strategy for social media
handles.
Leadership positions Responsible for for than 200+ cold calls to gain feedback from customers and post purchase
analysis.
Karnataka State water polo and 2015-2016
swimming Team| Captain Rainshine Entertainment l Strategic Associate Jan — March 2022
Delhi public school| Sports Vice 2015-2016 Part of the core strategy team that launched Rainblox, India’s first finance platform for creators
Captain
to build communities and monetize content build on Etherium blockchain.
Ashoka University Entrepreneurship 2021-2022 In-depth market research on creator economy , P2P gaming and block chain gaming.
|Department representative Spearheaded primary and secondary data analysis to find suitable content creates to onboard
onto Rainblox.
Ashoka University Alumni Relations 2019-2021
committee| Head of student engagement St John’s Research institutel Research Associate July — Aug 2020
2019-2020 Reported directly to DR MV Ashok, head of psychiatry and founder of the center for children
Ashoka University student
with special needs.
government | Elected as the first female
Part of a team that led research for an ICMR-approved project on Autism in children with
sports minister
cerebral palsy.
Ashoka women in Buisness 2021-2022 Lead a paneled academic discussion comprising of AIIMS and St John faculty on effects of
|Member Covid-19 on play behaviour in Autistic children.

Awards and acomplishments redbus lBrand Marketing Associate Jan — Feb 2019
Youngest member to be part of the state 2015
women’s national games bronze medal Led a team of 5 individuals to set up the redBus India Instagram page and increased followers by
winner team waterpolo 10X.
Worked directly under the head of brand marketing to execute various campaigns for Chinese
Participated in 11 Senior and Junior
2015-2021 New Year across Malaysia, Indonesia, and Singapore.
national aquatic championships & 5 time
medalist water polo Part of the design and brand marketing team that provided creative input for 3 campaigns during
IPL that included MS Dhoni.
CBSE nationals two time silver medalist : 2016 , 2017
swimming
The Ashoka Store l Co-founder Oct 2020 — Aug 2021
Startup Ashoka runner-up, inter college
2018
competition for student entrepreneurs Founded the University’s first ever campus merchandise store that sells campus merchandise
like hoodies, T-shirts , mugs , laptop sleeves etc.
Deans list spring semester, Ashoka 2022 Employed and managed a team of 8 people and handled sales, logistics, marketing and design.
University Served more than 550 + customers and generated a profit of Rs 2 Lakhs.
Worked directly under the office of Vice Chancellor to oversee the urn over of the store by the
Name
Merit Surname
award for contribution building of
Name Surname2023 management.
sporting community, Ashoka University

Teach for India l Volunteer Aug — Sep 2021

Languages Devised and designed a core curriculum to be taught in 10 schools in rural Haryana
Assisted fellows in the outreach and hiring of several other volunteers. Taught 50+ children English
English, Hindi , kannada
and science in several districts of rural Haryana.

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