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  • Kitkat Green Tea in Malaysia

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    This document outlines a marketing plan for introducing KitKat Green Tea in Malaysia. It discusses performing market research to understand the competitive landscape and identify opportunities. This involves analyzing demographics, geography, behaviors, and psychographics of the target market. The plan then covers the marketing mix of product, price, place, and promotion, as well as a SWOT analysis. It proposes developing a marketing program focused on sales, branding, and key messaging with a defined budget. Risks and contingencies are also addressed.

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    This document outlines a marketing plan for introducing KitKat Green Tea in Malaysia. It discusses performing market research to understand the competitive landscape and identify opportunities. This involves analyzing demographics, geography, behaviors, and psychographics of the target market. The plan then covers the marketing mix of product, price, place, and promotion, as well as a SWOT analysis. It proposes developing a marketing program focused on sales, branding, and key messaging with a defined budget. Risks and contingencies are also addressed.

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    10 views1 page

    Kitkat Green Tea in Malaysia

    Uploaded by

    fic.601.11
    This document outlines a marketing plan for introducing KitKat Green Tea in Malaysia. It discusses performing market research to understand the competitive landscape and identify opportunities. This involves analyzing demographics, geography, behaviors, and psychographics of the target market. The plan then covers the marketing mix of product, price, place, and promotion, as well as a SWOT analysis. It proposes developing a marketing program focused on sales, branding, and key messaging with a defined budget. Risks and contingencies are also addressed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    KITKAT Green Tea in Malaysia

    Case study analysis

    Frame IMC:
    I.Market research1.1 Market situation1.2 Competitive analysis1.3 Competitive advantage1.4
    Competitors
    II. Marketing segment strategy Customer analysis 2.1 Demographic segmentation 2.2
    Geographic segmentation 2.3 Behavioral segmentation 2.4 Psychographic segmentation
    III. 4PsIV. SWOT analysis3.1 Product3.2 Price3.3 Place3.4 Promotion
    IV. SWOT analysis4strength .2 Weakness4.3 Oppotunities4.4 Threats
    V. Marketing planning program development 5.1 Sales 5.2 Brand 5.3 Key message
    VI. Budget
    VII. Risk and backup plans
    . Key Target Market refers to a group of potential customers to whom a company wants to:
    sell its products and services.
    direct its marketing efforts
    Identifying the key target market is an essential step for any company in the development of a
    marketing plan
    Demographics: It targets the youth (18-30) and adults (30-40).
    All genders
    Place: In the city
    Psychographics: Who loves green tea Behavior

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