cT TyChan

FASHION

BRANDING
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Why TyChan exist?

Inspired by the story of my mother involved in tailoring and how she
makes whoever she making clothes for, feels pretty .
when I discovered that sizing is one of the problems which affects the
feeling and body proportion
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About
Us
why Tychan?
1. Vision
have a great understanding
and be a part of our target
lifestyle
made a change of sizing
Provocative ads by
spreading the freedom of
wearing , stop judging the
way people dress up ,the
awareness of how bad is
Body shaming can causes
value the origin design and
stop copy other people’s
design
make changes about the
industry not to overprice
the garments and Forced
Labor.
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About
Us
Tychan
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Target market
Name : Lyda
DEMOGRAPHICS
Age: 25 - 35
Gender: female
Regions: Cambodia
Annual Income: $0 - $25,000
Education: Bachelor - Master
Relationship: Couple, 1 - 2 Kids

Lifestyle
Hobbies: badminton, Golfing , Cooking ,
yoga
Social life: attending social events , dinner
with her friends , husband , wedding
Shopping habits: twice a month , online and
physical mostly
Favorite brands: keep up studio , bnf official,
getavie fine jewelry, leskylashowroom ,
Values/ priorities : family , beauty, quality
and support eco friendly sometimes
Influences/ media : instagram and tik tok
Budget : 300-500 per months

Tychan
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Motivations : to become stronger and better , to

maintain their social status,
Goals :
1. Nurture a close bond with the children
2. Learn to juggle family life, work life, and parenting
3. Raise emotionally strong children
4. Track consumer reach
5. Maximize visibility & engagement on social media
6. Test ad effectiveness & optimize deliverables
7. Calibrate ad budgets & manage costs
8. Develop a secure financial plan
9. Raise a healthy and emotionally emotionally stable
family
10. Foster a strong sense of self-confidence and self-
worth
Painpoints :
+ Isolation from friends and family
+ Struggling to find time for self-care
+ Obtaining feedback from target audiences
+ Managing stress
+ Bonding with kids
+ Difficulties leveraging new technologies
+ balancing a family schedule
+ managing family finances
+ managing work and family demands
fears : insignificant , incapability , poverty

Tychan
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Brand Value

We believe and stand for

Self-expression
Originality
Courageousness
Provocative
Rebellious