AIM

Creating business messages

1 Canalyze identify
Manage
the process
plan get the content right
understand ur audience
examining planing
business ideas get the right info
in
developing
writing develop un
message
refining
reviewing

back and forth in the Stages audience info

You can more

plan

message
Get feedback
çay

ensure message is fair

proofread write get the delivery right
S t a good ton
feedback fair Test
apply a clear style
Review Focus on navigational
design

proofread
Ton
Style
write

Audience analysis components Design

identify riders benefits and constraints

Consider readers values and priorities
r
ur S credibility
Estimate credibility
readers will judge w
Consider Secondary audience reccomendations opinions based on
Anticipate paying au credibility
 Information gathering

allent business
components
thinkers have
identify business problems
Analyze business problems identify precisely key question
and problems
objectives
Clarify e
gather info with Variety
of
sources

Message development Wall reasoned conclusions

open to alternatives
and ideas
communicate with others
after the analyze you develop the
asic message Framing identifying the

rimory message Setting up message framework

1 Framing the primary message direct or deductive approach

a what is the primary message begin by stating the primary

recommendation
captures the general message typically a
b what simple statement reasons
idea of your message give supporting
Conclude with call to action
of your message
2 Setting up logic
Primary message
what on ur supporting points recommendation
a

b what do you wait ask ur readers to

do call to action
Ey pointz keypoint
order the logic of the heypoint
C How will u

message evidence evidence

evidence

tip for bad news app

call to action
inductive approach so what now
ex Supporting reasons

then Avoid faulty cause claims

primary message t choose
reasoning carefully

Avoid weak analogies

to
 Y
with others business peopleetc
Setting tone in message
b careful to make analogies based
close and relevant similarities
cador judge message based on on

first appearance of
it
ne tone or Avoid either or logic
how positive readers respond better to when
they will judge it on
you
as flexible and open to
and concerned a are they view you
ideas

Ton Style
write

Design

a confident attitude Concern for others

Display
in business communication

fous on what to accomplish prioritize others for cr dibylity

Ensure ur tone and message
demonstrate realistic optimism
raflent audience interests
don't exaggerate Don't be self centered

I to much
Don't use

Sending right Meta

messages
writers attitude
Tone reflect
encompass underlying
muta messages
communication derived
takeways from
from content tone signals