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  • S1 +Introduction+to+Digital+Marketing

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    4 views16 pages

    S1 +Introduction+to+Digital+Marketing

    Uploaded by

    yeunghc519

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 16

    Copyright © 2022 Yong Chin, TAN. All rights reserved.

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    Copyright © 2022 Yong Chin, TAN. All rights reserved.


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    Copyright © 2022 Yong Chin, TAN. All rights reserved.


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    customer review
    µ
    uncontrollable

    How to
    make
    website
    > your
    rank higher

    ( → skyscanner
    find other
    parties to
    promotion
    we be
    I
    May
    influencer ]

    Copyright © 2022 Yong Chin, TAN. All rights reserved.


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    Accurate customer targeting limited targeting capabilities


    can be
    deployed faster takes time to execute
    Measurable results Hard to measure inpaol
    May be cheaper than more
    expensive
    More customer
    engagement one-way communication

    Customizable and flexible and versatile


    adaptive less

    constrained
    Usually region-specific
    button
    Not
    by
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    This content is protected and may not be shared, uploaded, or distributed.

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    This content is protected and may not be shared, uploaded, or distributed.

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    break the market into


    small
    many
    pieces

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    This content is protected and may not be shared, uploaded, or distributed.

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