SL. NO. LIST OF CONTENTS PAGE NO.

Declaration i.
Certificate from the institutional guide ii.
Certificate from the organization
Preface iii.
Acknowledgement iv.
Executive summary v.
Chapter 1 Introduction 1
1.1 Segments of fruit beverages 1
1.2 Present and future of the industry 1
Chapter 2 About the organization 4
2.1 The company at a glance 4
2.2 Vision 5
2.3 Mission 5
2.4 Values 5
2.5 Founder and promoter 6
2.6 Products 7
2.7 Performance 8
2.8 Performance with respect to franchiser: PepsiCo 9
2.9 About the franchiser: PepsiCo 10
Chapter 3 About the brand: tropicana 12
3.1 History 12
3.2 Product ranges in India 13
3.3 Competitor brands 14
Chapter 4 About the study 15
4.1 Need for the study 15
4.2 Objectives of the study 15
4.3 Scope of the study 16
4.4 Limitations of the study 16
Chapter 5 Research methodology 17
5.1 Research design 17
5.2 Sources of data 17
5.3 Sampling design 17
5.4 Extent of the Study 18
5.5 Reference period 18
Chapter 6 Analysis and findings 19
6.1 Plan of analysis 19
6.2 Observation and Interpretation 20
6.3 Findings 32
Chapter 7 Major Findings 33
7.1 Findings of Objective 1 33
7.2 Findings of Objective 2 33
Chapter 8 Recommendations 34
Chapter 9 Conclusion 35
Bibliography 36
Weekly Progress Report 37
Annexure (Questionnaire) 38

SL. LIST OF TABLES PAGE NO.

NO.
6.1 Preferred type of outlet for buying juice. 20
6.2 Preferred pack size of juice. 21
6.3 Juice ad share in various mediums. 22
6.4 Frequency of purchase. 23
6.5 Average monthly household income. 24
6.6 Importance scale of factors while purchasing juice. 25
6.7 5- point Likert Scale of statements about juice and juice consumers. 26
6.8 Juice brands with respect to preference. 28
6.9 Juice brands with respect to advertisements. 29
6.10 Juice brands with respect to availability. 30
6.11 Brand awareness of Tropicana and Real. 31
 SL. LIST OF FIGURES PAGE
NO. NO.
2.1 Company Logo. 4
2.2 Parent Company Logo. 4
2.3 Founder Ravi Kant Jaipuria. 6
2.4 Product Portfolio. 7
2.5 Sales results of last 5 years. 8
2.6 Manufacturing and Distribution Network. 8
2.7 Contribution to PepsiCo India sales. 9
2.8 Marketing responsibilities of PepsiCo and VBL. 9
2.9 Brand Evolution of PepsiCo. 10
3.1 Tropicana Delight range of Nectars. 13
3.2 Tropicana 100% range of reconstituted 100% Juice. 14
3.3 Real Juice and Real Activ 100% range offered by Dabur India Ltd. 14
3.4 B Natural range of juices offered by ITC Limited. 14
5.1 Guwahati city in Indian map. 18
6.1 Preferred type of outlet for buying juice. 20
6.2 Preferred pack size of juice. 21
6.3 Juice ad share in various mediums. 22
6.4 Frequency of purchase. 23
6.5 Average monthly household income. 24
6.6 Stacked Bar Chart of Importance Scale of factors while purchasing 25
juice.
6.7 Diverging Stacked Bar Chart of statements about juice and juice 27
consumers.
6.8 Juice brands with respect to preference. 28
6.9 Juice brands with respect to advertisements. 29
6.10 Juice brands with respect to availability. 30
6.11 Clustered column chart of brand awareness of Tropicana and Real. 31