Read the following article and explain how businesses should, according to academic

research, embrace corporate social responsibility.

According to the academic research discussed in the article, nowadays consumers are
becoming more aware of the harm caused by businesses, for example, the research found
that sales increased when companies announced they were taking actions connected to
their core business, and decreased when they took unrelated actions. It has also been
revealed that the perception consumers have of a certain company influences how likely
they are to think of the company’s actions as sincere, and thus, how likely they are to buy
products or services from such companies. Companies should effectively communicate their
goals, especially regarding environmental issues. Transparent communication about the
actions taken and addressing past harm is crucial in building consumer trust and support.

To sum up, companies should engage in CSR activities, mostly relating to their area of
business. They should ensure that they are perceived as sincere and trustworthy and ensure
good and transparent communication with their customers.

Read the following article and answer the questions that follow:

A) "Sustainability-as-usual" promotes the integration of sustainable practices into

everyday life and business as something normal. It is a shift towards prioritizing
sustainability in all aspects of our activity, not treating it as an isolated goal.

B) The LEGO Group, a Danish toy company, has made significant efforts to incorporate
sustainability into its business practices: they are committed to using sustainable
materials in its products. They have set a goal to make all of their products and
packaging from sustainable materials by 2030.

C) In January 2020, Microsoft decided to become carbon-negative by 2030. This means

that the company aims to remove more carbon from the atmosphere than it emits. By
2050, Microsoft intends to remove all the carbon it has emitted since its founding in
1975.
Product/servic Name of a firm Does the firm Is their CSR Was I aware of
e bought undertake any involvement the firm’s CSR
CSR initiative? essential to involvement
If yes, what is me? (or lack of
it? involvement)
before
completing
this exercise?

Bus Ticket Miejskie The firm is Not necessarily, Yes, because of

Przedsiębiorstw slowly changing because they their
o its bus fleet to are the only firm communication
Komunikacyjne electric buses. providing bus through
S.A. w They are also services in my advertisements
Krakowie testing city, yet it’s a about it.
hydrogen-power nice aspect/
ed buses.

Electronics Media Markt The firm It is, because I Yes, thanks to

collects used know what to do their
electronic with my used communications
devices and electronic with customers
batteries to devices and using ads.
reduce the batteries.
environmental Moreover the
impact they firm cares about
have. the
environment.

Groceries Lidl The firm Yes, they help Yes, also

collects food people in need. because how
and clothes for By selling their they
poor people. products for advertisting of
high prices they it.
make it
impossible for
homeless and
people in
financial trouble
to eat.