Kingdom of Saudi Arabia

‫المملكة العربية السعودية‬

Ministry of Education
‫وزارة التعليم‬
Jouf University
‫جامعة الجوف‬
University Vice Rectorate for
‫وكالة الجامعة للشؤون التعليمية‬
Academic Affairs
College: Computer and Information Sciences Academic Year: 2021-2022
Department: Information Systems Semester: 2nd
Course Name and Code: E-Business -IS406 Date: Tuesday 9/5/2022
Section: 494 Time Allowed: 1 hour
Instructor: Bandar AL Qahtani Total Marks: 15 marks
Number of Pages: 2 Number of Questions: 3

Student Name: Student ID:

Question1: Fill in the blanks. (CLO#1) [5 marks]

1. knowledge management (KM) refers to the process of capturing or creating knowledge, storing and
protecting it, updating it constantly, disseminating it, and using it whenever necessary

2. Digital government refers to the use of information technology in general, and e-commerce in
particular, to improve the delivery of government services and activities in the public sector.

3. - Distance education refers to education conducted from home or other place, anytime.

4. Market segmentation refers to the strategy that involves dividing a large group of consumers into
smaller segments and then implementing suitable advertisements to target each segment.

5. Dynamic pricing refers to prices that are not fixed, but are allowed to fluctuate, and are determined
by supply and demand.

Question2: Choose the right answer. (CLO#1) [5 marks]

1. ---------------- is the online purchase of supplies, materials and services, via the Internet or via EDI

A. E-Procurement B. E-commerce

C. E-Government D. E-business

2. One of the challenges of E-Learning

A. Flexibility of Learning B. Effective use of time

C. Expanding technology D. Social interaction

3. Can be used in the clearance of items that need to be liquidated or sold quickly such as Rare
coins and stamps.

Page 1 of 2
 A. E-Commerce B. E-Auction

C. E-Business D. E-Market

4. In “One Buyer ,One Seller” configuration one can use

A. Negotiation B. Bartering

C. Bargaining D. All of the choices

5. An SMS text or multi-media message sent to a cell phone.

A. Video ad B. Map ad

C. Mobile ad D. Polite ad

Question3: Answer the following questions. (CLO#2) [5 marks]

1. What are the four formats for the E-mail marketing? [1 mark]

1. Using e-mail advertising means that ads are attached to e-mails.

2. Sending e-mail messages for facilitating vendor- customer relationships

3. Sending e-mail messages for attempting to acquire new customers.

4. Sending messages via microblogs or other social media platforms.

……………………………...……………………………………………………………………………………………………………………………….…

……………………………...……………………………………………………………………………………………………………………………….…

2. List four of the major benefits of e-procurement? [2 marks]

 Increasing the productivity of purchasing agents

 Lowering purchase per item prices through activities such as product standardization, reverse auctions,

 Improving the payment process, and sellers’ savings

 Improving the manufacturing process for the suppliers.

 Ensuring delivery on time and fewer stock outs.

 Reducing the skill requirements and training needs of purchasing agents.

 Reducing the number of suppliers.

 Finding new suppliers that can provide goods and services faster

 Minimizing human errors in the buying or shipping processes.

3. What are the four major categories of e-government services? [2 marks]

1. Government-to-citizens (G2C),

2. Government- to-business (G2B),

3. Government-to government (G2G),

4. Internal efficiency and effectiveness (IEE),

5. Government-to-employees (G2E).

End of Questions

Page 2 of 2