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Department of Education
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Learning Activity Sheet in ENTREPRENEURSHIP
(Grade 12)
Copyright © 2020
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
Regional Government Center, Carig Sur, Tuguegarao City, 3500
“No copy of this material shall subsist in any work of the Government of the Philippines. However,
prior approval of the government agency or office wherein the work is created shall be necessary
for exploitation of such work for profit.”
This material has been developed for the implementation of K to 12 Curriculum through the
Curriculum and Learning Management Division (CLMD). It can be reproduced for educational
purposes and the source must be acknowledged. Derivatives of the work including creating an
edited version, an enhancement of supplementary work are permitted provided all original works
are acknowledged and the copyright is attributed. No work may be derived from this material for
commercial purposes and profit.
Consultants:
Regional Director : ESTELA L. CARIÑO, EdD., CESO IV
Assistant Regional Director : RHODA T. RAZON, EdD., CESO V
Schools Division Superintendent : ORLANDO E. MANUEL, PhD, CESO V
Asst. Schools Division Superintendent(s): MARITES L. LLANES
WILMA BUMAGAT
Chief Education Supervisor, CLMD : OCTAVIO V. CABASAG, PhD
Chief Education Supervisor, CID : ROGELIO PASINOS
Development Team
Writers : Christen Joyce Conde (Aparri East NHS), SDO CAGAYAN
Ruskin Bumatay; (Camalaniugan NHS), SDO CAGAYAN
Julita Bucaneg (Gonzaga NHS), SDO CAGAYAN
Jerome Belango (Gadu NHS), SDO CAGAYAN
Evangeline Dangarang (Cabbo NHS), SDO CAGAYAN
Marvie Tuazon (EVHS), SDO CAGAYAN
Content Editor : Cesar Tuliao, PSDS, SDO CAGAYAN
Tessie Molina, Baggao NHS, SDO CAGAYAN
Leilanie Gayuma (Gammad NHS), SDO CAGAYAN
Sherilyn Cabrera (Caridad DTNHS), SDO CAGAYAN
Language Editor : Armida Gregorio, (Gammad NHS), SDO CAGAYAN
Corazon Camayang, TVTS
Illustrators : Name, School, SDO
Layout Artists : Name, School, SDO
Focal Persons : Emelynne U. Agcaoili, Division Learning Area Supervisor
Nickoye Bumanglag, Division LR Supervisor
Miraflor D. Mariano, Regional Learning Area Supervisor
Rizalino G. Caronan, Regional LR Supervisor
number
Discuss the relevance of the course .....................2
ENTREPRENEURSHIP
Name of Learner: ________________________ Grade Level: ______
Section: _______________________________ Score: ___________
Learning Competency
Activity 1. Based from Sobel's point of view, combine the following items listed in
column A to items from column B the resulting word will be placed in column C.
2. Read the selection and try to answer the questions there after.
“Great things start from small beginnings.” This is probably one of the best
catchphrases to portray the victorious journey of self-made billionaire Lucio C.
Tan, who once worked as a janitor to put himself through college. As an individual
fueled by passion, hard work, and perseverance, Mr. Tan has become one of the
country’s richest men, with business interests spanning from banking, airline,
liquor, tobacco, real estate, and education, among others.
The now 85-year-old business tycoon was born in the province of Fujian
in China whose family moved to the Philippines in hope of better fortune when he
was still young. As the eldest among his siblings, the young Mr. Tan grew up with
a heavy responsibility on his shoulders to help provide for his family. He worked
his way through college studying Chemical Engineering at Far Eastern University
in Manila and started taking on different works to earn a living.
In one of his early jobs, Mr. Tan worked as a janitor in a cigarette factory.
As the owner saw his hard work, he was promoted as a tobacco cook, creating
and regulating the product mix, and assigned as a tobacco leaf dealer thereafter.
Using all the knowledge and experiences he acquired from his previous
jobs, Mr. Tan in 1966 opened his own cigarette company named Fortune Tobacco.
It became successful and was able to expand in the following years. In a span of
just nearly 15 years, the company turned to be the largest cigarette manufacturer
in the country.
At present, aside from being the chairman and chief executive officer of the
LT Group, Mr. Tan serves as the chairman of the Philippine Airlines, Inc.; Asia
Brewery, Inc.; Eton Properties Philippines, Inc.; MacroAsia Corp.; Fortune
Tobacco Corp.; PMFTC Inc.; Grandspan Development Corp.; Himmel Industries,
Inc.; Lucky Travel Corp.; PAL Holdings, Inc.; Air Philippines Corporation;
Tanduay Distillers, Inc.; The Charter House, Inc.; AlliedBankers Insurance Corp.;
Absolut Distillers, Inc.; Progressive Farms, Inc.; Foremost Farms, Inc.; and Basic
Holdings Corp. He also sits as a director of the Philippine National Bank.
Questions:
1. What were the challenges faced by Mr. Lucio Tan?
4. If you were Mr. Tan, do you think you will be able to hurdle all the challenges
he had in the field of entrepreneurship during his younger years? Why?
Directions: 1. Analyze the selection carefully and give your insights thereafter.
2. List down at least five (5) probable solutions to uplift the
economic standing of the man in the selection, cite to come up
with each solution.
A man sells fish balls along the street in a nearby university for almost
twenty years now. He had been using the same food cart where he uses the same
utensils, the same fish ball and sauce is still his main product and uses the same
strategy in selling his products. His life and lifestyle never changed, wakes up
as early as four o’clock early in the morning and goes home late in the evening.
Though his perseverance is very much unquestionable he is having a
hard time uplifting his life.
Activity 5
Reflection
1. I learned that ___________________________________________________
______________________________________________________________
______________________________________________________________
Answer Key:
Exercise 1
Column A Column B Column C
Cotton Candy Cotton Candy
Fruit Juice Fruit Juice
Peso Internet Pisonet
Mineral Water Mineral Water
Banana Que Banana que
Exercise 2
1. What were the challenges faced by Mr. Lucio Tan?
Ans. As a student Mr. Tan struggled in his financial needs, his family was
financially challenged
2. What are some of his achievements?
Ans. 1. Chairman and Chief executive officer of the LT Group
2. Chairman of the Philippine Airlines, Inc.
3. Asia Brewery, Inc.; Eton Properties Philippines, Inc.
4. MacroAsia Corp.; Fortune Tobacco Corp.
5. PMFTC Inc.; Grandspan Development Corp.
6. Himmel Industries, Inc.
Exercise 3
Ans. Employees work in fixed rates at fixed times in accordance with
their contract agreement or what the law so provides. Entrepreneurs
work in an indefinite time more working hours could also mean more
income for them so as to say that their income depends also greatly on
their hard work.
Exercise 4
Ans.1.The man can make an assessment of his business by studying
his other competitors.
2. Also the man can make a reflection of his strategies I selling for
the past years so as to improve if needed.
3. Make an assessment of his products and adjust to the needs of
the market.
4. Innovate his selling and marketing strategies like a more
appealing food cart, a more catchy business name or an
unconventional way to cook or prepare his products.
5. Study his environment: the market, SWOT analysis
Exercise 5
Sample Answer. A sari-sari store owner who offers piso wifi to
customers, while customers are browsing the net they buy their
snacks form the sari-sari store.
References:
https://www.google.com/search?q=employee+vs+entrepreneur+mindset&oq
=employee&aqs=chrome.1.69i57j69i59j0l6.6551j0j4&sourceid=chrome&ie=U
TF-8
Prepared by:
RUSKIN M. BUMATAY
Writer
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team
6
ENTREPRENEURSHIP
Entrepreneurs start new businesses and take on the risks and rewards of being
an owner. This is the ultimate career in capitalism - putting your idea to work in a
competitive economy. Some new ventures generate enormous wealth for the
entrepreneur. However, the job of entrepreneur is not for everyone. You need to be
hard-working, smart, creative, willing to take risks and get along well with people. You
need to have the heart, motivation and drive in order to succeed.
The possibilities in entrepreneurship are endless. The rewards can be high and
so are the risks, too. But, if you have the drive, creativity and the desire to be your own
boss, this career is meant very well for you.
Learning Competency
Explore job opportunities for Entrepreneurship as a career. (Week 2)
Activity 1
Jollibee
Directions
1. Study the set-up of the following entrepreneurs with their ventures and how they
excel in their chosen career.
2. You can use the following guide questions to study each entrepreneur.
a. What is the educational background of the entrepreneur?
b. Is the line of entrepreneurial activity congruent to the educational background or skill
of the entrepreneur? Why or Why not?
c. What are the common traits of the entrepreneurs?
d. Are the necessary skills in their chosen business learned or acquired? Explain.
e. Do they employ others in their business? Expand your answer.
Score Meaning
Activity
< 28 pts 2 Limited entrepreneurial qualities at the moment. It does not mean you are
Studynot
themeant
traits to
of be
anaentrepreneur
businessperson.listed in the
It only table
means below
that and honestly
you should spend
rate yourselfmore
fromtime
a scale of oneyourself
preparing to five, to
1 being
handletheanylowest andyou
problems 5 being
mightthe
face once
highest. Place
youastart
check mark for your desired rating.
a business.
Total points will tell you if you got what it takes to be an entrepreneur (Higher
Between Average - there are gaps that need to be filled or improved upon.
points
29– 42will have
You greater chances
might consider in the future
upgrading your career).
knowledge or skills. Consider taking
some courses.
>42 TRAITS
Good entrepreneur - keep it up and continue to develop. RATING
1 2 3 4 5
Opportunity-seeking
Persevering
Risk Taking
Demanding for efficiency and quality
Information-seeking
Goal Setting
Planning
Persuasion and networking
Building self-confidence
Listening to others
Demonstrating leadership
TOTAL POINTS
Analysis
Result Interpretation
Activity 3
1. Based on your answers from the previous activity, list down the three (3)
traits you scored the highest.
2. Identify five (5) traits you scored the lowest.
3. Prepare an action plan on how to improve the three traits you scored the
lowest. You can follow the template given.
ACTION PLAN
Example
Identified Traits What you need What or who How will you
for to do to improve can help you identify your
Improvement success
Information I will have to be People and the If I can now
seeking more media. easily
responsible for distinguished
the information I those information
gathered, as either helpful
whether it is or not.
relevant or not.
Identified Traits What you need What or who How will you
for to do to improve can help you identify your
Improvement success
1.
2.
3.
4.
5.
10
Activity 4
“Business ideas are not business opportunities...unless they solve problems.”
1. Make a reflection of the statement above.
2. Search for the following persons in the internet. What did they solve?
3. In your own community, identify a problem that you think you can offer a solution.
https://www.google.com/search?q=case+study+on+entrepreneurship+ppt&sa=X&ved=2ahUKEwiq2pSngdbpA
hXDLqYKHRxKD-MQ1QIoAHoECAwQAQ&biw=1600&bih=789
Reflection
Answer Key:
Exercise 1
1. a. TONY TAN CAKTIONG - Tony Tan Caktiong was from a poor family in China
who immigrated to the Philippines in hope that they may have a better life. His family
helped each other out, establishing a restaurant business in Davao which enabled
young Tony to study Civil Engineering in the University of Santo Tomas.
When he was 22, Caktiong decided to shell out P350,000 in an ice cream parlor
franchise. He opened Cubao Ice Cream House and Quiapo Ice Cream House. As their
business becomes more and more successful, they started to hire more people to help
them manage it. Two years later, he decided to serve hamburgers, fried chicken, and
spaghetti as people began to tell him that they don’t want to eat ice cream all the time.
It was then that they decided to rebrand and change their name to “Jollibee” as it
represents them as a company, and the people that they cater to – hardworking and
happy.
b. EDUARDO M. COJUANGCO JR. - Filipino, 80, is the Chairman and a non-
executive director of the Company, a position he has held since May 22, 2001, and
Chairman of the Company’s Executive Committee. He is also Chairman and Chief
Executive Officer of listed companies San Miguel Corporation and Ginebra San
Miguel, Inc. He is likewise the Chairman of listed company Petron Corporation, and
private companies ECJ and Sons Agricultural Enterprises, Inc. and the Eduardo
Cojuangco, Jr. Foundation, Inc.; and a Director of Caiñaman Farms, Inc. He was
previously Director of Manila Electric Company (February 2009 to May 2009). Mr.
Cojuangco attended the College of Agriculture, University of the Philippines, as well
as California Polytechnic College in San Luis Obispo, U.S.A. Among others, he was
conferred the Degree of Doctor of Economics Honoris Causa by the University of
Mindanao and the Degree of Doctor of Agri-Business Honoris Causa by the Tarlac
College of Agriculture.
c. HENRY SY SR. - Sy worked in his father's sari-sari store in Quiapo until after World
War II, when his father returned to China. Sy eventually went to school and obtained
an associate degree in commercial studies at the Far Eastern University.
In the 1950s, Sy ventured into the business of selling surplus boots. He eventually
opened ShoeMart in 1958 along Carriedo in Manila.
12
Exercise 4:
a. MARK ZUCKERBERG AND FOUNDING FACEBOOK
Zuckerberg and his friends Dustin Moskovitz, Chris Hughes and Eduardo Saverin
created The Facebook, a site that allowed users to create their own profiles, upload
photos, and communicate with other users. The group ran the site out of a dorm room
at Harvard University until June 2004.
That year Zuckerberg dropped out of college and moved the company to Palo Alto,
California. By the end of 2004, Facebook had 1 million users.
b. LARRY PAGE AND SERGEY BRIN.
No two tech executives are quite as enigmatic and private as Google co-founders The
two men, who started Google more than 20 years ago while computer science
graduate students at Stanford University, have hardly been seen or heard from in the
last half-decade or so, since restructuring the company to create Google parent
Alphabet and leaving Sundar Pichai in charge of a newly streamlined Google.
LARRY PAGE AND SERGEY BRIN ARE STEPPING BACK FOR GOOD
It’s a fitting end for two of the most mysterious tech leaders of a generation, who are
both exiting their company as it hovers near $1 trillion in market cap. But it’s also a
troubling time for Google. The search giant has faced increasing scrutiny from
employees, media organizations, activists, regulators, and lawmakers since Page and
Brin first stepped back in the summer of 2015. And many of those controversies are
problems of Page and Brin’s creation, either because the duo didn’t foresee the ways
in which Google could do harm or because they explicitly steered the company in a
direction that flouted standard corporate ethics.
In that context, it’s important to look back at the big moments in both men’s careers
and how the actions they took have had an outsized impact not just on the tech
industry, but on the internet and society itself. What Page and Brin have built will likely
last for decades to come, and knowing how Google got to where it is today will be an
important piece in the puzzle of figuring out where it goes in the future.
13
Reference
Book
PATHWAYS TO ENTREPRENEURSHIP, RAYMUNDO B. HABARADAS, DBA
TERESO S. TULLAO JR., PhD
Online sources
Security Bank Financial blog
https://www.securitybank.com/blog/how-they-did-it-5-inspiring-success-stories-of-
filipino-millionaires/
Entrepreneurship Traits
https://www.monster.com/career-advice/article/entrepreneur-traits
How to make an action plan
https://www.projectmanager.com/training/make-action-plan
30 Most Influential Entrepreneurs of all Time
https://www.incomediary.com/30-most-influential-entrepreneurs-of-all-time-2
Prepared by:
RUSKIN M. BUMATAY
Writer
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team
14
ENTREPRENEURSHIP
OPPORTUNITY RECOGNITION
Opportunity is a situation or occasion that makes it possible to do something that you
want to do. It is an exploitable set of circumstances with uncertain outcome requiring
a commitment or resources and involving exposure to risk.
Activity 2 Product List. Enumerate at least 5 products and services offered in your
market place according to its importance to the community. Write your answer in the
table provided below (1 as the most important and 5 as the least important)
Products Services
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
Activity 3. Getting to know the market. Answer then following questions. Write your
answer on the space provided after each question.
1. Who are my potential customers?
__________________________________________________________________
2. What are my customers’ shopping and buying habits?
__________________________________________________________________
3. How large is my target market?
__________________________________________________________________
4. How much are potential customers willing to spend?
__________________________________________________________________
2. Technological factor
3. Economic factor
17
Note: Practice personal hygiene protocol at all times.
4. Environmental or
ecological factor
5. Political Factor
6. Legal factor
7. Ethical factor
8. Demographic factor
Activity 5. Based on activity 3, determine the possible customer who will be availing
the product or service. Then rank it according to your most prioritized potential
product or service.
Potential product or Number of Is it possible It is Rank
service Possible to profitable? according
customers implement? to your
willingness
to push
through
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
18
Reflection
1. I learned that ___________________________________________________
______________________________________________________________
______________________________________________________________
20
Reference/s
BATISAN, R., DIWA SENIOR HIGH SCHOOL SERIES: ENTREPRENEURSHIP,
DIWA LEARNING SYSTEMS INC., 2016
POTENTIAL,06/04/2020,https://www.entrepreneurship.org/articles/2006/09/dete
rmine-market- potential
Link: en.wikipedia.org/encyclopedia/market-research
www.patriotsoftware.com
Activity6:Answersvary
Activity5:Answersvary
reunion
printing factor
baptism,familygatheringorclass Demographic 8.
Cateringservicesandtarpaulin Partieseverywherelikebirthday,
andequipment theirfamilybetter. 7.
Modernelectricalhouseholdtools Manyhousewiveswanttoserve Ethicalfactor
arenowtrending
beenpatronizedandphotobooths 6.
Digitalartsandphotography Uniqueandcreativeinvitationshave
workshops. Legalfactor
ofprograms,seminarsand 5.
Eventsplaceandcateringservices
environment. Thegovernmentoffersawiderange PoliticalFactor
Eco-bag
materialswhicharegoodtothe nowbeinglessened Environmental
orecologicalfactor4.
businessmadelight Usingplastic/disposablebagare
commodities
butcanstillgain thepricesonthepricesof 3.
Onestopshopofferinglowprices Thereisacontinuousincreaseon Economicfactor factor
monopod,ringlightsforbestshots. fondofhavingselfieseveryday. Technological 2.
Onlinesellingoftripodor Manyofthefemalestudentsare
conscious. factor
apparatusbusiness. Socio-cultural 1.
Foodsupplement,vitamins,fitness Manyyoungadultsarenowhealth
Findings
Potentialproductorservice Opportunitysource
Activity4:Possibleanswers
business.Weakness:Noinnovationontheexistingproducts 6.
Whataremycompetitors’strengthsandweaknesses?Strength:Theyhavealreadyestablishedtheir 5.
Whoaremycompetitors?ExistingRestaurants 4.
Howmucharepotentialcustomerswillingtospend?20to100pesos 3.
Howlargeismytargetmarket?About500highschoolstudents 2.
Whataremycustomers’shoppingandbuyinghabits?Typicalmillennialbuyinghabits 1.
Whoaremypotentialcustomers?HighSchoolStudents
Activity3.Gettingtoknowthemarket
5.Wifi
5.ConstructionServices
4.Haircut 4.Alcohol/Disinfectants
3.FinancialInstitutionServices 3.FaceMask
2.Medicalcheckup 2.Food1.Rice
1.Transportation
Services Products
21
and5astheleastimportant)
Note: Practice personal hygiene protocol at all times.
toitsimportancetothecommunity.Writeyouranswerinthetableprovidedbelow(1asthemostimportant
Activity2ProductList.Enumerateatleast5productsandservicesofferedinyourmarketplaceaccording
ANSWER KEY
22
Prepared by:
JULITA BUCANEG
JEROME BELANGO
CHRISTEN JOYCE A. CONDE
Writers
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team
23
ENTREPRENEURSHIP
OPPORTUNITY SEIZING
Types of Innovation
1. Breakthrough innovation includes inventions, occur infrequently as these
establish the platform on which future innovations in an area are developed.
Examples are the Internet, the computer, or the airplane.
2. Technological innovation includes technological advancement of an existing
product or service which occurs frequently. Examples are wireless fidelity or
Wi-Fi, the laptop, or the jet plane.
3. Ordinary innovation occurs ordinarily which are commonly originating from
market analysis and technology pull instead of a technology push. This means
that the market has a strong influence in the implementation of an innovation.
Examples are unlimited internet plans of telecommunications companies, a
wireless mouse, and airbus for economical travelers.
24
Select the best product or service that will meet the market need.
(CS_EP11/12ENTREP-0d-6)
25
Directions/Instructions:
Exercises 1. Supply the needed cell with the corresponding category of product or
service under each different types of innovation.
2. Clothing
3. Cellphone
4. Cosmetics
5. Beauty Salon/
Spa
Exercise 2. Take a walk around your community and list down things that you
find missing, annoying, disappointing, or irritating. Are there any business
opportunities that you have spotted? Choose two items from your list, and
identify the best product or service ideas that you can provide to address these.
26
Exercise 3: Given that you have already chosen the best product or service that you
will be offering, answer the following questions:
1. What is your proposed product?
3. What are the different products or service attributes and features of each of
the competitors?
4. How will you determine the existing marketing practices of the various
competitors?
28
Exercise 5. You have been tasked to be a part of the project marketing team of a
certain business. Create a role play depicting the process of selecting the best product
or service which the market needs.
contribute able to
compromise
o Some
members
contribute
Presentatio o Shows o Shows some o Unsure of o Portrayal stalls
n (30%) confidence confidence responsibility o Lacks
o Informative o Presents some o Somewhat information
o Entertaining; information informative o Audience bored
engages o Engages o Engages o Mumbles
audiences audience\can audience o Body language is
o Speaks loudly be heard intermittently lacking,
and clearly o Some use of o Hard to hear inappropriate
o Appropriate body language o Some
use of body movement
language
29
Reflection
References:
Habaradas, R.B. & Tullao, T.S. (2017). Entrepreneurship, Quezon City, Phoenix
needsofthepeople.
Provideamovabletalipapabusinesscateringthetheirbills. Peoplearemindfulofwhatfoodtoeatfordine.
thatpeoplewillnolongergototowncentertopay
canbedonechargingaminimalservicechargeso
applikePaymayaorGcashwhereonlinepayments electricbill,waterbill,phonebills,etc.
Provideabayadcenterinthecommunityusingafree Thepeoplehaveahardtimeinpayingtheirbillslike,
ProductorServicetoprovide ProblemsEncounteredinthecommunity
Exercise2:Possibleanswers
implantation implantation
5.
Permanenteyebrow Falseeyebrow Eyebrowtattoo BeautySalon/Spa
stick
stickwithVitaminE
Long- Lipstick Cosmetics 4.
lastingliquidcheek-lip LiquidCheekandlip
phone
30 Cellphone 3.
Eyeinfinitycameraphone 100megapixelcamera Cameraphone
revealingprint shirt
Note: Practice personal hygiene
T- protocol at all times. PrintedT- Clothing 2.
shirtwiththermalheat RubberizedprintedT- shirt
Mais-con-yelo withcheese Sweetcorn Food 1.
Sweetcorninacup
Medicalcar Driverlesscar Jeepneys
Example:Vehicle
Innovation Innovation
Answer Key: Technological Ordinary
BreakthroughInnovation Productorservice
Exercise1:Possibleanswers
Prepared by:
JEROME M BELANGO
Writer
Edited by:
31
ENTREPRENEURSHIP
The marketing mix is a significant tool for creating the right marketing strategy
and its implementation through effective tactics. It helps in determining which
marketing strategy is right for your organization.
Note: The marketing mix strategy goes hand in hand in with positioning, targeting and
segmentation.
Activity 1
Search horizontally, vertically and diagonally for all the 20 words by encircling
the given terms below.
m a r k t i n G m i x p i c t a
t b e i n m a R a i e l l e o p
a u c t e p e a r l x h i o r t
r s o e o o r t k i m b e r l y
g i g e p r i c e c o n o m i s
e n n s o t a c t i c a l o v e
t e i e s a s R i n o m b e r s
i s z g t n p O n k m e m b e r
n s e m i c r s g p u n d e r s
g s d e v l o P m o n t e a s e
a e i n i o m R a p i c t u r e
m p s t o n o O p l a c e p e m
b t s a l g t f e e t a s r s e
l e l t p t i i m p i r a o l e
i m i i o i o t s a o r i m n t
c b k o s m n t t c n a m o r e
n u e n i e t c r k s m o t e y
g r s o t s u p a c k a g i n g
s g u t i d i i t a a r i o k m
m e p r o r o x e r r k m n o n
a r e r n m n c g s t e i c a n
l g p c i u e e i o o t t h b o
l e e e n e p r e m o e a t c h
r e c o g n i t s o n r n t r e
a e i o u b c s d e g s h o y t
In your own words, answer briefly and correctly the following questions. (5pts each)
Activity 3
Using the 4 P’s in the marketing mix how are you going to promote this
product? (20 points)
Place (P3)
Product (P1)
Activity 4
Choose your own product and make an advertisement to promote using the
marketing mix.(25 points)
Marketing
Mix
(Picture of your
product)
5
Criterion Description
Content · Logical Content
(1-10 points) · Clarity of the topic
Activity 5 · Technical Content
· Documentary sources
Applying the concept
Creativity of marketing
· mix in the development of marketing
Originality
strategy, choose a product and make
(1-10 points) · a three- minuteresources
Technical video clip advertisement.
Send your video clip via messenger/ email/ cd to your teacher.
Howvideo
Your did the
clipvideo · base
will be assessed Audio quality
on this rubric:
communicate message (1-10 · Image quality
points) · Language and vocabulary
Setting the expected time (1-10 · The length of the video does not
points) exceed 3 minutes
Submission within the specified · Final submission is made on time
time (1-10 points)
Reflection
Product (P1)
Advanced smartphone Leading-edge
performance high-res camera
Vast App ecosystem
Price (P2)
Promotion (P4)
Widespread Launch PR Social
Media
Extensive online & other media
advertising
Product placement
Product (P1)
Polo Ralph Lauren polo-shirts
8
Note: Practice personal hygiene protocol at all times.
References
Books
Roberto Medina, Principles of Marketing. Revised Edition, 2008
Websites:
The marketing Mix and 4P’s of Marketing-From Mind Tools.com.
https://wwwmindtools.com>newSTR_95
The Importance of Marketing mix in your growth strategy-Alexa blog.
https://blog.alexa.com>importance of marketing mix
Prepared by:
EVANGELINE S. DANGARANG
Writer
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team
⚫ Product is your core offering. This is “the thing” that will fulfill the needs of your
customer. Your product is faulty, everything else fails. The attributes of the
product, vis-a-vis the attributes offered by competing products and substitutes, are
important in estimating the competitive scenario for the marketing strategy
formulation.
⚫ Price has a lot of impact on the service buyer’s satisfaction level. Often, paying a
higher price makes a customer more satisfied. Price is often considered a proxy
for quality and vise-versa.
⚫ Place often offers a different side of value (utility) to the customer. Closer to the
customer means higher probability of purchase. Place utility is important to
evaluate, for strategizing on the other 6P’s.
⚫ Packaging does not only refer to wrapper or container of the product. It can mean
the bundle of products or services that are put together to attract and delight
customers.
10
⚫ Positioning is a way the customers perceive the enterprise and its products or
services in their minds.
Activity 1. Identification
Direction: Identify what is being asked or described in each statement on the 7P’s of
marketing mix.
Activity 3. Sort it
Direction: Group
Productand Price
classifyPlace
each given words below
Promotion Peoplethat corresponds
Packaging toPositioning
each P’s.
Suggestions e.g.- a e.g. e.g. “This e.g. make an
local MARKETING MIX
target fragrance is strategic
brand consume a marketing
perfume rs - celebration tactics like
for millenial of femininity commercials
young women in all its on
women ranging aspects. It televisions.
23-39 gives every
years of women
age strength and
determinatio
Selling Price Appearance n toWarranty
fulfill
Functionality Discounts herPayment
dreams Arrangements
Sponsorships Advertising andPublic
never Relations
Activities forget about
Distribution Channels Logistics herService
real Levels
Service Provided Attitudes personality”
Customer Service
Justification
Quality Message Price Matching
Additional
Services
factors to
Message Location Appearance
consider
Packaging Credit Terms Media
Market Coverage Employee Potrayal
12
Reflection
14
References
Book
Morato Eduardo A. Jr. 2016. Entrepreneurship REX Book Store Senior High
School Series
Activity 2.
1. True
2. False
3. True
4. False
5. True
6. True
7. False
8. False
9. True
10. True
15
Activity 3.
MARVIE D. TUAZON
Writer
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team
16
ENTREPRENEURSHIP
DEVELOP A BRAND
Examples:
Activity 1 Matching Type. Choose the most appropriate answers from the box.
Write your answer on the space provided. Give the brand name of the product or
service. Answers should not be repeated.
_____________________________1. Shoes
_____________________________2. Bag
17
_____________________________3. Car
_____________________________4. Online shopping
_____________________________5. Search Engine
_____________________________6. Beverage
_____________________________7. Social Media
_____________________________8. Telecommunications
_____________________________9. Laptop
_____________________________10. Toothpaste
_____________________________11. Perfume
_____________________________12. Soap
_____________________________13. Adventure Tours
_____________________________14. Airline
_____________________________15. Watch
Activity 2 True or False. Read each statement carefully. Write X if the statement is
correct and Y if it’s wrong.
__________1. Consumers use brands as a way to identify preferred products.
__________2. Companies become very closely associated with their brand, if not
synonymous with, their brand.
__________3. Brands have long been used to set products apart and have not taken
many different forms
__________4. Brand Equity is an estimate of the financial value of a brand
__________5. If done right, a brand results in an increase in sales for not just the
specific product being sold, but also for other products sold by the same
company.
__________6. The long term impact of developing a brand name is insignificant
__________7. A company logo often incorporates the message, slogan or product
that the company offers.
__________8.
The HackerIn reality, the company is not often referred to byThe
The Hustler its brand, therefore
Designer
Builds things they are not Sells
one and the same
things Designs things
__________9. An ineffective brand often results from miscommunication.
Comes up with Enjoys premonitions, Shows empathy towards
__________10. Trademark
unexpected solutions is legally protecting
debates and public your brand.
customer experience
to problems speaking
Will bend the rules if it Excels at coming up with Is highly resilient and open
is valuable to do so arguments to other people’s ideas
18
Rubrics
19
Activity 4 Develop a Brand name. Create an ecofriendly fictitious brand for your
product considering these characteristics of a brand name:
Unique
Extendable
Easy to remember
Can describe the benefits of the product or service
Can be converted to other dialects or languages in case the entrepreneur
expands to other territories
Can describe a product category
Can describe concrete qualities
Positive and inspiring
Guide questions are found on column 1 of the rubric
20
Rubric
Activity 5: Front page news. Picture this: 5 years from now, your brand in exercise
4 is on the front page news for achieving greatness. What does the headline say?
Have you cured a problem? Have your brand grown to be the biggest? Have your
brand changed the way people do something? What does the success look like?
Direction: In this activity you can select one among the options for your performance
based output. (Please take extra measures in using things or materials that might
cause harm). You can choose to post your output online or submit the hard copy.
1. Draw a poster about the front page news of your brand.
2. Make an infographics about the front page news of your brand.
3. Create a business vicinity map reflective of potential market in one’s
locality/town of the brand you created.
4. Write a jingle or advertisement or logo of your brand.
5. Write an essay or article that best describes your brand.
22
Rubrics
Reflection
23
References:
I will build your business name ideas, brand name or company name,
fiverr. Accessed 05/18/2020.
https://www.fiverr.com/brandpromoter1/create-your-brand-
identity-company-name-and-business-name,
EXERCISE5ANSWERSMAYVARY
ANSWER KEY Content
Conventions
branding
Representationofpersonal
Evidence
20pts 15pts 10pts 5pts
Proficient Developing Insufficient
AboveAverage
EXERCISE4ANSWERSMAYVARY
Celebrity/Athlete
TargetMarket&Placement
Creativityoflogo
Whatdoesyourbrandrepresent?
BrandNameandRationale
20pts 15pts 10pts 5pts
Proficient Developing Insufficient
AboveAverage
10.X EXERCISE3ANSWERSMAYVARY
X 5.
X 9. X 4.
8.Y Y 3.
7.X X 2.
6.Y X 1.
EXERCISE2
PLDT 8.
FACEBOOK 7.
15.ROLEX 6.
14.CEBUPACIFICAIR COCACOLA
GOOGLE 5.
13.2GOTRAVEL LAZADA 4.
12.IVORY AUDI 3.
11.SIMOYNGHARAYA 2.
10.SENSODYNE LOUISVUITTON
NIKE 1.
9.APPLE
EXERCISE1
25
Prepared by:
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team
26
12
ENTREPRENUERSHIP
QUARTER 1