AARON ROCKWELL, MBA, PMP, Data Scientist

(612) 598-1392 awrockwell@gmail.com

SUMMARY
Business professional with 12+ years of experience in data science, business analytics, and project management. Strong
ability to connect technology (SQL, Python, Excel, Tableau) and analytics with business decisions. Highly experienced
and skilled in using regression and forecasting models to create insights and convey meaning to business operations.
KEY SKILLS
• Advanced Python Automation • SQL and Database Management • Tableau Data Visualization
• Project Management (PMP) • Professional Scrum Master (PSM I) • Excel Expert Certification (MOS)
• Data Modeling and Analytics • VBA and Macro Development • Lean Six Sigma Green Belt

PROFESSIONAL EXPERIENCE

Data Scientist (Marketing) – Apple, Cupertino, California Sep 2021 – Current

• Leveraged SQL and Teradata to extract, clean, and analyze large datasets, aiding data-driven marketing decisions.
• Managed suite of Tableau dashboards from: KPIs, Marketing Funnel, Website Statistics
• Played a pivotal role in integrating Adobe Analytics data with existing systems, creating python library for team.
• Conducted comprehensive marketing funnel analysis, identifying bottlenecks and optimizing conversion rates.

Data Scientist (Security) – Amazon, Sunnyvale, California Sep 2019 – Sep 2021
• Created machine learning models for areas for product managers to focus on to increase KPIs.
• Python, gave presentations to wider Machine Learning Group: Dask, EDA, Tips and Tricks, Jupyter Notebooks
• Managed suite of Tableau dashboards from: KPIs, Budget, Global Investigations
• Wrote VBA scripts to track and report Outlook email response times.

Senior Data Analyst (Pricing) – Cisco, San Jose, California Nov 2018 – Aug 2019
• Created automated Excel macros for volume discount tables, dashboards, scheduling, and change log tracking.
• Using Scrum methodologies, tested and created 320 user stories to ensure functioning frontend and UX.
• Delivered executive level presentations and assisted Business Development Manager’s with analytical decisions.

Data Scientist (Natural Language Processing) – A.I. Icarus, Phoenix, Arizona Sep 2014 – Oct 2018
• Created analytics and machine learning methods on editing novels to automatically created PDFs.
• VBA and Python to scrape novel data, organize the information, and deliver analytics on the NYT best sellers.
• Website A/B testing to accept payments, build customer confidence, and reflect the company brand.
• Ran marketing keyword selection, marketing platforms, email marketing, and campaigns.

EDUCATION
Harvard University – Extension School, Masters in Data Science May 2022
- Advanced Python: Luigi, Dask, Dash/Flask, H20/Spark, Unit Testing, Docker, AE, Colab
- Data Modeling: Random Forests, Neural Networks, Logistic and Linear Regression, PCA

Thunderbird School of Global Management, Masters in Global Management, GPA 4.0 Dec 2017
- Financial modeling, data analysis, supply chain and corporate strategy with a global narrative.

Arizona State University, Bachelor of Science in Business Management, GPA 3.46 Dec 2008
- Full Tuition Academic Scholarship, Minor in Communication

TECHNICAL CAPABILITIES
Languages: Python, R, SQL, VBA, HTML, CSS, JavaScript
Python: pandas, numpy, sklearn, requests, shap, pytest, matplotlib, tensorflow, nltk, sqlalchemy
Cloud: Google Cloud Platform (GCP), Microsoft Azure, Amazon Web Services (AWS)
Models: Logistic and Linear Regression, Random Forests, Decision Trees, Neural Networks, LLMs
Excel: Array Formulas, Pivot Tables with Slicers, VBA Coding, User Defined Functions