Strategic R&D

Management

R&D and I N S E A D. E D U

Operations
Management
P O RT F O L I O 2 0 2 3-2 0 2 4

The Business School

for the World ®
 STRATEGIC R&D MANAGEMENT
Develop a business perspective to make product
innovation happen
With the rising use of global outsourcing, offshoring,
international distribution networks and internet channels, it is
clear that low labour costs and market access are no longer
competitive differentiators. More and more companies are
looking to use the design and development of new products
and services as a crucial source of competitive advantage,
differentiation, growth and profitability.
Strategic R&D Management examines how organisations
make product innovation happen. It helps senior managers
engage in and facilitate product innovation in a way that
supports – rather than hinders – their business strategy.
Excellent project management is undermined if the portfolio
of innovations is not aligned with business needs and
strategy. Conversely, brilliant strategies achieve nothing if they
are not well executed. For effective processes to positively
impact the bottom line, all organisational units must pull
together, which is a major challenge if the units are spread
around the world. The situation becomes even more complex
when global networks and partnerships are added into the
mix.
Participants will learn how to manage product innovation as
a strategic business process that involves multiple functions.
They will also discover structures that facilitate collaboration
across global networks and partnerships. For more than 20
years, the Strategic R&D Management programme has been
constantly evolving, consistently remaining at the forefront of
the latest business thinking on product development. It has
succeeded by focusing on how to embed projects, processes
and the entire R&D organisation in the strategic business
context – rather than on the mechanisms for running
individual projects.
Programme director
Jürgen Mihm
Professor of Technology and Operations
Management
www.insead.edu/executive-education/research-development-operations-management/
2 strategic-research-development-management
Key benefits
• View R&D from a strategic perspective rather than a
collection of development projects
• Develop the tools to translate business strategy into a
portfolio of innovation initiatives, and to measure the
performance of uncertain and long-term innovation
• Create processes and structures that will enhance your
organisation’s ability to generate creative ideas for different
purposes and with different degrees of novelty
PROGRAMME CONTENT Participant profile
Strategic R&D Management continues to evolve so that
the content is consistent with the changing global business Strategic R&D Management brings together an
environment, keeps up with technology and remains at the experienced group of executives from a diverse range
forefront of product development. of industries and countries. It is designed specifically
for senior managers who are directly involved in product
The programme is led by an international team of leading innovation, or who work at an organisation that has a
faculty in product innovation management. Participants will major focus on product innovation.
benefit from the faculty’s deep knowledge of strategic R&D These executives may be moving from a senior specialist
management in diverse industries and countries, as well as position into a more generalist role. They may also be
from their first-hand industry experience. general managers whose job now entails being more
closely involved with product innovation.
Over five intensive days of case studies, experiential
exercises, group work and lectures, the programme explores Past participants have included programme managers
the business outcomes of R&D. It includes the following of major research initiatives, directors of labs and
components: vice-presidents of R&D. Senior managers with a heavy
stake in the success of their company’s R&D activities
Managing a portfolio of processes for different types of
– including those from engineering, marketing, finance,
innovations
manufacturing, sales or service – are also frequently
• Why is it important that portfolio management goes beyond
represented.
financial evaluations?
• What are the best practices for devising competitive
portfolios?
Innovation strategy and execution
• What are the ways in which R&D can contribute optimally to
overall company goals?
• Are there alternative sources of innovation other than
product or technology?
Measuring R&D innovation performance
• Why are many current evaluation systems unsatisfactory?
E X E C U T I V E E D U C AT I O N – S T R AT E G I C R & D M A N A G E M E N T
• What does a good R&D measurement system look like?
Structures for portfolio innovation
• What does good team management consist of?
• How do you put in place structures when teams are globally
diverse?
Organisational innovativeness and idea creation
• Which R&D processes foster creative organisations?
• How can we increase organisational creativity?
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 Our Mission
Europe
North
We bring together people, America
cultures and ideas to develop Middle East
responsible leaders
who transform business
and society. Asia

Fontainebleau Campus
Our original campus is based in Europe. There, we are nestled
in the tranquil forest of Fontainebleau, which offers a pleasant
contrast to the sleek, modernist architecture of the campus.
The proximity to local French culture keeps us close to our
roots.
Singapore Campus
Our Asia Campus, based in Singapore, was established as an
extension of our longstanding presence in Asia. It is situated
close to Singapore’s bustling city centre and financial district,
and benefits from the area’s warm climate and culturally rich
environment.
Abu Dhabi Campus
Our Middle East Campus, based in Abu Dhabi, is INSEAD’s
latest evolution. The campus is located in Al Khatem Tower on
Al Maryah Island, right on the midpoint between the city’s
downtown district, fast-growing Al Reem Island and thriving
cultural district on Saadiyat Island.
E X E C U T I V E E D U C AT I O N – S T R AT E G I C R & D M A N A G E M E N T
San Francisco Hub
Our first official center in North America, the San Francisco
Hub for Business Innovation is a state-of-the art facility which
translates our unique global insights and perspective to
organisations and business leaders from the US and around
the world. Located in down-town San Francisco, just two
blocks from the Giants’ Oracle Park, the Hub is set to capitalise
fully on the Bay Area culture of innovation and the digital
transformation of business.

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 CALENDAR 2023–2024 Practical
Information
PROGRAMME DATE LOCATION LENGTH FEE* LEVEL - Applicable to all sessions

Strategic R&D 11–15 December 2023 F 5 days €10,600 – Experienced General Manager
Management(1) 27–31 May 2024 F 5 days €10,600 – New General Manager
– Senior Functional Manager CONTACT US APPLICATION PROCEDURE
– Functional Manager For further information on Strategic R&D Management Places on the programmes are confirmed on a first-come,
– Specialist programme, contact: first-served basis, taking into consideration applicants’ levels
and objectives, and the diversity of the classes.
INSEAD Asia Campus
Pamela Heo We recommend that you submit your completed application
Tel: +65 6799 5188 form as early as possible, preferably six weeks prior to
Fax: +65 6799 5299 programme commencement. The Admissions Committee
E-mail: SRDM_Contact@insead.edu will review your application and advise you on the outcome
as soon as possible. Please do not hesitate to contact us if
Visit our website: www.insead.edu/executive-education/ you have any questions about which programme may best
research-development-operations-management/strategic- suit your objectives or for any additional information.
research-development-management
Note: All our open programmes are taught in English and participants
should be able to exchange complex views, listen and learn through the
medium of English.

TUITION FEES*
The programme fee covers tuition, course materials and
lunches on working days, as well as the closing dinner. It
does not include travel, accommodation or incidentals.
Participants will have to settle accommodation expenses and
incidentals before the end of the programme.

*Fee subject to change. VAT/GST shall apply at prevailing rates according

to prevailing laws and regulations.

E X E C U T I V E E D U C AT I O N – S T R AT E G I C R & D M A N A G E M E N T
INSEAD does not discriminate on the basis of race, gender, sexual
orientation, religion, national or ethnic origin, age or disability in the
administration of its educational policies, admissions policies, scholarship
and loan programmes, or employment or other INSEAD-administered
programmes.

*Fee subject to change. VAT/GST shall apply at prevailing rates according to prevailing laws and regulations.
(1)Participants are required to attend a programme introduction and opening dinner prior to the first day of formal instruction.

F France

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Tel: +33 1 60 72 42 90
Email: execed.europe@insead.edu

INSEAD Asia Campus

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Tel: +65 6799 5288
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INSEAD Middle East Campus

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P.O. Box 48049, Abu Dhabi, United Arab Emirates
Tel: +971 2 651 52 00
Email: execed.mena@insead.edu

INSEAD San Francisco Hub for Business Innovation

224 Townsend St., San Francisco,
CA, 94107 United States of America
Email: execed.usa@insead.edu

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