(Rozmi et al.

, 2018; Wu, 2020) Stated that a strengths, weaknesses, opportunities, and

threats (SWOT) analysis has become a fundamental tool for organizations to evaluate their
position in the market and is widely used to analyze the internal and external environments of
organizations during times of indecision. The four elements describe factors that are either
internal or external. When referring to an organization's internal components, strengths are those
that help it achieve its objectives while weaknesses are those that get in the way of that
achievement. Opportunities are an external factor that helps a company in achieving its
objectives. These include favorable environmental factors. Threats, on the other hand, are
elements of the external environment of the organization that serve as actual or possible barriers
to achieving its objectives.

Table 19
SWOT analysis of Ensō Co.

STRENGTHS WEAKNESSES

 Eye catching product  Product is easily to expire

 Affordable Price  In-expertise in cooking

 It takes long preparation time

 Employees has the skill at promoting

OPPORTUNITIES THREATS

 Halal Product  Buyer’s preference

 Location of business  Increase in raw materials prices

 Use of online platforms  Competitor that also sells pastry

STRENGTHS
  Eye catching product- The products feature is elegant looking that when a buyer got a
glimpse of it, the curiosity of how it tastes will cross to the mind of consumer.

 Affordable Price- Chicken bread this time is more on demand since the combination
itself is really good. That being said, Ensō Co. came up with innovative breadchick to
provide consumers with a more budget-friendly and tastier chicken bread.

 Employees has the skill at promoting- The company contain members with different
qualities and specializes in promoting products with clear, good communication and
persuasion skills to convince consumers to buy the product.

WEAKNESSES

 Product is easily to expire- Since the product is stuffed inside, any mixture in the bread
is likely to have only a short shelf life. It was a weakness but still in the hands of the
company, so Ensō Co. can make some changes because the company can still control it.

 Inexperienced in cooking- Since the product is a pastry, there are a lot of steps to take.
The proponents are new to the business industry, so the employee is not yet well
experienced in cooking.

 It takes long preparation time- The product has a different procedure to make since it is
a combination of bread, chicken, and sauce. It also adds to the lack of equipment and the
long preparation of the products.

OPPORTUNITIES

 Halal Product- The company considered that making a halal product is an opportunity to
company since all religion can buy and taste the product.
  Location of business- Since the business is located in an area with good exposure and
accessibility, the site offers a potential for the company. Its neighborhood is surrounded
by businesses that market to a variety of consumers, including workers, students, and
passersby.

 Use of online platforms- As the company is only getting started, it uses online platform
to connect with customers and spread awareness of the products. Using an internet
platform can increase consumer familiarity with the company brand name. The business
wants to create an online portal where buyers may ask whatever questions they want
without having to leave their current location in order to achieve this goal.

THREATS

 Buyer’s preference – The company cannot control the preference of the buyer since all
of people have their own preferred and standard when it comes to food.

 Inflation – High cost of components may have a big impact on the cost of operation of
the business because a higher price of ingredients can affect the cost of the product. If the
price of the materials is high, the company will have a difficult time because it will have
to adjust its methods.

 Competitor that also sells pastry – Having a competitor that sells pastries is a threat to a
company since it can seize away consumers, which can cause a low profit for the
company.

Table 20
SWOT analysis of Ensō Co.’s Competitors

STRENGTS WEAKNESSES
 Products are high quality  The price is high

 Some is more to Filipino taste  The packaging is not appealing

 New product  Limited Equipment

 Seasonal Menu

OPPORTUNITIES THREATS

 Also utilize an online plat form  Price of material hikes

 Collaborate with others through  More competitors

partnership
 Customers preference
 Have a lot of friends to promote the
product  Negative reviews from buyer

Table 20 shows the SWOT analysis Of Ensō Co.’s Competitors.