Business Intelligence, 4e (Sharda/Delen/Turban)

Chapter 1 Introduction to Business Intelligence

1) Which of the following is an umbrella term that combines architectures, tools,

databases, analytical tools, applications, and methodologies?
A) MIS
B) DSS
C) ERP
D) BI

2) Which of the following is NOT an example of transaction processing?

A) ATM withdrawal
B) bank deposit
C) sales report
D) cash register scans

3) What type of analytics seeks to recognize what is going on as well as the likely forecast
and make decisions to achieve the best performance possible?
A) descriptive
B) prescriptive
C) predictive
D) domain

4) What type of analytics seeks to determine what is likely to happen in the future?
A) descriptive
B) prescriptive
C) predictive
D) domain

5) Which of the following statements about Big Data is true?

A) Data chunks are stored in different locations on one computer.
B) Hadoop is a type of processor used to process Big Data applications.
C) MapReduce is a storage filing system.
D) Pure Big Data systems do not involve fault tolerance.

6) Organizations using BI systems are typically seeking to close the gap between the
operational data and strategic objectives has become more pressing.

7) Broad Definition is an umbrella term that combines architectures, tools, databases,

analytical tools, applications, and methodologies.

8) A(n) data warehouse is a major component of a Business Intelligence (BI) system that holds
source data.

9) A(n) user interface is a major component of a Business Intelligence (BI) system that is
often browser based and often presents a portal or dashboard.

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10) Business cycle times are now extremely compressed, faster, and more informed across
industries.

11) Different types of players are identified and described in the analytics ecosystem
12) Data warehouse providers focus on providing technology and services aimed
toward integrating data from multiple sources.

13) Middleware providers focus on bringing all the data stores into an enterprise-wide platform.

14) The user interface of a BI system is often referred to as a(n) dashboard.

15) Descriptive analytics help managers understand current events in the organization
including causes, trends, and patterns.

16) Predictive analytics help managers understand probable future outcomes.

17) Prescriptive analytics help managers make decisions to achieve the best performance in
the future.

18) Describe and define Big Data. Why is a search engine a Big Data application?

 Big data is data that cannot be stored or processed easily using traditional tools. Big data
typically refers to data that comes in many different forms example large, structured,
unstructured and continuous.
 A search engine is considered a big data application because it must process large amounts
of data. For example, modern search engines can stores many terabytes of information.
These data include the web indices themselves as well as often containing caches copies of
text, images and other data.

19) Which characteristic of data means that all the required data elements are included in the
data set?
A) data source reliability
B) data accessibility
C) data richness
D) data granularity

20) Which characteristic of data requires that the variables and data values be defined at
the lowest (or as low as required) level of detail for the intended use of the data?
A) data source reliability
B) data accessibility
C) data richness
D) data granularity

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21) Which of the following is LEAST related to data/information visualization?
A) information graphics
B) scientific visualization
C) statistical graphics
D) graphic artwork

22) Which type of question does visual analytics seeks to answer?

A) Why is it happening?
B) What happened yesterday?
C) What is happening today?
D) When did it happen?

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23) What are the four major components of a Business Intelligence (BI) system?
 Data warehouse
 Business analytics
 Business performance management
 User interface

24) List and describe three levels or categories of analytics that are most often viewed
as sequential and independent, but also occasionally seen as overlapping.
 Descriptive Analytics: reporting analytics or answering the question of what
happened
 Predictive Analytics: aims to determine what is likely to happen in the future.
 Prescriptive Analytics: aims to determine the best possible decision.

25) Describe the difference between descriptive and inferential statistics.

 Descriptive statistic are used to report or describe the features or characteristic of data.
They summarize a particular numerical data set or multiple set and deliver quantitative
insights about that data through numerical or graphical representation while inferential
statistics are used to make conclusions or inferences based on the available data from a
smaller sample population.

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