Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

1. Sellers that use Amazon’s e-
commerce platform to make
their products available to
the customers.
2. Third-party payment
gateway companies that
facilitate smooth
transactions between the
customers and Amazon.
3. Third-party logistic
companies (3PL) like Ecom
Express that facilitate
delivery of packages from
sellers to customers.
1. E-commerce platform Provide an easy access to a 1. Several communication 1. Sellers get a platform to
development and wide assortment of products channels such as reviews sell their products with a
maintenance from multiple sellers at the and rating on the platform, reach to millions of
2. Supply chain and Logistics lowest prices and fast and telephone, email, and customers.
management secure delivery of these online chat (automated and 2. Buyers get an access to a
3. Customer Service products to the customers’ human operators) vast selection of products
4. Securing and managing doorsteps. 2. Personalized from various sellers at low
partnerships with sellers, recommendations and prices.
third-party companies etc 1. Platform as a Service customization on the
5. Marketing and Branding 2. Convenience platform
activities for user 3. Low prices 3. Loyalty programs
acquisition 4. Fast and secure delivery (discounts, points etc.)
5. Wide selection of products
Key Resources Channels
1. Technological 1. Amazon website and app
infrastructure (data 2. Affiliate Program
centers)
2. Warehouses and Fulfillment
centers
3. Office facilities
4. Human resources for
development, operations,
marketing, and other
functions

Cost Structure Revenue Streams

1. IT infrastructure 1. Commission
2. Customer service center 2. Transaction fees
3. Platform development and maintenance 3. Sales Margin
4. Data analysis 4. Fulfillment and Shipping fees
5. Information security 5. Amazon Pay subscription fees
6. Marketing
7. Logistics
8. Maintaining warehouses, fulfillment centers, and delivery centers
9. Human resources
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