Online Edtech Platform

Problem Shurfah

Most of our kids, only speak Shurfah is a platform that

Shurfah is a platform that connects connects students who wish to
English and they don’t like
students who wish to speak Arabic –
Arabic language,
$10K Revenue
speak Arabic with instructors,
with Arabic instructors,
700 Lessons
Not only
Focus in the
on spoken middle
Arabic, east
through but Focus on spoken Arabic, through
customized fun Arabs
for the 50M engaging lessons,
who live 90%fun
customized Conversion
engaging lessons,
abroad,
40+ Years experienced with education
management, recruiting, business
86%
Founders: Retention
40+ Years experienced
A huge gap
development inmarketing
and teachingfounders
Arabic with education management,
platforms, only teach formal
Organically recruiting, business development
Arabic. and marketing.
 2

Lack of Spoken Arabic Platforms

Available lessons

Formal Traditional Material is

⊗
Limited Access
Arabic way boring Spoken Arabic
 3

Solution

Focus on Teaching Spoken Arabic,

our products:

▪ Customized One-to-One Live

Lessons
▪ Pre-recoded Courses
▪ Levantine Dialect Dictionary
 4
Customized One-to-One

Highly Qualified Instructors

Self Learning Courses 5

★Different Real life scenarios

★Three videos each course
★Downloadable documents for
USD 25

the new words

USD 18
Spoken Arabic Dictionary
6

The Levantine Dialect

+9,000 words with Audio

Levantine Dictionary
 7
Business Model

What we need
Freemium from you!
• One-to-One Lessons ($15)
• Free Videos
• Pre-Recorded Courses ($18-25)
• Free Access to the
• Packages ($65-125)
Dialect Dictionary

• Free Trials
 8

Market Size

MARHABA 50M Arabs Living Abroad

300K Foreigner Students
WORLD

Learning Arabic per year

 9
Go To Market

Currently
Google ads
Digital ads Partnership with:
✔ Shurfah Podcast
SEO
✔ Blog Int. Universities
Reels
✔ Social Media Educational Inst.
Exhibitions
 10

Competition

International

Regional
• Focus on spoken Arabic,
• Customized & online,
Regional
• One-to-One live lessons,
• Levantine Dialect Dictionary
 11

Our Traction

$10K Revenue
18 Real life scenario 700 Lessons
Videos,
90% Conversion
9 Instructors 86% Retention

Organically
 12

Roadmap

1 2 3 4 5

Raising Fund Update Platform Start Subscriptions Partnership with Penetrate New
Marketing Campaign Educational Institutions Dialects
International Universities 25,000 lessons
Q1 2023 Q2 2023 Q2 2023 Q4 2023 Q1 2025
 13

Founders

SANIYA LABADI
CEO & FOUNDER

Samer Samara
Saniya Labadi Cofounder
CEO & Cofounder Business Development

25+ Education Management 18+ with Business Development and

International Recruiter at King’s Marketing with Entrepreneurial
Open New Markets Background
 14

Thank you

SANIYA LABADI
+962 79 097 7057
saniya@shurfah.com

Awards
Inspiring Change Through Digital World
Queen Rania National Entrepreneurship Competition