Agronomic Intelligence for All

The Problem
Farming is all about daily cropping plans — after all, your consequent yield is your net worth

Inaccessible Unaffordable Wrong

90% market untapped av. $15k ≃ 22% yield loss
(Smallholder Farmers) + $500 /year Climate change

[GSMA 2021] [CTA 2020]

The most challenging is getting regular & accurate cropping plans in time !
 The Solution
Mobile app based on AI-enabled crop-specific & Climate-resilient models delivering day-to-day cropping plans in
local language

Accessible Affordable Right Answers

Sensor-Free 10 x cheaper 30% Yield increase
Unbaked (USSD pay) Pay-Per-Plan stage-wise advisory

We turned 20 Years on-the-ground experience into Agronomic Algorithms for real-time simulation of crops need !
 Crop’s Talk
✓ Your one Stop Destination for Crop Advisories
(Smart irrigation, Fertilization, pest & disease
control, cropping practices, etc.)

✓ Add & manage unlimited crop plots

✓ Receive alerts related to your Crops

✓ Mange Crops issues with SOS Crop Advisories

✓ Locate your nearest input provider Direct-to-

Farm delivery

✓ Take on-line training in local language

✓ Sell your crop yield at higher price

✓ Engage with financial institution

 Freemium Business Model for Farmers

Free Premium Viral

Smart irrigation Fertilization Invite Farmer

Pest/Disease
Or
SOS Crop Advisory
Choose a pricing plan
 Why Freemium ?

1. Market 2. Completive adv 3. Value prop 4. Cost

Africa 300 M smallholders Our algorithms substitute One click Our algorithms
33 M registered ICT costly tools of existing generation adapt to any crop
solutions in any country
1% CR = 3 M users
= $ 300 M

4 Rules of successful Freemium business

 Market Size

$22.1B $2.3B $500 M

WORLDWIDE AFRICA MENA

Digital Agriculture +300 M Smallholder Farmers + 7 M Smallholder
CAGR 9.6% 90% untapped Market 1% market share
≃ $ 5 M / year

Source: Worldwide Digital Agriculture Market Size [2022-2028] Industry Trends, Share, And Growth Analysis
Vantage Market Research. July 25, 2022 ]
 Competition
Crop-based Sensor-based Climate-based

Accuracy
climate- & stage-wise

Inclusivity
all farm sizes

Affordability
Hardware-free

Usability
Local language / UX
 Focused on Delivering PLANET SCALE IMPACT

Food Security Climate Change BIO-DIVERSITY FINANCIAL INCLUSION

A quarter of the world’s GHG 80% of global deforestation 500 million smallholder
Solving for low yield & crop
emissions come from is a result of agricultural farming households –
failure: Vegetables and
agriculture, forestry & land-use production. represent 2.5 billion people –
legumes yield to drop by
change. Excess use of fertilizers and rely on agricultural production
~35% by 2100.
Enabling Carbon Zero chemicals is impacting soil for their livelihoods.
35-50% food produced goes
farming to curb global warming. health & food safety. Need to enable $0.5 Trn agri
waste annually & results in
Helping adapt food Our Tools helping Monitor, lending globally, of which
25% of wastage of fresh water.
production to climate change Analyze and Improve $170 Bn is unmet demand.
Biodiversity.

Given the complex and scaled challenges in the food and agriculture industry it is essential to enable Food Safety for billio ns of
people by providing Productivity, Predictability & Traceability solutions
 Reach on Farming Value Chain

Digitize Farm Access To Knowledge Access To Finance Access To Market Traceability

Management &
Sustainability
Digitize Farm Operation & On-app trainings Loans Access to Inputs Ensure quality
Crop Intelligence Crop-specific content & Insurance Sell farm produce Access to certification

Potential customer/partner Potential customer/partner Potential customer/partner

Strengthen farmers and institutional resilience towards climate changes

 Customer Segments
Contract Farming
Farmers
Companies
SMSA, Coops & Foundations Food Processing Companies
Smallholder Farmers Exporters & Retailers
Key Problems
▪ Extra-contractual marketing
and diversion of supplied inputs
leading to yield reduction
▪ Exert farmers to follow
Package-of-Practices &
monitor for maximum yield
▪ Digitizing farming activities
real time and et scale
Value Offering
▪ Share advisories and
documentation with farmers
▪ On-field data at scale with near zero field agents (crop health, water stress, yield prediction,…)
▪ Support and Engage with Farmer’s at scale via reliable communication channel
Inputs Companies
Seed Companies
Agro Chemicals Companies
Key Problems
▪ Decentralized digitation via
Field agent is not real time
and expensive
▪ Exert farmers to follow
Package-of-Practices &
monitor for maximum yield
▪ Digitizing farming activities
real time and et scale
Value Offering
▪ Analyze performance of
inputs at scale
Financial Institutions
Mico-investment Companies
Insurance & Banks
Key Problems
▪ Decentralized digitation via
Field agent is not real time
end expensive
▪ Exert farmers to follow
Package-of-Practices &
monitor for maximum yield
▪ Digitizing farming activities
real time and et scale
Value Offering
▪ Credit scoring &Assess
Farmer’s agri worthiness
 Business Model

Contract Farming Financial Institutions

Farmers Inputs Companies
Companies
SMSA, Smallholder Farmers Food Processing Companies Seed Companies Mico-investment Companies
Cooperative & Foundations Exporters & Retailers Agro Chemicals Companies Insurance & Banks

B2C B2B B2B2C

Independent Aggregated
Farmers Farmers

Freemium SaaS-based SaaS-based

Subscription Services Services

Adaptable Business Model for each segment

 Crop’s Talk Value Proposition
Most important to Farmers
✓ Intuitive Farmer app
✓ Easy to use point of
access for Farmers
✓ On the go & real time ✓ On-demand support
✓ Peer to peer networking critical actionable insights to Farmers
to farmers

✓ Communication channel

Least important to Compagnies Most important to Compagnies

✓ Increased Farmer
Engagement & Loyalty

✓ Power of Distributed devices to

collect on-field data and
monitor farmers activities
Zero Field Agent
Least important to Farmers
 Crop’s Talk Impact
Improved
interactions
between Improved
farmer & farmers
company Improvement
awareness,
in productivity engagement
& resilience to and loyalty
climate change

Power of devices to
collect on-field data
and monitor farmer Short even Considerable
activities near zero reduction in
Near Zero response
Dependency on time to solve
agent’s effort &
Field Agent critical crop expenditure
health issue

Empower Farmers to improve their productivity and their climate resilience & Serve value chain players
 Traction

15 paying users Paying Pilot Paying Pilot

Tunisia Ivory Coast Senegal

30 K TND
Pre-Seed Fund

November – December 2022

Syngenta Foundation for Sustainable Agriculture in Senegal – Dakar : Digitizing farming operations for + 3000 smallholder farmers
Ecole Superieure d’Agrnomie Yamousoukrou (Ivoary Coast) : Digitizing farming operations of 80 cooperatives
 The Product’s Features Roadmap

Digitize Farm Access To Knowledge Access To Finance Access To Market Traceability

Management
▪ Add unlimited crops ▪ Receive customized ▪ Investment profile ▪ Locate your nearest ▪ Access / Adherence
Features for

▪ Receive Day-to-Day content ▪ planting & yield history input provider to Compliance and
Farmers

advisories
▪ Smart irrigation plans
▪ Fertilization plans
▪ Pest & Disease control
2022
▪ Subscribe to crop- ▪ Engage with Micro- ▪ Order recommended Certification like
specific on app investment institution inputs online Global G.A.P
training ▪ loan simulation ▪ Direct-to-Farm
delivery
▪ Sell you farm produce
2023 2024 2023 2024

▪ Add training / courses ▪ Farmer Profiling ▪ Track inputs distribution ▪ Crop Geo-tagging
Features for
Third party

▪ Add content ▪ Geo-coordinates & plot ▪ track input performance ▪ Report

/ crop profiles per crop per region ▪ Farming activities
▪ Agri-worthiness ▪ Buy farm product history
estimation ▪ Standard conformity

2023 - 2024
 Team

Rabeb FERSI Samir CHEBIL Yassine AWADNI Chahine FERSI Sami BEN ROMDHANE

Co-Founder & CEO Co-Founder & CSO CTO Developer Advisor

Agronomist engineer Agronomist engineer & 8 years experience UX/UI Vice President,
7 years experience as Researcher Product Development Mobile app back end Technical Fellow
Farming Counsellor National & International Cybersecurity at eBay
expert Web & Mobile Technologies
20 years experience with San Francisco Bay Area
farmers