Project “Iki”

Mobile Application Gamified E-commerce

Project Description:
"Iki" is a mobile application that combines the passion for anime with the excitement
of online shopping and the fun of gamification. Designed for anime lovers, "Iki" offers a
unique experience that goes beyond being a mere shopping platform. Our application
is designed to meet the needs of anime fans by providing them an exciting way to
explore products related to their favorite series and characters while engaging in an
interactive and rewarding experience.

Value Proposition:
App Mobile + E-commerce + Gamification
Our value proposition is based on the following points:

● Affiliated Anime Stores: "Iki" partners with specialized anime stores to offer a
wide range of authentic and high-quality products, from collectible figures and
clothing to accessories and limited edition items.

● Engaging Gamification: The application employs a gamification system to

reward users for their purchases and activities within the platform. Users earn
virtual coins for each purchase and can redeem them for exciting and exclusive
rewards.
● Variety of Rewards and Benefits: "Iki" offers a wide variety of rewards,
including exclusive anime products, discounts on future purchases, access to
premium digital content, and opportunities to participate in special events.
● Exclusive Partnerships: "Iki" partners with anime brands and studios to offer
exclusive products and experiences that can't be found anywhere else.
● Points and Levels Program: Users can reach different levels and unlock
achievements as they interact with the application. Each achieved level could
grant additional rewards and exclusive benefits.
Mission:
Our mission is inspired by the growing enthusiasm for anime culture in Latin America.
We aim to position ourselves as a leading anime e-commerce platform by using social
media to showcase our innovative and appealing platform, which allows anime fans to
easily and excitingly acquire products related to their passion.

Vision:
Our vision is to transform "Iki" into the ultimate destination for anime fans, where they
can come together to shop, have fun, and connect with each other in a unique way.
Our Vision Includes:

● Ecommerce Evolution: We will strive to become the leading anime e-

commerce platform in the region. We won't just be a shopping platform, but
also a place where users find relevant content, connect with fellow enthusiasts,
and discover exceptional products.
● Product Diversification: We won't just be a platform that connects users with
stores. Our vision involves expanding our reach by creating and distributing our
own high-quality products related to anime. This will strengthen our brand and
provide users with an even more exclusive experience.
● Community Engagement: We will work tirelessly to create a community where
anime fans can feel valued and connected. Our vision is to be the space where
users not only shop, but also interact, share, and engage in meaningful
conversations.
● Internationalization in Latin America: Our goal is to expand our reach beyond
borders, reaching the hearts of anime fans throughout Latin America. Through
collaborations, localized content, and an enhanced experience, we aim to
become the preferred platform for anime fans in the region

Objective

● Brand Positioning: Transform "Iki" into the leading e-commerce platform for
anime-related products in Ecuador.
● Store Affiliation: Establish relationships with stores that sell anime products for
them to use the app.
 ● Motivating Gamification: With "Iki," purchases become a fun and rewarding
experience. Users earn virtual coins for each purchase, which they can redeem.
Our gamification system motivates users to engage actively and explore more
products.
● Advertising Sales: The mobile app will have a dedicated advertising section to
showcase new products or offers.

Positioning Strategy

● Advertising Ads: Investment will be made in advertising campaigns to

introduce the product to a targeted audience.
● Content Marketing: Anime-related content will be used to capture the
audience's attention.
● Point of Sale Advertising: Attendance at anime fairs organized in different
provinces of Ecuador to promote the app will be guaranteed.

Team Structure

● Project Manager
● Development team: Frontend and Backend Developers, QA
● Design team: UX/UI Designer
● Marketing team: Advertising Specialists, Social Media Manager

Benefits

Investors

For those who participate as Investors in the "Iki Project," we commit to sharing the
following benefits:

● Profit Participation: Investors will be entitled a proportional share of the profits

generated by "Iki". As the project grows and generates income, there will be a
potential for increased profits.
● Growth Potential: As investors, you will have the opportunity to benefit from
the ongoing growth of the project. As "It" expands and attracts more users and
collaborations
 ● Participation in Strategic Decisions: As an investor, you will have a significant
role in influencing key strategic decisions. This will allow you to contribute your
expertise and perspective to steer the direction of the company.
● Access to Internal Information: Investors will have the ability to access internal
information about the project and its financial performance. This will provide
them with a more detailed insight into how "Iki" is evolving and how their
actions are contributing to its success.
● Participation in Future Funding Rounds: If the project seeks additional funding
in the future, existing investors may have the opportunity to participate in later
funding rounds and further increase their stake in the project
● Recognition as Strategic Partners: Investors holding a substantial portion of
shares may be recognized as key strategic partners in the success of "Iki". This
could open up collaboration opportunities and visibility within the anime
community.

Artículos Japón

The "Iki Project" will be able to benefit the Artículos Japón brand and its products in
the following ways:

● Product Management: The organization involved in the Iki Project can serve as
a warehouse for Artículos Japón brand products.
● Brand Expansion: By having a physical presence in Latin America, it will provide
more impact on users and better brand recognition.
● Increase in Sales: Having a local warehouse will allow products to be delivered
more quickly and efficiently to customers in Latin America, in addition to
leveraging the use of the Gamified E-commerce Application (Project Iki). This
will enhance the customer experience and could result in greater satisfaction
and loyalty.
● Reduced Logistic Costs: By setting up a warehouse in Ecuador, the Japanese
store can significantly lower shipping and storage costs compared to direct
shipping from Japan. This will enable more competitive and appealing prices for
buyers in Latin America.
● Access to the Local Community: Being located in Ecuador, the Japanese store
could take advantage of opportunities to connect with the anime fan
community in the region. This could involve participating in local events,
collaborating with influencers, and having a stronger presence on social media.

Cordial Greeting and Communication Closure:

We appreciate your interest and time in considering the exciting collaboration
opportunity with our project "Iki". We are thrilled about the possibility of joining forces
and working together to enhance the presence of anime culture in Latin America. If
you have any further questions, specific requirements, or details you'd like to discuss,
please don't hesitate to get in touch with us. We're here to listen and collaborate to
achieve our shared goals.

We eagerly look forward to the possibility of having your participation and

collaboration in this delighted phase of our project. Until soon, and we remain at your
disposal!

Project Representative:

Alexis Mesa

Project Manager

Cl: 1004027619

e-mail: alexismesac@gmail.com