FRITZGUARD

V I S U A L C O N C E P T P R E S E N T A T I O N
 FRITZGUARD

The Knight of The

“TASTE ORDER”
 The fir knight battle won with

TASTE
st
 The Knight Jou
s
 FRTIZGUARD

...
was an honourable and famous knight of his times in Europe.
But there was something people did not know about him.
It was a heritage of recipe of Belgian frites that was passed to
him from his ancestors.
 FRTIZGUARD

...
The heritage told :
“There will come a knight who will bring the end of
battles and people will live in peace and share
tables with each other”
 FRTIZGUARD

...
The day came when Fritzguard had to take part
in the greatest battle in the kingdom.
 FRTIZGUARD

...
In the high gear, when Fritzguard had to get out into
battle - all the people sitting on the tribunes felt a
charming avour and froze
fl
 FRTIZGUARD

...
In the high gear, when Fritzguard had to get out into
battle - all the people sitting on the tribunes felt a
charming avour and froze

IT WAS BELGIAN FRITES

fl
 FRTIZGUARD

...
it became the rst battle in the world which ended
with a great meal of tasting the real Belgian frites
made with the ancient authentic recipe.
fi
 Taste instead of battle!
Eat instead of struggling !
Logotype
Logotype
Logotype
Logotype
Typography
Typography
Logotype
 1st
Component
The Guardian

Logotype
 The Guardian The Hero of
of true Belgian frites. Our Legend
 His di erent
appearances
ff
 Potato Peel

Fritzguard “F”
 2nd
Component
Frites
Product: Potato
 I T Z G U A R D
F R

Product: Potato handpicked by us

 I T Z G U A R D
F R

Product: Potato handpicked by us

 I T Z G U A R D
F R
 I T Z G U A R D
F R
 TH
EN
AT I V E
FR
R I T Z G U A R D ITES
F
 TH
EN
FR ITZGUARD AT I V E
FR
ITES

s t e i n s t e a d
t a o f b at t l e
 te instead
ta s o f b at t l e

EVENTUALLY
 te instead
ta s o f b at t l e

True Belgian Frites

 te instead
ta s o f b at t l e

3rd
Component
The Taste Heritage
Legacy of true recipes
Armed
with
taste
Armed
Armed
with
with
taste
taste
 4th
Component
Order of Taste
 F izguard: Order of Ta e
rt
st
 F izguard: Order of Ta e
rt
st
THESE WERE 4 GENERAL
COMPONENTS OF
THE ORDER OF TASTE
THESE WERE 4 GENERAL
COMPONENTS OF
THE ORDER OF TASTE
The Heraldry of Fritzguard
COLOR LOGIC
Potato Plant
Potato Plant
YELLOW POTATO
YELLOW POTATO
RED POTATO
RED POTATO
how identity works
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Y o u