Introduction (around 300-400 words)

- Introduction to the company Nike

- Rationale for the study
- Relevance of the research to the key concept creativity
- The methodology used for the research

Body (around 1000 words or more)

Sub-topic 1: Nike’s Use of Forward Vertical Integration (300 words)
- Define what forward vertical integration is
- How Nike’s forward vertical integration works
- Why it is important to the company
- What role does this type of supply chain management play in the company’s success
Sub-topic 2: Retail Store Expansion (300 words)
- Discuss Nike's strategy of opening its own retail stores.
- Explain how the company has designed its stores to enhance the customer experience.
- Explore the geographical reach and growth of Nike's retail stores
Sub-topic 3: E-commerce and Online Sales as part of the integration (200 words)
- Analyze the growth of Nike's online sales and the importance of its e-commerce platform
in relation to the company’s growth and market share growth
- Discuss how the company has utilized digital marketing and technology to boost online
sales too
- Examine the integration between Nike's physical stores and online sales channels.
Sub-topic 4: Competitive Advantages and Challenges (200 words)
- Evaluate the competitive advantages gained by Nike through forward vertical integration.
- Analyze the challenges or risks associated with this strategy, such as managing a large
retail network.

Conclusion (about 200 - 300 words)

- Answer the research question about how the forward vertical integration helped increase
Nike’s market share
 - Futher research on what other factors contribute to the differentiation of Nike from its
competitors and other factors that helped increase their market share.

Current Resources:
file:///Users/howard/Downloads/
NIKE_SUPPLY_CHAIN_MANAGEMENT_INSERT_NAME.pdf
https://www.just-style.com/features/four-ways-nike-is-shaking-up-the-supply-chain-game/?cf-
view
https://www.tandfonline.com/doi/abs/10.1080/00343409012331346204
***will have more***