Professional Documents
Culture Documents
Business Plan Final
Business Plan Final
Business Plan Final
A Business Plan
Presented to
The School of Accountancy, Business and
Management Strand
Senior High School Department
Arellano University-Andres Bonifacio
Campus
Pag-asa St.,Caniogan Pasig City
1
Table of Contents
Title Page...................................................................................................................... 1
Executive Summary………………………………………………………………………….5
Chapter I: Introduction
History .......................................................................................................................................... 6
a. Environmental Scanning/Analysis
Industry......................................................................................................................................... 10
PEST Analysis…………………………………………………………………………………13
SWOT Analysis………………………………………………………………………………..18
b. Opportunity Selection
Entrants… .................................................................................................................................... 21
Buyers/Purchasers… ................................................................................................................
Suppliers ..................................................................................................................................... 21
c. Product/Service Selection…………………………………………………………….27
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Vision, and Mission, and Objectives………………………………………………………..31
b. Pricing Strategy………………………………………………………………………..53
c. Place Strategy…………………………………………………………………………67
d. Promotional Strategy…………………………………………………………………68
e. Packaging Designs……………………………………………………………………70
f. Positioning………………………………………………………………………………71
g. People
Employees Benefits….............................................................................................................. 74
Income Statement…………………………………………………………………………….114
3
Cash Flow .................................................................................................................................... 115
Balance Sheet………………………………………………………………………………..118
Liquidity ........................................................................................................................................119
Profitability ................................................................................................................................ 121
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Executive Summary
Bento is a popular single-portion boxed meal in Japan. Bento, which means “convenience” in Japanese,
originated in China. Bento boxes have been around since the 16th century, and it has been used in Japan
since the early 13th century. Farmers, hunters, and warriors in Japan carried their meals to the fields in
sacks or boxes throughout the 5th century. The design, which was inspired by a farmer’s seed box, usually
includes several compartments for various foods such as rice, vegetables, and fish.
Furthermore, bento spread to other countries such as China, Korea, the Philippines, and others. The meals
in the box were chosen by each country, but the concept of a varied, balanced lunch remained consistent.
Bento then grew in popularity as a food for social and cultural gatherings such as festivals, plays, and
religious holidays. The boxes themselves can be made of lacquered wood or basket material.
Bento was transformed from a meal to a luxury item when the aluminum bento became popular in Japan
during the Taisho era, which began in 1912.
Bento, which means “lunch box” in Japanese, is a boxed meal that is ideal for anyone, especially those
looking for an all-in-one balanced meal with a nutritious portion in one serving. Because it is a pre-
assembled meal, the customer can eat it whenever and wherever they want. The consumer can eat healthy,
guilt-free meals without needing to spend too much time preparing them.
This bento box has an artistic and unique design. Instagrammable presentation that will pique anyone’s
interest. We will also use eco-friendly packaging, such as paper boxes, paper bags, wooden spoons, paper
straws, and paper cups, to avoid any environmental consequences, such as the market’s widespread use of
plastics, and to persuade customers to preserve our environment’s quality and safety, as well as to protect
the Earth from any major harmful problems.
BenTo Go will be a type of secondary industry established in Luzon, specifically in the mNCR, to benefit the
local population, specifically its intended customers. Its primary function is to combine all raw materials from
the primary industry into a balanced bento box, including suppliers of the company’s meats, fish, vegetables,
and other items. In order to supervise the cooking and servings,professional chefs, as well as assistants and
other employees, will be required in the company. Furthermore, the company will supply kitchen supplies
and tools for food preparation and storage. In this case, the industry employs both human and machine
labor to create the delectable BenTo Go menu. To meet our customers’ costly nutritional needs and desires,
the company will produce fresh, healthy, and high-quality food that will exceed their expectations.
Reaching the satisfaction of our valued customers is our outmost priority. To provide them with quality and
great food that will satisfy their cravings and taste buds while remaining healthy and guilt-free is our mission.
While to become one of the well-known restaurants in the Philippines that serves and offers nutritious food
and service in the next ten years as our vision.
BenTo Go will be a Contemporary Casual Restaurant in the Philippines’ food service sector. Furthermore,
Revfine defines Contemporary casual restaurants as restaurants similar to casual dining restaurants, but
with a greater emphasis on aesthetics in order to appeal to modern customers who may wish to photograph
their meals and dining experience for social media. Many modern casual restaurants have a niche appeal
within the restaurant industry, with a focus on sustainability, obscure food, modernity, and appealing to
younger customers.
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CHAPTER I: INTRODUCTION
Throughout the 5th century, farmers, hunters, and warriors in Japan carried their meals
to the fields in sacks or boxes. The design, which was inspired by a farmer's seed box,
typically has several compartments for different foods such as rice, vegetables, and fish.
Following World War I, Japan faced economic disparities as its industry expanded as a
result of its newfound power in Asia, while farmers and other traditional laborers faced
uncertain crops. Japan's youth have inherited a wealth disparity. The once-simple bento
could no longer be afforded by poor families; instead, wealthy parents sent their children
to school with gleaming lunch boxes carefully filled with nutritious food.
"My mother packed my lunch box with miniature, traditional porcelain dishes and cups
because she was older than the mothers of the other children." Gaku Homma's Folk Art
of Japanese Country Cooking describes the other children's lunches as "modern lunch
boxes with jelly sandwiches and wieners sliced to look like bunnies." The start of the
school meal program brought his mother some relief.
Moreover, In the late 19th century, the Ministry of Education advocated for
wholesome meals for all students. Later, during the post-World War II rebuilding
process, the school meal became the norm. According to Homma, those lunches
frequently included a cup of milk, koppepan (a loaf of bread), a pat of butter, rice, and a
bowl of soup. Every child had brought a large cloth napkin. (Like bento ha, napkins
sewn on new sewing machines with tulip or butterfly motifs evolved into status
symbols.)
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TV dinners and other "convenience" foods became popular in the 1980s, and bento also
experienced a revival. By this time, the United States and other Western countries had
discovered the allure of bento. Bento lunches were first introduced to the United States
by Japanese-American sugar plantation workers.
In fact, the bento box has become a fundamental component of some Japanese art,
which values not only the finished product but also the creative process, which must be
deliberate and exact and requires years of practice. The philosophy can be found in
everything from calligraphy to umami to synthetic cuisine.
The Folk Art of Japanese Country Cooking: A Traditional Diet for Today's World The
Folk Art of Japanese Country Cooking: A Traditional Diet for Today's World - Gaku
Homma - Google Books
Bento: History of the humble Japanese lunch box Bento: History of the humble
Japanese lunch box - Tokyo Room Finder Blog
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B. Brief description of the product/service
The Concept
BenTo Go will be a type of secondary industry established in Luzon, specifically in the NCR, to benefit the
local population, specifically its intended customers. Its primary function is to combine all raw materials from
the primary industry into a balanced bento box, including suppliers of the company's meats, fish, vegetables,
and other items. In order to supervise the cooking and servings, professional chefs, as well as assistants
and other employees, will be required in the company.
In addition, the company will provide kitchen supplies and tools for both food preparation and storage. In this
case, the sector relies on a combination of human and machine labor to create the delectable BenTo Go
menu. To meet our customers' costly nutritional needs and desires, the company will take care to produce
fresh, healthy, and high-quality food that will exceed their expectations.
As a result, inventory will be tracked so that the company knows when to place orders and how much of
each ingredient is needed. Customers can expect their BenTo Go bento boxes to include a variety of
mouthwatering and fresh vegetables, tender meats, and a comprehensive package for a gourmet meal that
may fill them up in just one serving.
Furthermore, bento boxes are beneficial to anyone, such as parents who do not have enough time to
prepare a lunch box for their children. They can easily order a bento box from BenTo Go with their preferred
contents. Even if they are busy with their own work, they can ensure that their children eat healthy and have
a balanced diet. BenTo Go will also guarantee that the presentation of the food captures the attention of the
children, allowing them to enjoy it even more. It could also be favorable for those who are working or
studying but are strict about their diet but do not have time to prepare their own meals every day. BenTo
Go's bento boxes will enable the customers to choose what contents they want while adhering to the Go,
Grow, Glow food in every portion and deciding a fruit-based beverage of their choice to keep the meals
nutritious and guilt- free.
BenTo Go will be accessible 24 hours a day, seven days a week, so that anyone can order and dine at any
time, including call center agents and other workers who work late at night and students who need to get to
school early in the morning. We will also provide delivery options for those who are unable to visit our store
in person. We will create an easy-to-reach contact number for orders and concerns, as well as online
platforms in Facebook and Instagram for promotions and updates.
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We will give free internet with a fast connection for our dine-in customers, as well as a separate section of
the restaurant for those who want a quiet and peaceful environment for studying, business meetings, or
dinners, separate from customers who simply want to chit chat with their family, friends, or acquaintances.
While we will make every effort to ensure that our bento boxes arrive undamaged to our home customers, it
is safe to reheat in a microwave if it becomes cold due to the long hours of delivery.Aside from that, we will
have a drive-thru for customers who have an urgent matter to attend to.
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CHAPTER II: MARKET / OPPORTUNITY ANALYSIS
A. Environmental Scanning/Analysis
Industry
BenTo Go will operate and compete in the restaurant industry. According to Revfine ‘restaurant industry’ to
put simply, is the term used to describe the part of the service industry that is focused on the provision of
food services within restaurants, bars, cafés and similar settings.
Restaurants can take many forms, from standalone restaurants to chain restaurants, fast food restaurants
and more. Essentially, any business that allows customers to enter the premises, order food, and eat that
food on the premises can be considered part of the restaurant industry, even if they offer other services too.
Businesses within the restaurant industry are major employers within the wider hospitality industry. Some of
the positions that exist within businesses of this kind include waiters, chefs, bartenders, customer service
staff, and restaurant managers. Restaurants are usually considered to form one part of the food service
industry.
To be specific BenTo Go will be a Contemporary Casual Restaurant in the food service sector in the
Philippines. In addition, Revfine define Contemporary casual restaurants as restaurants that are similar to
casual dining restaurants, but they place a greater emphasis on aesthetics, in order to appeal to modern
customers who may wish to take photographs of their meals and their dining experience for social media.
Many contemporary casual restaurants also have a niche appeal within the restaurant industry, and there
may be a focus on sustainability, obscure food, modernity, and appealing to younger customers.
https://www.revfine.com/restaurant-industry/#what-is-the-restaurant-industry
Furthermore, the gross value added generated from the food and beverage service activities industry in the
Philippines amounted to around 223.02 billion Philippine pesos in 2021. The GVA (Gross Value Added) of
this industry was lowest in 2020 at the onset of the COVID-19 pandemic. (Statista Research Department,
2022)
https://www.statista.com/statistics/1288091/philippines-gross-value-added-from-food- and-beverage-services/
Statista Research Department (2022) stated that the food service sector in the Philippines generated
revenues amounting to 8.37 billion U.S. dollars in 2021. This reflects an increase from the previous year's
total of 8.37 billion U.S. dollars. The revenue of the country's food service sector was projected to increase
by 12 percent to 9.36 billion U.S. dollars in 2021.
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Moreover, In 2019, street stalls and kiosks accounted for 43 percent of the total food service establishments
in the Philippines, or equivalent to over 41.2 thousand units. On the other hand, full-service and limited-
service restaurants equally held 20 percent of the total market share.
https://www.statista.com/topics/8982/food-service-industry-in-the philippines/#topicHeader wrapper
Furthermore, during the 2021 financial year, the revenue of Jollibee Foods Corporation in the Philippines
was valued at approximately 154 billion Philippine pesos. Jollibee Foods Corporation owns and operates
various fast food restaurants including Jollibee.
However, during the 2021 financial year, McDonald's Philippines also generated revenues
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amounting to approximately 25.71 billion Philippine pesos, reflecting a 25
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percent increase compared to the previous year. Golden Arches Development Corporation holds the
exclusive franchise to operate McDonald's in the Philippines and has currently 655 stores nationwide.
(Statista Research Department, 2022)
https://www.statista.com/topics/8982/food-service-industry-in-the philippines/#topicHeader wrapper
SPEET ANALYSIS
Socio Cultural
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Increased dine-in and delivery
customers because these
people may not have enough
time to prepare meals for their
children or themselves.
A growing number of family Changes in food and
members working. consumer relationships may
have a significant impact on
the business
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Political
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Economic
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Ecological
Technological.
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SWOT Analysis
Strengths Weakness
The location is thriving with people of
various backgrounds. Pricey in comparison to other restaurants or
Employees are competent and professional. fast food chains
The product showcases quality. Has one branch at the moment, which
means a limited reach.
The price is reasonable for the target
customer. Consumers are unfamiliar with the business
given that it is new.
Good quality materials and on time delivery
from reputable suppliers
Owners or shareholders generate a major
investment.
Promising image or reputation
Food is served in a magnificent
presentation.
Customer service is always
accessible.
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.Packaging are biodegradable and
ecologically friendly.
Opportunities Threats
There are numerous existing rivals or
Individuals of any age, gender, or religion competitors in the area.
may be able to access it. Changes in the weather and climate that
Capability to comply with government laws occur suddenly
governing market environmental protection Inflationary pressures surge
and regulation
A unexpected increase in the price of
Supports and promotes local agriculture ingredients
and other material.
Sudden shifts in consumer purchasing
The industry and market are constantly behaviours
expanding and in high demand.
Adaptability to new trends
Versatility to keep up with technological
advancements
During the holiday season,
business is in high demand.
B. OPPORTUNITY SELECTION
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Existing Rivals
Because our company is in the restaurant industry and our target customers are middle to upper class, our
direct competitors will be the other restaurants and fast food chains in the area. Some examples are as
follows:
Restaurants : Nono's, Ippudo, Denny's, Pepper Lunch, Menya Kokoro Mazesoba and Ramen, Marugame
Udon, Easy Tiger, Tendon Kohaku, Fely J's, Fish & Co, Mamma Mia, CoCo Ichibanya Kitchen, El Corazon,
Uncle Cheffy
These are BenToGo's direct competitors. These restaurants also offer high-quality menus, a pleasant
ambiance, and appealing food presentations. These restaurants are preferred by the wealthy people
because they are less crowded and more fine dining. However, there are still a large number of people who
are unfamiliar with these restaurants. Moreover, despite the higher price, they serve smaller portions.
Fast Food Chains: Chowking, KFC, Mcdonalds, Burger King, Jollibee, Max's, Bonchon,Army Navy, BKK
Express
On the other hand, most of these fast foods have long been recognized and well-known by the public for
their low prices and quick service. Many people enjoy it because they are already familiar with the taste of
the food on the menu, but these fast food chains mostly serve unhealthy foods, they are frequently crowded,
and the food presentation isn't particularly appealing. Also, many fast-food places almost sell the same
product.
Lastly, they have a limited menu options from which people can choose. While some of our indirect
competitors in the are are as follows:
Food Stalls: Potato Corner, Brothers Burger Express, Kraken Takoyaki, Scott Burger
Even though it is an indirect competitor, food stalls will be one of BenTo Go's strongest competitors. We all
know that many people prefer foods that are easy to access, serve quickly, have a reasonable price, are
simple and convenient to eat anytime and anywhere, but these stalls cannot always maintain good
sanitation because they may be exposed to pollution, which can cause bacteria to grow. Furthermore, food
stalls have limited food options and are more likely to serve unhealthy foods.
Cafes: Starbucks, Tim Hortons, Mary Grace, PICKUP COFFEE, Fiftea, Wildflour Café, Chatime, Kape Sur,
Takes Delight Comfort Cafe, CoCo Fresh Tea & Juice
Cafes are also a direct competitor in the area. These cafes attract a large number of customers, particularly
students and workers. They provide a relaxing environment with a cozy ambiance , which busy people
prefer. Customers enjoy this business because it
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can host business meetings and serve as a study space. They serve pastries and beverages with attractive
presentation, which may entice customers. Though their menu can be overpriced at times, and the place has
the tendency to be crowded and noisy.
Entrants
Even if new entrants enter the market, our business will undoubtedly remain competitive because we will
ensure that we offer an upgraded menu and service as well as create innovative and great promotions in the
future. Our company will introduce new products in addition to our menu so that our customers can enjoy
new options. We will also promote loyalty cards so that customers can receive priority services and rewards
from us.
In addition, we will offer discounted meals so that customers can eat quality foods while saving money,
because although our target customers are those from the middle to upper classes, anyone would be
delighted for discounts and these people will still save money. For our place, we will renovate it from time to
time and keep it up to date with current trends in order to provide a pleasant and cozy environment for all of
our customers, regardless of age. Furthermore, BenTo Go will provide free and strong WiFi connections to
all of our valued customers so that they can study and work at our restaurant. We will provide a separate
area for customers who want a quiet and peaceful setting for their business meeting or study space, as well
as a space for customers who want to freely converse with their friends, family, acquaintances, and lovers.
On the other hand, we will generate vouchers, coupons, and bundle promotions for our online customers so
that they can still experience our discounted service even though they purchase from their homes. After ten
years, we plan to establish more branches in Luzon so that more people could enjoy our services and
recognize our business.
Suppliers
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Consistent Frozen
Solutions is the leading
Consistent Pork 2326 Juan Luna frozen meat and seafood
Frozen Street, supplier in the Philippines.
Solutions Beef Gagalangin, Trusted by the top
Chicken Manila, restaurants, meat
Metro
Processed Meat Manila processors, and
Sliced Meat supermarkets.
Seafood and others. They provide an easy
and hassle-free buying
experience that gives their
customers peace of mind.
The Consistent provides:
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Binondo Fresh Fruits Binondo Street Binondo Street, a food
Street Unit 306, 8862. supplier in the Philippines, is
Vegetables one of the most flexible
Sampaloc. St. San
Grains and others. suppliers of raw ingredients
Antonio Village,
in the country. Whether your
Makati City
business is located in Luzon,
Philippines.
Visayas, or Mindanao, you
can be assured that we can
setup a working and
consistent supply chain, so
that you never have to worry
about finding the right
supplier for your food
business anymore. Our
mission at Binondo Street is
to make sure that we can
connect you with the right
food suppliers locally and
internationally, so that you
don’t have to look anymore.
At our company, we value all
your opinions, and we make
sure to improve our services
based on that
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aggregate list of food
suppliers that they have
partnered with. With their
experience in the food
industry, they understand
that most food service
businesses and
establishments in the
Philippines not only look for
the best and most affordable
prices, but also consider the
quality of the products and
ingredients. As Filipinos
working in this industry, they
understand that their
customers put value on the
taste, quantity, and price of
food and product brands that
they use in their restaurants
and businesses.
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design collections such as
Timeless Elegance,
Modern Minimalism to Italian
Elegance and many more.
These design collections are
constantly updated to fit the
latest urban lifestyle in the
country.
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Fickitchen Kitchen Tools and 12th Floor, They specialize in Project
Equipments Twenty-four Seven Management, Commercial
McKinley Bldg., Kitchen Fabrication Layout
Installation & Services
24th St. cor. 7th Design & Consultation, and
Customization Avenue McKinley Mobile food truck fabrication
Parkway, or what we called “Meal
Project Consultancy Box”. Mobile Food Truck,
Bonifacio Global
Cold Room Mobile Truck or Meal Box.
City, Taguig 1634
We are manufacturing of
F&B equipment & furniture
and also sales & marketing
of standard kitchen
equipment. We are partner
with Momentum Solution, a
kitchen equipment service &
Equipfic.
They served Food Chain
Service, Hypermarket,
Corporate Canteen, Quick
Service Restaurant,
University & College,
Hospital, Mobile Food Truck,
Bakery House, Hotel &
Residences, Mobile Kiosk
Food Stalls: Potato Corner, Brothers Burger Express, Kraken Takoyaki, Scott Burger Strengths:
Cafes: Starbucks, Tim Hortons, Mary Grace, PICKUP COFFEE, Fiftea, Wildflour Café, Chatime, Kape Sur,
Takes Delight Comfort Cafe, CoCo Fresh Tea & Juice
Strengths:
C. PRODUCT/SERVICE SELECTION
Bento comes from the Japanese language and means "lunch box." A boxed meal ideal for anyone,
especially those looking for an all-in-one balanced meal with a nutritious portion in one serving.
Because it is a pre-assembled meal, it is ready to eat whenever and wherever the eater likes. The
consumer can maintain healthy and guilt-free meals without spending too much time preparing for
them.
This bento box has an artistic and instagrammable presentation that will capture anyone's
attention. We will also use eco-friendly packaging, such as paper boxes, paper bags, wooden
spoons, paper straws, and paper cups, to avoid any environmental consequences, such as the
market's widespread use of plastics, and to persuade customers to preserve the quality and safety
of our environment, as well as to protect the Earth from any major harmful problems.
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CHAPTER III: TARGET MARKET SELECTION AND DESCRIPTION
Target Market
We aim for customers from the middle to upper classes, or those with a monthly
income of Php 43,828- and above (Philippine Institute for Developmental Studies,
2022), or people from this household. This could include financially stable parents,
employees with high-paying jobs, students with a portion for food budget of Php 500 or
more in their whole allowance or per day, and fortunate business owners. Everyone
over the age of five, regardless of ethnicity or religion. Children can still enjoy our
product if their parents order it for them as a lunch box or daily meal. They could
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certainly afford our product based on their monthly income and willingness to avail our premium
service.
BenTo Go is located at 36th Street and 9th Avenue in Taguig, Metro Manila. Just
outside the Up Town Mall in Bonifacio Global City, one of the city's most popular spots.
Fort Bonifacio is a barangay in the city of Taguig. According to PhilAtlas its population
as determined by the 2020 Census was 11,912. According to the Census 2015 the age
group with the highest population in Fort Bonifacio is 25 to 29, with 1,676 individuals.
Conversely, the age group with the lowest population is 80 and over, with 11 individuals.
While, combining age groups together, those aged 14 and below, consisting of the
young dependent population which include infants/babies, children and young
adolescents/teenagers, make up an aggregate of 27.02% (3,172).
Those aged 15 up to 64, roughly, the economically active population and actual or
potential members of the work force, constitute a total of 71.63% (8,409). Finally, old
dependent population consisting of the senior citizens, those aged 65 and over, total
1.35% (158) in all.
https://www.philatlas.com/luzon/ncr/taguig/fort-bonifacio.html
Our target customers will be from the middle to upper classes. Because our store
will be open 24 hours a day, there is a greater chance that many costumers will
purchase our product anytime it is convenient for them. These area is mostly populated
by people from the middle to upper classes, and they are surrounded by high end
branded boutiques and big shopping malls, universities, business establishments,
companies, condominiums and subdivisions, and other residential areas.
According to The Fort City If you do not have kids, and are in reasonably good
health, you can get by living in BGC with around USD 1,500 per month or 85,050.00 in
Philippine peso. This is a basic standard of living for a developed country, not the 'live
like a king' kind of standard, and has not included the cost of laundry, or cost of clothing.
It will obviously cost more if you have a family or living with someone else.
https://thefortcity.com/article/real-estate-in-fort-bonifacio/the-cost-of-living-in-fort-
bonifacio
Weather Spark stated that in Taguig over the course of the year, the
temperature typically varies from 73°F to 94°F and is rarely below 69°F or above 97°F.
The hot season lasts for 1.5 months, from April 7 to May 23, with an average daily high
temperature above 92°F. The hottest month of the year in Taguig is May, with an
average high of 92°F and low of 79°F. The cool season lasts for 2.6 months, from
November 24 to February 13, with an average daily high temperature below 87°F. The
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coldest month of the year in Taguig is January, with an average low of 73°F and high of
86°F.
https://weatherspark.com/y/136725/Average-Weather-in-Taguig-Philippines-Year-
Round
It is simple to gain customers here because it is already filled with people, and it
is one of the most visited locations by tourists not just from Taguig but from other cities
and countries who visit the Philippines. Many people of all social classes enjoy
wandering around this area because of its foreign-like surroundings.
It is possible to gain a lot of costumers here because it is already filled with people plus
the fact that it is one of the most visited location of tourist from other cities and countries
who visit the Philippines. A lot of people from any social class enjoy roaming around this
area for its abroad-like surroundings.
Our target market consists of consumers who want a balanced meal and are
health-conscious. We seek individuals who can open their taste buds to new flavors, as
our product contains many and varied combinations of food options inspired by the
Filipino food plate: GO, GROW, and GLOW food accompanied by a consumer-selected
side dish or beverage. Nowadays, many people are looking for the perfect meal to buy
on their way to school or work, and because they do not always have enough time to
prepare and cook food for themselves, their spouse, or their children, our business
could be a big help for them because they can serve their family or themselves with a
proper meal to help them gain the nutrition they need even when they are short on time.
The contents of our product differ depending on the consumer because they may be
vegetarians or come from different religions and ethnic groups. Also, people from the
middle and upper classes tend to be clean-conscious and picky eaters who are
sensitive to the food they consume. They are also willing to pay for the product even if it
is costly as long as it meets their expectations. If they can buy their needs while also
satisfying their wants, they will not hesitate to spend their money.
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do those things for them in order for them to maintain a healthy lifestyle. These
customers appreciate the high-quality food served in a beautiful presentation that our
restaurant BenTo Go offers.
Vision: To become one of the well-known restaurant in the Philippines that serves and
offers nutritious food and service in the next ten years.
Mission: Reaching the satisfaction of our valued customers is our outmost priority. To
provide them with quality and great food that will satisfy their cravings and taste buds
while remaining healthy and guilt-free.
Objectives:
• To offer our customers with healthy, tasty, and instagramable food options.
• To make BenTo Go a healthy environment to work on for its employees
• To generate profit and high financial returns for its owners
own savings in the amount of Php 2 000 000 for our capital in order to build our
business at Taguig’s Bonifacio Global City outside the uptown mall. Each person
shared how much they could to accumulate the desired amount for our capital.
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CHAPTER VI: 7P’S OF MARKETING
A. THE PRODUCT/SERVICES
Bento Go provides delicious and nutritious meals in a bento box. It is a restaurant
for people who want to eat a healthy diet. It is suitable for those who do not have time
to prepare breakfast, lunch, or dinner. They can easily order a bento box from BenTo
Go with their preferred contents. Even if they are engrossed with their own work, they
can ensure that they can eat a healthy and maintain a balanced diet.
BenTo Go will also ensure that the food presentation catches anyone's attention,
allowing them to enjoy it even more. It may also be beneficial for those who work or
study but are strict about their diet but lack the time to prepare their own meals every
day. BenTo Go's bento boxes will allow customers to select what they want while
adhering to the Go, Grow, Glow food in every portion and deciding on a fruit-based
beverage of their choice to keep the meals nutritious and guilt-free.
Bento Go is open 24 hours a day, seven days a week, which means you can get
Bento Go whenever you're hungry. We will be open 24 hours a day, seven days a week,
so that anyone, including call center agents and other workers who work late at night
and students who need to get to school early in the morning, can order and dine at any
time. We will also offer delivery services for those who are unable to visit us in person.
We will create an easy-to-reach contact number for orders and concerns, as well as
online platforms for promotions and updates on Facebook and twitter.
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separate section of the restaurant for those who want a quiet and peaceful environment
for studying, business meetings, or dinners, separate from customers who want to
simply chit chat with their family, friends, or acquaintances.
While we will make every effort to ensure that our bento boxes arrive to our home
customers undamaged, it is safe to reheat in a microwave if they become cold due to
the long hours of delivery.
All of our packaging is environmentally friendly. People can take it whenever and
wherever they want because the packaging is easy to handle, and we will ensure that it
is leak and damage free. Aside from that, we will have a drive-thru for customers who
need to get something done quickly.
33
Finally, our employees are professionals so we can guarantee that every staff is
dependable and sensible at work, not only to gain others' appreciation and respect, but
also to maintain a healthy work culture.
Floor Plan
34
35
36
37
Production Requirements
MATERIALS
Raw Materials
38
Salt 27 kg Php 85 Php 2 295
39
White Pepper 2 kg Php 230 Php 460
40
Snow Peas 5 kg Php 67 Php 335
41
Crabmeat 10 kg Php 450 Php 4 500
Total Ingredients:
Php 197 992
SUPPLIES
42
Sponge 200 pcs Php 6 Php 1 200
Total Supplies:
Php 29 850
Total Materials
and Supplies:
43
Rectangular sink 2 Php 3 498 Php 6 996
44
Stainless Fork 250 Php 43 Php 10 750
45
Table Cloth 100 Php 250 Php 25 000
46
Manufacturing / Production process
Input
Order and Delivery - Our staff will use an automated cash handling system to register
and calculate transactions at the point of sale. The individual can choose from the menu
provided inside the business premises. A number is then given to indicate that their
order is already in process. Meanwhile, our shop can be found on the Food Panda app
for easy delivery for buyers who live a long distance away. It employs a Global
Positioning System to track the buyer's location and to ensure smooth transactions with
all of our menu options available in the app. The delivery may take 20-30 minutes to
arrive at their address.
Process
Washing - All vegetables and fruits are washed to ensure freshness and to remove any
unwanted or unnecessary ingredients.
Cutting - Vegetables, fruits, meats, and seafoods are then sliced to a more bite-size
portion and any unnecessary stems and leaves are removed.
Seasoning - all meat and seafood are then well seasoned for cooking, as are the
vegetables and fruits required for the pasta and other greens that are served fresh and
ready to serve.
Cooking - the meat and seafood are all cooked in a standing oven in a frying pan,
skillet, or deep fryer until the color changes to medium or medium rare, while the shrimp
are cooked until the color changes to orange. For the salmon and calamari, we wait for
it to turn a golden brown color before serving it with whatever dish pairings the customer
prefers.
Beverage - Any of the following methods may be used to extract a specific food product
from fruit, cereals, or liquids: crushing, pounding, or grinding, extraction by heat (direct
or indirect), extraction by solvents, drying, and filtration. Crushing, and grinding are
usually preparatory operations, such as crushing coffee beans or slicing lemons.
Output
Serving - Each dish is served on an assorted bento plate with three portion meals. One
for the go foods segment, one for the glow foods segment, and one for the grow foods
segment.
Packaging - For environmentally friendly packaging and recycling, each bento box is
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placed in a cardboard box. We will provide our customer with a paper bag to make
handling easier.
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Quality Assurance and Control
The guidelines made by organizations such as the FDA (Food and Drug Administration)
serve as guidance for productions through how they should design their procedures and
what data points they must gather and report
Ingredient Specifications
Every production process starts with sourcing the finest raw materials. The
quality of the final product depends entirely on the quality of the raw materials.
Therefore, it's crucial to have a list of specifications for each element utilized in
production.
These specifications include those for purity, identity, moisture content, and other
factors. Moreover, the right first step to obtaining good quality control should understand
where each batch of ingredients was obtained from and in what condition.
The raw material's name, supplier's name, address, and code number should all be
included on the list. It is the Procurement team's responsibility to collaborate with
Quality Assurance to create, review, and update this approved supplier list.
Once the raw materials have been sourced and delivered to the manufacturing
facility, they will be inspected. This ensures that the materials meet the necessary
specifications.
The inspection should include a visual examination of the goods as well as tests for
49
moisture content, pH levels, and other factors. Raw materials that do not meet
specifications should be returned to the supplier or quarantined until a decision is made.
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Production Formulation
Production team will formulate the finished product once the raw materials have
been approved. This is accomplished by adhering to production instructions, which
include the ingredients, recommended weights, batch size, and processing time.
To ensure product consistency, these instructions must be detailed and strictly followed.
During the production process, the Production team will also document everything they
do.
Production Procedures
Each step of the manufacturing process should have its own set of standard
operating procedures (SOPs). To ensure product quality, these SOPs will be strictly
followed.
Process flow diagrams, critical control points, and other information will be included in
the SOPs. Companies must also document every step of the production process. These
specific details should include:
• Tools to be used
In-Process Records
The most important procedure on this list is in-process records. This is due to the
fact that it is the only way to track and document what is happening during production.
In-process records aid in the identification of any problems that may arise during
production. They also aid in ensuring that the finished product meets all of the
necessary specifications.
• Batch size
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• Process time
• pH levels
• Moisture content
• And more.
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B. Pricing Strategy
GO FOODS
Rice
Noodles/Pasta
Soba
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Carbonara
Lasagna
54
Tomato Sauce 5 kg Php 305
Bread
Avocado Toast
Salt 1 kg Php 85
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Lemon 4 kg Php 300
GLOW FOODS
Vegetables
Bean Sprout
Water 2L 0
56
Gochugaru 2 kg Php 864
(Korean chili
flakes)
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Salt 2 kg Php 170
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Total: 200 Php 30 Php 54
Php 4
713
Chop Suey
Water 1L 0
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Blueberry 10 kg Php 2 950 100 Php 10 Php 40
GROW FOODS
Meat
Steak
60
Salt 2 kg Php 170
Grilled Boneless
Chicken
Beef Brisket
61
Ground Chili 2 kg Php 800
Seafood
Buttered Shrimp
Salmon
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Total: Php 70 Php 30 Php 261
16 139
Sushi
Cucumber 5 kg Php 90
Tempura
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Salt 2 kg Php 179
Water 1L 0
Calamari 10 kg
BEVERAGES
Coffee
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Hot Chocolate
Iced Tea
Water 10 L 0
Lemonade
Water 10 L 0
Ice 5 kg Php 50
Mango Shake
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Sugar 5 kg Php 530
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C. PLACE STRATEGY
Location Map
We intend to establish our business at 36th Street, 9th Street, Taguig, Metro Manila. It is
located in Taguig's Bonifacio Global City, just outside the Up Town Mall. We consider this
location because Bonifacio Global City is a well-known location in Metro Manila. Many
people come here to enjoy the clean and beautiful environment. This place is mostly
populated by people from the middle to upper classes. It is well-known for its large shopping
malls, condominiums, universities, corporations, businesses, and high-end residential areas.
We can already say that BGC is a popular tourist destination in Taguig. We chose this
location because our target customers are middle to upper class people who are willing to
pay for outstanding service. More people come and go in this area, not just Taguig residents
but also visitors from other cities or countries. More local and foreign tourists enjoy
wandering around in this area, and we believe that our business will be recognized in this
setting. We also claim that the residents of this area demands our product and will recognize
our business.
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D. Promotional Strategy
68
To ensure that our business will reach a larger audience , we will advertise our
product via printed flyers, posters, and social media platforms. Since this age is
frequently exposed to social media, it can be quite helpful to market our products, which
we are certain will satisfy our customers. We selected this strategy since a large portion
of our generation is constantly on their phones or other electronic devices, ensuring that
our advertisement would be seen by the target market using these different online
platforms.
Whereas the flyers and posters serve as an alternative marketing strategy for those who
are busy with their daily jobs or lives and to those who are not very accustomed or
acquainted with the use of social media, such as the older generation, so that if ever a
potential customer sees our flyers or posters they might want to purchase our product
because it may meet their needs.
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E. PACKAGING DESIGNS
70
F. POSITIONING
71
G. PEOPLE
Organizational Chart
72
Salaries and Wages
Top Manager Php 2 672 Php 668 Php 66 800 Php 801 600
Finance Php 1 872 Php 468 Php 46 800 Php 561 600
Manager
Production Php 1 672 Php 418 Php 41 800 Php 501 600
Manager
Head Chef Php 2 448 Php 612 Php 61 200 Php 734 000
HR Manager Php 1 968 Php 492 Php 49 200 Php 590 000
Accountant Php 1 344 Php 336 Php 33 600 Php 403 200
Chef Php 1 344 Php 336 Php 33 600 Php 403 200
Maintenance Php 960 Php 240 Php 24 000 Php 288 000
Waiter Php 856 Php 214 Php 21 400 Php 256 800
Cashier Php 637 Php 159.25 Php 15 925 Php 191 100
Security Php 597 Php 149.25 Php 14 925 Php 179 100
Janitor Php 577 Php 144.25 Php 14 425 Php 173 100
Employees Benefits
73
13th Month Total of employees salary during the whole year divide by 12 months
Pay
(0.15)(Annual Salary)
Working Additional 30% of their basic wage for the first 8 hours.
Holidays
Health The monthly contribution rate for the health insurance program is 3.5%
Insurance of the employee's basic salary.
(Monthly salary)(0.035)
We are looking for a Top Manager to oversee all staff, budgets and operations of
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the local business unit.
Top Manager responsibilities include formulating overall strategy, managing people and
establishing policies. To be successful in this role, you should be a thoughtful leader
and a confident decision-maker, helping our people develop and be productive, while
ensuring our profits are on the rise.
RESPONSIBILITIES
75
• Maintain budgets and optimize expenses
• Set policies and processes
• Ensure employees work productively and develop professionally
• Supervise the hiring and training of new employees.
• Evaluate and improve operations and financial performance
• Direct the employee assessment process
• Prepare regular reports for upper management
• Ensure staff follows health and safety regulations
• Offer solutions to issues (e.g. profit decline, employee conflicts, loss of business
to competitors)
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ABOUT THE ROLE
We are looking for a reliable Financial Manager that will analyze every day
financial activities and subsequently provide advice and guidance to upper management
on future financial plans.
The goal is to enable the company’s leaders to make sound business decisions and
meet the company’s objectives.
RESPONSIBILITIES
77
• Advise on investment activities and provide strategies that the company should
take
• Extensive understanding of financial trends both within the company and general
market patterns
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Job Title/Position: Production Manager
79
We are looking for an experienced Production Manager to organize and
supervise product manufacturing. You will ultimately be responsible for the smooth
operation of all production lines as well as the output quality.
The goal is to ensure a productive and efficient manufacturing process that meets the
needs of the customers.
RESPONSIBILITIES
80
• MS Office and ERP software proficiency
• Excellent communication skills
• Outstanding organizational and leadership abilities
• Pay close attention to the details.
• Strong decision-making abilities and a results-oriented approach are required.
• A bachelor's degree in business administration or a related field is preferred.
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Job Title/Position: Head Chef
We are looking for an experienced and qualified Head Chef to oversee the day-
to-day operations of the kitchen. You will be the first in command in the facilities,
creating and inspecting dishes before they are served to customers, ensuring high
quality and satisfaction.
RESPONSIBILITIES
• Manage and direct the food preparation process as well as any other related
activities.
• Create menus from new or existing culinary creations, ensuring variety and
quality of servings.
• Approve and "polish" dishes before they are delivered to the customer.
• Plan equipment or ingredient orders based on identified shortages.
• Resolve any issues or mistakes
• Be solely responsible for managing, and training kitchen staff.
• Supervise subordinates' work
• Observe nutrition and sanitation regulations, as well as safety standards.
• Promote a cooperative and respectful environment among coworkers.
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• Outstanding communication and leadership skills
• Up-to-date with culinary trends and optimized kitchen processes
• Credentials in health and safety training
• Degree in Culinary science or related certificate
83
ABOUT THE ROLE
RESPONSIBILITIES
• Create and implement HR strategies and initiatives that are in line with the
overall business strategy.
85
Job Title/Position: Chef
We need a Chef to join our team and prepare delicious meals for
our customers. Chef duties include researching recipes, creating menus, and preparing
high-quality dishes. To ensure that meals are prepared on time, you should be able to
delegate tasks to kitchen staff. You should also be aware of sanitation regulations. We'd
like to meet you if you have experience with advanced cooking techniques and non-
traditional ingredients. Finally, you will prepare and deliver a full menu that will delight
our guests.
RESPONSIBILITIES
86
• The ability to remain calm while performing a variety of task or under pressure
• Exceptional time management skills
• Up-to-date knowledge of cooking techniques and recipe
• Awareness of sanitation regulations
• A culinary diploma is preferred.
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Salary/Rate: Php 33 600
RESPONSIBILITIES
88
• Work experience as an Accountant
• Excellent knowledge of accounting regulations and procedures, including the
• Generally Accepted Accounting Principles (GAAP)
• Hands-on experience with accounting software like FreshBooks and QuickBooks
• Advanced MS Excel skills including Vlookups and pivot tables
• Experience with general ledger functions
• Strong attention to detail and good analytical skills
• BSc in Accounting, Finance or relevant degree
• Additional certification (CPA or CMA) is a plus
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Job Title/Position: Maintenance
We're looking for a skilled Maintenance worker to do things like repairs and
cleaning. You will be in charge of performing basic repairs on equipment and building
systems, as well as keeping the facilities clean and functional. The first step in getting
this job is to be dependable and have a keen eye for detail. The ideal candidate will
have relevant experience and technical knowledge. Manual dexterity and physical
stamina are also required.
RESPONSIBILITIES
• Repair broken tools, appliances, and equipment, as well as other minor repairs.
• Check for issues with control panels and electrical wiring.
• Set up all of your appliances and equipment.
• Change light bulbs and other maintenance tasks.
• Inspect and troubleshoot equipment and systems (such as ventilation and fire
alarms).
• Work with workers and other professionals during renovations.
• Manage and expand the entire facility.
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ABOUT THE ROLE
We need a capable waiter to take and deliver orders. You will be the
face of our restaurant and will be in charge of our customers' experiences. Food servers
are responsible for keeping the tables clean and tidy when guests arrive, as well as
presenting menus and serving food and beverages. You must be quick and maintain a
polite and friendly demeanor. We'd like to meet you if you enjoy talking to people and
thrive in a fast-paced environment. The ultimate goal is to provide high-quality service
that will aid in retain and attract customers. Keep in mind that waiter/waitress duties
may necessitate working in shifts and/or on weekends and holidays.Finally, it is our
Waiters/Waitresses' responsibility to provide an excellent overall dining experience for
our guests.
RESPONSIBILITIES
93
• With pleasing personality personality
• Proven restaurant serving or waitering experience is required.
• Prioritized ceanliness and safety.
• Patience and a customer-focused attitude
• Responsible and reliable
• Ability to work fast even under pressure
• Practical experience with a cash register and an ordering information system (for
example, Reveal POS or Toast POS)
We are looking for a Cashier to accurately and efficiently manage all customer
transactions.
Cashiers are responsible for accepting payments, issuing receipts, and keeping track of
all cash and credit transactions. You should have previous customer service experience
and a solid understanding of how cash registers work to be successful in this role. You
should also be available to work evening and weekend shifts on occasion.
Finally, you'll make certain that all transactions run smoothly and that we achieve
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maximum customer satisfaction.
RESPONSIBILITIES
95
• Handle product returns and exchanges.
We are looking for an experienced and motivated Security Guard to join our
company. As a Security Guard, you will be in charge of monitoring our facilities as well
as protecting our employees and guests. You will also be responsible for detecting and
preventing vandalism, theft, and other criminal activity as wel as tgreeting customers.
RESPONSIBILITIES
96
• Inspect and patrol the premises on a regular basis.
• Control the business's entrance.Grant permission for people and vehicles to
enter.
97
REQUIREMENTS AND SKILLS
We are looking for a Janitor to look after our restaurant and perform cleaning and
maintenance duties.
RESPONSIBILITIES
98
• Make minor adjustments and repairs
• Work with the rest of the team
• Abide by all health and safety regulations.
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CHAPTER VII: FINANCIAL FORECAST
Mark Up
Rice
Noodles/Pasta
Soba
100
Sesame Seeds 2 kg Php 156
Carbonara
Lasagna
101
Onion 3 kg Php 189
Bread
102
Avocado Toast
Salt 1 kg Php 85
Vegetables
Bean Sprout
103
Kimchi
Water 2L 0
Salad
104
Cucumber 10 kg Php 180
Chop Suey
105
Soy Sauce 3L Php 442
Water 1L 0
Fruits
Meat
Grilled Pork
Belly
106
Lime 5 kg Php 895
Steak
Grilled
Boneless
Chicken
107
Salt 2 kg Php 170
Beef Brisket
Buttered
Shrimp
108
Lime 3 kg Php 537
Salmon
Sushi
109
Seaweed 10 Php 5 490
Sheets pack
Crabmeat 10 Php 4 500
kg
Cucumber 5 kg Php 90
Tempura
Water 1L 0
110
Fresh Milk 2L Php 300
Coffee
111
Chocolate 5 kg Php 375
Chips
Water 10 L 0
Lemonade
Ice 5 kg Php 50
112
Sugar 5 kg Php 530
113
Sales Projection
BenTo-Go’s
Projected Income Statement
For the period ended December 31, 2022
Accounts 2022
114
Promotional Expense Php 20 000
BenTo-Go’s
Projected Cash Flow
For the period ended December 31 2022
115
Accounts 2022
Cash Beginning
Investing Activities
Operating Activity
116
Total Operating Activities Php 1 547 313.8
117
BenTo-Go’s
Projected Balance Sheet
For the period ended December 31 2022
Assets
Current Assets
Non-Current Assets
Liabilities
118
BenTo-Go’s
Projected Statement of Owners Changes in Equity
For the year 2022
Break-Even Analysis
BREAK-EVEN = FC/[SPU-VCU]
BREAK-EVEN=Php 9 918
To break even, we must sell 9 918 Bento in one year. The break-even point with a
contribution margin of Php 150 is 9 918 units [Php 1 487 693 divided by Php150]. The
payment of all fixed costs is complete with the sale of 9 918 units, and the company will
report a net loss of Php 0. As a result, we are confident that break even will be reached
within a reasonable time frame.
Liquidity
Current Ratio
119
According to BenTo-Go's current ratio, the company has a Php 11.30 available current
asset for every Php 1.00 of current liability. It appears to be liquid or to have the
120
capacity to meet its financial obligations because it has more current assets than
current liabilities.
Based on the acid test ratio, BenTo-Go has a Php 10.78 available quick asset for every
Php 1.00 of current liability. Because it has more quick assets than current liabilities, it
appears to be liquid or capable of meeting its financial obligations.
Profitability
Operating Profit Margin Rate= Php 3 714 465/ Php 5 500 000x100
121
Operating Profit Margin Rate= 67.54%
122
Net Profit Margin Rate
Net Profit Margin Rate= Php 2 675 836.2/ Php 5 500 000x100
Return on investment
Leverage
Debt Ratio
BenTo-Go appears to have a low debt-to-equity ratio. This means that the creditor has
provided 0.0741 for every Php 1.00 invested in the business, or 7.41% of the total
investment.
Equity Ratio
123
Equity Ratio= Php 5 414 100.4 / Php 5 847 785.4
124
The total resource of the business is always equal to 100%. If the owner provided
92.58% the creditor just have to provide 7.42%.
The debt to equity ratio of 0.0801:1 means that for every Php 1.00 peso invested in the
business by the owner, the creditors provide 8.01.
TIE= 3.5763:1
The figure shows that the business's income of Php 3 714 465 can cover the business's
obligation in the form of interest expense 3.5763 times.
Activity
Receivable Turnover
125
Receivable Turnover= Average Net Credit/Average Trade Receivables
126
The Receivable Turnover of Ben-To Go have been converted into cash 4.31 times. A
higher receivable turn over could most likely be favorable to businesses.
Base on the average collection period it may appear that BenTo-Go normally collects its
trade receivables every 84 days.
The result indicates that the business is having a hard time moving its products and its
good enough to generate revenue by simply using its assets.
127