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  • PharmEasy PE Labs

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    Pragya Sachdeva
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    This document provides an overview of PharmEasy PE Labs, an at-home medical diagnostics service. It segments their target customers as primarily the elderly, professionals with busy schedules, and health enthusiasts. The positioning focuses on making trusted healthcare accessible from home with convenient booking and sample collection, and test results within 24-48 hours. A variety of tests are offered along with add-on consultation services. Pricing utilizes bundled packages and tiered costs. The service is promoted through digital platforms, outreach, partnerships, and advertising to educate and engage customers.

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    This document provides an overview of PharmEasy PE Labs, an at-home medical diagnostics service. It segments their target customers as primarily the elderly, professionals with busy schedules, and health enthusiasts. The positioning focuses on making trusted healthcare accessible from home with convenient booking and sample collection, and test results within 24-48 hours. A variety of tests are offered along with add-on consultation services. Pricing utilizes bundled packages and tiered costs. The service is promoted through digital platforms, outreach, partnerships, and advertising to educate and engage customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    25 views9 pages

    PharmEasy PE Labs

    Uploaded by

    Pragya Sachdeva
    This document provides an overview of PharmEasy PE Labs, an at-home medical diagnostics service. It segments their target customers as primarily the elderly, professionals with busy schedules, and health enthusiasts. The positioning focuses on making trusted healthcare accessible from home with convenient booking and sample collection, and test results within 24-48 hours. A variety of tests are offered along with add-on consultation services. Pricing utilizes bundled packages and tiered costs. The service is promoted through digital platforms, outreach, partnerships, and advertising to educate and engage customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 9

    E A S Y

    P HRM
    A
    PE LABS
    By Pragya Sachdeva
    INTRODUCTION
    Ever wondered where medical
    diagnostics meets unbeatable quality
    and affordability?

    Enter PharmEasy PE Labs - where every


    drop of blood, and pixel on an imaging
    test, meets the gold-standard of NABL
    accreditation.
    SEGMENTING TARGETING
    Prioritizers of convenience & at- Targeting working professionals
    home services. aged 25-55 years
    Mainly elderly (health/mobility Predominant segment in
    issues) & professionals (time- population.
    bound). High e-service literacy and
    Health enthusiasts & fitness comfort.
    buffs. Usually handle healthcare for
    Chronic illness patients needing elderly relatives.
    regular diagnostics. Includes fitness enthusiasts in
    this age bracket.
    POSITIONING & PERCEPTUAL MAP

    SHORT VERSION
    Trusted healthcare, now just a
    click away. Simplify diagnostics
    with PharmEasy PE Labs.

    LONG VERSION
    With PharmEasy Labs, expert
    healthcare is now at your fingertips. On
    your time, not ours. Book, sample, and
    get results in 24-48 hours, all without
    leaving your home.
    PRODUCT
    ADD-ON
    Variety of tests: blood,
    Offer post-
    urine, stool, etc.
    diagnosis
    Book via website/app.
    teleconsultation
    At-home sample
    for alarming
    collection.
    results.
    Reports online in 24-48
    Launch health
    hours.
    packages like
    'Diabetes Care' at
    bundled rates.
    COMPETETIVE PRICING - ADOPTING DIFFERENTIATION

    BUNDLED PRICING TIERED


    PRICING
    Discounts on Varied prices for
    consultations/medicines with services like faster
    test bookings. results.

    INTRODUCTORY
    OFFERS
    Initial discounts to
    attract current
    PharmEasy users.

    ANNUAL REFERRAL
    SUBSCRIPTION BENEFITS

    Yearly discounted tests,


    Discounts for referring
    ideal for frequent
    to PharmEasy Labs.
    check-ups.
    PLACE
    PLACE

    Digital Platform: Book tests seamlessly via the PharmEasy app.


    At-Home Service: Diagnostics brought to your doorstep.
    Centralized Labs: Back-end analysis at main laboratories.
    Integrated Ecosystem: Medications, consultations, and more, all
    on one platform.
    Customer Support: Accessible via chat, phone, and email.
    Affiliate Partnerships: Collaborations with platforms like My
    Gate.
    Suggestion: Consider a web platform for non-app users.
    PROMOTION
    ADVERTISING: OUTREACH: PARTNERSHIPS:
    Google: Capture immediate Webinars: Health concerns and Medical Sector: Doctors, clinics,
    searches. PharmEasy. hospitals.
    Instagram: Build brand recall. QR Codes: Direct offline-to- Wellness Apps: Engage health-
    Health Blogs: Target potential online path. conscious users.
    users. Influencers: Leverage health-
    TV: Engage adult and elder focused voices. CONTENT:
    viewers. Educate: Disease awareness,
    OFFLINE:
    Value Proposition: Emphasize diagnostics' role.
    Health Camps: Direct
    efficient service, quality Testimonials: Share real success
    experience of service.
    diagnostics. Seek government stories.
    Distribution: Flyers in key
    certification. locations. ENGAGEMENT:
    Retargeting: Engage previous
    Email/SMS: Health tips, new
    website/app visitors.
    services.
    THANK
    YOU

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