DHRUV MEHROTRA MEHROTRADHRUV@GMAIL.

COM +65 91777352

PROFESSIONAL SUMMARY

Over 20 years of Integrated Marketing, Account Management, Business development, Strategic Consulting
and General Management experience for Digital & eCommerce and Online Media.

Currently I am leading Integrated Marketing Team for Safety & Industrial Business for 3M in 11 countries in
Asia region.

At Singapore Post Group I was overseeing Business Development in South East Asia, Europe and North
America across the whole Singapore Post Group with focus in eCommerce and eCommerce logistics.

At eBay I was heading the Relationship Management team and managed P&L for Cross Border Trade
business to USA, UK, AU & SEA for eBay in Singapore, Philippines and Malaysia. I was responsible for driving
strategy and delivering revenue targets.

I learnt the ropes of Product Marketing at Yahoo! the largest Internet portal in the world. My portfolio comprised
of Y! Mail, Y! Messenger, Yahoo Local and Y! Groups. Scope of work stretched from; go to market strategy
formulation & implementation, to Positioning & Branding.

My work with Gigafone Technologies Ltd was in the field of Mobile Advertising. I assisted Gigafone in
defining and fine tuning product offerings, localizing the feature mix, deciding product positioning and
marketing communication for roll-outs, involving some of the biggest global players in the mobile arena.

At Tata Communications my work was focused around Sales and Relationship Management, both with
Wholesale Business Unit and Tata Indicom Enterprise Business Unit.

Specialties

Integrated Marketing, Acquisition & Market Expansion, Alliance Management, Sales Strategy, Business
Development, Account Management, P&L Management, Digital & eCommerce Business Management,
eCommerce Logistics.

CORE BUSINESS COMPETENCY

▪ Leading Integrated Marketing that includes End User & Channel Marketing and Sales enablement for
Large B2B Businesses.
▪ In depth understanding of Sales/Account Management, Business Development and Partner Development
functions.
▪ Understanding of Product Marketing, Solution Marketing, Marketing Strategy and Product Management.
▪ Commercial and contractual negotiations experience in complex multi-party deals of industry grade
solutions.
▪ Good analytical skills, strong logical and lateral thinking, capabilities to target problems, design solutions
and implement them.
▪ Excellent facilitation, communication, inter-personal and presentation skills.
▪ Highly developed Team Management and Leadership skills.
▪ Ability to work in highly evolved matrix systems across a team spread regionally and globally.
▪ Understanding of Digital & eCommerce business models and value chains.

ACADEMIC QUALIFICATION S

▪ MBA (Marketing & Finance) from Symbiosis Institute of Telecom Management, Pune, India.
▪ B. E. (Mechanical) from North Maharashtra University, India.

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DHRUV MEHROTRA MEHROTRADHRUV@GMAIL.COM +65 91777352

EMPLOYMENT DETAILS

3M Innovation Ltd.

Organization : The 3M Company, formerly known as the Minnesota Mining and Manufacturing
Company. With $31 billion in annual sales, 3M employs 88,000 people worldwide and produces more than
55,000 products. 3M has operations in more than 65 countries.

Designation : Integrated Marketing Leader, SIBG, Asia

Role : Integrated Marketing Leader, SIBG, Asia
Period of Employment : April 2016 – Till Date
Responsibility

▪ Manage E2E programs and always on activity, including channel (e.g. eMarketplace, eCommerce) digital
needs and digital content creation for $1Bn business in Asia.
▪ Integrated campaign development and activation for segment and portfolio marketing across end user,
sales & Channel
▪ Provides thought leadership, subject matter expertise and tools and training to country marketers
▪ Drives customer-centric thinking for integrated and digital marketing as an advocate for end-user across
touchpoints to deliver a relevant and differentiated customer experience
▪ Conduct external analysis (e.g. trends, Customer Journey Mapping, situation analysis, competitive
intelligence) tied to business group and divisional strategy for digital and integrated marketing channels
▪ Enable growth of Digital & eCommerce business in Asia Region.
▪ Support partnerships with etailers & marketplaces to accelerate eCommerce growth & profitability.
▪ Setup eCommerce Marketing strategy & engage with various eCommerce channels and manage 3M
virtual storefronts, user experience design and where to buy solutions
▪ Lead Asia Marketing Activation planning and bring together various regional functions to define & execute
sell-in & sell through opportunities through online, offline and eCommerce channels.
▪ Actively consulting & supporting the business teams on account negotiations, product presence
improvements, Merchandising & Product content improvements & others requisite best practices to reach
business goals.

Achievements
▪ Consistently overachieve marketing goals by 5X and Revenue goals by 7X.
▪ Delivered consistent 50%+ YoY growth in eCommerce business for B2B portfolio across Asia.
▪ Championed investment towards and deployment Digital commerce initiatives across Asia enabled by
Marketing and Sales Automation.
▪ Recognized as one of the global top selection for Global Marketing Excellence programs for Digital &
Ecommerce

Singapore Post Pte. Ltd

Organization : Global Leader in eCommerce & eCommerce Logistics.

Designation : Assistant Vice President eCommerce

Role : Group Global Business Development Head
Period of Employment : June 2014 – March 2016
Responsibility

▪ Head and manage Business Development for Singapore Post Group across SEA, Europe & North
America.

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▪ Consult large global brands like Marks & Spencer, ASOS, Unilever to define, design and implement their
eCommerce business strategy across APAC. Encompassing, eCommerce platform development,
Warehousing, e-fulfillment & Returns, Marketing, Customer care and Store Operations.

Achievements
▪ Established New Multi Million $ relationships for SP with Brands like Microsoft, M&S and ASOS.
▪ Helped SP in establishing foothold in Established markets in Europe & North America.

eBay SOUTHEAST ASIA PTE. LTD, SINGAPORE

Organization : Founded in 1995 in San Jose, Calif., eBay Inc. connects over 100 million buyers and sellers
globally in world’s largest online marketplace. Whereas PayPal enables individuals and businesses to receive
online payments securely, easily and quickly. In 2020 the total value of goods sold on eBay was over $100
Billion USD.

Designation : Head of Cross Border Trade Business

Role : Business Leader / P&L Manager
Period of Employment : January 2010 – May 2014
Responsibility

▪ Responsible for strategy and delivering growth targets for Southeast Asia domestic business.
▪ Manage a team of business development, account servicing, marketing & merchandising professionals.
▪ Build and implement Large Merchants & Supply acquisition strategy in SEA (Singapore, Malaysia,
Indonesia, Philippines, Thailand & Vietnam).
▪ Identify potential acquisition channels in SEA & Emerging markets and develop and nurture partnerships
▪ Drive regional business development partners to identify and acquire potential large merchants
▪ Manage agency, advertiser and direct brand relationships and partnerships to manage and grow revenue.
Achievements
▪ Redesigned the current ad sales/ ad operations process to increase the efficiency of the system while
increasing transparency and predictability.
▪ Drafted and implemented the eBay for Business program to support induction of Large Merchants across
eBay SEA
▪ Recognized as a top achiever across APAC region at eBay’s Club Excellence program.

GIGAFONE TECHNOLOGIES PTE. LTD, SINGAPORE

Organization : Gigafone is a mobile marketing solutions group, which enables community owners to
monetize mobile inventory. Gigafone employs mobile technology and marketing experts around the world with
offices in Russia, Asia-Pacific and Europe. It is a member of the Mobile Marketing Association and an
Associate Member of GSMA.

Designation : Sr.Manager Product Marketing & Management.

Role : Product Marketing & Product Management
Period of Employment : August 2008 – December 2009
Responsibility
▪ Identify customer segments and market opportunities and develop winning product positioning and
messaging. Define product strategy, roadmap and priorities.
▪ Develop requirements documents, create use cases and conduct business-level verification and market
testing for new product features
▪ Work closely with the sales team to develop sales tools and training

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DHRUV MEHROTRA MEHROTRADHRUV@GMAIL.COM +65 91777352

▪ Work with external parties to assess partnerships and licensing opportunities

Achievements

▪ Revamped and redeployed the GCGR product for Gigafone with remarkable improvement in registration
and uptake.
▪ Successfully Launched the RingMate product offering as an enhancement over GCGR and part of the
core team which developed the Ochre, digital Ad network.
▪ Successful deployments with Maxis(Malaysia), Zing(Indonesia), AIS(Thailand), Vodafone & E-
Plus(Germany),Smart & Globe(Philippines), Warid(Pakistan), Dialog(Srilanka).

YAHOO! WEB SERVICES INDIA PVT. LTD.

Organization : Yahoo! Inc. is the world's largest global online network of integrated services with
more than 500 million users worldwide. The company is headquartered in
Sunnyvale, California, with a presence in more than 20 markets and regions
around the globe
Designation : Manager Communications & Community Products, India
Role : Product Marketing & Business Development
Period of Employment : August 2006 – August 2008

Responsibility

▪ Identify target customer segments and market opportunities and develop winning product positioning and
messaging.
▪ Work closely with sales teams as well as customers to develop product concepts and contribute to
implementation of the overall product.
▪ Contribute and provide strategic direction for new product initiatives and enhancements.
▪ Analyzing product performance and competitive offerings and identifying gaps and opportunities.

Achievements

▪ Conceptualized and conducted Moderators’ Union (Yahoo Groups) & Campus Connect program for
Yahoo! Across India.
▪ Formulated Cyber Café strategy for Yahoo! India. Entered into Business tie-ups to give Yahoo! additional
reach to 1 Million users/Months across 1700+ Cyber Café across India
▪ Go to Market strategy formulation & implementation, resulting in successful launch of Yahoo! India Local.
▪ Completed a three-day Management Development Program on “New Product Strategy” at IIM,
Ahmadabad.

TATA COMMUNICATIONS

Organization : Tata Communications, along with its global subsidiaries is a leading global
communications solutions company offering next-generation voice, data and
value-added services to enterprises, carriers and retail consumers.
Designation : Assistant Manger
Role : Relationship Management for Carrier partners across Europe and Asia
Period of Employment : April 2005 – August 2006

Responsibility

▪ Account management & Relationship Management and Settlement Rate negotiations

▪ Ensuring Circuit \ Bandwidth provisioning, Traffic monitoring and analysis, for reduction in traffic to high
cost destinations
▪ New product \ Customized solution development

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DHRUV MEHROTRA MEHROTRADHRUV@GMAIL.COM +65 91777352

Achievements

▪ As a member of ‘Team WBU’ helped in achieving an all-time high traffic of over 7 Billion minutes in FY
‘06.
▪ Achieved status of Certified Internal Assessor under Business Excellence Championship Program and
was invited to participate in Business Excellence Leadership Program.
▪ Completed Green Belt training on Six Sigma methodology and spearheading a Six Sigma project to
’Optimize New Point of Interconnect rollout’.

APT PNEUMATICS PVT. LTD.

Organization : Manufacturer and Marketer of Pneumatic tools & Compressors

Designation : Business Development Manager
Role : Sales, Maharashtra Region
Period of Employment : May 2001 – July 2003

Responsibility

▪ Establish a dealer network for new products in the entire Maharashtra region
▪ Analysis of competing products and their pricing strategy
▪ Grow existing accounts to full potential and generate maximum revenue.

Achievements

▪ Successfully set up a dealer network for APT Pneumatics in Pune region

▪ Help the company in identifying opportunities and gaining foothold in Niche dental Pneumatics segment.

OTHER ACTIVITIES
▪ I have scaled ‘Sir Pass’, Himalaya, India, height 14,500 ft. & ‘Hari Ki Doon’, Himalaya, India. Height 13,700
ft.
▪ Other Interests include playing Table Tennis, Lawn Tennis, Swimming, Pilates and reading Business
Literature.

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