Cassandra Holt

Victoria, BC • +1-778-677-4949 • tyger.holt@gmail.com

Results-driven professional with a proven track record in budget management, data analysis, reinsurance,
recruitment, training, and multi-channel marketing.Talented in utilizing evidence-based and creative strategies to
enhance operations, customer satisfaction, and brand awareness. Excels in managing large portfolios and leading
cross-functional teams. Overall success contributed to strong communication, facilitation, and interpersonal
relationship skills- further developed through continuing education.

WORK EXPERIENCE
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Curriculum-Based Parenting Group Facilitator August 2022 – Current
BGC | Victoria, BC

● Plan and deliver consistently impactful group sessions encompassing diverse topics, such as
respectful and effective communication, anger management, stress management, parenting,
self-esteem enhancement, fostering skill acquisition and personal development for parents
navigating the challenges of raising adolescents.
● Skillfully orchestrate group sessions in alignment with program manuals and guidelines, infusing
creativity and adaptability to address participants' varying skills and requirements while providing
curriculum education.
● Employ an evaluative approach, gathering invaluable client feedback and conducting thorough
assessments of group effectiveness, material relevance, and facilitation style, promptly reporting
any challenges to superiors.
● Cultivate strong client relationships by providing ongoing support between sessions, ensuring
follow-up assistance through a comprehensive review of course materials and dedicated attention
to individual needs.
● Maintain accurate and organized records, meticulously adhering to established policies and
procedures and continuously updating knowledge of community resources to effectively guide
participants toward program-relevant information.

Vice President Dec 2016– Dec. 2021

Canadian Hail Agencies Inc. | Victoria, BC

● Successfully managed a $40 million portfolio, overseeing budget, research, analysis, planning, and
marketing.
● Led recruitment efforts for summer staff, agents, and adjusters, ensuring compliance with
licensing requirements.
● Produced data analysis reports for external requests, aiding reinsurance, rate setting, and
marketing strategies.
● Collaborated on renewal planning and strategy meetings, contributing to reinsurance optimization.
● Spearheaded complaints resolution and improved customer service by creating client-focused
resources and implementing evidence-based protocol.
● Managed reinsurance protocol and provided training to agents, adjusters, and staff on new policies
and technologies.
● Orchestrated print, radio, and podcast campaigns, negotiating contracts and representing the
company in public interviews.
● Played a pivotal role in facilitating the company's successful sale, leveraging strategic negotiation
skills and meticulous attention to detail, resulting in a seamless transition and optimized value for
stakeholders.
Head Administrator/ Marketing & Social Media Specialist May 2014 – Dec 2016
Canadian Hail Agencies Inc. | Victoria, BC

● Developed and executed daily Google Ads campaigns, boosting brand awareness and engagement.
Crafted compelling copy and designed graphics for Twitter, Facebook, and Instagram posts.
Managed online interactions, advertising campaigns and implemented SEO strategies.
● Ensured website relevance and maintained updated content/forms/resources. Provided client
support and training for the Online Agent Portal, enhancing user experience. Conducted beta
testing and implemented SEO strategies to improve search visibility.
● Produced informative video content for agents/producers, enhancing brand visibility and
engagement. Led talent recruitment and contract negotiations, resulting in increased subscribers
and views. Implemented strategies to improve SEO, driving organic growth and expanding reach.
● Led face-to-face marketing efforts as a travelling representative, conducting agent surveys and
spearheading the creation and distribution of annual external communications, information, and
resources. Additionally, skillfully organized and managed a team of marketing representatives to
optimize outreach and brand visibility.
● Expertly processed insurance policies and claims, ensuring accuracy in data entry and adhering to
privacy and regulatory standards.
● Maintained organized digital and physical records for efficient information retrieval.
● Fostered positive client relationships through prompt, professional communication, addressed
inquiries, and provided clients, agents, and adjusters with comprehensive support.
● Prepared client communications, including policy updates and renewal reminders.
● Organized, planned, budgeted, and executed internal company events and conferences.

EDUCATION/ VOLUNTEER EXPERIENCE

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University of Victoria

Bachelor of Science in Psychology | January 2022 - Current

● Focus on organizational psychology, interpersonal relations, Adolescent development, counselling,
and group dynamics and processes.
● Volunteer: Parent Support Group Facilitator at Parent Support Society of BC. | Dec 2022 - Current
● Continuing education after the sale of CHA.

Bachelor of Arts in Economics | Sept. 2013 - Dec. 2019

● Focus on Data Science, Econometrics, Agronomics, and Public Economics.
● Volunteer: Manager/Coach, UVic Women’s Volleyball Team.
● Volunteer Coach, Lambrick Park Secondary School Volleyball and Basketball.

Texas A&M-Corpus Christi | Bachelor of Science in Biomedical Sciences | Sept. 2012 to May 2013
● -Full Athletic Scholarship for Div 1 Varsity Volleyball Team.
● Volunteer, Engagement/Event Coordinator for University Donors for Athletic Department.

SKILLS
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Web - HTML, CSS, Javascript, Website Design and Management | Marketing - Google Analytics, AdWords,
Facebook Paid Ads, Email marketing, Social media marketing and paid advertising, SEO implementation and Review,
Copywriting, Content creation | Administration - Payment processing, CRM Platforms, Troubleshooting | Data
analysis and Reporting - Excel, Database management, Research, Data visualization| Product Management -
Currently taking online courses to expand knowledge on most current applications, skills and strategies.